Behind The Veil

Keith

A an award winning podcast that goes Behind The Veil that provides insight into the world of weddings and events. From Mental Health and Wedding Planning to Vendor Meals - A Right or a Privilege, to singers on tour, and even a few famous people. There is nothing we won't tackle! Bringing in the worlds best vendors to provide true, honest, and real advice. The shows are always live, and always unedited.... so you never know what someone is going to let slip out! Host: Keith Willard - Owner of Keith Willard Events. Keith has over two decades of event planning including Director of Catering and Events for The Ritz-Carlton, The One Hotel, and Hyatt Regency. He is known for his no nonsense take of the event world. Knowledge is power and we can all make better choices when we have the facts. Co-Host: Marci Guttenberg - Owner of An Affair To Remember By Marci - Marci is also a long time veteran of the event world but ensures that we follow the proper etiquette!Co-Host: Brooke Logan Stoner- Brooke is the wild card of our trio. You never know what she is going to say. She keeps it honest and keeps it real!Winner of The Telly Award - Best Unscripted Online Series. Winner of the NACE One Award - Innovator of The Year

  1. Behind The Veil: The Woman behind The Seminole Hard Rock Winterfest Boat Parade

    05/01/2025

    Behind The Veil: The Woman behind The Seminole Hard Rock Winterfest Boat Parade

    Dawn Diehl has been a part of this historic South Florida tradition for over thirty years and now captains this vessel.  We will speak with her about what it takes to put on this massive production that is seen every year by over a million people and impacts the local economy by a whooping fifty million dollars.  We will also dive into her own cruise and what else is rocking the boat and making waves! Dawn Diehl - Event Director, Winterfest Inc. Dawn is happily married to George and has three sons.  A Broward County Native, Dawn’s love for Winterfest developed when she watched the parade as a child and continued that tradition into adulthood. Dawn proudly celebrates her 33rd parade this year.  She is committed to creating quality, high-profile events for the community that brings family and friends together. Winterfest, celebrating 54 years that continues to grow and is an internationally recognized event, The Seminole Hard Rock Winterfest Boat Parade has earned the title “The World’s Most Watched Boat Parade.” With over a million cheering spectators, the Parade has become not only the largest one-day live audience of any event in Florida, but also the seventh largest one-day spectator event in the country!  Dawn is very proud that this tradition not only contributes to the aesthetic, cultural, and tourist development of the area, but it has an economic impact of over $50 million per year on her hometown!  Additionally, Dawn coordinates events for the Winterfest Foundation, a 501c3 organization.   Dawn enjoys her community and charity involvement, serving as Chairman of the Board for Freedom Waters Foundation, past Chairman of the Board for Florida Festival & Events Association, past President of Children’s Opportunity Group (COG), currently serving on the Friends of Birch State Park Board, Becca’s Closet,   The Chamber of  Commerce Beach Council, and a variety of committees in the community. Always with intention and a goal of leaving the organizations better than she found them. Support the show Behind The Veil Crew: Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

    50 min
  2. Behind The Veil: The Knot Real Wedding Study

    04/17/2025

    Behind The Veil: The Knot Real Wedding Study

    Behind The Veil Podcast - The Real Weddings Study from The Knot This week we welcome Tom Chelednik - The Associate Director of Vendor Engagement of North America to talk about the recently released "Real Weddings Study" from The Knot.  In The Knot 2025 Real Weddings Study, we discover how couples are bringing this exciting day to life through the entire planning process.  The wedding report includes insights from nearly 17,000 US couples who got married in 2024 as well as data from couples getting married in 2025 to help you understand how to plan a wedding. For the first time, it also includes user behavior trends from The Knot Vendor Marketplace, The Knot Registry and The Knot Invitations. And we are going to talk about all of it! Tom Chelednik is the Associate Director of Vendor Engagement of North America. He has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement. He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professional book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals.  Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings. In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results. Tom rejoined The Knot Worldwide in the summer of 2022 Support the show Behind The Veil Crew: Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

    46 min
  3. Behind The Veil Special: The Trends Report from The Knot w/ guest Tom Chelednik - Associate Director of The Knot World Wide

    12/10/2024

    Behind The Veil Special: The Trends Report from The Knot w/ guest Tom Chelednik - Associate Director of The Knot World Wide

    The Knot Worldwide 2025 Wedding Trends Watch Report.   This weeks guest: Tom Chelednik - Associate Director of Vendor Engagement of North America. This years report is wide ranging with data captured from thousands of couples about what they are looking at, where they are looking at, who they are looking, and why they are looking.  It's a plethora of knowledge that will help vendors and couples figure out what is going to be the next hottest thing. About our guest: Tom is the Associate Director of Vendor Engagement of North America. He has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement.  He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professional book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals. Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings.  In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results. Tom rejoined The Knot Worldwide in the summer of 2022. Support the show Behind The Veil Crew: Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

