Beyond Curious ®

Brandon Fong
  • 5.0 (154)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Curiosity alone won't change the world, but going Beyond Curious® will. The people that shape society are the explorers — the brave adventurers willing to take a voyage into the unknown to satisfy their curiosity, fulfill their purpose, and bring their ideas to life. This show is for those people. The ones that are relentlessly curious about themselves, their impact, their potential, the people they love, and the world around them. The ones who CONSTANTLY ask themselves, “What if…”, “I wonder…”, “Why not…”, -- pushing the boundaries of what is possible for themselves and for society at large. Join me (Brandon Fong) as every week I interview pioneering adventurers who have dared to go Beyond Curious®. Past guests have included NYT Bestselling authors, main stage TED speakers, unicorn founders... ... and even an occasional Olympian, NFL player, FBI hostage negotiator, former gang leader, decorated air force pilot, illusionist, world-record setting mountaineer, royal Knight, Hollywood legend, Shark from Shark Tank, and even the man that invented the cell phone! I'm grateful to say that the show holds a top 1% global ranking out of the 3.5M+ global podcasts indexed by Listen Notes. To hear the full story of how Beyond Curious® was born (show was formally called 7-Figure Millennials) and learn about the vision for the brand, listen to episode #140!

  1. #277: The 9th File: The Power Up That Unlocks “Fractal Thinking” & A Toolbelt To Solve Your Hairiest Problems… w/ Perry Marshall

    21M AGO

    #277: The 9th File: The Power Up That Unlocks “Fractal Thinking” & A Toolbelt To Solve Your Hairiest Problems… w/ Perry Marshall

    👉 Access The 4% Files Treasure Map HERE To Get A Detailed Recap & Summary Of This Series! 👉 Access all of the bonus material from the 4% Files right here Have you ever stopped and stared at the beauty of a leaf? One of the first things you’ll notice is the little veins branching off… They look awfully similar to the branches that the leaf came from… They look awfully similar to the roots underneath the tree… It’s mesmerizing. And it’s also a fractal. Once you start noticing fractals, you’ll start to see them EVERYWHERE. Those ice crystals forming on your windshield? Fractal. The atoms our bodies are made of? Fractal. The beautiful pattern on that pinecone? Fractal. A fractal is simply a repeating pattern that continues at every scale. Yes, they occur all over nature, but they ALSO occur all over our lives. That strength you have that gets you results every time you use it? What if THAT was a fractal? (Hint: it is) That “problem” that keeps occurring in your life? What if THAT is a fractal? (Hint: it is). Today, I’m introducing you to the person that changed my life by bringing “Fractal Thinking” into it — Perry Marshall. Perry has one of the most curious and deep minds that I’ve ever interviewed on the show, and his curiosity has led him all over the place.  Perry is… A former mechanical engineer turned famed marketing legendThe founder of the $10M Evolution 2.0 Prize for Origin of Life researchOn a mission to reverse cancerThe pioneer of innovative “80/20 thinking” used by NASA’s jet propulsion labs … to name a few. It was Perry (and his book 80/20 Sales and Marketing) that broke down the fractal nature of the 80/20 rule that actually led to the entire development of my Find Your Four® process and therefore the 4% Files Series. There’s so much we dive into, including: How to stop fighting problems and instead find and defeat the SOURCE of what’s creating all of the problems to begin with… (and what that has to do with a poem written in the year 975)How to solve 95% of a problem by simply shifting the way you define the problem to begin with. How to use “Renaissance Time” to stop reacting and start architecting the life you actually want (and how you can start using it by buying a $13 alarm clock) What makes this episode so powerful is that it goes FAR beyond tactics… it upgrades the way you see the world and solve problems. Show Notes Generated With The Help of AI!00:00 – Introduction to Beyond Curious and today’s guest, Perry MarshallBrandon Fong welcomes listeners to The 9th 4% File, part of the 11-part Beyond Curious series distilling the most powerful insights from over 334 hours of podcast conversations. He previews why Perry Marshall—engineer turned marketing legend and systems thinker—embodies “beyond curious” thinking. 00:01 – Why Perry Marshall is a once-in-a-generation thinkerBrandon shares his personal journey into direct response marketing and how discovering Perry’s work—especially 80/20 Sales and Marketing—reshaped his worldview through fractal 80/20 thinking and the concept of “finding your 4%.” 00:03 – Three ideas to listen for in this episodeBrandon sets the...

