Behind the Launch

Mirasee FM
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Behind the Launch

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

Episodes

  1. EPISODE 1

    It's a Roller Coaster

    Key members of the Mirasee launch team demonstrate the roller coaster ride of launching a product or service. In this maiden episode, the team expresses elation at the million-dollar launch in May of 2020 and disappointment when the May 2021 launch falls far short.

    19 min

  2. EPISODE 2

    It's Time to Regroup

    When the launch of a product or service goes poorly, what do you do? Ideally, you regroup. Listen in to hear what that looks and feels like, Mirasee-style.

    14 min

  3. EPISODE 3

    Wired to Be Optimistic

    After you regroup and debrief, it's time to test your assumptions and hypotheses. Mirasee CEO Danny Iny and others discuss the best stance to take when approaching this goal.

    13 min

  4. EPISODE 4

    It's a Roller Coaster (Again)

    In the run-up to Mirasee's twin test-balloon launches, the roller coaster of emotion begins. Key members of the Mirasee launch team weigh in on the challenges and their version of self-care.

    13 min

  5. EPISODE 5

    The Launch

    Hypotheses have given way to actions, and theories are now commitments — it’s launch time. We hear from the Mirasee team about how they manage the tension and ambiguity of this pivotal period when their best-laid plans finally prove their worth.

    17 min

  6. EPISODE 6

    Not Bad

    Two smaller launches tested hypotheses in preparation for a big May 2022 launch. We hear from CEO Danny Iny and Mirasee team members about the results of those two launches, how they served to forecast the May 2022 launch, and how team members define success.

    12 min

  7. EPISODE 7

    Anticipation

    As the May 2022 launch commences, Mirasee is on a high from the success of February’s trial launch. The team reveals what makes this May launch different, plus examines the myriad innovative audience and affiliate touch points that led up to it.

    20 min

  8. EPISODE 8

    Finally!

    We wrap up this podcast with a look at the results of Mirasee’s big May 2022 launch. Following that, team members Danny, Bhoomi, Joey, Tonya, and Mary share their practical tips, lessons, and advice for entrepreneurs looking to launch.

    17 min

  9. EPISODE 9

    Encore: Trailer for Behind the Launch

    Behind the Launch is the latest podcast to join the Mirasee FM Podcast Network. Over a period of 18 months, spanning 4 different launches, Director of Podcasts Cynthia Lamb conducted 19 interviews with the key people who pull off the amazing feat that is a Mirasee product launch.  Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 17 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming, The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits:Produced and written – Cynthia LambOrganized — Geoff GovertsenExecutive producer – Danny InyMusic soundscape: Chad Michael Snavely Music and SFX credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist: Daniele MustoWriter: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION

    3 min

  10. 02/24/2023

    Trailer for Behind the Launch

    Behind the Launch is the latest podcast to join the Mirasee FM Podcast Network. Over a period of 18 months, spanning 4 different launches, Director of Podcasts Cynthia Lamb conducted 19 interviews with the key people who pull off the amazing feat that is a Mirasee product launch.

    3 min

Trailer

About

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

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