Belief Game

Nicole Santos
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

Nicole Santos is a Business Authenticity Coach for women of color coaches, healers, and service providers — and she's supported hundreds of women on their journeys into their next identity in business over the last few years. This podcast is for you if you're ready to look inward instead of constantly looking to others for the answers. Inside The Belief Game Podcast, you'll learn how to build one of the most vital skills in business and life — getting your belief game up so you can achieve literally anything. So let's MF get into it!

  1. EP 27. Why Being a 'Chameleon' Hurt My Business (And How Authenticity Fueled Growth)

    20h ago

    EP 27. Why Being a 'Chameleon' Hurt My Business (And How Authenticity Fueled Growth)

    In this episode, I dive into my personal journey with authenticity in sales, entrepreneurship, and self-expression — starting all the way back from my college sales jobs. I share what I've learned about mirroring and connecting authentically with clients, the challenge of being a "chameleon" versus showing up as my true self, and how your values shape your business identity and client relationships. I also talk about overcoming the fear of standing out as an outlier, embracing niche clarity, and why accepting every facet of yourself is the key to genuine branding.  Plus, I share details on my free webinar on storyselling and values-driven business growth. Selling as Reclamation — a free live webinar on July 20th where I'll teach you how to embrace your authenticity as a strategy. Doors to Emergence, my 12-month group coaching program for WOC entrepreneurs, opens immediately after.  https://nicolesantos.myflodesk.com/webinar

    13 min
  2. EP 26. Why I Rebranded My Podcast: The Story Behind The Belief Game

    20h ago

    EP 26. Why I Rebranded My Podcast: The Story Behind The Belief Game

    In this episode, I open up about why I rebranded The Belief Game podcast — shifting from self-trust embodiment coaching to empowering women of color entrepreneurs in building sustainable, impactful businesses. I share why belief is like a muscle you have to build, how borrowing belief from mentors and community gets you through until you trust yourself, and why consistency and community are the real keys to lasting success in business and in life.

    17 min
  3. EP 25. How to Stop Self-Sabotaging and Finally Launch Your Business with Veronica Suazo

    21h ago

    EP 25. How to Stop Self-Sabotaging and Finally Launch Your Business with Veronica Suazo

    Discover how Veronica Suazo stopped self-sabotaging and finally launched her coaching business — while staying rooted in her community and true to herself. This episode is a real client case study in what mindset shifts, self-belief, and the right support system can actually do for an entrepreneur. Veronica gets into her journey from a party girl youth to becoming a therapist and now coach and community advocate, the mental blocks she had to push through around worthiness, fear of judgment, and never feeling like she could finish what she started. She shares how she learned to see her past as a source of strength instead of shame, why decision-making and commitment are the real foundation of entrepreneurship, and how to take aligned action even when fear is still present. She also talks about the role community plays in sustainable success and shares what she's building next — including upcoming events and season 3 of her podcast. If you've been sitting on your idea, waiting to feel ready, this episode is for you. Veronica Suazo is an Associate Marriage and Family Therapist, coach, motivational speaker, and host of the podcast Get Real with V. Born and raised in San Francisco's Mission District, Veronica is passionate about helping people build self-confidence, heal from past experiences, and create lives that align with their values. Through her coaching, speaking engagements, and podcast, she creates space for authentic conversations around self-love, resilience, personal growth, and community empowerment. As a first-generation Latina and mental health advocate, Veronica's mission is to inspire others to choose themselves, lead with love, and embrace their journey with courage and authenticity. Connect with Veronica: http://instagram.com/motivationwithv Ready to stop self-sabotaging and start selling from a place that actually feels like you? Join me for Selling as Reclamation — a free live webinar on July 20th where I'll show you how to sell in a way that feels rooted, not forced. Doors to Emergence, my 12-month group coaching program for WOC entrepreneurs, opens immediately after.  https://nicolesantos.myflodesk.com/webinar