    1h 38m
  2. #276: The Eighth File: The Power Up That Reveals How To Make The “Impossible” Happen From The Man Who Makes It Look Easier Than Brushing His Teeth… w/ Steve Sims

    6D AGO

    #276: The Eighth File: The Power Up That Reveals How To Make The “Impossible” Happen From The Man Who Makes It Look Easier Than Brushing His Teeth… w/ Steve Sims

    👉 Access The 4% Files Treasure Map HERE To Get A Detailed Recap & Summary Of This Series! 👉 Access all of the bonus material from the 4% Files right here Back in July 2025, I saw a social media post that made my heart stop: The headline prominently said: Rest in Peace Steve Sims July 1966 - July 2025 Steve Sims was a podcast guest that had a profoundly deep impact in my life.  In case you haven’t heard of Steve before, he was coined by Forbes as “The Real Life Wizard of Oz” who helped his clients do things like: Get married by the PopeTake submarine trips to the TitanicHave dinner in front of Michelangelo’s David while being serenaded by Andrea BocelliMeet celebrities like Elton John and Elon Musk He even once took a group on a private tour of the Tesla gigafactory… followed by a visit to a legal, licensed brothel to learn about the power of communication (yes, seriously). But beyond the crazy experiences… Steve Sims gave me a new blueprint for life. In fact, a few years ago when journaling about the 3 people I most looked up to, Steve’s name was high on that list — right next to my wife and daughter. Even though we only spent a few hours together across these interviews, Steve’s mindset has been running like a background program in my brain ever since I met him. He embodied the values and passions that drive my life today: Family & Heart: He loved his wife and kids deeply, and built his business alongside themDoing the Impossible: His entire life was proof that “impossible” is just a starting pointExperiences: The most inspiring (and wildest) experience designer I’ve ever metFun & Play: He approached life like a big kid—joyful, absurd, and always ready to make you laughBeing Unapologetically You: Steve knew who he was and never tried to be anything elsePure Passion for Life: You could hear it in his voice—he lived with passion, every single dayStorytelling: Hands down my favorite storyteller of all time—he didn’t just live great stories, he delivered them in unforgettable ways So to honor his legacy, on episode #250 of the show, I stitched together all 3 of our interviews at once. As I dove through my entire podcast library for this series, I HAD to include my interviews with Steve, despite the fact that I only recently published the trilogy. But of course, with this being the 4% Files I had to do something even more epic… You see: The magic of this series is that EVERYTHING I’m sharing I’ve tested personally… for years.  None of this is something I just learned about and haven’t implemented in a deep way. So in addition to the truly transformational content that Steve himself shares in the episodes, I actually weave together ~45 minutes of bonus content walking you through exactly how I’ve implemented what I learned from Steve. These episodes with Steve truly showed me what was possible beyond my wildest imagination at the time… But just as a fair warning: This is my LONGEST episode to date, clocking in at 3 and a half hours.  So you’re in for a ride if you commit to this one. But if you do, I promise it’ll be worth it. 00:00:00 - Introduction to Beyond Curious and today's guest, Steve Sims, as Brandon tees up a “monster” 3+ hour episode surfacing the full Steve Sims...

    3h 29m
  3. #275: The Seventh File: The Power Up That Helps You Conquer Your Hidden Fears & Build a Life In Your “Genius Zone” w/ Dr. Gay Hendricks

    JAN 20

    #275: The Seventh File: The Power Up That Helps You Conquer Your Hidden Fears & Build a Life In Your “Genius Zone” w/ Dr. Gay Hendricks

    👉 Access The 4% Files Treasure Map HERE To Get A Detailed Recap & Summary Of This Series! 👉 Access all of the bonus material from the 4% Files right here . . . Today I’m introducing you to someone I consider to be an alchemist. But the type of alchemy that he practices is far more transformational than turning metal into gold… He’s an alchemist of genius, helping people reorganize their lives around the work they were actually born to do. Here’s what I mean by that: Imagine if you could spend 70% or more of your day doing exactly what you are uniquely suited to do. You removed the things from your life you are incompetent, competent, or even excellent at… and instead focus PURELY on the work that you feel like you were put on planet Earth to do. This is the magic of the New York Times bestselling author and beautiful soul, Dr. Gay Hendricks. In the words of his wife, Katie, “He sees the essence of people and the core pattern blocking their direct experience of essence in about two seconds.” In his book, The Big Leap, he outlines his process of converting your life experience into the raw material you need to build a home in what he calls “The Zone of Genius.” Gay has made a profound impact on my life, not only through his work but through the radiance he exudes. Here’s a small sample as to why Gay is someone I deeply respect and admire: He has a beautiful and deep 40+ year relationship with his wife, Katie. They have co-created a relationship that is their “living laboratory for conscious loving”He practices what he preaches, and at age 77 at the time we recorded this episode he is full of energy and a strong desire to continue sharing his gifts with the world.He has found a way to translate every element of his life (relationship, his books, his business) into a vehicle for elevating his consciousness.He has an ability to (1) identify his own limiting unconscious patterns, (2) leverage his life experience to extract his essence, and (3) communicate what he learned by studying himself in a truly heartfelt way In other words, Gay is who I want to be when I grow up. In this episode, you’ll discover: How to come up with your top five life goalsWhat the “Upper Limit Problem” is and why Gay believes it’s the ONLY problem that we need to solve if you desire to always feel good and have life go well all the timeHow you can STOP worrying (yes, you read that correctly)How to turn your business into a powerful vehicle for spiritual growthHow to design a life you never want to retire from For those following along with the 4% Files in order, this episode is an incredible power up that will help you deepen your awareness of your Player to consciously design a life in alignment with your unique gifts. This episode helps you...

