Behind the Needles

Annie Alvarez
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  • Alternative Health
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Everyone meets the healer. Almost no one meets the person behind her. Behind the Needles is the honest, unfiltered story of what it actually took to build Cedar & Sage Acupuncture LLC — told by the co-founder who ran the marketing, the financials, and everything else while her wife went through doctoral school to become a licensed acupuncturist. Real stories. No script. The quiet part, said out loud.

Episodes

  1. Aug 15

    The Business Basics Nobody Teaches You

    Acupuncture school taught my wife the medicine — nobody taught either of us how to run a business. In this episode, I pull back the curtain on our first year at Cedar & Sage: why we chose to go cash-pay (and the insurance-vs-research gap that made that decision easy), my own "dry needling nightmare" that almost kept me away from acupuncture for good, and the humbling realization that being great at your craft isn't the same as being findable. It's the money talk, the marketing reckoning, and a few laughs along the way — because admitting you need help isn't weakness, it's just another Tuesday.

  2. Jul 25

    Lucy Lived in Our Kitchen

    What do you do when the person you love decides to blow up both your lives — in the best possible way? Annie is the person behind the person at Cedar & Sage Acupuncture. In episode one, she introduces herself, tells the story of her wife Jennifer's decision to pursue a doctorate, and meets Lucy — a Styrofoam practice head who became the world's creepiest roommate. Four people showed up to their first community event. Annie's calling it a win.

  • 2 Episodes

About

Everyone meets the healer. Almost no one meets the person behind her. Behind the Needles is the honest, unfiltered story of what it actually took to build Cedar & Sage Acupuncture LLC — told by the co-founder who ran the marketing, the financials, and everything else while her wife went through doctoral school to become a licensed acupuncturist. Real stories. No script. The quiet part, said out loud.

Information

  • Creator
    Annie Alvarez
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Annie Alvarez
  • Show Website
    Behind the Needles