Better Experiences by Design™

Susan Quinn
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Better Experiences by Design™ is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences.

  1. 12/17/2025

    2025 Leadership Insights from Better Experiences by Design

    Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    25 min

  2. 11/19/2025

    A Reality Check for Leaders: Are You Interpreting Data Correctly? (And AI Can't Do It For You.)

    Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    30 min

  3. 10/15/2025

    Is Strategic Thinking Your Comfort Zone or Danger Zone with Carla Johnson

    In this episode of Better Experiences by Design, keynote speaker, author, and “Innovation Architect” Carla Johnson joins us to unpack how curiosity fuels strategy—and how teams can shift from tactical comfort zones to brave, exploratory thinking. Carla shares her “Curiosity Compass” and practical pre-work you can use to disrupt default patterns, plus facilitation moves that turn “no, because…” into “yes, and…”, creating cultures where ideas compound into real outcomes. She also explores how habits, environments, and cross-industry inspiration keep innovative thinking alive long after the workshop ends. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    32 min

  4. 09/17/2025

    Competitive Pricing Strategies for Sustainable Business Growth with Casey Brown

    Pricing isn’t just numbers on a page—it’s psychology, strategy, and confidence. In this episode, Susan Quinn sits down with Casey Brown, engineer turned Six Sigma black belt turned pricing expert, to explore how organizations can stop leaving money on the table and start charging what their work is truly worth. Casey shares her journey from spreadsheets at GE to becoming one of the most sought-after voices in pricing strategy. She explains why most businesses make pricing decisions out of fear rather than confidence, and how to flip the mindset so your pricing reflects the real value you deliver. From identifying the two right times to raise prices to shifting conversations into the customer’s language of value, Casey delivers actionable insights for leaders who want to be paid like they’re excellent—because they are. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    35 min

  5. 08/21/2025

    Beyond the Numbers: Inside the Federal Reserve Bank of Richmond with Sonya Waddell

    How can we make complex economic data more useful and more human?  In this episode of Better Experiences by Design, Sonya Waddell, Vice President and Economist of the Federal Reserve Bank of Richmond, is revolutionizing the way economic data is presented to the public. With a focus on clarity, empathy, and accessibility, Sonya offers a fresh perspective on how economic research can better serve real people and real decision-makers. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    43 min

  6. 08/07/2025

    How High-Performing Firms Build Creative Engines for Growth with Chris Martinez

    In this episode of Better Experiences by Design, host Susan Quinn talks with Chris Martinez, Senior Marketing Manager at KW Landscape Architects, about how his team redefined the role of marketing inside their firm and in the AEC industry at large. Chris shares how they shifted from a traditional, reactive approach to building a creative growth engine that drives business strategy, shapes client experience, and influences pursuit outcomes. He opens up about the challenges of aligning marketing with leadership priorities and creating internal brand clarity to fuel external impact. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    38 min

  7. 07/17/2025

    Smarter Hiring Strategies for Stronger Teams with Sue MacArthur

    In this episode, Sue MacArthur of Strategic Talent Management shares how to hire for culture fit, avoid common hiring mistakes, and build high-performing, people-first teams. Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    33 min

  8. 06/18/2025

    Cast a Wider Net: How To Grow with Strategic Partnerships and Alliances with Pamela Slim

    In this episode, host Susan Quinn sits down with Pamela Slim, an award-winning author, speaker, and business strategist whose work has guided thousands of entrepreneurs in turning their expertise into scalable business models.  Pamela challenges the traditional “empire” approach to growth, where one brand dominates the spotlight, and instead offers an ecosystem model that centers your client and strategically aligns you with mission-driven partners. Whether you're a founder, consultant, or leader in professional services, this conversation offers practical guidance on how to codify your method, define your ideal client profile, and grow through intentional alliances.  “There are very different ways that you can build a business. One is what I call the empire culture... I saw an alternative in an ecosystem model.” In this episode, you’ll hear: Why ecosystem thinking is a powerful alternative to empire cultureHow to define your ideal client using both demographics and valuesThe “Thumbprint Message Method”: will it sell, will it work, will it stick?The importance of codifying your process so your method, not just your presence, scalesPractical ways to start building meaningful partnerships with like-minded professionals Bio Pamela Slim is a business strategist, author, and founder of a consulting agency that helps entrepreneurs scale their impact through smart, systems-driven growth. A former management consultant in Silicon Valley, Pam draws on decades of experience to guide leaders in turning their expertise into marketable intellectual property. She is the author several books including The Widest Net, which received Porchlight’s Best Sales & Marketing Book of the Year award in 2021. Ways to contact Pamela Slim: Website: https://pamelaslim.com/LinkedIn: https://www.linkedin.com/in/pamelaslim/Email: support@pamelaslim.com  Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.

    28 min
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Better Experiences by Design™ is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences.

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