BETWEEN TWO PIXELS

Between Pixels
  • 5.0 (1)
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  • Biweekly

This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital Advertising, Creative & Serving Clients of various kinds.Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

  1. Oct 18

    Building for the Future of AI with the CMO of CoreWeave

    On this Between Two Pixels episode, Bryan Owen interviews Jean English, CMO of CoreWeave, about marketing an AI purpose-built cloud that powers many leading models and enterprises. English shares priorities including defining the AI cloud category, building technical credibility and trust with customers, analysts, and press, expanding accounts across a full “AI loop,” and maintaining a consistent framework while launching new services at high speed. She discusses her early AI work on IBM Watson, misconceptions about infrastructure, and how messaging must adapt across many personas (researchers, developers, CTO/CAIO, CEO, CISO, CFO, CIO). English explains CoreWeave’s Aston Martin F1 partnership goals (technical credibility, brand lift, and customer engagement), the use of AI for persona and data synthesis, tool and governance decisions, and her advice to move fast, take risks, and experiment to earn rewards. 00:00 Bold Moves Mindset 00:32 Meet CoreWeave 01:10 What Is an AI Cloud 03:55 Marketing AI Infrastructure 07:08 Personas and Messaging 11:11 Aston Martin F1 Partnership 14:15 Measuring Partnership Impact 16:10 Educating the Market 17:46 Consistency vs Speed 20:57 No Playbook Build Fast 22:32 Demystifying AI Demand 23:58 CMO Playbook for Chaos 26:01 CIO and CMO Partnership 28:21 Where AI Fits Marketing 31:04 Hiring for Bold Kind 32:49 Tool Stack and Agents 35:42 Governance and Guardrails 37:46 Stop Playing It Safe 39:20 Storytelling Humanizes Tech 42:13 Customer Ambitions in Action 45:01 CoreWeave Future Vision WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  2. Oct 18

    How Marketing & IT Are Changing Business

    On this episode of the Between Two Pixels podcast, Bryan interviews technology leader Robert Sheesley about his path from college and the Marine Corps to EDS and a career spanning M&A due diligence, post-merger integration, and enterprise architecture. Now CIO (and CISO) at Slavic 401k, Sheesley explains how marketing and technology create value—especially after acquisitions—when CMOs and CIOs share traceability to strategy, collaborate on data quality, roadmaps, and third-party partners, and abandon “stay in your own lane.” He discusses AI governance using frameworks like NIST, the importance of a risk register, tabletop exercises, and storytelling to align executives on risk tolerance. He addresses AI-related job anxiety by urging teams to “lean in,” shares lessons on leadership by example, calm in crises, and succession planning, and describes Slavic 401k as a 401 plan recorder of record serving many PEO clients. 00:00 CIO CMO North Star 00:40 Meet Robert Sheesley 01:18 From Marines to Tech 02:16 Career Highlights M&A 04:54 New Role Slavic 401k 05:58 Marketing Value in M&A 10:39 Building CIO CMO Partnership 14:09 AI Governance and Risk 18:03 Storytelling for Security 21:14 AI Anxiety and Upskilling 25:42 Leadership Lessons 29:17 Future of CIO CMO Roles 33:45 What Slavic 401k Does 34:55 Succession Planning Advice 37:53 Wrap Up and Thanks WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  3. Oct 18

    The Integration of IT & Marketing with the CIO of Premise Health

    In this episode of Between Two Pixels, guest Haden McWhorter, CIO of Premise Health, discusses how brand trust, communication, and relationships drive success in healthcare and technology. He shares his path into healthcare IT through a mentor connection, and explains Premise’s model serving large self-insured employers with member-focused care not tied to fee-for-service. The conversation covers balancing personalized engagement with customer controls and privacy constraints, using data, claims insights, and wearables to identify risks and proactively support members, and a story where wearable data triggered provider outreach about elevated heart rate. McWhorter describes close collaboration with the marketing team, the importance of translating IT value, and Premise’s evolving AI governance—enabling tools like ChatGPT and Microsoft Copilot with guardrails while evaluating vendor risk and building intentional AI solutions, including upcoming Epic portal AI capabilities. 00:00 Brand Promise Matters 00:39 Show Intro and Guest 02:11 Hayden Origin Story 07:29 IT Builds Trust 10:42 HIPAA and Outreach 14:56 Data Driven Care Wins 19:18 CIO Meets Marketing 21:57 AI Governance Guardrails 28:48 Personal AI Health Coaching 30:52 Epic AI Patient Portal 35:01 Branding and White Label 37:27 Marketing and IT Alignment 41:04 Future CIO CMO Partnership 43:29 KPIs and Wrap Up WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  4. Jul 9

