9 episodes

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

Behind the Launch Mirasee FM

    • Business
    • 5.0 • 1 Rating

Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.

    It's a Roller Coaster

    It's a Roller Coaster

    Key members of the Mirasee launch team demonstrate the roller coaster ride of launching a product or service. In this maiden episode, the team expresses elation at the million-dollar launch in May of 2020 and disappointment when the May 2021 launch falls far short.

    • 18 min
    It's Time to Regroup

    It's Time to Regroup

    When the launch of a product or service goes poorly, what do you do? Ideally, you regroup. Listen in to hear what that looks and feels like, Mirasee-style.

    • 14 min
    Wired to Be Optimistic

    Wired to Be Optimistic

    After you regroup and debrief, it's time to test your assumptions and hypotheses. Mirasee CEO Danny Iny and others discuss the best stance to take when approaching this goal.

    • 12 min
    It's a Roller Coaster (Again)

    It's a Roller Coaster (Again)

    In the run-up to Mirasee's twin test-balloon launches, the roller coaster of emotion begins. Key members of the Mirasee launch team weigh in on the challenges and their version of self-care.

    • 13 min
    The Launch

    The Launch

    Hypotheses have given way to actions, and theories are now commitments — it’s launch time. We hear from the Mirasee team about how they manage the tension and ambiguity of this pivotal period when their best-laid plans finally prove their worth.

    • 17 min
    Not Bad

    Not Bad

    Two smaller launches tested hypotheses in preparation for a big May 2022 launch. We hear from CEO Danny Iny and Mirasee team members about the results of those two launches, how they served to forecast the May 2022 launch, and how team members define success.

    • 11 min

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