Behind the Post

Oktopost
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Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.

  1. -6 ДН.

    Infusing B2C energy into your B2B social strategy

    Stop us if you’ve heard this one before: “It’s B2B, so it needs to be professional.” While that usually translates to “boring,” Kassandra Quinn, Social Media Strategist at ModSquad, is here to debunk the myth that B2B has to be stiff. With over a decade of experience across B2C and B2B, Kassandra has mastered the art of bringing "people-first" energy to the corporate feed. In this episode, Kassandra dives into why the most successful B2B strategies mirror B2C mindsets by remembering there is always a human on the other side of the screen. She shares how ModSquad uses humor, like their "CX Nightmares" Halloween campaign featuring "ghosted customers", to build genuine trust and relatability. We also tackle the evolving world of B2B influencer marketing; Kassandra explains why the "practitioner-influencer" is the new gold standard for building authority within niche communities. Whether you’re struggling to speak to multiple personas or trying to navigate a complex buyer journey, Kassandra offers a masterclass in keeping the "social" in social media. She breaks down how to create content that stretches across the entire funnel and why aligning with your demand gen team is critical for translating customer pain points into thumb-stopping posts. Hot Topics: How to bring B2C energy into B2B content (without losing credibility) What B2B influencer marketing really looks like today, and how to do it right A simple checklist for deciding if a trend is worth jumping on How to create social content that works across the entire B2B funnel

    17 мин.

  2. 10 ФЕВР.

    Why some B2B company pages win on LinkedIn (and others don’t)

    What do you get when you mix almost a decade of B2B social experience, a 500K+ personal brand, and a strategist who’s seen a lot of LinkedIn feeds? A masterclass in what actually makes B2B social work, and what’s quietly holding most brands back. In this episode of Behind the Post, we’re joined by Luis Urgell, B2B Socials Rising 30 star and founder of Timewarp., to break down how he evaluates B2B brands on social, and what you can learn from it as a social media marketer. Luis walks us through the exact signals he looks for when landing on a B2B LinkedIn page, from hiring patterns to posting cadence, and why these details matter more than most teams realize. Think of this episode as an inside look at how your page is being judged, by peers, prospects, and decision-makers alike. We get tactical. Luis shares one simple change social teams can make this week to improve content performance, the most common mistakes he sees during audits, and why many B2B brands are unintentionally leaving attention on the table by playing it too safe. He also breaks down what good B2B social actually looks like today, including why employee-led content works so well, how brands like Zapier are getting it right, and why TikTok can be a powerful testing ground even if LinkedIn is your main channel. If you’re a B2B social media manager looking to sharpen your instincts, spot gaps faster, and build a strategy that actually stands out, this episode is packed with lessons you’ll want to steal. Hot Topics: What to look for when evaluating a B2B LinkedIn page The fastest way to boost engagement using employee advocacy Common content mistakes B2B brands keep making How to experiment without blowing up your brand voice

    27 мин.

  3. 20 ЯНВ.

    8 social media goals to set for 2026 with Travis Tyler

    To kick off 2026, we're going way beyond “boost engagement” and “grow followers.” In this powerful and personal episode, Travis Tyler, Senior Social Media Manager at Motion and one of Oktopost’s B2B Social’s Rising 30 stars, joins us to share eight social media goals that every B2B social media marketer should consider this year. But these aren’t your typical KPIs. Using the Wheel of Life assessment tool, Travis walks us through a new way of setting goals, ones that consider your career, creativity, wellbeing, finances, and even joy. Travis gets real about money, mental health, burnout, side hustles, parenthood, and finding creative outlets that don’t come with a performance metric. It’s one of the most vulnerable and validating conversations we’ve ever had on Behind the Post, and one that every social media marketer needs to hear. So if you’re feeling overwhelmed, underpaid, or just unsure what success looks like in 2026… hit play. This episode will meet you where you are. Hot Topics: How to set social media goals that serve your life, not just your brand Budget, burnout, and side income: the financial realities of being a social media manager today Why every SMM should take an improv class (really) The power of community, and how to find yours this year Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.

    35 мин.

  4. 09.12.2025

    The 5 core pillars behind a standout employee advocacy program

    This week on Behind the Post, we’re getting tactical with employee advocacy pro and B2B Social’s Rising 30 star, Dasle Hong, Senior Brand Marketing Manager at DailyPay. Dasle wears multiple hats: social media, employee advocacy, and brand reviews, and she’s using all of them to build a brand that not only shows up externally but rallies employees internally. In this episode, she shares exactly how she’s built successful employee advocacy programs that align with business goals and genuinely resonate with employees. From her unique career path encompassing both HR and marketing, Dasle brings a deep understanding of what motivates people to share, how to find your internal champions, and the five essential pillars she uses to run advocacy programs that don’t fizzle out. Spoiler: it’s not just about content, it’s about culture, onboarding, education, and connection. Plus, she shares the unexpected places she’s found superstar advocates (hello, book club!) and why new hires are her secret weapon. If you're building or scaling an employee advocacy program, or struggling to get people to actually post, this episode is your cheat sheet. Hot Topics: The 5 core pillars of a successful employee advocacy program  Why new hire onboarding is her #1 tactic for long-term advocacy adoption How to identify internal ambassadors without forcing it The HR x Marketing mindset shift that will take your advocacy strategy to the next level Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.

