Behind the Needle

Mike LeMieux

Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others. 

  1. 6d ago

    Behind Boulevard: Building Software That Understands Med Spas with Skya Jones

    Most med spa owners went to school for aesthetics or medicine, not business. So when it comes to marketing, scheduling, payroll, and payments, they're often left guessing, and guessing gets expensive. Skya Jones is the Sr. MedSpa Education Manager and in-house MedSpa Consultant at Boulevard, where she sits at the intersection of industry strategy, customer education, and experience design, partnering with internal teams and medspa operators nationwide to build the systems and culture that turn good spas into unforgettable ones. With nearly a decade of experience in medical aesthetics and beauty, she has managed and consulted across medspa and retail beauty businesses, and is a recognized speaker and contributor passionate about advancing the conversation around growth, retention, and operational excellence. At the core of everything she does is a simple belief: the most powerful thing a medspa can invest in is the client experience. This conversation covers how Boulevard's platform was built by industry veterans sitting at real front desks, and how features like their new AI receptionist and revenue-protecting scheduling tools are changing the way med spas operate. In this episode: Why med spa owners often feel overwhelmed by daily operations, logistics, and marketing, and how their training didn't prepare them for itHow Boulevard's education team, built from salon, barbershop, and spa veterans, works directly with clients and Boulevard's product teams to solve real problemsWhy Boulevard's founders built the platform by sitting at front desks and working alongside assistants and payroll managersWhy the platform automatically reorders services to prevent scheduling errors, like booking a facial too soon after a neurotoxin treatmentWho Boulevard is actually built for, and why it becomes a stronger fit once a med spa grows past one room or adds a second providerWhat med spas can expect from Boulevard's data migration process when switching over from another platform Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Boulevard: https://www.joinblvd.com/ Get a Boulevard Demo: https://www.joinblvd.com/get-a-demo Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Boulevard: https://www.instagram.com/joinblvd

  2. Aug 24

    Starting From Scratch, Three Times, with Natalie Galanin

    Most people fear starting over. Natalie Galanin has done it three times. In this episode of Behind the Needle, Natalie Galanin, owner of Resurface Studio in Sitka, Alaska, shares how she went from studying marine science on the Big Island to becoming one of Alaska's most in-demand estheticians.  Natalie opens up about what it took to start over in a state with far stricter licensing rules than Hawaii, how those restrictions actually led her to a specialty she loves, and why holistic, lifestyle-driven skincare has become the backbone of her business. She also gets into the realities of running a studio in a town that swings from nearly 3 million tourists to a winter ghost town, and why she believes authenticity, not polish, is what actually grows a client base on social media. This episode is for anyone who's had to rebuild from scratch, question the rules they were taught, or figure out how to build a loyal clientele in an unconventional market. In this episode: Natalie's path from marine science student in Hawaii to full-time estheticianBuilding and relocating her first studio in Hawaii, and the lessons learned from starting over in a new neighborhoodThe personal loss that brought her back to Sitka, Alaska, and how quickly her books filled up once she reopenedThe surprising differences between Hawaii's and Alaska's licensing restrictions for estheticiansHow losing access to microneedling and dermaplaning led her to specialize in acne through Face Reality certificationHer holistic approach to skin health, including diet, stress, sleep, and Alaska's common vitamin D deficienciesWhy authentic, personal content outperforms product-focused posts on social media Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with Resurface Studio: resurfacestudio.co Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Resurface Studio: https://www.instagram.com/resurfacestudio/?hl=en