    1h 12m
  4. #274: The Sixth File: The “+2” Power Up That Aligns Your Energy to Cultivate Exponential, Transformational Relationships w/ Mark Fujiwara, Randy Molland, & Jennifer Hill

    JAN 13

    #274: The Sixth File: The “+2” Power Up That Aligns Your Energy to Cultivate Exponential, Transformational Relationships w/ Mark Fujiwara, Randy Molland, & Jennifer Hill

    👉 Access The 4% Files Treasure Map HERE To Get A Detailed Recap & Summary Of This Series! 👉 Access all of the bonus material from the 4% Files right here . . . If you asked me: “Brandon, what ideas have most permeated your life?” Of the ideas that I actively use on an almost daily basis and have done so consistently for years, there are really only two of them: The Find Your Four® concept that my entire world is built around+2 Energy These two concepts unlock the ability to: Build a life doing the things you love the most With the people that bring you the most energy I’ve gone deep on Find Your Four® already in the first file… but today is an opportunity to go SUPER deep on +2 Energy. On the surface, it’s a very simple concept: After every interaction you have, rate your ENERGY level from -2 to +2. You’ll start to notice several things: When you feel +2 energy from someone, they most likely feel +2 energy from youTherefore, when you feel +2 energy from someone, odds are the other +2 people in your world will feel it too!When you connect +2 humans to other +2 humans, EVERYONE wins This simple concept has literally created an energy vortex of transformational humans. So much so that most people that operate in the “+2 World” are often receiving 10 or more incredibly transformational intros every single week. This also goes beyond just people though… Because this simple energy rating scale can help you start to orient your entire life around EVERYTHING you’re doing that gives you +2 energy. Because this is such an important concept that I talk about all the time, I wanted a deep dive “Masterclass” on this subject that covers perspectives from how people have implemented this concept. So, I brought on THREE of the humans most responsible for transforming my life with this concept: Randy MollandMark FujiwaraJennifer Hill I can’t wait for you to listen… and even better IMPLEMENT this concept. It’s truly changed so many people’s lives, so I’d be honored to introduce it to you. Show Notes Generated With The Help of AI!00:00 - Introduction to Beyond Curious and today's guest, Randy Molland, with Jennifer Hill and Mark FujiwaraBrandon Fong kicks off...

    1h 5m
  5. #273: The Fifth File: The Power Up That Turns Your Future Self Into a Tool for Teleporting to Your Goals… w/ Dr. Benjamin Hardy

    JAN 6

    #273: The Fifth File: The Power Up That Turns Your Future Self Into a Tool for Teleporting to Your Goals… w/ Dr. Benjamin Hardy

