Better Product Solutions Podcast

Steve Davis

The Better Product Solutions Podcast is hosted by Steve Davis, President at Tapecon, Inc. He's joined by experts in the manufacturing space to discuss a variety of topics ranging from flexible materials and chemistries to application technology and manufacturing processes. All conversations follow a singular theme - how we as an industry can continue to make products better.

  1. 5D AGO

    30 - Bettylyn Krafft - Executive Director at The Phoenix Challenge Foundation

    In this episode, Steve Davis sits down with Bettylyn Krafft, Executive Director of the Phoenix Challenge Foundation, for a deep dive into workforce development in the printing and graphics industry. Bettylyn shares the origins and mission of the Phoenix Challenge, outlining how its high school and college competitions prepare students for real‑world careers in flexography and print. She highlights the hands‑on nature of the high school contest (covering math, prepress, plate making, press operation, and troubleshooting), and explains how the college competition expands into full brand development projects where students rebrand real small businesses and produce flexographic print pieces supported by a comprehensive technical book. Bettylyn and Steve also discuss the broader workforce landscape, including the industry’s population cliff, the critical need for talent pipelines, and the importance of engaging young people early through curriculum support, teacher training, and industry‑connected programs. She shares examples of student projects that have made real commercial impact, such as packaging concepts now used by major brands, and emphasizes the importance of purpose, mentorship, and meaningful work for the incoming generation. The episode wraps with guidance for HR and operations leaders on attracting and retaining young talent, as well as a call to industry professionals to mentor, volunteer, and help build the next generation of print professionals.

    21 min

Ratings & Reviews

5
out of 5
2 Ratings

About

The Better Product Solutions Podcast is hosted by Steve Davis, President at Tapecon, Inc. He's joined by experts in the manufacturing space to discuss a variety of topics ranging from flexible materials and chemistries to application technology and manufacturing processes. All conversations follow a singular theme - how we as an industry can continue to make products better.