Behind The Product

SEP

Behind The Product takes a behind-the-scenes look at how software products are made. From the people who innovate, to the makers who use their craft, each influencing products in different ways. We will put the spotlight on the practices that guide decision-makers to solve some of the toughest challenges and the people who make it happen. For more information visit www.sep.com/podcast.

  1. Unlocking Data Potential: Insights from The Purdue Data Mine

    APR 1

    Unlocking Data Potential: Insights from The Purdue Data Mine

    In this episode, host Zac Darnell and co-host Raman Ohri sit down with The Purdue Data Mine's, Executive Director, Mark Daniel Ward and COO, Katie Sanders. Mark and Katie walk us through how they’ve built a program where students from every major, not just data science, tackle real data problems for industry partners, and why that intentional cross-disciplinary design is exactly the point. We dig into what it means to build a data-ready workforce at scale, how the explosion of AI has reshaped project demand (53 of 92 active projects now involve AI), and what companies actually get out of partnering with The Data Mine. From getting backlogged projects off the shelf to building a recruiting pipeline with early-career talent that’s already been road-tested on their real problems, along with what they're seeing from their industry partners. Takeaways The Data Mine’s model is built on real-world work, not simulated problems; students are solving the same issues that industry partners face today.Cross-disciplinary teams produce stronger outcomes because different majors bring different lenses to the same data problem.Companies engage The Data Mine for two distinct reasons: recruiting pipeline and getting internal projects done.AI has rapidly reshaped project scope, over half of active engagements now include an AI component, up significantly from just a few years ago.Students are early enough in their careers that they aren’t locked into habits, making them unusually open to adopting new tools and approaches.The program is a low-friction entry point to a deeper university research relationship, some engagements evolve into sponsored research agreements. We'd love to hear from you! Reach out to podcast@sep.com to share your feedback on this show. You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

    40 min
  2. Navigating Data Governance: Insights from Rolls-Royce's Karen Hyman

    FEB 27

    Navigating Data Governance: Insights from Rolls-Royce's Karen Hyman

    In this episode of Behind the Product, host Zac Darnell and co-host Raman Ohri sit down with Karen Hyman, VP of Data Governance at Rolls-Royce. Karen shares her journey from software engineer to leading data governance across a highly regulated, global enterprise and what it really means to balance compliance with innovation at scale. We dig into the nuances of managing data across multiple business units and international regulatory frameworks, and explore how AI is quietly reshaping the conversation around data quality and governance. This episode also kicks off a new series on the show focused on data and we think it's a great one to start with. Takeaways: Data governance is not merely a barrier; it should facilitate compliance while fostering innovation.Karen Hyman's journey from software engineer to VP of Data Governance illustrates the importance of foundational technical knowledge.Effective data governance requires a nuanced understanding of compliance across various global regulations and standards.The integration of legacy systems into modern data governance strategies presents unique challenges for organizations like Rolls-Royce.To successfully transition into data governance, professionals must cultivate a comprehensive understanding of data processes and compliance requirements.AI advancements underscore the necessity for high-quality data, emphasizing that data governance frameworks must continuously evolve. We'd love to hear from you! Reach out to podcast@sep.com to share your feedback on this show. You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

    39 min
  3. Kraftful: Yana Welinder

    06/24/2025

    Kraftful: Yana Welinder

    In this episode of Behind the Product, Zac Darnell is joined by Yana Welinder, co-founder and CEO of Kraftful, an AI-powered toolkit for product teams. Together they explore how AI is transforming product management—from turning user feedback into actionable insights to evolving the very role of the product manager. Yana also shares her views on trust, regulation, and what it takes to stay ahead in a fast-moving AI landscape. Key Takeaways: AI as a Collaborator, Not a Replacement - Kraftful leverages AI to analyze user feedback and generate PRDs and user stories—giving product teams a head start while preserving human creativity and oversight.Evolving Role of the PM - As AI automates tasks like project management, tomorrow’s product managers will become product builders—more strategic, hands-on, and deeply integrated into the creative process.Building Trust in AI Tools - Transparency and control are essential. Kraftful emphasizes user trust by making AI decisions visible and editable—letting humans stay in the loop and in control. We'd love to hear from you! Reach out to podcast@sep.com to share your feedback on this show. You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening! Timestamps: 02:51 - The Role of AI in Product Development15:50 - The Evolution of Kraftful: From Concept to Launch18:51 - Navigating AI Regulations and User Trust29:51 - The Evolution of Product Management in the Age of AI34:12 - Navigating Change in Product Management

    38 min
  4. 10/29/2024

    Satya Ganni: User-Centric Success

    In this episode of Behind the Product, host Zac Darnell talks with Satya Ganni, CEO of Userflow and Beamer, about the evolving landscape of user-centric product design and its implications for product management. Key Points from this episode: User-Centric Product Experience: Satya emphasizes the importance of measuring "time to value" for first-time users and "time to outcome" for repeat users. He argues that a product should enable users to achieve their goals efficiently, minimizing the need for human intervention in support and customer service.Macroeconomic Trends and Product Development: The conversation delves into how macroeconomic factors and the pandemic have influenced the rise of user-centric experiences. Satya notes that products must cater to a global audience, requiring teams to prioritize compelling user experiences that can operate independently across diverse geographies.Strategies for Scaling: Satya outlines a strategic approach for product teams looking to scale, which includes identifying their current development stage, clarifying strategy and resource needs, and hiring experienced individuals who can guide them through the scaling process. This structured approach is vital for building effective systems that support growth. We'd love to hear from you! Reach out to podcast@sep.com to share your feedback on this show. You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

    37 min

Ratings & Reviews

5
out of 5
12 Ratings

About

Behind The Product takes a behind-the-scenes look at how software products are made. From the people who innovate, to the makers who use their craft, each influencing products in different ways. We will put the spotlight on the practices that guide decision-makers to solve some of the toughest challenges and the people who make it happen. For more information visit www.sep.com/podcast.

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