    👉 Access The 4% Files Treasure Map HERE To Get A Detailed Recap & Summary Of This Series! 👉 Access all of the bonus material from the 4% Files right here . . . In April 2018, I left the cow poop-smelling college town of Whitewater, Wisconsin (Population 15,000)… And walked into a $25,000/yr mastermind room in Tempe, Arizona, filled with 7-, 8-, and 9-figure impact-driven entrepreneurs. I was a 22-year-old college senior and by every traditional standard, I didn’t belong. Yet somehow, I manifested a way to be there… and my life changed almost instantly. One of the biggest upgrades came during the very first session when I found myself sitting next to Dr. Benjamin Hardy. At the time, his blogs were being read by 100M+ people as the #1 writer in the world on Medium.com and he had just published Willpower Doesn’t Work.  Today, he’s an organizational psychologist, New York Times bestselling author, and co-founder of scaling.com supporting people in realizing impossible goals. That day marked the beginning of me going deep with Ben’s body of work that would fundamentally shift the trajectory of my life. But the real tipping point for me came when he released 10x Is Easier Than 2x in 2023. It was that book — and the 6-week challenge Ben hosted for it — that catalyzed some of the biggest moves that got me to where I’m at today: Re-branding to Beyond Curious® and hosting my first ever live event Hiring my amazing Executive Assistant, Kevin, who has saved me thousands of hours and helps to amplify my workConnecting to my future self and vision, building my Curiosity Island™ community, and setting the vision to celebrate my 30th birthday by hosting a live Curiosity Island event (which is now 44 days away) So when I poured the 334+ hours of recorded content on the show to find the best of the best, it was a no-brainer to include one of my interviews with Ben. In this episode, we cover: How to shift your perception of time so that your future self guides your decisions instead of your past.How to leverage “impossible” goals as a TOOL to come up with teleporting pathways to achieving your visionWhy your vision is a DRAFT… and how evolving your vision with better information is a sign of growth, not failure.How thinking at 10x or 100x might surface invisible beliefs and identity structures you weren’t consciously aware of that are keeping you stuckHow to edit your past from the lens of your future to free you from old stories that no longer serve you As with every episode in the 4% Files, this one is a potent one that...

    1h 28m
  6. #272: The Fourth File: The Power Up That Reveals Your “Unforgettable” Big Idea… w/ Michael Roderick

    12/30/2025

    #272: The Fourth File: The Power Up That Reveals Your “Unforgettable” Big Idea… w/ Michael Roderick

    Today we’re opening up The FOURTH 4% File — part 4 of an 11 part Beyond Curious series where I surface the most powerful, high-impact insights buried inside the 334+ hours of published episodes on this show. In this file, I’m introducing you to someone that has impacted my life in a BIG way… the brilliant Michael Roderick. I could spend several hours telling you about how awesome Michael is. In fact, I actually did do that earlier this year… In September, I reached out to 300+ people to throw him a massive virtual surprise party, just to say thank you: Turns out I’m not the only one that’s been deeply impacted by him! Anyways… This interview may very well be the most I’ve EVER invested in terms of “preparing” for an interview. I’m talking 100+ hours. How could that even be possible? Well, I’ve known Michael for over 5 years now and have not only invested significantly to be a part of his programs… But our relationship has evolved to the point where we talk once a week, and he’s become a truly transformational thought partner in my life. So this interview is unique from the perspective that EVERYTHING we talk about, I’ve implemented and gotten BIG results from. And now it’s time for you to get the best of the best! In The Fourth File, you’ll learn: Michael’s Thought Leader Triple Threat Framework: Discover which of the 3 thought leader types you naturally embody, and why knowing the order of your archetypes is the key to making your messaging memorable, and your ideas unforgettable.How to craft your “Unforgettable Big Idea” by doing what Michael calls challenging the dominant narrative.How to use Pre-Marketing to make your ideas so compelling that you stop knocking on doors and start opening them for the people already knocking on yours.How to use the power of Indirect Asks to turn your ideas into keys that unlock powerful relationshipsHow to use what Michael calls “Windows Thinking” to come up with innovative and original ideas At the end of the day, it’s the quality of your thinking and the way you communicate your thinking that will unlock the biggest opportunities for you. This episode is the masterclass for that! 00:00 - Introduction to Beyond Curious and today's guest, Michael Roderick Brandon Fong kicks off the fourth installment of the 4% Files series, diving into high-impact insights from past episodes. He introduces today’s guest, Michael Roderick, someone he credits with a massive influence on his life. Brandon sets the stage for a deep-dive into frameworks that bridge identity, connection, and idea development. 01:06 - The Architect vs. Player Operating System Framework Brandon recaps the foundational files and introduces today's theme—a “power-up” focused on revealing your unforgettable big idea. He explains how today's episode ties into designing a game that supports your highest-impact self. 02:47 - Choice Mapping and the 4% Humans Who Change Everything Brandon shares a transformative choice-mapping experience from Kim DeYoung that spotlighted Michael...

