Behind the Founders

Cherry Assistant
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  • Entrepreneurship

Behind the Founders is where we breakdown how founders actually run their businesses. from hiring to scaling and hard decisions. Produced by Cherry Assistant.

  1. 3d ago

    Why Most Marketing Agencies Get It Wrong: Austin Rohleder on Building a Founder-First Agency

    Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 27: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/ ) talks to Austin Rohleder (https://www.linkedin.com/in/austin-rohleder-ba6232213/) about building a founder-first marketing agency, leveraging AI and data, and the realities of growing a business from the ground up. --- Austin Rohleder is the founder of Capstone Marketing Group, a fractional CMO agency helping businesses manage their marketing from strategy through execution, with a strong focus on measurable business results. --- Chapters: 00:00 From Marketing Director to Founder 06:51 Building a Remote Team 08:53 The Hiring Lesson That Changed Everything 12:45 AI as a Business Superpower 19:51 Getting Your First 5–10 Clients 23:18 The Reality of Entrepreneurship --  Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

  2. 5d ago

    From Accidental Accountant to Thriving Entrepreneur: How Saadi Sabah Scaled an Accounting Firm

    Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 26: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Saadi Sabah (https://www.linkedin.com/in/saadi-sabah/) about taking the leap from corporate employment, learning to delegate, building a team and sustainable client relationships, and using AI and automation to scale more efficiently. --- Saadi Sabah is the founder of ECA Financial Consultancy, a firm that began as a side hustle serving friends and family and grew into a business serving more than 900 clients each tax season. --- Chapters 00:00 Introduction and guest background05:00 Strategies for client acquisition and word-of-mouth09:00 Building a team and operational setup10:17 Overcoming delegation fears and building trust22:02 Thoughts on AI and automation25:56 Advice for aspiring entrepreneurs--  Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

  3. Aug 10

    How a Father-Son Conversation Sparked a Boot Camp Revolution

    Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 25: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Erik Gross https://www.linkedin.com/in/erikdgross/details/experience/ about the importance of fundamentals in tech education, the impact of AI, and the value of building a diverse student body. --- Erik Gross is the co-founder of The Tech Academy, a software developer boot camp that has helped thousands of people break into tech, and the author of The Uncommon Engineer: The Art of Being Wrong for Fun and Profit. Carmen Dörwald sits down with Erik Gross about building a successful business by recognizing where you need help, finding the right people to complement your strengths, adapting to change, and developing the self-belief and resilience needed to navigate the founder’s journey. Connect with Eric and learn how he built A high value career in tech: https://erikdgross.com/free-course --- Chapters 00:00 The Mindset Every Founder Needs01:03 The Unexpected Origin of The Tech Academy04:21 Why Fundamentals Matter in the Age of AI19:32 Knowing What You Can’t Do Alone27:41 Building a Team That Can Actually Succeed--  Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

  4. Aug 7

    From Scaling Too Fast To Building Smarter: Nicky Fairclough on AI, Business Pivots & Founder Freedom

    Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 24: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Nicky Fairclough (https://www.linkedin.com/in/nicky-fairclough-92a6262b6/) about scaling too quickly, learning from costly mistakes, using AI to build leaner businesses, knowing when to pivot, and designing a business around the life you actually want. --- Nicky Fairclough is an entrepreneur, owner of Cold Hut Recovery, and founder of AI consultancy Reduce Admin, where he uses his engineering and automation background to help businesses reduce administrative work with AI. --- Chapters 00:00  From Unilever Engineer to Entrepreneur03:42  Launch Day Chaos: When Everything Goes Wrong07:31 The Cost of Scaling Too Fast12:10  Turning Business Mistakes into an AI Opportunity20:10  Why Founders Should Grow Slower--  Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

  5. Aug 3

    From Homeless to Building 6- Figure Businesses: Marcel Löwigt on Sales & Scaling with Systems

    Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 23: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Marcel Löwigt (https://www.linkedin.com/in/10xmarcel/) about how to harness technology to scale your business effectively without the burden of high agency retainers. --- Marcel Löwigt is a serial entrepreneur with more than 18 years of experience in business, sales, and scaling companies, and is the founder of GrowthZilla OS, an AI-powered marketing platform designed to help SMEs grow more efficiently. --- Chapters 00:00 Introduction and guest introduction09:16 Marcel's personal journey from homelessness to success15:52 Challenges faced by small businesses in sales and marketing21:57 The impact of AI in business and common mistakes26:00 Advice for aspiring entrepreneurs--  Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

  6. Jul 27

    What If You Don't Need to Scale? Natasha Bhogal on Building a Business Your Way

    Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 22: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Natasha Bhogal (https://www.linkedin.com/in/natasha-bhogal-47026ab8/) about the importance of building long-term client relationships, learning to lean into resistance, and why founders don't always need to follow the conventional definition of success. --- Natasha Bhogal is a Los Angeles-based senior marketing leader and fractional CMO who founded In Current Creative in 2017, a full-funnel marketing consultancy that works with a select number of clients through a flexible network of specialized consultants. --- Chapters 00:00 From Marketing Leader to Unexpected Founder01:51 What Makes InCurrent Creative Different?10:12 Consultancy vs. Agency: Building a Business Your Way25:58 Why You Don't Need to Scale to Succeed27:01 Leaning Into Resistance & Trusting Your Gut --  Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

  7. Jul 24

    Why Most Sales Teams Fail: Chuck Thokey on Building High-Performing Teams

    Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 21: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Chuck Thokey (https://www.linkedin.com/in/charlesthokey/) about building high-performing sales teams, developing talent, and transforming sales through ethical coaching and AI-powered simulations. --- Chuck Thokey is the Co-Founder of Top Rep, a leading home services sales and leadership training company, as well as an award-winning sales and marketing coach, keynote speaker, business consultant, and author. With more than two decades of experience in sales, coaching, and leadership, Chuck has helped organizations build high-performing sales teams, improve closing ratios, and grow their sales by more than 150%. --- Chapters 00:00 – Meet Chuck Thokey & Top Rep01:04 – Building a High-Performing Sales Team09:28 – Hiring, Coaching & Developing Top Talent20:56 – How AI Is Transforming Sales Training32:28 – Chuck’s Advice for Aspiring Entrepreneurs. --  Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

  8. Jul 22

    The Best Executives Aren't Applying Jobs: Here's how Christopher Haywood Rethought Executive Search

    Hire amazing offshore staff: https://cherryassistant.com Work with South African talent: https://hirenile.com Episode 20: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Christopher Haywood about innovative approaches  to executive search and evolving practices over 15 years. --- Christopher Haywood is the founder of Strategic Executives Agency, specializing in executive search and leadership consulting for dynamic organizations. With a management consulting background, he redefines how firms find and engage top leadership talent. --- Chapters 00:00 Introduction and Podcast Setup02:11 Founding of Strategic Executives Agency12:11 Evolution of the Business and Services Offered24:21 Incorporating AI in Business Operations29:57 Team Culture and Operational Challenges30:31 Business Advice for Entrepreneurs --  Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

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About

Behind the Founders is where we breakdown how founders actually run their businesses. from hiring to scaling and hard decisions. Produced by Cherry Assistant.

Information

  • Creator
    Cherry Assistant
  • Years Active
    2026
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © 2026 Cherry Assistant