Behind the Tab

GoTab.com

"Behind the Tab" is a GoTab-produced podcast that dives into the evolving world of hospitality through the lens of technology, creativity, and community. Each episode spotlights the game-changing innovations, real-world operator stories, and GoTab’s own team members who are redefining what it means to serve—and scale—in modern food & beverage. With deep access to operators, integrators, and internal experts, the show will be equal parts education, inspiration, and storytelling. We’ll explore how restaurants, breweries, entertainment venues, and hotels are solving big problems using GoTab’s too

  1. MAR 26

    From Taproom Chaos to Automated Menus: How Live Tap List Helps Operators Sell More

    In this episode of Behind the Tab, Patricia Mejia sits down with Grant Pierce, founder of Live Tap List, to explore how a simple problem inside a small-town brewery turned into a powerful tool for operators everywhere. What started as a way to help his brother manage constantly changing menus at a brewery quickly evolved into a platform designed to eliminate one of hospitality’s most frustrating operational headaches: keeping menus accurate, consistent, and up to date across multiple channels. Together, Patricia and Grant dig into: Why menus are one of the most overlooked revenue drivers in hospitalityThe operational chaos of managing print, TV, and web menus—and how to fix itThe role of automation and AI in simplifying day-to-day operationsHow integrating with GoTab creates a true “single source of truth” for menu dataReal-world examples of breweries using digital menu boards to increase sales and drive repeat visitsA practical 30-day challenge operators can implement immediately to boost high-margin item salesGrant also shares his perspective on where hospitality tech is headed, why automation only works when processes are clearly defined, and how operators can use their in-venue screens as powerful marketing tools—not just static displays. If you’re running a brewery, taproom, or any high-volume venue with changing menus, this episode is packed with actionable insights on how to streamline operations and turn your menu into a revenue engine. 🎧 Tune in to learn how small operational improvements can drive big business results.

    23 min

About

"Behind the Tab" is a GoTab-produced podcast that dives into the evolving world of hospitality through the lens of technology, creativity, and community. Each episode spotlights the game-changing innovations, real-world operator stories, and GoTab’s own team members who are redefining what it means to serve—and scale—in modern food & beverage. With deep access to operators, integrators, and internal experts, the show will be equal parts education, inspiration, and storytelling. We’ll explore how restaurants, breweries, entertainment venues, and hotels are solving big problems using GoTab’s too