Behind the Facade

Behind the Facade

Behind the Facade is a monthly podcast hosted by Jake Gorry, Director of Proline, and Daniel from Complex Facade Install. Having both started in the construction industry at around 14 years old, Jake and Daniel bring decades of hands on experience working across facade installation, major projects, and running construction businesses. Each month they sit down to have an honest conversation about the industry. From facade systems and project challenges to the lessons learned from years on site and behind the scenes of running construction companies. The goal is simple. Real conversations about construction from the people who live it every day.

Episodes

  1. #7 - The Broken System Costing Australian Construction Millions (And How to Fix It)

    21h ago

    #7 - The Broken System Costing Australian Construction Millions (And How to Fix It)

    In Episode 7 of Behind the Facade, Jake from Proline Group and Daniel from Complex Facade Install Pty Ltd sit down for a raw conversation about time, speed, systems, leadership, automation, pressure, and what it really takes to run a fast moving construction business. This episode dives into the hidden cost of wasted time in construction. Jake and Daniel break down how small delays, poor planning, slow systems, unstructured leadership, and 15 minute gaps can compound across a project and destroy profit margin. They also talk about Proline Fab’s latest investment into automation, including new machinery, coil loading systems, AI driven wastage software, barcoding, offsite fabrication, and how better systems can help get product to site faster, reduce rework, support data centre projects, and create more value for builders and clients. The conversation also covers leadership routines, daily planning, pressure, decision making, productivity blocks, site management, hospital projects, tower projects, logistics, value management, pricing, meetings, team culture, and the mindset required to keep growing without losing control of the business. If you work in construction, facades, cladding, glazing, fabrication, project management, site management, subcontracting, trades, estimating, operations, or business ownership, this episode gives a real look at how speed, systems and leadership separate the businesses that grow from the businesses that get left behind. Timestamps: 00:00 - Intro and morning training 01:19 - Business update and Proline Fab growth 03:23 - New machinery, automation and fabrication systems 05:23 - Why time compounds across construction projects 06:28 - Leadership schedules, productivity and 15 minute increments 10:00 - Using AI to remove emotion from business decisions 13:42 - Morning planning, daily structure and site leadership 18:59 - Productive blocks and keeping teams moving 21:19 - Flow is fast, and fast is money 25:00 - Site leaders, paperwork and staying close to the action 29:51 - Hospital projects, tower projects and different site challenges 35:00 - Logistics, loading, access and non conventional thinking 40:00 - Handling pressure and making decisions quickly 45:00 - Perspective, family, health and business stress 50:00 - The cost of success and doing the hard work early 55:00 - Pricing, value management and finding project efficiencies 01:00:00 - Meetings, value creation and not wasting time 01:04:00 - Project highlights and successful site culture 01:07:00 - Team, promotions, fundraising and leadership moments 01:10:00 - Built Not Brought award and recognising the team ABOUT BEHIND THE FACADE Behind the Facade is a construction podcast hosted by Jake Gorry, Director of Proline Group, and Daniel from Complex Facade Install Pty Ltd. The podcast goes behind the scenes of the facade, cladding, glazing and construction industry, sharing real conversations about business, leadership, site work, project delivery, culture and the people building the industry from the ground up.

    1h 12m
  2. #6 - Adam Hall: From Bankruptcy To Building a $100M Brand in Construction

    Jun 3

    #6 - Adam Hall: From Bankruptcy To Building a $100M Brand in Construction

    In Episode 6 of Behind the Facade, Jake Gorry from Proline Group and Daniel from Complex Facade Install Pty Ltd sit down with their first ever guest, Adam Hall, Managing Director of AH Fencing. They have a raw conversation about the brutal realities of scaling a subcontractor business, nationwide expansion, trade cash flow, leadership, and what it really takes to survive the early years. This episode dives into the true story of how Adam and his business partner Matt built a multi-state company from scratch after a previous employer went bust. They share the massive wake-up call of losing $200,000 in year one, waking up to find the ATO had wiped their bank account to $0, and how they recovered to build a highly profitable nationwide operation. They also break down the transition from a gun tradie to a world-class leader, the power of organic growth versus acquisition, building custom ERP software using Claude, dealing with cultures of entitlement on site, and why you need a level of sustained delusion to back yourself in this industry. If you work in construction, fencing, project management, site management, subcontracting, fabrication, or business ownership, this episode is packed with hard-learned, practical insight from people living it every day. Timestamps: 00:00 - Intro: Welcoming first guest Adam Hall 01:08 - Organic growth vs interstate acquisition 02:24 - Building culture and setting standards across multiple states 08:14 - Leadership structures and fixing the site to office disconnect 14:31 - Extreme ownership, actionable core values and positive reinforcement 19:54 - Setting clear expectations and avoiding the entitlement loop 27:04 - The origin of AH Fencing: Two tradies with zero money 29:27 - Wiped to $0: Surviving the first year loss and the ATO wake-up call 35:17 - Trading tools for coaching and introducing commercial acumen 42:58 - Subbie metrics: Knowing your costs vs the danger of undercutting 53:50 - Why gun workers don't always make great business leaders 01:04:57 - Using AI to build custom tools and accelerating your path to $100M ABOUT BEHIND THE FACADE Behind the Facade is a construction podcast hosted by Jake Gorry, Director of Proline Group, and Daniel from Complex Facade Install Pty Ltd. The podcast goes behind the scenes of the facade, cladding, glazing and construction industry, sharing real conversations about business, leadership, site work, project delivery, culture and the people building the industry from the ground up.