    48 min
  4. Behind The Veil: The Art of The Hustle

    05/22/2024

    Behind The Veil: The Art of The Hustle

    Behind The Veil: The Art of The Hustle    "The Art of the Hustle" often refers to the skill and finesse required to navigate the world of business and entrepreneurship successfully. It's about more than just hard work; it's about strategy, perseverance, adaptability, and sometimes a touch of charm. The "hustle" implies a relentless drive to achieve goals, overcome obstacles, and seize opportunities, even in the face of adversity.    Our guest: Terrica    Terrica has been creating exquisite weddings and events in the Golden Isles area for the past nineteen years. Her weddings and expertise have been in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, PeopleTV, and more.    A Speaker of the Year nominee for the National Association of Catering and Events ONE award and a popular educator for The Knot and Wedding Wire, she launched her new wedding industry education system, Wedding Pro University, and Wedding Pro Workshop, to provide niche and nuanced education that help wedding professionals implement and build their businesses quickly and efficiently.    Terrica also hosts the “She Doesn’t Even Go Here” podcast.    Personally - this is going to be one of my favorite conversations of all time! Terrica is going to bring it. If you haven't gotten a chance to see her speak, this episode is going to give you just a small taste of what it is like to see her in person. Support the show Behind The Veil Crew: Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

    50 min
  5. Behind The Veil: Finding and Working ith Celebrities & Athletes

    05/09/2024

    Behind The Veil: Finding and Working ith Celebrities & Athletes

    We all think "How cool would it be to work with celebrities and athletes" but have zero idea of how to get in front of them.  And once we book them, what are they truly like to work with. Our guest today: Randy Long Randy Long is the owner of The Pix Squad, a professional event photography company specializing in corporate gatherings, golf outings and charity galas. The Pix Squad’s Mobile Pix Cart has turned golf photography upside down and is welcomed by PGA, LPGA and PGA Canada tournaments as well as hundreds of local tournaments. The Mobile Pix Cart led The Pix Squad to work with 24 pro sports figures such as Von Miller, Ron Jaworski, Patrick Williams and Darren Waller, further bolstering their fundraising galas and events coast to coast, creating a measurable increase in philanthropic donations through the heightened level of entertainment they provide.  With a degree in theatre and extensive event management experience, Randy and his Squad leveraged that experience to produce jaw dropping photo experiences to increase sponsorship income and extend social reach. Randy was first a small town newspaper reporter/photographer who translated his experience into opportunity when he took a side gig as a mall Santa to pay for his family's holiday spending. Frustrated with the experience, Randy created Santa Magic (shopping center Santa/Easter Photo) and later  The Pix Squad. Huge corporate clients like Microsoft, United Way, Bell Bank and Great Clips, have also used The Pix Squad to increase brand awareness, corporate goodwill or employee engagement at their events. One of Randy’s proudest accomplishments as a business owner is his Squad Members who often get job offers from Pix Squad clients due to their enthusiasm and work ethic. Support the show Behind The Veil Crew: Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

    45 min
  6. Behind The Veil: Getting Published On The Knot

    05/01/2024

    Behind The Veil: Getting Published On The Knot

    This week we dive into what it takes to get published on The Knot, and we hear directly from the source!  Esther Lee is the Deputy Editor for The Knot Online and In Print. Whether you are a couple or a vendor, getting your wedding published is like winning first prize in the wedding world.  The most visable location is The Knot.  Known worldwide as the go to source for all things weddings, having an article or photos that include your event adds credence to vendors reputation.  But what does it take?  How do you even go about submitting? Esther Lee, Deputy Editor, The Knot Esther Lee is the The Knot Deputy Editor for both the magazine and digital, overseeing the Features & Travel verticals on The Knot. She has been quoted as a wedding expert in the Wall Street Journal, Bloomberg BusinessWeek, as well as The Financial Times and has appeared on CBS This Morning, among other media outlets. In her day-to-day, Esther is responsible for shaping the narrative across destination, news, relationship and wedding features. One of her favorite topics to cover is Destination Weddings and observing how broader trends influence the spirit of celebrations as they continue to evolve. In her spare time, she enjoys traveling to awe-inducing destinations, as well as writing and reporting for broader features stories that reflect the wedding and events industry. Support the show Behind The Veil Crew: Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

    54 min

Ratings & Reviews

5
out of 5
4 Ratings

About

A an award winning podcast that goes Behind The Veil that provides insight into the world of weddings and events. From Mental Health and Wedding Planning to Vendor Meals - A Right or a Privilege, to singers on tour, and even a few famous people. There is nothing we won't tackle! Bringing in the worlds best vendors to provide true, honest, and real advice. The shows are always live, and always unedited.... so you never know what someone is going to let slip out! Host: Keith Willard - Owner of Keith Willard Events. Keith has over two decades of event planning including Director of Catering and Events for The Ritz-Carlton, The One Hotel, and Hyatt Regency. He is known for his no nonsense take of the event world. Knowledge is power and we can all make better choices when we have the facts. Co-Host: Marci Guttenberg - Owner of An Affair To Remember By Marci - Marci is also a long time veteran of the event world but ensures that we follow the proper etiquette!Co-Host: Brooke Logan Stoner- Brooke is the wild card of our trio. You never know what she is going to say. She keeps it honest and keeps it real!Winner of The Telly Award - Best Unscripted Online Series. Winner of the NACE One Award - Innovator of The Year