Behind the Needle

Mike LeMieux
  • 5.0 (2)
  • BUSINESS

Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others. 

  1. 6D AGO

    How to Book More New Customers in 2026

    What does it really take to keep a med spa fully booked while building a system that actually works? Mike Lemieux, founder of MedSpa Media, breaks down the client acquisition strategies that turn sporadic leads into predictable bookings. You’ll hear why relying on word-of-mouth and referrals isn’t enough, how paid ads on Meta and Google can fill your pipeline fast, and the “speed-to-lead” mistakes that cost med spas thousands in lost clients. Mike dives into how automation and AI-powered follow-ups respond instantly to inquiries, nurture leads over time, and even re-engage past prospects all without giving clinical advice. He also explains why human appointment setters are still critical to handle complex bookings, calls, and clients who prefer a personal touch. If you want practical, plug-and-play ways to capture more clients, respond faster, and scale your med spa without burning out your front desk team, this episode is your roadmap. Resources + Links Learn how to DOUBLE your Instagram Story views. Work with Mike - Learn more about social media marketing and ads for your MedSpa. Check out SkinFix Studios in Scottsdale Follow Mike: @mikelemieux MedSpa Media: @medspa_media Callie Valocchi: @aestheticsbycallie SkinFix Studios: @skinfixstudios

    42 min

  2. JAN 13

    Beauty Betrayal Lists, Treatment Risks, & Ethical Training with Annie Bruno of Skin Charm

    What does it really take to build a beloved aesthetics brand that grows on word-of-mouth and still books new clients on demand? Skin Charm founder and lead injector, Annie Bruno, shares how she pivoted during lockdown, scaled with integrity, and turned warm Southern-hospitality vibes into a repeat-client machine. You’ll hear Annie’s ethical take on injector training (and why she turns down easy money), the consult framework that boosts conversions without feeling “salesy,” and how she collaborates locally to keep high-quality patients coming in. We get into her “betrayal list” (including RF microneedling caveats and filler fear-mongering), when to add services like NAD+ and a wellness lounge, and how to price/position promos without becoming a Groupon brand. She also breaks down her apprenticeship model, the minimum ramp time she expects before letting anyone “poke a face,” and why preserving each patient’s authentic look is non-negotiable. If you want practical ways to elevate outcomes, retention, and revenue—this episode is your playbook! Highlights 00:00 - Who is Annie Bruno, and why did she start Skin Charm? 02:50 - What allowed her to survive and build a business from scratch during COVID? 06:30 - The #1 retention tip for ongoing clients! 09:20 - Why having “thick skin” is important for business owners and how to handle issues quickly. 12:50 - What kind of training does Annie Bruno offer for new injectors? 14:20 - Why she turns down “easy money” from people who want mentorship. 16:05 - What goes into a mentorship with Annie? 19:50 - When does it make sense to have a “loss leader” in your sales strategy? 22:14 - Why did Skin Charm add a wellness arm to the business? (including IV therapies) 24:39 - What’s on your beauty betrayal list? 25:15 - Why isn’t she a fan of RF Microneedling? 27:41 - Are injectors who post videos of MRIs showing filler causing unnecessary fear? 31:25 - Why long-term treatment plans are better than fast treatments. 33:00 - What’s working to get new clients right now? 34:40 - How to sell without feeling pushy. 38:30 - What’s more important, washing your face or wearing SPF? 39:45 - Top three skin care product recommendations. Resources + Links Learn how to DOUBLE your Instagram Story views. Work with Mike - Learn more about social media marketing and ads for your MedSpa. Follow Mike: @mikelemieux MedSpa Media: @medspa_media Annie Bruno: @nurseannabelle Skin Charm: @skin.charm