    1h 28m
  3. #5 - Australia's Construction Industry Is About To Explode: Nobody Is Ready

    May 20

    #5 - Australia's Construction Industry Is About To Explode: Nobody Is Ready

    In Episode 5 of Behind the Facade, Jake Gorry from Proline Group and Daniel from Complex Facade Install Pty Ltd sit down for a raw conversation about business growth, leadership, fabrication, work ethic, mentorship, and what is coming next for the construction industry. This episode dives into the real day to day of running fast moving facade and construction businesses. Jake and Daniel break down their early morning routines, how they structure their days, how Proline’s in house fabrication division has changed the business, and why the next 12 to 24 months could be a massive period for construction. They also talk about the importance of saying no to the wrong jobs, choosing the right clients, building strong teams, bringing pride back into the craft, and why mentorship needs to become a bigger part of the industry again. If you work in construction, facades, cladding, fabrication, project management, site management, subcontracting, or business ownership, this episode is packed with practical insight from two people living it every day. Timestamps: 00:00 - Intro and Episode 5 01:22 - Why structured conversations matter 03:10 - Recording meetings, notes, AI and action items 04:31 - Tracking time, structure and productivity 07:03 - Why routine matters in work, business and life 08:53 - Daniel’s daily routine in season 15:02 - Jake’s daily routine and Proline Fab operations 20:39 - Building practical systems inside the fabrication shop 25:03 - How Proline Fab changed the business 34:23 - Why construction is about to get extremely busy 38:23 - Being selective with work and knowing when to say no 52:20 - Finding the missing link inside the business 54:54 - The handwritten resume story 01:01:43 - Mentorship, pride in the craft and quality workmanship 01:10:21 - Project highlights, biggest wins, pressures and shout outs ABOUT BEHIND THE FACADE Behind the Facade is a construction podcast hosted by Jake Gorry, Director of Proline Group, and Daniel from Complex Facade Install Pty Ltd. The podcast goes behind the scenes of the facade, cladding, glazing and construction industry, sharing real conversations about business, leadership, site work, project delivery, culture and the people building the industry from the ground up. FOLLOW THE PODCAST Subscribe for more conversations from inside the construction industry. Follow Jake Gorry and Proline Group Personal LinkedIn: https://www.linkedin.com/in/jake-gorry-87b30628b/ Company LinkedIn: https://au.linkedin.com/company/proline-aus Instagram: https://www.instagram.com/prolinegroupau/ Follow Daniel Alizzi and Complex Facade Install Pty Ltd LinkedIn: https://www.linkedin.com/company/complex-facade-install/ Instagram: https://www.instagram.com/complexfacadeinstallptyltd/ #BehindTheFacade #ConstructionPodcast #FacadeIndustry #Cladding #ConstructionAustralia #MelbourneConstruction #ProlineGroup #ComplexFacadeInstall #ConstructionBusiness #ProjectManagement #Fabrication #ConstructionLeadership

    1h 21m
  4. #4 - The Ugly Truth About Relationships In Construction (And Why Most People Get It Wrong)

    May 7

    #4 - The Ugly Truth About Relationships In Construction (And Why Most People Get It Wrong)

    Jake and Daniel are back for Episode 4. The conversation gets real about one of the most misunderstood parts of the construction industry: relationships. Are they just cliques and back-scratching, or is there something more to it? The boys break down how work is really won, what separates the subbies who keep getting the call from the ones who don't, and why delivering a job matters infinitely more than just knowing the right people. Along the way they get into cutting edge fabrication technology that's threatening to make offshore manufacturing obsolete, the debate around work weeks and RDOs, apprenticeship culture, modular prefab, and what overcommunicating on site actually looks like in practice.

