Behind the Launch

Mirasee FM
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • WEEKLY SERIES

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

Episodes

  1. EPISODE 1

    It's a Roller Coaster

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming, The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. In her spare time, you’ll find Cynthia in her Northern California home, nurturing her half-wild garden, fixing something around the house, or lounging with her wife and two cats. Resources or websites mentioned in this episode: Mirasee Credits:Produced and written – Cynthia LambOrganized — Geoff GovertsenExecutive producer – Danny InyMusic soundscape: Chad Michael Snavely Music and SFX credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist: Daniele MustoWriter: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: It’s a Roller Coaster Coming soon. ~~~~~

    19 min

  2. EPISODE 2

    It's Time to Regroup

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming, The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits: Produced and written – Cynthia LambOrganized — Geoff GovertsenExecutive producer – Danny InyMusic soundscape: Chad Michael Snavely Music and SFX credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist: Daniele MustoWriter: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: It’s Time to Regroup Coming soon.  ~~~~~

    14 min

  3. EPISODE 3

    Wired to Be Optimistic

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming, The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits:Producer and Writer: Cynthia Lamb Organizer: Geoff Govertsen Executive Producer: Danny Iny Music Soundscape: Chad Michael Snavely Music and SFX credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist: Daniele MustoWriter: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: Wired to Be Optimistic Coming soon.  ~~~~~

    13 min

  4. EPISODE 4

    It's a Roller Coaster (Again)

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming, The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits:Producer and Writer: Cynthia Lamb Organizer: Geoff Govertsen Executive Producer: Danny Iny Music Soundscape: Chad Michael Snavely Music credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist: Daniele MustoWriter: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: It’s a Roller Coaster (Again) Coming soon. ~~~~~

    13 min

  5. EPISODE 5

    The Launch

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, Cynthia worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits:Producer and Writer: Cynthia LambOrganizer: Geoff GovertsenExecutive Producer: Danny InyMusic Soundscape: Chad Michael Snavely Music credits: Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist & Writer: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: The Launch Coming soon.  ~~~~~

    17 min

  6. EPISODE 6

    Not Bad

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, Cynthia worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits:Producer and Writer: Cynthia LambOrganizer: Geoff GovertsenExecutive Producer: Danny InyMusic Soundscape: Chad Michael Snavely Music credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist & Writer: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: Not Bad Coming soon. ~~~~~

    12 min

  7. EPISODE 7

    Anticipation

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, Cynthia worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits:Producer and Writer: Cynthia LambOrganizer: Geoff GovertsenExecutive Producer: Danny InyMusic Soundscape: Chad Michael Snavely Music credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist & Writer: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: Anticipation Coming soon. ~~~~~

    20 min

  8. EPISODE 8

    Finally!

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, Cynthia worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits:Producer and Writer: Cynthia LambOrganizer: Geoff GovertsenExecutive Producer: Danny InyMusic Soundscape: Chad Michael Snavely Music credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist & Writer: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: Finally! Coming soon. ~~~~~

    17 min

  9. EPISODE 9

    Encore: Trailer for Behind the Launch

    Behind the Launch is the latest podcast to join the Mirasee FM Podcast Network. Over a period of 18 months, spanning 4 different launches, Director of Podcasts Cynthia Lamb conducted 19 interviews with the key people who pull off the amazing feat that is a Mirasee product launch.  Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 17 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming, The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. Resources or websites mentioned in this episode: Mirasee Credits:Produced and written – Cynthia LambOrganized — Geoff GovertsenExecutive producer – Danny InyMusic soundscape: Chad Michael Snavely Music and SFX credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist: Daniele MustoWriter: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION

    3 min

  10. 02/24/2023

    Trailer for Behind the Launch

    Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.   Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing. For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella. Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming, The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College. In her spare time, you’ll find Cynthia in her Northern California home, nurturing her half-wild garden, fixing something around the house, or lounging with her wife and two cats. Resources or websites mentioned in this episode: Mirasee Credits:Produced and written – Cynthia LambOrganized — Geoff GovertsenExecutive producer – Danny InyMusic soundscape: Chad Michael Snavely Music and SFX credits:Track Title: Say That I AmArtist: Adrian Dominic WaltherWriter: Adrian Dominic WaltherPublisher: A SOUNDSTRIPE PRODUCTION Track Title: CastlesArtist: Daniele MustoWriter: Daniele MustoPublisher: A SOUNDSTRIPE PRODUCTION Episode transcript: Trailer for Behind the Launch Coming soon.  ~~~~~

    3 min

Trailer

About

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

Information

More From Mirasee FM