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Open and honest discussions with top voices in fashion about the opportunities, risks, and creative tensions introduced by artificial intelligence.

26/11/2025

AI in Modelling and Digital Twin Innovation — with Hannelore Knuts & Severine Nijs

In this podcast interview, the head of human identity at Better Studio discusses the future of AI in the modeling industry with iconic model Hannelore Knuts, who has joined as an industry adviser. The conversation explores how AI digital twins can extend models' capabilities rather than replace them, allowing them to be in multiple places simultaneously while focusing on creative campaign work. They discuss the importance of establishing a legal framework and verified labels to distinguish legitimate AI use from unauthorized copying of models' images. Both speakers emphasize that AI should be embraced as a tool, similar to how Photoshop became essential, while maintaining authenticity and human creativity at the core of the industry. The discussion covers challenges around quality, signature poses, and ensuring digital twins capture the full essence of a model's unique body language and brand.

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Open and honest discussions with top voices in fashion about the opportunities, risks, and creative tensions introduced by artificial intelligence.

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