Behind the Posts

Liam Hussell & Tess Hussell
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Behind the Posts is a behind-the-scenes look at what it’s really like running a social media agency.Hosted by Liam and Tess from Hussell Up, each episode blends practical social media education with honest conversations about client work, agency life, and the lessons you only learn by doing the job every day.We talk about what actually works on social media, what doesn’t, and why. From managing real client accounts and adapting to platform changes, to building an agency as a partnership and figuring things out along the way.No pretending everything runs smoothly.

Episodes

  1. FEB 3

    The Power of Consistency in Social Media

    In this episode of Behind the Posts, Liam and Tess from Hustle Up Social introduce themselves and discuss the importance of consistency in social media for business growth. They explore the reasons why many businesses quit social media early, emphasising the need for realistic goals and the difference between motivation and discipline. The conversation highlights the myth of overnight success and the significance of building momentum through consistent efforts in content creation.Takeaways- Consistency is crucial for success on social media.- Many businesses quit social media due to unrealistic expectations.- Setting realistic goals helps prevent burnout.- Discipline is more important than motivation in achieving long-term goals.- Overnight success in social media is a myth; it requires consistent effort.- Building momentum takes time but is essential for growth.- Even average skills can yield great results with consistency.- Creating a realistic content calendar is key to staying consistent.- The habit of posting regularly develops over time.- It's common for business owners to prioritize client work over their own social media. Want to see what we’re building behind the scenes? Website https://www.hussellup.co.uk Follow us on socials  Instagram. https://www.instagram.com/hussellupsocial/ Facebook. https://www.facebook.com/hussellupsocial LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/ TikTok. https://www.tiktok.com/@hussellupsocial Youtube. https://www.youtube.com/@Hussellupsocial

    17 min

  2. JAN 27

    Why we started 'Behind The Posts'

    We’re Liam and Tess. Business partners, life partners, and parents. We run The Hussell Family and Hussell Up Marketing. On this podcast, we’ll take you through our journey and, along the way, hopefully teach you a thing or two about social media and marketing. So why did we decide to start a podcast, or even the agency in the first place? Every day, we see polished feeds, perfect launches, and overnight “success” stories. What you don’t see is the messy thinking, the wrong turns, the awkward conversations, and the things that actually happen behind the content. This podcast exists to talk about that part. In this first episode, we explain why we started Behind The Posts, what pushed us to hit record, and what we felt was missing from the marketing and business conversations online. We talk about running a growing agency, learning in public, making calls that don’t always work, and why showing the process matters just as much as showing the result. If you run a business, work in marketing, or you’re trying to build something without pretending you’ve got it all figured out, this podcast is for you. Welcome to Behind The Posts.

    18 min
  • 2 Episodes

About

Behind the Posts is a behind-the-scenes look at what it’s really like running a social media agency.Hosted by Liam and Tess from Hussell Up, each episode blends practical social media education with honest conversations about client work, agency life, and the lessons you only learn by doing the job every day.We talk about what actually works on social media, what doesn’t, and why. From managing real client accounts and adapting to platform changes, to building an agency as a partnership and figuring things out along the way.No pretending everything runs smoothly.

Information

  • Creator
    Liam Hussell & Tess Hussell
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Behind the Posts
  • Show Website
    Behind the Posts