Behind the Drapery

Liz Levin
  • 5.0 (18)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Ever thought about starting your own business as an interior designer? Join Liz Levin (nationally published, design entrepreneur of 20 years) as she interviews experts, colleagues and creatives to pull back the curtain on the design industry. Whether you're passionate about design, eager to start your design business, or simply curious about what happens behind the scenes, we're here to open the doors for you.

  1. 09/25/2024

    Unpacking Interior Design Certification & the Designer vs. Decorator Debate with Molly Kunselman

    In this episode, we sit down with Molly Kunselman, an experienced interior designer and former interior design program coordinator at Montgomery College, to explore some of the most pressing and often confusing topics in the design world today. We delve deep into the evolving definition of interior design, how it differs from interior decoration, and why understanding this distinction matters for aspiring designers. Key Discussion Points: - Designer vs. Decorator: We break down the difference between interior designers and decorators, discussing the roles, responsibilities, and the public’s misconceptions about these terms. - Certification and Education: Molly shares her journey through the world of interior design education, from earning her Master’s at the Corcoran College of Art & Design to teaching at Montgomery College. She explains the complexities and issues surrounding certifications like NCIDQ and the role of accrediting bodies like CIDA in shaping the future of design education. - The Evolution of Design Laws: How legal changes have affected the industry, and what these changes mean for designers today, especially those working in places with varying regulations like Washington DC, Maryland, and Virginia. - The Rise of Interior Architecture: We discuss the increasing popularity of “interior architecture” and how it’s influencing the broader design industry, affecting accessibility and the way we value design work. - The Path to Certification: Molly offers advice for aspiring designers looking to get certified and the steps involved in pursuing an NCIDQ certification. - Navigating Industry Changes: We tackle the challenges aspiring designers face when navigating industry jargon, regulations, and professional terms, especially in a rapidly changing field. - Design Accessibility: How these shifts in education, certification, and legal requirements influence the accessibility of interior design as a career and service. Whether you're a new designer navigating these industry shifts or a seasoned pro curious about the evolution of design certification, this episode provides valuable insights into the professional and legal landscape of interior design. Tune in to get answers to some of the most critical questions in the design world today! Connect with Molly: Instagram: @mkdinteriors Website: www.mkdinteriors.com NCIDQ Meet Kia Weatherspoon- The design voice of impact and change Part 1 - Behind the DraperyPROFESSOR MOLLY — MOLLY KUNSELMAN DESIGN

    1h 7m

  2. 09/12/2024

    Unlocking the Secrets to Landing Dream Design Clients with Katlyn Slocum

    Today, we're joined by Katlyn Slocum, a web design expert with a passion for helping custom home builders and designers grow their businesses. Coming from a family in the trades, Katlyn launched her own web design agency after earning her Business degree in 2015. Over the past five years, she’s helped dozens of businesses achieve real results through strategic website design. Today we talk about how to convert clicks into consults with website strategies that work. Katlyn has been featured on several top industry podcasts and will be a guest presenter at the BuildHer Retreat in 2025. She lives in Southeastern Ohio with her husband and three boys, where they enjoy exploring local restaurants and the beautiful landscape. We’re excited to dive into her insights on attracting dream clients and booking more projects through your website. See below free resources we discuss in our podcast episode today including her freebie and website template. Free Website Tools for Your Construction and Design Business — Katlyn Slocum DesignSanctuary Homes Website Template — Katlyn Slocum DesignKatlyn Slocum Design - Web Design for Builder & Contractors

    47 min

  3. 06/18/2024

    Working with a Workroom: Meet Gretchen Everett, Trade Partner Extraordinaire

    Today's episode, we have the pleasure of speaking with Gretchen Everett, of Everett Design, a seasoned custom to the trade workroom owner and a valued trade partner. Gretchen brings a wealth of experience and insights into the intricacies of custom workrooms and the importance of building strong trade relationships with designers. Born from a desire to find unique, clean, and simple drapery hardware, Gretchen Everett has spent years creating innovative designs for the discerning clientele of her namesake design workroom. Combining her distinctive vision with her early experience in the fashion industry, Gretchen partners with a network of artisans from across the country to bring her hand-cut, hand-polished, metal and acrylic rods and accessories to life. With the introduction of her new line of exquisitely appointed accent furnishings, Gretchen continues to find ways to bring her point of view to life. Couture Drapery | Hardware | Furniture - Gretchen Everett

