Behind the Needle

Mike LeMieux

Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others. 

  1. 1D AGO

    From Side Hustle to a Two-Location Medspa with Katrina Flowers-Piercy

    Katrina Flowers-Pierie spent years as a Physician Assistant in emergency services and trauma surgery before she ever picked up a syringe for aesthetics. The 24-hour call shifts, the adrenaline, the high-stakes environment — she loved all of it. Until she had kids. Then the math stopped working. So she pivoted. Slowly at first, building medical aesthetics as a side business in 2013 while still working in acute care. Then 2020 hit, everyone started staring at their own faces on Zoom, and what was once a side hustle became LISSÈ Medical Aesthetics. A two-location practice in Gig Harbor and University Place, Washington that does a lot more than injectables. This episode is proof that the most unexpected backgrounds can make for the most well-rounded injectors. In this episode: How a career in trauma surgery shaped Katrina's clinical instincts and why that medical foundation makes her a better aesthetic providerWhat a true one-stop shop actually looks like: injectables, regenerative medicine, wellness, skin care, and advanced laser treatments all under one roofWhy Katrina is fired up about the Sciton Halo and TRL, and how newer laser technology is delivering serious results with a fraction of the old downtimeHer honest take on hormone replacement therapy and why she believes HRT is about a lot more than managing menopause symptomsThe "slow roll" approach she swears by and why she would rather start you on a skin care routine than put you straight under a laserWhy 80% of your results come from what you do at home, and what that means before you spend a single dollar on in-office treatments= Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with LISSÈ Medical Aesthetics: https://lissemedspa.com/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ LISSÈ Medical Aesthetics: https://www.instagram.com/lisse_medical_aesthetics_/ Katrina Flowers-Piercy: https://www.instagram.com/lisse_pa_katrina_/

    52 min

  2. 6D AGO

    The Mobile Med Spa That Comes to You with Michelle Chapman

    What if your med spa had no address, no lease, and no waiting room, and was still fully booked? Michelle Chapman is a nurse practitioner who threw out the traditional med spa playbook entirely. Instead of four walls and a reception desk, she built her entire aesthetic practice inside a custom converted Mercedes-Benz van she calls Big Bertha. No brick and mortar. No overhead. Just Botox, fillers, and a whole lot of flexibility. This episode is proof that there is no one right way to build a thriving aesthetic practice. In this episode: How Michelle went from Atlanta to Florida with no established patient base and built a fully booked mobile aesthetic clinic almost entirely through InstagramWhat the inside of Big Bertha actually looks like and how she converted a Mercedes-Benz van into a fully functioning medical grade treatment space Why her patients do not just tolerate the mobile experience, they prefer it, booking appointments at places most convenient for their scheduleThe real challenges of operating completely solo and what she wishes she had known before starting Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with MC Aesthetics: https://michellechapmanaesthetics.com/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ MC Aesthetics: https://www.instagram.com/mc_aesthetics__?igsh=NTNlbWF0MzFqanI0

    28 min

  3. MAY 19

    The Retail Sales Strategies that Drive Repeat Business with Sarah Mourer

    If your retail sales feel awkward, forced, or inconsistent, it is not a you problem. It is a strategy problem. Sarah Mourer has spent her career inside some of the most successful med spas in the country and she knows exactly what separates the practices that thrive from the ones that plateau. As an Aesthetic Business Manager for Skin Better Science, she has seen firsthand how the right sales strategies, the right products, and the right mindset can completely transform a practice. This episode is your playbook for transforming the way your med spa sells, retains, and grows. In this episode: What makes Ampra different from every other hyaluronic acid product on the market and why patients actually notice the differenceHow to pitch a complex skincare product simply and confidently without overwhelming your patientWhy assumptive language during treatments is the easiest way to increase retail sales without feeling pushyHow a five minute consultation can make every product recommendation feel helpful rather than salesyWhy before and after photos are the single most powerful tool for closing sales and keeping patients coming back long termHow bundling skincare with treatment packages increases revenue and actually improves patient results Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Shop Skinbetter: https://www.skinbetter.com/?srsltid=AfmBOoo5a4z3yBRa1l25aC_b0vjN5shyFlizQa7vpLmCvxRlrZVik32m Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Sarah Mourer: https://www.instagram.com/sarah_skinbetter?igsh=MWdhZnlzNDRneTA5OA== Skinbetter: https://www.instagram.com/skinbetter?igsh=a3dibzdrdTBiYThp Sarah Mourer Cell: (480) 415-5558

    58 min

  4. MAY 18

    Regenerative Medicine and the Next Era of Aesthetics with Dr. Steven Sorr

    Dr. Steven Sorr is not your average aesthetics provider. A former Le Cordon Bleu trained chef turned functional medicine doctor, he brings a perspective on patient care that connects what you eat, how you sleep, and how stressed you are directly to how well your treatments perform. In this episode, we explore the techniques, technology, and personal philosophy behind one of the most thoughtful practices in aesthetic medicine today. In this episode: Why spending more time with patients leads to better clinical outcomesWhy your patient's nutrition and stress levels affect how their laser or biostimulator performsHow AI is starting to change the way providers analyze and act on patient dataWhat his personal health transformation taught him about the patient experienceHow a background in clinical nutrition shapes the way he approaches skin healthWhy behavioral change is more powerful than any peptide or biostimulatorWhy empowering patients with knowledge produces better long term results than treatment aloneThe cosmaceutical drink Dr. Sorr helped formulate to prime skin before procedures Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with Source of Health: https://www.mysourceofhealth.com/#hero Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Source of Health: https://www.instagram.com/sourceofhealth/ Dr. Steven Sorr: https://www.instagram.com/drstevensorr/