    15 мин.

  5. 25.11.2025

    Inside HCLTech’s supercharged ambassadors club, the advocacy program with a waitlist

    This week on Behind the Post, we're getting supercharged with Eeshita Mittal, Marketing Manager at HCLTech and the driving force behind the Supercharged Ambassadors Club, HCLTech’s employee advocacy program that’s redefining talent attraction and retention in the B2B tech space. Eeshita shares how this purpose-driven initiative evolved from a pilot to a global community of 200+ employees across 25+ countries. From fresh grads to senior VPs, the program spans functions, geographies, and career stages, making it more than just advocacy; it’s a movement. She dives into how HCLTech empowers ambassadors through personal branding workshops, hybrid content creation sessions, and direct engagement with leadership, including the CMO, who reads and interacts with employee posts. Spoiler: Some ambassadors saw their LinkedIn followers grow 5-10x within six months. With a 187% increase in LinkedIn reach and rising earned media value, this initiative proves that human storytelling and community-building are powerful tools in a B2B world. If you're looking for tactical ways to attract top talent, scale advocacy, or build a loyal internal brand army, this episode is your blueprint. Hot Topics: How HCLTech launched and scaled their employee advocacy program globally What makes the Supercharged Ambassadors Club so effective, and in such high demand Why employee advocacy is crucial for both attracting and nurturing talent How leadership involvement fuels ambassador motivation and program success

    23 мин.

  6. 21.10.2025

    Your brand, your rules: Personal branding tips from a B2B Social’s Rising 30 Star

    Let’s get real: Personal branding might sound like a buzzword, but for B2B social media managers, it can make or break your next opportunity. In this episode of Behind the Post, we’re joined by none other than B2B Social’s Rising 30 star Chloe Maguire, the powerhouse behind Leapsome’s explosive social and community growth, including a jaw-dropping 2700% increase in impressions in one month. (Yep, you read that right.) Chloe shares how social pros can find (and reclaim) their voice outside of brand guidelines, get past the fear of being “cringe” online, and stop over-curating every LinkedIn post. She breaks down how to develop a tone that feels real, set realistic goals for content creation, and design a LinkedIn profile that actually works for you, even if you only have an hour to spare. Whether you’re a social media manager just starting to think about your personal brand or you're ready to take it to the next level, this episode is full of real talk, relatable advice, and tactical steps you can take today to build a brand that opens doors, and still feels like you. Hot Topics: Why social media managers need to build a personal brand (even if they don’t want to) How to find your unique tone when you’ve been writing in your company’s voice all day The best way to overcome the fear of judgment when posting on LinkedIn Quick wins to upgrade your LinkedIn profile in under an hour Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.

    27 мин.

  7. 16.09.2025

    Answered: Your biggest B2B social media questions

    Over the years, we’ve collected the real questions B2B social media marketers are asking, the kind that rarely get asked out loud. So we brought on someone who’s been in your shoes and has the receipts to prove it: B2B Social’s Rising 30 star and Talkdesk’s Head of Social, Jordan Tenenbaum. In this episode, Jordan gets real about the biggest questions social media marketers are asking right now, from proving pipeline and getting buy-in, to setting boundaries and building your personal brand without burning out. He’s been in your shoes and he’s got stories, scripts, and answers that actually help.  Whether you're advocating for your budget, building trust with sales, or trying to grow your career, you’ll walk away with tactics you can use this week. Hit play for copy you can steal, slides you can pitch, and a pep talk you’ll replay before every 1:1. Hot Topics: How to use AI across your workflow (and still sound human) Linking social to pipeline, budget, and exec buy-in Career growth tips: from getting promoted to building your LinkedIn presence How to ask for raises and promotions, and get a “yes” Avoiding burnout: setting boundaries that actually work

    30 мин.

  8. 19.08.2025

    Seizing the memes of production: How to use memes in B2B social

    If you’ve ever wondered how memes fit into a serious B2B social strategy, or if they even should, this episode is your crash course. Joining us is Ilan Fisher, Digital Content & Global Media Manager at Team8 and one of B2B Social’s Rising 30 Stars for 2025. With a background that spans politics, tech, and startup growth, Ilan has a unique perspective on blending culture with content. From spotting trends before they hit the mainstream to deciding if a meme aligns with your brand’s goals and risk tolerance, Ilan shares the exact tactics he uses to keep content fresh and relevant. He walks us through his four go-to sources for early meme discovery (spoiler: LinkedIn isn’t one of them), explains how to “wink” at trends without going all-in, and reveals the golden rule for knowing when you’ve missed the moment. We also get into the art of securing leadership buy-in for edgier content, the nuances of tailoring humor across platforms, and why sometimes posting a meme three months late is actually genius. Whether you’re just dipping your toes into meme marketing or already have a folder full of saved templates, this episode will have you rethinking your content calendar, and maybe even your approval workflows. Hot Topics: The four best places to spot trending memes early How to decide if a meme is worth the risk for your brand The “three-day rule” for posting memes (and when to break it) Tips for getting leadership on board with bold, cultural content

    24 мин.
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Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.

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  • Автор
    Oktopost
  • Годы выхода
    2022 - 2026
  • Выпуски
    82
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Oktopost
  • Сайт подкаста
    Behind the Post