BETWEEN TWO PIXELS

Between Pixels
  • 5.0 (1)
  • Arts
  • Updated Biweekly

This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital Advertising, Creative & Serving Clients of various kinds.Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

  1. 6d ago

    Story Framework for Marketing & Video

    Story Framework for Marketing & Video: Truth, Problem, Tension, Solution, Vision, and Invitation On this episode of Between Two Pixels Podcast, host Katie Gillen talks with Josh Peters about their story framework—truth, problem, tension, solution, vision, invitation—and why story-driven marketing helps brands connect by making the audience the hero rather than focusing on features and benefits.  They explain how the framework starts with clear audience personas, then builds a logical, connected narrative that sets a worldview (truth), identifies pain points (problem) and root causes (tension), shows what the brand provides (solution), clarifies the bigger change or aspiration (vision), and ends with an appropriate call to action (invitation) based on where the audience is in the funnel.  They discuss using the framework across scripts, campaigns, messaging guides, sales collateral, and strategy sessions. They talk about how it reveals internal misalignment and why third-party facilitation can help. They also mention training resources on their website and hiring their team. 00:00 Story Framework Hook 00:36 Podcast Introduction 01:20 Why Story Matters 04:52 Six-Part Breakdown 06:38 Truth Problem Tension 08:57 Solution Vision Invitation 11:29 Calls to Action Balance 14:09 Using It for Video 19:09 Marketing Applications 20:32 Personas and Targeting 22:33 Origins and Guardrails 26:31 Wrap Up and Resources 30:36 Final Outro WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  2. 6d ago

    The Scalable Video Strategy Every Brand Needs

    The Scalable Video Strategy Every Brand Needs (Content Plans vs One-Off Shoots) Matt Scruggs interviews Josh Peters on Between Two Pixels about whether businesses can still succeed with one-off videos or need scalable video strategy. Josh says one-off pieces can work for targeted paid placements (streaming, YouTube pre-roll, Meta ads), but relying on a single viral-style ad is harder in today’s saturated market, especially for B2B with multiple audiences. They argue for a holistic content program that plans deliverables upfront, captures a signature campaign piece plus supporting assets in one shoot, and adapts across formats like 30/15/6-second cuts and vertical ratios. A strategic plan provides flexibility to test, use analytics, pivot across channels, and invest more in what performs, while balancing high-production “anchor” content with low-fi, trend-aware content when appropriate. Josh also outlines their story framework: truth, problem, tension, solution, vision, invitation. 00:00 Quarterly Content Planning 00:39 Podcast Intro Switch Up 02:11 Is One Off Video Dead 03:00 Viral Ads Then vs Now 04:31 One Off Benefits and Segments 06:40 One Off vs Full Campaign 08:05 Maximizing One Shoot Day 12:05 Deliverables and Aspect Ratios 15:03 Attention and Audience Experience 18:37 From One Video to Program 20:35 Smarter Content Planning 21:47 Trends Without Ad Stigma 23:22 Agency Partnership Strategy 25:19 Scaling With Preproduction 29:08 Flexibility To Pivot Fast 31:26 Lo Fi Versus Polished 37:19 Fake Podcast Authenticity 39:52 Signature Brand Anchor 42:11 Story Framework Playbook 45:17 Stay Open Stay Flexible WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  3. Apr 9

    The Content Debate Every Brand Is Having Right Now

    Josh Peters and Katie Gillen discuss balancing lo‑fi and high‑quality content for brands, defining high quality as well‑lit, traditionally produced video with cameras, tripods, and microphones, and lo‑fi as phone-shot vertical content that can still be heavily edited. They explain high-quality content is best for websites, sales collateral, email, paid placements, TV, standard YouTube, and LinkedIn, while lo‑fi typically performs well on social, often blending authenticity with strategic polish like lighting, microphones, and curated thumbnails. They warn against overproducing trends or missing trend windows due to approvals, emphasize experimentation and analytics, and suggest stripping back logos and heavy intro graphics to feel more organic. They share Aylo Health as an example of shifting from polished static graphics to vertical video featuring real providers and series content, improving engagement and follower growth by reducing on-screen graphics and leaning into relatable expertise. 00:00 Lo-fi Feels Real 00:38 Podcast Welcome 01:11 Defining Lo-fi vs High 02:47 Where Each Fits 03:19 Choosing Style on Social 04:44 Brand Transitions and Feeds 06:37 Planning and Calendars 07:50 Why Lo-fi Works 09:09 Going More Organic 11:35 Polishing Up with Series 13:55 Best Use Cases and Mix 16:35 Common Mistakes and Trends 19:14 Platform Differences and Editing 21:31 Client Example AO Health 25:04 Provider Series Lessons 28:27 Parting Advice and Wrap WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  4. Apr 7

