Better Experiences by Design™

Susan Quinn
  • 5.0 (6)
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Better Experiences by Design™ is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences.

  1. JAN 21

    Unlocking Hidden Growth Through Strategic Storytelling with Stephen Steers

    In this episode, we sit down with Stephen Steers, author, consultant, and keynote speaker, for a strategic conversation about growth, storytelling, and the value that’s already inside your existing client base. Stephen breaks down how organizations can find revenue growth without chasing new leads, simply by asking better questions, reframing client conversations, and making storytelling a strategic business practice rather than just a sales tool. He also explains why curiosity is one of the most underrated engines of growth, how to empower every team member to spot new opportunities, and why “selling less” often leads to more revenue and stronger client relationships. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    28 min

  2. 12/17/2025

    2025 Leadership Insights from Better Experiences by Design

    Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    25 min

  3. 11/19/2025

    A Reality Check for Leaders: Are You Interpreting Data Correctly? (And AI Can't Do It For You.)

    Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    30 min

  4. 10/15/2025

    Is Strategic Thinking Your Comfort Zone or Danger Zone with Carla Johnson

    In this episode of Better Experiences by Design, keynote speaker, author, and “Innovation Architect” Carla Johnson joins us to unpack how curiosity fuels strategy—and how teams can shift from tactical comfort zones to brave, exploratory thinking. Carla shares her “Curiosity Compass” and practical pre-work you can use to disrupt default patterns, plus facilitation moves that turn “no, because…” into “yes, and…”, creating cultures where ideas compound into real outcomes. She also explores how habits, environments, and cross-industry inspiration keep innovative thinking alive long after the workshop ends. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    32 min

  5. 09/17/2025

    Competitive Pricing Strategies for Sustainable Business Growth with Casey Brown

    Pricing isn’t just numbers on a page—it’s psychology, strategy, and confidence. In this episode, Susan Quinn sits down with Casey Brown, engineer turned Six Sigma black belt turned pricing expert, to explore how organizations can stop leaving money on the table and start charging what their work is truly worth. Casey shares her journey from spreadsheets at GE to becoming one of the most sought-after voices in pricing strategy. She explains why most businesses make pricing decisions out of fear rather than confidence, and how to flip the mindset so your pricing reflects the real value you deliver. From identifying the two right times to raise prices to shifting conversations into the customer’s language of value, Casey delivers actionable insights for leaders who want to be paid like they’re excellent—because they are. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    35 min

  6. 08/21/2025

    Beyond the Numbers: Inside the Federal Reserve Bank of Richmond with Sonya Waddell

    How can we make complex economic data more useful and more human?  In this episode of Better Experiences by Design, Sonya Waddell, Vice President and Economist of the Federal Reserve Bank of Richmond, is revolutionizing the way economic data is presented to the public. With a focus on clarity, empathy, and accessibility, Sonya offers a fresh perspective on how economic research can better serve real people and real decision-makers. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    43 min

  7. 08/07/2025

    How High-Performing Firms Build Creative Engines for Growth with Chris Martinez

    In this episode of Better Experiences by Design, host Susan Quinn talks with Chris Martinez, Senior Marketing Manager at KW Landscape Architects, about how his team redefined the role of marketing inside their firm and in the AEC industry at large. Chris shares how they shifted from a traditional, reactive approach to building a creative growth engine that drives business strategy, shapes client experience, and influences pursuit outcomes. He opens up about the challenges of aligning marketing with leadership priorities and creating internal brand clarity to fuel external impact. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    38 min

  8. 07/17/2025

    Smarter Hiring Strategies for Stronger Teams with Sue MacArthur

    In this episode, Sue MacArthur of Strategic Talent Management shares how to hire for culture fit, avoid common hiring mistakes, and build high-performing, people-first teams. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    33 min
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Better Experiences by Design™ is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences.

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