Beside Ourselves

Beside Partners
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We are Beside, a partnership of technology consultants, linked by a common goal: to help small- and medium-sized companies use AI not to replace their teams, but to empower them to work smarter. We set up this podcast to help you make sense of the fast-moving world of AI. The industry evolves incredibly fast, so we created a place to slow down and provide some much-needed analysis and level-headed commentary. Please email us your questions or feedback at podcast@besidepartners.com.

Episodes

  1. FEB 20

    How do we regulate AI to balance safety and momentum?

    In this episode, Theo and Giles discuss the complexities of AI adoption and the critical role of regulation in ensuring user safety while fostering innovation. They explore the balance between safety and velocity, the fragmented landscape of AI regulation, and the importance of data transparency and consent. The conversation also delves into the challenges of liability in AI systems and the potential for industry self-regulation. Please email us your questions or feedback at podcast@besidepartners.com.

    27 min

  2. FEB 12

    The User Experience of AI

    In this episode of Beside Ourselves, Giles and Theo discuss the rapid proliferation of AI features across various applications and the implications for user experience. They explore the confusion caused by the AI feature frenzy, the cognitive load imposed on users, and the importance of data security in AI integration. The conversation also delves into the comparison trap created by leading AI tools like ChatGPT and the need for thoughtful design in AI user interfaces. As they wrap up, they reflect on the future of AI in user experience design and the exciting possibilities ahead. For all project enquiries or questions, please email us at podcast@besidepartners.com.

    26 min

  3. JAN 29

    What will be the first AI "killer app" for business?

    In this episode, we discuss the potential for AI to create a 'killer app' for businesses. We explore various perspectives on what this app might look like, the importance of compliance and efficiency, and how AI could transform business models and the nature of work. The conversation emphasises the gradual adoption of AI and the need for businesses to recognise its potential benefits, while also reflecting on past technological innovations that have shaped the business landscape. For all project enquiries or questions, please email us at podcast@besidepartners.com.

    27 min

  4. JAN 21

    How can SME leaders translate AI strategy into value?

    In this episode of Beside Ourselves, we discuss the challenges business leaders face in translating AI strategies into actionable value. We focus on the importance of focusing on business problems rather than technology, the need for long-term strategic thinking, and the role of team empowerment and knowledge sharing in successful AI implementation. The conversation also highlights the importance of prioritising AI projects based on customer outcomes and fostering cross-functional collaboration to drive value. For all project enquiries or questions, please email us at podcast@besidepartners.com.

    25 min

  5. JAN 7

    AI, Sustainability and the implications for SMEs

    In this episode, we discuss the intersection of AI adoption and sustainability, with a focus on the environmental impact of AI technologies. We explore the challenges and opportunities for small and medium enterprises (SMEs) in balancing AI implementation with sustainability goals. The conversation highlights the importance of selecting the right AI providers, understanding energy consumption, and optimising AI usage to minimise environmental footprints. As always, we provide actionable advice to help businesses navigate these challenges effectively. Please email us your questions or feedback at podcast@besidepartners.com.

    28 min

  6. 12/12/2025

    Which jobs are threatened by AI - and why?

    In this episode, we discuss the implications of AI adoption in business, focusing on job security, the importance of context across roles, and the evolving nature of career paths. We explore how AI can impact both junior and senior professionals, the role of mentorship, and the effective use of AI in work processes. The conversation emphasises the need for adaptability and the potential for AI to enhance productivity while also raising concerns about job displacement. Questions or feedback? Please leave a comment or email us at podcast@besidepartners.com.

    26 min

  7. 12/01/2025

    Does the AI bubble impact business adoption and strategy?

    Theo, Giles and Rutger discuss the current landscape of AI adoption in business, addressing concerns about the sustainability of AI investments, the importance of careful vendor selection, and the cultural challenges organisations face in integrating AI technologies. We explore the gap between AI innovation and adoption, practical implementation steps, and the implications of AI for marketing and SEO. The conversation emphasises the need for businesses to be both thoughtful and bold in their approach to AI. Questions or feedback? Please leave a comment or email us at podcast@besidepartners.com.

    40 min
  • 7 Episodes

About

We are Beside, a partnership of technology consultants, linked by a common goal: to help small- and medium-sized companies use AI not to replace their teams, but to empower them to work smarter. We set up this podcast to help you make sense of the fast-moving world of AI. The industry evolves incredibly fast, so we created a place to slow down and provide some much-needed analysis and level-headed commentary. Please email us your questions or feedback at podcast@besidepartners.com.

Information

  • Creator
    Beside Partners
  • Years Active
    2025 - 2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Beside Partners
  • Show Website
    Beside Ourselves