  3. Jul 21

    Turning Pain into Purpose with Brandie Henderson

    She lost her husband, had nothing left, and went back to work two days later. Not because she was fine. Because she had a daughter watching. Brandie Henderson did not build Morph Aesthetics from a place of comfort or stability. She built it from the wreckage of sudden loss, driven by the kind of clarity that only comes when you have no other choice. In this episode of Behind the Needle, Brandie shares the story behind one of Scottsdale's most recognizable aesthetic practices, what it cost her to get there, and why the name Morph means exactly what she intended it to. This one is honest, personal, and for anyone who has ever had to build something from a place of loss. In this episode: How unexpected widowhood became the catalyst for building Morph Aesthetics and what those first days looked likeWhy she went back to work two days after losing her husband and what kept her moving forwardThe meaning behind the name Morph and what metamorphosis represents in her own life and careerHow she structured her practice around complete financial self-reliance and why she refuses to depend on outside investors or other providersWhat her role as an Allergan trainer involves and what she focuses on when teaching other injectorsWhy she believes authentic connection during consultations is her greatest clinical strengthThe training program she built for new nurses and why she thinks the industry's standard education is not enough Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Morph Aesthetics: https://morphaesthetics.com/ Training Courses: https://morphaesthetics.com/nurse-training-course/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Morph Aesthetics: https://www.instagram.com/morph_aesthetics/ Brandie Henderson: https://www.instagram.com/brandie_henderson_aesthetics/

  4. Jun 29

    The Financial Truth Behind a Thriving Med Spa with Jaci North

    Most med spa owners know how to build a beautiful client experience. Far fewer know what their numbers are actually telling them. Jaci North is a CPA and fractional CFO who works inside multiple med spas at once, and she has seen the same pattern repeat itself: talented, driven owners who are quietly terrified of their own financials. In this episode of Behind the Needle, Jaci breaks down why that fear is costing practices real money, and what it looks like to replace avoidance with a financial system that actually works for growth. If you have ever closed your bookkeeping software before the numbers could stress you out, this episode is for you. In this episode: What a fractional CFO actually does and why it is changing how small med spas access financial expertiseHow to understand gross profit, operational profit, and what the "job" of profit really is inside your businessWhy financial mindset matters as much as financial literacy, and how to stop avoiding your own dataThe levers med spa owners can pull to improve margins without burning out their teamsWhy Jaci treats marketing as an investment and what trackable ROI actually looks like Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ North & Ivy: https://northandivy.com/ Grounding Point Assessment: https://northandivy.com/grounding-assessment Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Jaci North: https://www.instagram.com/jacinorth/

  5. Jun 25

    Anatomy, Empathy, and the Art of Slowing Down with Adriana Medeiros

    Most injectors learn anatomy from a textbook. Adriana Medeiros learned it from a cadaver lab, and she will tell you there is no comparison. In this episode of Behind the Needle, Adriana Medeiros walks through her path from med-surge and pediatric dialysis to aesthetics, what it took to open her own practice after NP school, and why she believes aesthetic medicine demands the same level of rigor as any other clinical specialty. She also opens up about cadaver lab training and the anatomical realities that textbooks simply cannot prepare you for. This episode is for every injector who got into aesthetics because they genuinely care about patients and every practice owner trying to build something that lasts. In this episode: How a career spanning med-surge, acute care, and pediatric dialysis shaped her approach to aestheticsThe "unreasonable hospitality" philosophy behind her practice and what it looks like in actionThe follow-up facial program that grew her businessWhy she invested in cadaver lab training and what studying real human anatomy revealed that no course could replicateThe argument she makes for treating aesthetics with the same seriousness as any other branch of medicineWhat she hopes her children take away from watching her build something from nothing Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with Lux Lab Aesthetics: https://luxlabaesthetics.com/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Lux Lab Aesthetics: https://www.instagram.com/luxlabaesthetics

