37 min

Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta Top Of Mind with Stewart Hillhouse

    • Marketing

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.

On this episode, Mayur and Stewart discuss:
• How At A Systematic Level, Marketing Is All About Behaviour Change
• Why Marketers Must Now Have A Blend of Analytical and Creative Skills
• How He Balances Profitability with Purpose
• And So Much More

Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark
LinkedIn: https://www.linkedin.com/in/inspiremartech/

Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
Join Top Of Mind: https://stewarthillhouse.com/topofmind/

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.

On this episode, Mayur and Stewart discuss:
• How At A Systematic Level, Marketing Is All About Behaviour Change
• Why Marketers Must Now Have A Blend of Analytical and Creative Skills
• How He Balances Profitability with Purpose
• And So Much More

Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark
LinkedIn: https://www.linkedin.com/in/inspiremartech/

Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
Join Top Of Mind: https://stewarthillhouse.com/topofmind/

37 min