BetterPR

Kathie Taylor
  • 5.0 (3)
  • CAREERS

Podcast by PR pros for PR pros. We'll cover everything from crisis communications to leadership.

  1. The Power of Ethics and Advocacy in Public Relations with Alison Gaulden, APR, Fellow PRSA

    08/21/2024

    The Power of Ethics and Advocacy in Public Relations with Alison Gaulden, APR, Fellow PRSA

    In this episode of BetterPR, we dive into one of the most crucial aspects of public relations: ethics and advocacy. Join host Kathie Taylor, APR, as she sits down with Alison Gaulden, APR, Fellow PRSA, a seasoned public relations professional and professor at the University of Nevada, Reno's Reynolds School of Journalism, to explore how ethical PR practices can elevate both your career and your clients. As PR practitioners, we're responsible for being champions of transparency and integrity in a world flooded with misinformation. Alison breaks down the PRSA Code of Ethics, sharing how it guides our work, helps us navigate ethical dilemmas, and builds trust with clients and the public. From the importance of transparency in communication to the value of becoming an accredited PR professional (APR), this conversation is packed with insights that will help you advance your ethical standards in the field. Whether you're a seasoned PR professional or new to the industry, this episode offers valuable takeaways on how to be a stronger advocate for both your clients and the profession. Tune in to learn how ethics and advocacy can set you apart in the ever-evolving world of public relations.

    33 min
  2. Learning When to Pivot: University of Nevada, Reno PRSA's Bateman Competition Team

    07/17/2024

    Learning When to Pivot: University of Nevada, Reno PRSA's Bateman Competition Team

    In this episode, our guests from the 2024 University of Nevada, Reno PRSSA Bateman team talk about the study of public relations in a pressure cooker!. Join Heather Saxe, Hunter Ramberg, and Jace Ouchida as they share their ability to pivot during the recent competition. From brainstorming sessions to final evaluations, get an inside look at the highs and lows of a real PR campaign. Listen now!

    29 min

  3. 04/30/2024

    Externships - Great Insight from KPS|3

    In the episode, our guests, Julie Ardito, APR, Olive Giner, and Daphne Arreola Gonzalez, share their invaluable experiences and insights into how the externship at KPS3 has opened doors and expanded horizons. Hear from a recent student extern, an extern who worked their way up from extern to account coordinator to public relations specialist, and the experienced APR who led the PR charge for the agency. What's YOUR next career move?

    36 min

  4. 04/03/2024

    Award Winning Campaigns

    In this episode, Kathie Taylor, APR, introduces a panel of PR practitioners who will do a deeper dive into their award-winning campaigns: Bethany Drysdale, Media and Communications Manager for Washoe County talking about an election night crisis, Jen Eastwood, PR Director at Good Giant talking about the Reno Rodeo, and Owen Trusdale, VP of Public Affairs at the Abbi Agency, who talks about the most successful Nevada Health Link registration period in history. The guests discuss topics like the importance of research in developing effective campaigns, the critical step of planning in successful campaigns, implementation strategies for crisis communication, and using evaluation metrics to find new and innovate ways to grow your event.

    39 min

  5. 09/18/2023

    Understanding Military and Federal Public Relations

    In this episode, April Conway, MBA, APR, Public Affairs Officer for the Reno Housing Authority, guest hosts as Deidre Forster, Media Operations Manager for the National Guard Bureau, and Captain Emerson Marcus, Public Affairs Officer for the Nevada National Guard speak about their experiences working in PR for the National Guard. Learn how they navigate communications between themselves and the public, their day-to-day roles, and how the APR+M accreditation helps Deidre in her civilian role.

    32 min

  6. 08/02/2023

    Making Connections Through Conversation: The Power of Podcast Interviews

    BetterPR

    25 min
  7. APR Curious? Listen up!

    05/08/2023

    APR Curious? Listen up!

    Are you APR Curious? Join us to get answers to your accreditation questions from our panel of speakers who: Are currently going through the process of earning their Accreditation in Public Relations; Have recently earned their accreditation and have put it to good use, both career-wise and through public relations crises; and Went through the APR accreditation process years ago and can attest to the value of accreditation Join our VP of Professional Development, Kathie Taylor, APR, and her guests Dan Davis, APR, Public Information Officer for the Carson City School District; Jena Esposito, APR, Public Relations Manager for KPS3; and Valentina Bonaparte, Public Information Officer for the Nevada Department of Employment, Training and Rehabilitation as they discuss what Accreditation in Public Relations has meant to their careers, their employers and clients and what it can mean for you!

    1 hr

  8. 02/17/2023

    Media Relations

    So, you have a story to tell or a newsworthy piece you want to see splashed across the front page. The only problem is, how do you get it in the news? This is where media relations comes in. The relationship between a marketer or PR professional and a journalist or news outlet is an important one based on mutual respect, trust, and knowledge of both your roles in the industry. As public relations practitioners, we value our media contacts and work to sustain and nurture those relationships. As public relations practitioners in the private sector, media publication, whether it is online, print or broadcast, is an important tool in our tactical toolbox, so working to maintain good relations is key to being able to tell our story through their platforms. Listen to PR pro Bethany Drysdale and news pro Bob Conrad discuss the finer points of media relations!

    41 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Podcast by PR pros for PR pros. We'll cover everything from crisis communications to leadership.

Information

  • Creator
    Kathie Taylor
  • Years Active
    2020 - 2024
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © Copyright In Plain Sight Marketing LLC
  • Show Website
    BetterPR