    45 min
  4. EP 24. How to Get Your First Coaching Clients Without Cold Outreach

    May 11

    EP 24. How to Get Your First Coaching Clients Without Cold Outreach

    Your first clients are closer than you think. In this episode, I get real about my personal journey launching my business — the excitement, the emotional moments, and the hard truth about what happens when the initial support fades.  I share why your existing network is your most powerful asset when starting or relaunching, and how showing up consistently on social media and in person leads to clients in the most unexpected ways.  Whether you're launching for the first time or starting over, this episode is the reminder you need that someone out there is already ready to work with you. Follow me on IG to stay connected @nicoletgsantos  Learn more about my work at nicoletgsantos.com

    16 min
  5. EP 23. From Small Circles to Big Retreats: How to Start Hosting Events with Confidence

    Apr 27

    EP 23. From Small Circles to Big Retreats: How to Start Hosting Events with Confidence

    In this episode, I get real about my journey hosting healing circles, day retreats, and in-person events — from my very first solo event to large-scale full day events. I break down the common fears around hosting, why you don't need to wait until you're "ready," and how starting small is actually the strategy. Whether you're dreaming of a big retreat or just trying to host your first intimate gathering, this episode will give you the practical mindset shifts and baby steps to make it happen — on your own terms and your own timeline. Follow me on IG to stay connected @nicoletgsantos  Learn more about my work at nicoletgsantos.com

    13 min
  6. EP 22. Selling Isn't Sleazy — It's Ancestral Healing for Women of Color in Business

    Apr 20

    EP 22. Selling Isn't Sleazy — It's Ancestral Healing for Women of Color in Business

    I unpack one of the most powerful reframes in business: selling isn't sleazy. For women of color, it's ancestral healing. In this episode I connect the dots between our history and our relationship with money, visibility, and selling — from the legacy of stolen labor and economic exclusion to the deeply conditioned belief that we must give freely without ever receiving. If you're a WOC entrepreneur, healer, coach, or service provider who has been undercharging, over-delivering, and wondering why selling feels so hard — this episode will change the way you see every single sale you make. We cover why the "selling is sleazy" belief was never yours to begin with, the historical truth about WOC and economic exclusion, and how charging your worth is an act of ancestral reclamation.  Follow me on IG to stay connected ⁠@nicoletgsantos ⁠ Learn more about my work at ⁠nicoletgsantos.com

    23 min
  7. EP 21. Reframe Your Money Mindset: Why Smart Business Spending Fuels Long-Term Growth

    Apr 13

    EP 21. Reframe Your Money Mindset: Why Smart Business Spending Fuels Long-Term Growth

    If you've ever hesitated to spend money in your business because it felt scary or irresponsible — this episode is for you. The truth is, the way you think about money in your business determines how far it can actually grow. And when you start seeing expenses as investments rather than losses, everything changes. In this episode, I'm sharing how shifting your mindset around investing in your business is one of the most powerful moves you can make as you scale. We're talking about real, practical examples — like finally investing in your website, bringing on the right support, and knowing when a rebrand is the move that takes you to the next level. Follow me on IG to stay connected @nicoletgsantos  Learn more about my work at nicoletgsantos.com

    33 min
  8. EP 20. I Read My Journal From My $38.5K Launch (Unfiltered)

    Apr 6

    EP 20. I Read My Journal From My $38.5K Launch (Unfiltered)

    ​​In this episode, I’m literally reading from my journal during my 2026 $38.5K launch — like real-time thoughts, emotions, and what was actually going through my head as it was all happening. I share how I used journaling to ground myself, build belief, and move through moments of doubt, criticism, and pressure while still showing up to sell. This is the behind-the-scenes of my mindset, self-talk, leadership, and what it actually looks like to hold money, impact, and growth in real time — plus how I leaned on rest and emotional processing to sustain it. Follow me on IG to stay connected @nicoletgsantos  Learn more about my work at nicoletgsantos.com

    36 min
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Trailer

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out of 5
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About

Nicole Santos is a Business Authenticity Coach for women of color coaches, healers, and service providers — and she's supported hundreds of women on their journeys into their next identity in business over the last few years. This podcast is for you if you're ready to look inward instead of constantly looking to others for the answers. Inside The Belief Game Podcast, you'll learn how to build one of the most vital skills in business and life — getting your belief game up so you can achieve literally anything. So let's MF get into it!

Information

  • Creator
    Nicole Santos
  • Years Active
    2024 - 2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © Nicole Santos
  • Show Website
    Belief Game