    59 min

  5. MAY 14

    How to Turn your Hydrafacial Customers into Repeat Guests with Nicole Shaver

    Hydrafacial is one of the most recognized treatment names in aesthetics, but are practices actually getting the most out of the device? Nicole Shaver, Senior Sales Director for Florida, Puerto Rico, and the Caribbean, has spent over eight years helping practices answer that question. In this episode, we dig into the business side of Hydrafacial, from building memberships and training staff to the small experience details that turn a first-time patient into a loyal one. In this episode: Why a patient's decision to rebook often happens before they're even in the treatment roomThe "lipstick effect" and why Hydrafacial holds up even in a tough economySmall experience upgrades like sparkling water and a clutter-free room that change perceived valueThe "baton handoff": how to connect your provider's clinical recommendations to front desk salesConsultative selling: solving skin concerns instead of just delivering a serviceHow partnering with other local businesses can drive new patient volumeWhy your lowest-ticket patient might become your highest lifetime value client Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Learn more about Hydrafacial: https://www.hydrafacial.com/pages/connect-with-sales Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Nicole Shaver: https://www.instagram.com/hydrafacial_baytobay/ Hydrafacial: https://www.instagram.com/hydrafacial/?hl=en

    44 min

  6. MAY 12

    Exploring the Future of Aesthetic Medicine with Morgan Renfro

    If you've ever wondered what separates a truly great injector from everyone else, this episode is your answer. Morgan Renfro, founder of Anatomy of Aesthetics in Arizona, brings fifteen years of nursing experience, a laser focus on injectables, and zero interest in cutting corners to a conversation about what it really means to build a specialty practice. From accidentally stumbling into aesthetics while waiting for a hospital job, to training injectors for Galderma and Allergan, to seeing 2,500 patients a year purely on word of mouth, her story is a masterclass in knowing exactly who you are and building a business around it. In this episode: How a California med spa detour turned into a full career in aestheticsWhy Morgan focuses exclusively on injectables The case for regenerative medicine and products like Sculptra and RadiesseA first look at Bonti, the new neuromodulator with a one-hour onset and 28-day wear-offThe standardization problem: why some RNs are injecting with zero aesthetic trainingWhat actually causes unnatural results and why "duck lips" are an injector problem, not a filler problemWhy mentorship and full-time commitment are non-negotiable for new injectors Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with Anatomy of Aesthetics: https://anatomyofaesthetics.com/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Anatomy of Aesthetics: https://www.instagram.com/anatomyofaesthetics/ Morgan Refro: https://www.instagram.com/morgan.anatomyofaesthetics

    41 min

  7. MAY 5

    Scaling with Integrity: Building a Trusted Med Spa in a Small Town with Aymee Wilson

    What happens when a hospice nurse trades end-of-life care for aesthetics, and builds a 13-person med spa on nothing but trust, honesty, and genuine community connection? Aymee Wilson, RN, owner of Wilson Aesthetics in Prescott, Arizona, joins us for one of the most grounded, real conversations we've had on the show about what it actually takes to grow a practice with your values intact. In this episode: How hospice nursing shaped Amyee's approach to patient communication and empathyThe art of saying "no" in consultations and why it builds trustScaling from solo practice to a 13-person team over 10 yearsBuilding systems: KPI tracking, rebooking rates, and full-cycle patient experienceSmall-town growth strategies: word-of-mouth, social media, and communityIntroducing Wilson Wellness: functional medicine meets aesthetics Resources + Links Work with Mike - Learn more about social media marketing and ads for your MedSpa. Book with Wilson Aesthetics Follow Mike: @mikelemieux MedSpa Media: @medspa_media Wilson Aesthetics: @wilsonaestheticsaz Aymee Wilson: @azbeautynurse

    56 min

  8. APR 21

    The Juggle Is Real: Balancing Patients, Business, and Parenthood With Danielle LeBlanc

    What happens when you are trying to build a business, grow a career, and raise a family all at the same time? Danielle LeBlanc shares how she went from a full time CRNA to building her own aesthetics business from the ground up. From initially doubting the industry to investing over $60,000 in advanced trainings, she walks through what it really took to gain confidence and create a thriving clinic. She opens up about the moment everything became too much, how her support system gave her the push to take a risk, and why stepping back from anesthesia ultimately allowed her to grow both her business and her role as a mom. Danielle also shares her approach to patient trust and how she is now mentoring the next generation of injectors. This episode is an honest look at the pressure, pivots, and payoff that come with building something of your own. Resources + Links Work with Mike - Learn more about social media marketing and ads for your MedSpa. Check out Lueur Aesthetics Follow Mike: @mikelemieux MedSpa Media: @medspa_media Lueur Aesthetics: @lueuraesthetics_dl

    31 min
See All (48)

Ratings & Reviews

5
out of 5
2 Ratings

About

Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others. 

Information

  • Creator
    Mike LeMieux
  • Years Active
    2023 - 2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © 2026 Behind the Needle
  • Show Website
    Behind the Needle

You Might Also Like