    1h 5m

  4. 06/03/2024

    The Four Pillars of Building Your Interior Design Project Pipeline

    Welcome to Episode 17 of Behind the Drapery, where we delve into the art of building a robust interior design project pipeline. In this episode, we're exploring four key strategies that will help you attract ideal clients consistently and grow your business sustainably. Whether you're a seasoned designer or just starting out, these insights will set you on the path to success. #### Episode Highlights: 1. **PR and Editorial** - **Importance of PR and Editorial**: Discover how public relations and editorial features can elevate your brand and establish you as an authority in the interior design industry. - **Getting Featured**: Tips on how to pitch your projects to design magazines, blogs, and online publications. - **Building Relationships with Editors**: Learn how to create and maintain relationships with key editors and journalists to ensure ongoing coverage. 2. **Trade Partner and Vendor Referrals** - **Leveraging Industry Relationships**: Understand the power of networking with trade partners and vendors to generate referrals. - **Creating Win-Win Partnerships**: Strategies for building mutually beneficial relationships with suppliers, contractors, and other industry professionals. - **Maintaining Long-Term Connections**: How to keep these relationships strong and productive over time. 3. **Happy Client Word of Mouth** - **Delivering Exceptional Service**: The importance of exceeding client expectations to turn them into advocates for your business. - **Encouraging Referrals**: Techniques to encourage satisfied clients to refer you to their network. - **Testimonies and Reviews**: Utilizing client testimonials and reviews to build credibility and attract new clients. 4. **Social Media Integration** - **Amplifying Your Reach**: How to use social media to showcase your work and reach a broader audience. - **Content Strategy**: Creating content that highlights your PR features, trade partnerships, and client success stories. - **Engagement Tactics**: Best practices for engaging with your audience and turning followers into clients. #### Actionable Tips: - **Pitch Perfect**: Craft a compelling pitch for editors highlighting your unique design perspective and successful projects. - **Network Like a Pro**: Attend industry events and engage with vendors and trade partners to foster strong relationships. - **Ask for Reviews**: After completing a project, ask clients for testimonials and reviews to enhance your online presence. - **Be Consistent on Social**: Regularly post high-quality images of your work, client testimonials, and PR features to keep your audience engaged. #### Listener Challenge: Implement one of these strategies in the next month and share your success story with us! Tag us on social media @behindthedrapery and use the hashtag #DesignPipelineSuccess. #### Stay Connected: - **Website**: lizlevininteriors.com - **Instagram**: @lizlevininteriors #### Subscribe & Review: If you enjoyed this episode, please subscribe to the podcast and leave a review on [Apple Podcasts/Spotify/Your Preferred Platform]. Your feedback helps us bring more valuable content to you! Join us next week as we dive into another essential topic for growing your interior design business. Thank you for listening!

    21 min

  5. 05/28/2024

    Navigating the Designer/ Rep Relationship: A Conversation with Melissa Coady Live at Schumacher DC

    Live from the Schumacher showroom in Washington, DC, we sit down with Melissa Coady, a seasoned Schumacher Account Executive and Representative, to delve into the dynamic relationship between trade representatives and designers within the interior design industry. Melissa offers valuable insights into her personal journey in design, the evolving role of a trade rep, and addresses some of the hot-button topics shaping the industry today. Throughout the conversation, Melissa shares anecdotes from her extensive experience working with designers, highlighting the importance of building strong relationships based on trust and collaboration. She discusses the challenges and opportunities that arise in the ever-changing landscape of interior design, emphasizing the need for adaptability and innovation. Listeners gain a deeper understanding of the crucial role that trade reps play in supporting designers, from providing product knowledge and technical expertise to offering personalized guidance and support. Melissa explores the shifting dynamics between reps and designers, shedding light on how these relationships have evolved and the impact of technological advancements on the industry. From ways reps can support your business to the rise of online platforms and how she navigated her way into the industry, Melissa addresses some of the pressing issues facing today's interior design professionals. Her thoughtful insights and practical advice offer listeners valuable perspectives on how to navigate the complexities of the design world while staying true to their creative vision. Whether you're an aspiring designer, a seasoned professional, or simply passionate about interior design, this episode provides a fascinating glimpse into the intricacies of the industry and the invaluable role played by individuals like Melissa Coady in shaping its future. Tune in to gain inspiration, wisdom, and practical tips for thriving in the world of interior design. Schumacher | A Designer's Resource for Fabric, Wallpaper & Trim