    The Scalable Video Strategy Every Brand Needs

    The Scalable Video Strategy Every Brand Needs (Content Plans vs One-Off Shoots) Matt Scruggs interviews Josh Peters on Between Two Pixels about whether businesses can still succeed with one-off videos or need scalable video strategy. Josh says one-off pieces can work for targeted paid placements (streaming, YouTube pre-roll, Meta ads), but relying on a single viral-style ad is harder in today’s saturated market, especially for B2B with multiple audiences. They argue for a holistic content program that plans deliverables upfront, captures a signature campaign piece plus supporting assets in one shoot, and adapts across formats like 30/15/6-second cuts and vertical ratios. A strategic plan provides flexibility to test, use analytics, pivot across channels, and invest more in what performs, while balancing high-production “anchor” content with low-fi, trend-aware content when appropriate. Josh also outlines their story framework: truth, problem, tension, solution, vision, invitation. 00:00 Quarterly Content Planning 00:39 Podcast Intro Switch Up 02:11 Is One Off Video Dead 03:00 Viral Ads Then vs Now 04:31 One Off Benefits and Segments 06:40 One Off vs Full Campaign 08:05 Maximizing One Shoot Day 12:05 Deliverables and Aspect Ratios 15:03 Attention and Audience Experience 18:37 From One Video to Program 20:35 Smarter Content Planning 21:47 Trends Without Ad Stigma 23:22 Agency Partnership Strategy 25:19 Scaling With Preproduction 29:08 Flexibility To Pivot Fast 31:26 Lo Fi Versus Polished 37:19 Fake Podcast Authenticity 39:52 Signature Brand Anchor 42:11 Story Framework Playbook 45:17 Stay Open Stay Flexible WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  5. Jul 9

    Story Framework for Marketing & Video

    Story Framework for Marketing & Video: Truth, Problem, Tension, Solution, Vision, and Invitation On this episode of Between Two Pixels Podcast, host Katie Gillen talks with Josh Peters about their story framework—truth, problem, tension, solution, vision, invitation—and why story-driven marketing helps brands connect by making the audience the hero rather than focusing on features and benefits.  They explain how the framework starts with clear audience personas, then builds a logical, connected narrative that sets a worldview (truth), identifies pain points (problem) and root causes (tension), shows what the brand provides (solution), clarifies the bigger change or aspiration (vision), and ends with an appropriate call to action (invitation) based on where the audience is in the funnel.  They discuss using the framework across scripts, campaigns, messaging guides, sales collateral, and strategy sessions. They talk about how it reveals internal misalignment and why third-party facilitation can help. They also mention training resources on their website and hiring their team. 00:00 Story Framework Hook 00:36 Podcast Introduction 01:20 Why Story Matters 04:52 Six-Part Breakdown 06:38 Truth Problem Tension 08:57 Solution Vision Invitation 11:29 Calls to Action Balance 14:09 Using It for Video 19:09 Marketing Applications 20:32 Personas and Targeting 22:33 Origins and Guardrails 26:31 Wrap Up and Resources 30:36 Final Outro WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  6. Apr 9