    How to Raise Money with Non-Profit Marketing

    Bryan Owen and Josh Peters discuss how nonprofits can use marketing and content to fundraise and build trust in a crowded, competitive landscape where the biggest competitor is inaction. They explain that unlike for-profit marketing built on features and benefits, nonprofit marketing relies on clear messaging, emotional connection, and proof of impact, often combining leadership vision with beneficiary stories. They emphasize that content must drive action, and that nonprofits should communicate repeatedly across formats—video, motion design, email, social, live events—since audiences absorb information differently. They note live events and major donors can drive most revenue, while digital discovery is harder because people aren’t actively shopping to donate. They highlight the value of influencer validation for younger audiences, recommend starting with a story framework (truth, problem, tension, solution, vision, invitation), and stress consistency, authenticity, and providing value beyond constant asks. 00:00 Marketing Beyond Features 00:38 Podcast Intro Nonprofit Focus 01:38 Nonprofit Work Origins 02:48 Why Nonprofits Need Marketing 06:02 Nonprofit Versus For Profit 07:49 Story Over Benefits 09:19 Clarifying Messy Missions 11:46 Impact Stories That Convert 15:05 Think Feel Do Framework 16:54 Channels And Audiences Next 17:11 Reaching Younger Donors 17:27 Why Live Events Win 19:32 Major Donor Video Win 21:05 Digital Funnel Challenges 22:33 Influencers Build Trust 24:39 Nonprofit Overhead Perception 25:37 Story Framework Session 29:55 Channel Strategy and Authenticity 31:05 Video Empathy and Value 32:24 Make Donors the Hero 33:24 Wrap Up and Takeaways WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  5. Feb 6

    AI and Authenticity: Trust, Marketing, and the Future

    In this episode of the Between Two Pixels podcast, Josh and Bryan delve into how AI impacts authenticity and trust in marketing. They discuss brand relationships, the importance of trust in different purchases, and the shift towards raw, imperfect content. Learn about successful and failed uses of AI, the importance of staying true to brand values, and future legal considerations. Tune in to explore how you can navigate AI in marketing while maintaining genuine connections with your audience. 00:00 Introduction and Trust in AI 00:42 Welcome to the Podcast 01:48 AI and Authenticity 02:13 Defining Authenticity 05:27 Importance of Authenticity for Brands 07:10 Coca-Cola's AI Misstep 11:43 Sports Illustrated Scandal 13:02 Protecting Brand Authenticity 16:54 Using Avatars for Internal Training 17:43 Replacing Lost Footage with AI 18:13 Perception of AI in Content Creation 19:13 Authenticity vs. Perfection in Marketing 20:21 The Role of Influencers in Brand Authenticity 25:56 Legal Considerations for AI Content 28:57 The Future of AI and Human Connection 30:15 Evaluating AI Tools in Marketing 34:15 Conclusion and Future Outlook