  6. Jun 10

    The Science Behind Hair Removal and Restoration With Kristi Kay

    Most people assume laser hair treatments and permanent hair removal are the same thing. According to electrologist and business owner Kristi Kay, they're not even close. In this episode of Behind the Needle, Kristi Kay, owner of Electrolysis & Co., discusses the often misunderstood world of permanent hair removal, the science behind electrolysis, and why it remains the only FDA-recognized method of permanent hair removal. The conversation expands beyond hair removal into one of the fastest-growing areas of aesthetic medicine: hair restoration. Kristi explains how Electrolysis & Co. approaches hair loss through comprehensive consultations, lab testing, and advanced technologies like TED Hair Restoration.  This episode is packed with practical information for anyone considering hair removal or looking for answers about thinning hair before it's too late to intervene. In this episode: Why electrolysis remains the only FDA-recognized method of permanent hair removalThe biggest differences between electrolysis and laser hair reductionWhat the electrolysis process actually looks like and what patients can expectCommon misconceptions about permanent hair removalWhy early intervention is critical when it comes to hair lossHow hormone imbalances, vitamin deficiencies, COVID, and GLP-1 medications can contribute to hair thinningWhat patients should know before starting a hair restoration journey Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with Electrolysis & Co.: https://www.electrolysisandco.com/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Electrolysis & Co.: https://www.instagram.com/electrolysisandco/

  7. Jun 9

    Why you NEED to LOVE what you do with Nina Traster

    Success in aesthetics isn't just about technique, business strategy, or social media. According to Nina Traster, it starts with loving what you do. In this episode of Behind the Needle, Mike sits down with Nina Traster, physician assistant and owner of iConcierge Med Spa in St. Petersburg, Florida, to discuss the role passion has played in her career. From working full-time in family medicine while building her aesthetics practice on nights and weekends to growing a thriving business of her own, Nina shares why genuine excitement for the work has been the driving force behind her success. This episode is for anyone building a career, growing a business, or searching for work that energizes rather than drains them. In this episode: How Nina balanced family medicine and aesthetics while building her business from the ground upThe moment she decided to transition into aesthetics full-timeWhy loving your work is one of the best defenses against burnoutThe benefits of a patient-centered, concierge-style practice modelHow she manages a high-volume schedule while maintaining quality patient careThe systems, preparation, and delegation strategies that keep her practice running smoothlyWhy continuous education is essential in the rapidly evolving aesthetics industryHer advice for new injectors looking to grow their skills and confidenceWhy staying focused on your own patients and your own journey matters more than social media competition Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with iConcierge: https://iconciergemedspa.com/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ iConcierge Medspa: https://www.instagram.com/iconcierge_medspa/

  8. Jun 4

    Building a Practice Around Prevention, Not Prescriptions With Brittany Bunjovac

    Long before she became a nurse practitioner, Brittany Bunjovac was the kid leading a protest for healthier school lunches.  That same passion for understanding the connection between nutrition, wellness, and long-term health eventually led her into aesthetics, hormone optimization, and preventative medicine. In this episode, Brittany shares how a serious complication from a nose filler treatment sparked her interest in aesthetic medicine, why she pursued becoming a nurse practitioner to gain more autonomy in patient care, and how she built BBUN Beauty Injectables and Wellness around a philosophy of treating root causes instead of chasing symptoms. In this episode: How Brittany's childhood passion for nutrition shaped her career path into wellness medicineWhy she left traditional nursing behind to become a nurse practitioner and business ownerThe difference between reactive healthcare and proactive wellness careHow she helps patients uncover root causes instead of simply treating symptomsHer approach to hormone optimization and why "normal" lab values don't always mean optimal healthThe personal hormone challenges she faced and how they impacted her physically and mentallyThe growing popularity of peptides and the risks associated with purchasing them online without medical supervisionThe role of aesthetics within a larger wellness and longevity strategy Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with BBUN Beauty: https://www.bbunbeauty.com/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ BBUN Beauty: ​​https://www.instagram.com/bbunbeauty_aesthetics_wellness/ Brittany Bunjovac: https://www.instagram.com/bbunbeauty_fnpinjector

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Ratings & Reviews

5
out of 5
3 Ratings

About

Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others. 

Information

  • Creator
    Mike LeMieux
  • Years Active
    2023 - 2026
  • Episodes
    59
  • Rating
    Clean
  • Copyright
    © 2026 Behind the Needle
  • Show Website
    Behind the Needle