    The Content Debate Every Brand Is Having Right Now

    Josh Peters and Katie Gillen discuss balancing lo‑fi and high‑quality content for brands, defining high quality as well‑lit, traditionally produced video with cameras, tripods, and microphones, and lo‑fi as phone-shot vertical content that can still be heavily edited. They explain high-quality content is best for websites, sales collateral, email, paid placements, TV, standard YouTube, and LinkedIn, while lo‑fi typically performs well on social, often blending authenticity with strategic polish like lighting, microphones, and curated thumbnails. They warn against overproducing trends or missing trend windows due to approvals, emphasize experimentation and analytics, and suggest stripping back logos and heavy intro graphics to feel more organic. They share Aylo Health as an example of shifting from polished static graphics to vertical video featuring real providers and series content, improving engagement and follower growth by reducing on-screen graphics and leaning into relatable expertise. 00:00 Lo-fi Feels Real 00:38 Podcast Welcome 01:11 Defining Lo-fi vs High 02:47 Where Each Fits 03:19 Choosing Style on Social 04:44 Brand Transitions and Feeds 06:37 Planning and Calendars 07:50 Why Lo-fi Works 09:09 Going More Organic 11:35 Polishing Up with Series 13:55 Best Use Cases and Mix 16:35 Common Mistakes and Trends 19:14 Platform Differences and Editing 21:31 Client Example AO Health 25:04 Provider Series Lessons 28:27 Parting Advice and Wrap WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  7. Apr 7

    How to Raise Money with Non-Profit Marketing

    Bryan Owen and Josh Peters discuss how nonprofits can use marketing and content to fundraise and build trust in a crowded, competitive landscape where the biggest competitor is inaction. They explain that unlike for-profit marketing built on features and benefits, nonprofit marketing relies on clear messaging, emotional connection, and proof of impact, often combining leadership vision with beneficiary stories. They emphasize that content must drive action, and that nonprofits should communicate repeatedly across formats—video, motion design, email, social, live events—since audiences absorb information differently. They note live events and major donors can drive most revenue, while digital discovery is harder because people aren’t actively shopping to donate. They highlight the value of influencer validation for younger audiences, recommend starting with a story framework (truth, problem, tension, solution, vision, invitation), and stress consistency, authenticity, and providing value beyond constant asks. 00:00 Marketing Beyond Features 00:38 Podcast Intro Nonprofit Focus 01:38 Nonprofit Work Origins 02:48 Why Nonprofits Need Marketing 06:02 Nonprofit Versus For Profit 07:49 Story Over Benefits 09:19 Clarifying Messy Missions 11:46 Impact Stories That Convert 15:05 Think Feel Do Framework 16:54 Channels And Audiences Next 17:11 Reaching Younger Donors 17:27 Why Live Events Win 19:32 Major Donor Video Win 21:05 Digital Funnel Challenges 22:33 Influencers Build Trust 24:39 Nonprofit Overhead Perception 25:37 Story Framework Session 29:55 Channel Strategy and Authenticity 31:05 Video Empathy and Value 32:24 Make Donors the Hero 33:24 Wrap Up and Takeaways WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  8. Feb 6

    AI and Authenticity: Trust, Marketing, and the Future

    In this episode of the Between Two Pixels podcast, Josh and Bryan delve into how AI impacts authenticity and trust in marketing. They discuss brand relationships, the importance of trust in different purchases, and the shift towards raw, imperfect content. Learn about successful and failed uses of AI, the importance of staying true to brand values, and future legal considerations. Tune in to explore how you can navigate AI in marketing while maintaining genuine connections with your audience. 00:00 Introduction and Trust in AI 00:42 Welcome to the Podcast 01:48 AI and Authenticity 02:13 Defining Authenticity 05:27 Importance of Authenticity for Brands 07:10 Coca-Cola's AI Misstep 11:43 Sports Illustrated Scandal 13:02 Protecting Brand Authenticity 16:54 Using Avatars for Internal Training 17:43 Replacing Lost Footage with AI 18:13 Perception of AI in Content Creation 19:13 Authenticity vs. Perfection in Marketing 20:21 The Role of Influencers in Brand Authenticity 25:56 Legal Considerations for AI Content 28:57 The Future of AI and Human Connection 30:15 Evaluating AI Tools in Marketing 34:15 Conclusion and Future Outlook

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About

This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital Advertising, Creative & Serving Clients of various kinds.Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Information

  • Creator
    Between Pixels
  • Years Active
    2024 - 2026
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2026 BETWEEN TWO PIXELS
  • Show Website
    BETWEEN TWO PIXELS