Better with BomData

Melissa Webb

In this occasional series from BomData, we sit down with industry experts to talk about labor metrics, forecasting, technology, and practical ways commercial landscaping companies can work smarter. Whether you're an owner, operations leader, or just looking to make better use of your data, you'll find ideas worth taking back to your business.

Episodes

  1. 04/25/2025

    The Data-Driven Landscaper: 30 Years of Insights with David Whittaker

    In this kickoff conversation, we're joined by David Whittaker, President of EquiScape Business Advisors and a fractional CFO with more than 30 years of experience in the landscape industry. David shares real-world stories and powerful insights on how labor metrics can make—or break—your bottom line. 🎧 In this episode, we cover: The specific labor metrics every landscaping company should track Why ongoing checkups can prevent profit erosion How real-time data gives operations managers an edge What it takes to get buy-in from crews and field staff How technology like BomData bridges the gap between the field and finance Whether you’re an owner, operations manager, or just tired of guessing your way through margins, this episode gives you a practical roadmap to using labor data as a competitive advantage. 📣 Sound bites: "I think the biggest misconception in the industry right now is that executive leadership and middle management don't need to know the same thing about numbers, and that couldn't be any further from the truth.""Margins are very thin, and that's an important factor everyone needs to remember...all the way to the guys on the field: every minute counts.""The key performance metric that everyone understands are hours: what are my budgeted hours, and how many actual hours did I spend last week? You have to start there and build.""...if you don't make a cultural shift in how you harvest, read, and take the data to implement real change, you're going to continue to miss the mark on your margin target. Take a pause and create a system that puts the data into the forefront of everything you do, and it becomes a part of your daily DNA. Once you do that and make it relatable to the field staff, you can start to offering BomData makes your labor data actionable by pulling it directly from Aspire and transforming it into clear, useful insights—think real-time leaderboards, property variance trackers, and error detection, all without spreadsheets. Learn more at BomData.io. 🔗 Want to connect with David or learn about his CFO services? Visit EquiScape

    28 min
  • 1 Episode

About

In this occasional series from BomData, we sit down with industry experts to talk about labor metrics, forecasting, technology, and practical ways commercial landscaping companies can work smarter. Whether you're an owner, operations leader, or just looking to make better use of your data, you'll find ideas worth taking back to your business.

Information

  • Creator
    Melissa Webb
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © Melissa Webb
  • Show Website
    Better with BomData