    41 min

  3. JAN 8

    Content Strategies That Fill Your Calendar with Lindsay Miller of Bae Socials

    Ready for social strategies that fill your calendar? In this episode, I sit down with Lindsay Miller, founder of Bae Socials, to unpack what actually drives growth for med spas, derms, and beauty/wellness brands on social media (without burning out!) You’ll learn how to create high-performing content, common mistakes you might be making in your content, and if/when it’s a smart move to use AI in your content creation process. We also cover the automated system to stop the “leads leak” and get leads booked quickly. If you want more booked consults, tighter processes, and content that actually converts, this episode is for you. Highlights 00:00 The journey from solopreneur, to hiring contractors and an in house team. 04:30 Why does content matter? 07:45 Pros and cons of using AI for your content creation. 14:00 Systems you need to turn leads into customers. 19:15 How do you know if your content is working and bringing in new clients? 24:00 Common mistakes people make with their content. 31:00 How does using filters impact your content? 36:15 How do you find great videographers and photographers for your business? 41:15 Trends that will grow your social media in 2026. Resources + Links Work with Mike - Learn more about social media marketing and ads for your MedSpa. Follow Mike: @mikelemieux MedSpa Media: @medspa_media Lindsay: @bae.socials and baesocials.com

    45 min

  4. 10/21/2025

    The Secret to Sustainable Success in Aesthetics with Mandy Bazemore

    In this episode of Behind the Needle, we sit down with Mandy Bazemore, a powerhouse in the medical aesthetics industry, to talk about leadership, authenticity, and the heart behind the business of beauty. With years of experience leading teams and shaping the future of medical aesthetics, Mandy shares her insights on what it truly means to lead with purpose — from empowering providers to fostering trust, integrity, and confidence in every patient experience. Resources + Links Check out Miremae’s website HERE Visit Miremae’s Instagram HERE Follow Mandy’s Instagram HERE Learn how to DOUBLE your Instagram Story views. Work with Mike - Learn more about social media marketing and ads for your MedSpa. Follow Mike: @mikelemieux MedSpa Media: @medspa_media

    56 min

  5. 07/30/2025

    The AI Ecosystem That’s Changing the Med Spa Industry with Heather Terveen

    In this special crossover episode of Behind the Needle, we sit down with Heather Terveen, marketing strategist, host of the Med Spa CEO podcast, and founder of the Med Spa Advantage program. We discuss how artificial intelligence is transforming the way med spa owners grow and scale their businesses. Heather shares how she created three powerful custom GPTs built from hundreds of podcast episodes, coaching calls, and proven frameworks. These AI tools help med spa owners improve their branded menu, consult process, and marketing content so they can operate more efficiently and stand out in a crowded market! You’ll learn: How Heather turned years of work into AI tools that med spa owners can use every day Why most practices are losing leads and how to stop the bleeding with automation How to use AI for real-time coaching, content generation, and sales workflows What it looks like to run a business that combines AI with a human-first approach How booking, retention, and reactivation can be automated without feeling roboticThis episode is packed with real talk, tactical ideas, and behind-the-scenes insight into how you can grow a more profitable med spa without doing everything yourself. Resources + Links Check out Heather’s website HERE Follow Heather on Instagram HERE Listen to The Med Spa CEO Podcast FREE Build an Unstoppable Brand Training Apply to The Med Spa Advantage HERE Ask Heather AI Learn how to DOUBLE your Instagram Story views. Work with Mike - Learn more about social media marketing and ads for your MedSpa. Ask Heather AI Follow Mike: @mikelemieux MedSpa Media: @medspa_media

    46 min

  6. 07/24/2025

    Leading with Vision, Compassion, and Creative Fire with Rechelle Trejo

    In this episode of Behind the Needle, we sit down with the remarkable Rechelle Trejo, nurse practitioner, founder of Auri Aesthetics, and what can only be described as the "LeBron James of Medical Aesthetics." From her humble beginnings in Safford, Arizona to building a thriving multi-provider practice in Gilbert, Rechelle shares her story of intentional growth, patient-first values, and the love language of time. She dives into: Why slowing down with patients builds lifelong loyaltyHow she hires and retains team members aligned with her core valuesHer journey from community college to becoming an FNP and aesthetic industry leaderUsing AI to future-proof her practice and lead her team with dataCreating with purpose whether it’s a clinic, a wall texture, or a meaningful life Resources + Links Check out Auri Aesthetics HERE Visit Auri Aesthetics’ Instagram HERE Follow Rechelle’s Instagram HERE Learn how to DOUBLE your Instagram Story views. Work with Mike - Learn more about social media marketing and ads for your MedSpa. Follow Mike: @mikelemieux MedSpa Media: @medspa_media