    47 min

  6. 05/07/2024

    Meet Heather Safferstone! A Success Story

    Today’s episode will be of particular interest to those of you looking to break into the design industry and land your first gig. My guest today is not only a wildly successful interior designer and entrepreneur in her own right, but she was also my very first hire when growing my own design business many years ago.  Heather Safferstone is an Interior Designer known for her personalized approach to creating chic and happy spaces. Her style is a healthy mix of high-end to real steals, new, old, and everything in between. She’s especially drawn to items that build character and tell a story that reflects her clients and creates the spaces they love to be in.  She has a friendly, approachable style and is often referred to as her clients’ Designer Bestie who magically balances function, form, and fun. She began in the industry in 2007 in Washington, DC, and in 2016, she established Safferstone Interiors, a full-service design firm that designs high-end furnishings projects, large-scale renovations, and new custom builds for discerning homeowners. Her detail-oriented approach blends timeless appeal with color, pattern, and a few smart tricks to create layered spaces that are practical and meet the functional needs of her clients and their families.  She has been featured in Philadelphia Magazine, Houzz, Small Space Decorating, DC Modern Luxury, and the Washington Post. Currently, she lives and operates her business in Bucks County, Pennsylvania with her family, servicing projects along the East Coast. Safferstone Interiors & Design

    59 min

  7. 04/29/2024

    The Voice of Change: Kia Weatherspoon Part 2

    The design voice of impact and change—Kia Weatherspoon has spent the last 15 years defying every design stereotype. The most damaging—that interior design is a luxury reserved for a few. Her voice, advocacy for Design Equity™, and design practice have shifted the narrative, making interior design a standard for all. Kia is challenging the lack of these standards in economically challenged communities. Her presence and leadership have created ripples, prompting housing developers, agencies, and industry partners in economically challenged communities to not just take notice of her work—but to do better. As an advocate and educator in business leadership, equity, and diversity, Kia has been recognized as a HIP Designer for Good by Interior Design Magazine, a part of the Washington Business Journal’s 40 under 40 Class and the International Interior Design Association Luna Textile/Anna Hernandez Visionary Award recipient. Kia is adamant change is possible when difficult conversations happen. She has them every day as a female leader of color, speaker, educator, and mentor who exemplifies what’s possible for those who are determined by design. Kia is a force and her energy is contagious. I am grateful for her friendship and her time today and beyond excited to share her inspiring story with you.

    39 min

  8. 04/22/2024

    Meet Kia Weatherspoon- The design voice of impact and change Part 1

    The design voice of impact and change—Kia Weatherspoon has spent the last 15 years defying every design stereotype. The most damaging—that interior design is a luxury reserved for a few. Her voice, advocacy for Design Equity™, and design practice have shifted the narrative, making interior design a standard for all. Kia is challenging the lack of these standards in economically challenged communities. Her presence and leadership have created ripples, prompting housing developers, agencies, and industry partners in economically challenged communities to not just take notice of her work—but to do better. As an advocate and educator in business leadership, equity, and diversity, Kia has been recognized as a HIP Designer for Good by Interior Design Magazine, a part of the Washington Business Journal’s 40 under 40 Class and the International Interior Design Association Luna Textile/Anna Hernandez Visionary Award recipient. Kia is adamant change is possible when difficult conversations happen. She has them every day as a female leader of color, speaker, educator, and mentor who exemplifies what’s possible for those who are determined by design. Kia is a force and her energy is contagious. I am grateful for her friendship and her time today and beyond excited to share her inspiring story with you.

    42 min
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About

Ever thought about starting your own business as an interior designer? Join Liz Levin (nationally published, design entrepreneur of 20 years) as she interviews experts, colleagues and creatives to pull back the curtain on the design industry. Whether you're passionate about design, eager to start your design business, or simply curious about what happens behind the scenes, we're here to open the doors for you.

Information

  • Creator
    Liz Levin
  • Years Active
    2023 - 2024
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Liz Levin
  • Show Website
    Behind the Drapery