    1h 18m
  5. #3 - The Truth About Family In Business: Standards, Loyalty & The Long Game

    Apr 22

    #3 - The Truth About Family In Business: Standards, Loyalty & The Long Game

    Family in business is one of the most rewarding things you can do. It's also one of the hardest. In Episode 3 of Behind The Facade, Jake and Daniel get into what it really takes to run a construction business with family involved, including the standards you have to set, the conversations nobody warns you about, and why getting it right can become your greatest competitive advantage. This episode covers the full reality of running and scaling a construction business right now. From tracking job data weekly versus monthly, to building leaders from within versus buying them in, to what it actually means to stop being a busy idiot and start making decisions that move the needle. This is one of the most honest conversations we've had on the show. Jake Gorry is the Director of Proline, one of Melbourne's leading facade and cladding companies, delivering some of the most technically demanding projects in Victoria. Daniel Alizzi is the Operations Manager of Complex Facade Install, bringing decades of hands-on experience across some of Australia's most iconic builds. Together they cover: ◼️ Why hiring family can be your greatest asset or your biggest mistake ◼️ The non-negotiable standards that keep family and business relationships intact ◼️ Why leaders should always be built from within and when to buy them in ◼️ How weekly data tracking transformed the way they run their businesses ◼️ The difference between being busy and being productive ◼️ Why the standard you set on day one is the standard you're stuck with ◼️ What best for the business really means when it's personal Timestamps 0:00 Introduction & Episode Kick Off 3:00 March Recap: Hitting 1000 Panels & Topping Out 100 Franklin 19:00 Pre-Planning & Front End Investment 25:00 Building A Coordination Team That Works 51:00 The Six Week Focus Block System 1:03:00 The Weekly Tracking System & Live Job Data 1:16:00 Building Leaders From Within vs Buying Them In 1:21:00 Family In Business 1:26:00 The Standards That Keep It All Together 1:31:00 When Family Becomes Your Greatest Asset 1:34:00 Rapid Fire & What's Next

    1h 37m
  6. #2 - Construction Is Changing: The Warning Signs Every Leader Is Ignoring

    Mar 24

    #2 - Construction Is Changing: The Warning Signs Every Leader Is Ignoring

    Welcome back to Behind The Facade. What does it actually take to perform when the pressure is at its highest? In this episode, Jake and Daniel come back fresh off one of the most complex facade installs they've ever attempted. 9,700 kilo concrete panels, crane crews, last-minute engineering changes, and a plan that had to be torn up on site. This conversation explores what it really looks like when the job is hard, the stakes are high, and you have to adapt in real time. But beyond the job site, this episode goes deep on the things that actually build great companies. Culture, leadership, work ethic, and what it means to develop people who want to stay for the long haul. Jake opens up about writing a leadership book for his team and why putting it on paper changed the way he leads. Daniel breaks down the lessons from a month that tested everything. Most people see the finished buildings. Very few understand the decisions, sacrifices, and hard lessons required to build them. This episode is a raw look at what it takes to operate at the highest level in one of the toughest industries there is. Welcome back to Behind The Facade. Timestamps 0:00 — Introduction4:02 — What The Last Two Weeks Really Looked Like7:00 — The Response To Episode One10:46 — Inside The Melton Hospital Project18:53 — How To Actually Run A Job Site27:30 — The People Behind The Business1:04:41 — Writing A Leadership Playbook For Your Team1:17:50 — The Billy StoryTopics discussed: Construction industry Running a construction business Leadership and team culture Developing people in the trades Work ethic and attitude Performing under pressure Facade and cladding industry Building systems and processes Leadership development in construction

    1h 45m
  7. #1 - The Reality of the Construction Industry: Apprentices, AI and the Future of Construction

    Mar 13

    #1 - The Reality of the Construction Industry: Apprentices, AI and the Future of Construction

    Welcome to the first episode of Behind The Facade. What does it actually take to build and run a construction business? In this episode, Jake and Daniel talk about what life really looks like behind the construction industry. From 3:20am alarms and morning boxing sessions to running demanding businesses and raising families, this conversation explores the habits, discipline, and mindset required to operate in one of the toughest industries there is. Most people see the finished buildings. Very few see the pressure, decisions, and sacrifice required to build them. This episode dives into the real routines, lessons, and challenges that shape the people behind the projects. If you’re interested in construction, entrepreneurship, leadership, discipline, or business, this conversation gives a raw look into the reality behind it all. Welcome to Behind The Facade. Timestamps 00:00 Introduction 15:54 Why Facades? 36:01 The First Opportunities 59:48 Hard Conversations 1:03:01 Marketing, AI, Apprentices Topics discussed: Construction industry Running a construction business Entrepreneurship and leadership Building a team and managing pressure Discipline, routine, and early mornings Opportunities in the construction industry Marketing and AI in construction The future of apprenticeships

    1h 28m
  • 7 Episodes

About

Behind the Facade is a monthly podcast hosted by Jake Gorry, Director of Proline, and Daniel from Complex Facade Install. Having both started in the construction industry at around 14 years old, Jake and Daniel bring decades of hands on experience working across facade installation, major projects, and running construction businesses. Each month they sit down to have an honest conversation about the industry. From facade systems and project challenges to the lessons learned from years on site and behind the scenes of running construction companies. The goal is simple. Real conversations about construction from the people who live it every day.

Information

  • Creator
    Behind the Facade
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Explicit
  • Copyright
    © Behind the Facade 2026
  • Show Website
    Behind the Facade

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