    49 min

  7. 05/20/2025

    A Med Spa Owner’s Guide to Selling with Jonny Reynoso & Matt Porter

    In this episode of Behind the Needle, we sit down with Jonny Reynoso and Matt Porter from Menlo Business Brokerage to dive deep into something every med spa owner should be thinking about—what it really means to sell your practice. Whether you’re planning your exit strategy, feeling burnout, or just curious what your business might be worth, this episode is packed with insight. Jonny and Matt break down: Why knowing your end goal matters (and how to define it)What potential buyers are really looking forThe difference between selling and retiringReal-world examples of dealsHow to prepare your business for a future sale—even years in advanceWhy not having a plan could cost you millions Resources + Links Learn more about Menlo Business Brokerage HERE Email Jonny Reynoso at jonny@menlobusinessbrokers.com Learn how to DOUBLE your Instagram Story views. Work with Mike - Learn more about social media marketing and ads for your MedSpa. Follow Mike: @mikelemieux MedSpa Media: @medspa_media

    46 min

  8. 05/08/2025

    Mastering Leadership: The Enneagram's Business Blueprint with Tracy O'Malley

    Are you struggling to connect with your team, clients, or even yourself? In this eye-opening episode of Behind the Needle, Mike LeMieux sits down with Enneagram expert Tracy O'Malley to unravel the mysteries of personality and personal growth. Tracy reveals how the Enneagram is more than just another personality test—it's a powerful navigation system that helps individuals and businesses understand their core motivations, fears, and potential. Through compelling personal stories and professional insights, she demonstrates how compassion and self-awareness can transform leadership, team dynamics, and personal relationships. Whether you're a medical spa owner, entrepreneur, or simply someone seeking deeper self-understanding, this podcast episode offers a transformative approach to unlocking your true potential and connecting more authentically with others. Tracy's expertise provides a roadmap to not just knowing yourself, but truly empowering yourself and those around you! Highlights 00:00 - Who is Tracy O’Malley, and what is the Enneagram? 04:45 - What does the Enneagram have to do with running a business? 09:00 - How can we use the Enneagram in our daily lives? 13:00 - Why did Tracy wish she was a 3? 16:15 - How do you know if you’ve been mistyped and what can you do about it? 20:00 - What are the three instincts that drive all of us? 21:30 - How can the Enneagram be incorporated into your business for more profit? 24:00 - What are the “feeling centers” that drive us? 29:20 - Tracy’s biggest lesson from learning to connect with her kids. 33:00 - How to use the 9 Enneagram types work together to make your business more efficient. 34:45 - What makes a great leader? 38:00 - Can you figure out the Enneagram on your own or do you need a coach? 42:10 - How do you prepare for taking the Enneagram test? 45:00 - How does self-abandonment affect our ability to be compassionate? 51:00 - How do you keep people from taking advantage of your compassion? 59:45 - How can you incorporate the Enneagram to lead your team? 1:04:30 - What can we learn from those that challenge and trigger us? Resources + Links Get Your Enneagram Blue Print from Tracy HERE Learn how to DOUBLE your Instagram Story views. Work with Mike - Learn more about social media marketing and ads for your MedSpa. Follow Mike: @mikelemieux MedSpa Media: @medspa_media Tracy O’Malley: @Tracy_omalley

    1h 13m
See All (34)

Ratings & Reviews

5
out of 5
2 Ratings

About

Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others. 

Information

  • Creator
    Mike LeMieux
  • Years Active
    2023 - 2026
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © 2026 Behind the Needle
  • Show Website
    Behind the Needle

You Might Also Like