  6. 12/10/2025

    Adapting Your Agency to an AI-First Marketplace

    In this episode of Between Two Pixels, co-CEOs Bryan Owen and Josh Peters cut through the AI hype and talk honestly about what artificial intelligence actually means for agencies, in-house teams, and content creators. Instead of doom-and-gloom “AI will take your job” takes, they unpack how AI can act like a creative contractor or co-pilot—powerful, but only if you know how to direct it. You’ll hear them break down: Why “if we’re not innovating with AI, we can be replaced by AI”—and what that really means for agencies. How to use AI like a contractor: giving it clear direction, checking its work, and treating yourself as the director Where AI fits in the full marketing workflow: research, ideation, scripting, production, and problem-solving. How to keep authenticity and credibility when AI can generate content that looks and sounds “good enough” Why the psychology of influence hasn’t changed—people still trust people, not bots They also share real, behind-the-scenes use cases from their own work at Between Pixels: Rebuilding a lost on-camera segment from a shoot in Greece using AI video + voice, without reshooting Saving a once-in-a-lifetime groundbreaking ceremony whose audio was destroyed, by cloning speakers’ voices Using AI tools to remove excuses, fix mistakes, and deliver better work faster—without cutting humans out of the process Finally, Bryan and Josh dig into culture: How to get your team to embrace AI instead of fearing it. Why AI adoption has to be bottom-up, not just a mandate from the C-suite. Why “this is the worst AI you’ll ever use” should make you more curious, not more afraid If you lead an agency, run a content or social team, or you’re just trying to figure out how to use AI without losing your brand’s soul, this episode will give you a practical roadmap—not just more AI buzzwords. 00:00 Introduction to AI in Content Creation 00:39 Welcome to Between Two Pixels Podcast 01:04 The Buzz Around AI 02:33 AI's Role in Content Creation and Marketing 03:27 AI as an Enhancement Tool, Not a Replacement 04:25 AI's Impact on Client Relationships 08:31 AI in the Production Process 17:57 Practical Use Cases of AI in Content Creation 23:10 AI's Role in Solving Audio Issues 24:05 The Art and Science of Content Creation with AI 25:00 Challenges and Best Practices in Using AI Tools 26:49 The Future of AI in Content Creation 27:49 Adapting to AI in the Workplace 28:32 The Importance of Innovation with AI 30:22 Legislation and Ethical Considerations in AI 33:17 Generational Perspectives on AI 34:48 Encouraging AI Adoption in Company Culture 40:01 Final Thoughts on AI in Content Marketing CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  7. 11/13/2025

    Mastering Market Research - Turning Insights into Impact

    Mastering Market Research - Turning Insights into Impact | Between Two Pixels Podcast In this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance measurement. The discussion also touches on using AI to enhance research, various research tools, and real-world examples illustrating how research drives business decisions. Join us as we explore actionable strategies to connect with your audience through well-informed marketing and content creation. 00:00 Introduction to Research Questions 00:41 Welcome to Between Two Pixels 02:06 Market Research Overview 02:59 Key Areas of Market Research 05:17 Philosophy and Approach to Market Research 08:40 Practical Applications and Examples 14:28 Understanding Customer Perception in Healthcare 14:42 Researching New Markets and Value Propositions 16:05 Insights from Focus Group Studies 17:36 Adapting Marketing Strategies for Different Demographics 21:11 Tools and Processes for Market Research 25:35 Leveraging AI in Market Research 27:11 The Importance of a Research-Driven Culture CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

  8. 09/24/2025

    Building an Authentic American-Made Brand

    Building an Authentic American-Made Brand with Nathan Martin | Between Two Pixels Podcast In this episode of the Between Two Pixels podcast, we sit down with Nathan Martin, the founder and CEO of Go Forth Goods. Nathan shares the origin story of his company, which began out of frustration with poorly made products, and his journey transitioning from marketing to creating high-quality leather goods. We discuss the importance of brand positioning, audience engagement, and maintaining core values while adapting to market changes. Nathan also talks about the challenges and strategies involved in growing a business without sacrificing quality or customer service. Tune in to learn about his approach to American-made craftsmanship, the significance of customer feedback, and the future aspirations for Go Forth Goods. 00:00 Introduction and Importance of Adaptability 00:39 Welcome to the Podcast 01:14 Nathan Martin's Origin Story 01:35 Starting Go Forth Goods 02:17 Initial Product Development 03:52 Testing the Market 05:05 Building the Product Line 08:07 Company Growth and Current State 09:03 Brand Philosophy and Customer Engagement 12:32 Community and Customer Feedback 19:29 Future Vision and Challenges 27:27 The Business Model of Go Forth Goods 27:47 The Role of Storytelling in Marketing 30:01 Future Trends in the Fashion Industry 32:09 Challenges and Resilience During the Pandemic 34:40 The Importance of Social Media 38:01 Balancing Brand Storytelling and Product Features 41:08 Exploring New Marketing Channels 44:06 Working with External Agencies 46:49 Metrics and Measuring Success 51:11 Adapting to Market Changes 53:41 Conclusion and Final Thoughts WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

See All (22)

About

This is a podcast for anyone that wants to Reach & Connect with their Audience through Content & Marketing. Each episode will explore various topics related to Content Marketing, Digital Advertising, Creative & Serving Clients of various kinds.Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Information

  • Creator
    Between Pixels
  • Years Active
    2024 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 2026 BETWEEN TWO PIXELS
  • Show Website
    BETWEEN TWO PIXELS