    1h 27m
  7. #271: The Third File: The Power Up That Solves the ONE Problem Blocking 1,000+ Opportunities… w/ Alexandra Watkins

    12/23/2025

    #271: The Third File: The Power Up That Solves the ONE Problem Blocking 1,000+ Opportunities… w/ Alexandra Watkins

    Two weeks ago, I launched The 4% Files -- an 11-part series where I'm surfacing the most powerful, high-leverage insights buried inside 334+ hours of Beyond Curious episodes. The First File revealed how to uncover your 4% — the magical zone where your greatest impact meets your greatest joyThe Second File revealed an Operating System to help you to architect a game completely based off of your unique strengths In the Third File and beyond, we’re shifting into “power-up” territory. I’m surfacing the “80/20 of the 80/20” of Beyond Curious content that led to a disproportionate impact on my life. And the first power up is a strange one. Naming. Yes, naming. Today I’m re-surfacing an episode I recorded with my friend, Alexandra Watkins. Ever heard of the Wendy’s Baconator? Yep, Alexandra named that. She’s the author of one of my favorite books, Hello My Name Is Awesome, and has created love-at-first sight names for companies like Amazon, Coca-Cola, Disney, Google, Twitter, and Colgate. Of all places, why start here? Here’s the embarrassing truth: For 139 episodes, my brand and podcast was called 7-Figure Millennials 🤮 That brand was the PERFECT example of me “playing a game” I didn’t consciously choose. It was what I thought I needed to be, inspired by copying others. And while that name helped get me started… it quickly became a straightjacket. Every time I saw it, spoke it, or shared it, I felt a wave of emotional resistance. Because it didn’t reflect my truth. Through the deep work that eventually became the Find Your Four™ framework, I knew who I was… But I didn’t yet know how to express it. So I hired Alexandra, handed everything I’d uncovered about myself to her and said: “Please please please help me find a name that will let me be me.” What came out on the other end was not only Beyond Curious®, but also Curiosity Island™… two core pillars of my world. These two brands bridged the gap between who I knew I was and how the world saw me. Which is why I truly believe: Unlocking the right brand name is a single decision that solves a thousand problems. Because the moment your brand clicks into alignment, everything gets easier: You attract the right people.You get invited into the right rooms.You show up with more confidence and clarity.span class="ql-ui"...

    1h 47m
  8. #270: The Second File: Become An Architect

    12/16/2025

    #270: The Second File: Become An Architect

    -- To Access All Bonus Material Mentioned In This Series, Visit gobeyondcurious.com/files -- Last week, I released the FIRST ever 4% File -- the first of an 11-part series where I'm surfacing the most powerful, high-leverage insights buried inside 334+ hours of interviews with some of the most curious minds out there. Quick recap (if you didn't listen yet, or you want a refresher from last week): In the first file, we started by asking a big question: What game am I currently playing in life, and did I choose it consciously? We talked about how society hands us these "default games", and just how easy it is to trick ourselves into thinking we're playing our own game... ... when in reality, there may still be elements of the default games we're playing that no longer serve us. . . . The blessing and curse of living in 2025 is that exponential technology is causing more and more of those "default games" to freeze, and some to stop working altogether. And instead of seeing that as a threat, it’s a HUGE opportunity for us to pause, remove any fragments of the default game that may or may not have been handed to us… and design one that’s truly ours. That’s where the Player vs. Architect idea comes in. You have a Player — the version of you running around inside the game — and you have an Architect, the version of you who can step outside the game, see the whole thing, and consciously create it. In File One, we focused entirely on understanding your Player using the Find Your Four™ framework refined within my Curiosity Island™ community. It's the 80/20 of the 80/20 where you find just 4% that creates not only the greatest impact but the greatest joy. In the SECOND File we step into Architect mode. Here's what's on our roadmap for the Second File: For the first time ever on the podcast, I'm taking you inside Curiosity Island by sharing a raw, unscripted conversation that happened earlier this year. You’ll hear the exact breakthrough that completely reframed how we approach goals, accomplishment, and identity evolution… and why the traditional, default ways of setting big visions often don’t serve people like us — people who are using our game as a vehicle to become the next, truest version of ourselves. Then from that conversation, I reveal the core structure of what I now call The Operating System. This is a framework developed out of hundreds of hours of testing and evolution for the Architect version of you to design a game that fits your unique Player. And of course, I'll be giving you some powerful tools to help you as an Architect to design your own game. And finally, you’ll get the tools to start designing your own game. READY PLAYER ONE! Show Notes Generated With The Help of AI!00:00 - Introduction to Beyond Curious and today’s exploration of the Architect Operating SystemBrandon Fong welcomes listeners to the second installment of the 4% Files series, designed to surface transformational insights from 334+ hours of Beyond Curious content. This episode moves from understanding the "player" (from File 1) to designing the game itself—as the "architect"—through a framework inspired by co-creation on Curiosity Island. 00:51 - Recap of File 1 and introduction of the Architect conceptBrandon recaps the major theme of File 1—consciously choosing your life's game—and...

    1h 33m
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About

Curiosity alone won't change the world, but going Beyond Curious® will. The people that shape society are the explorers — the brave adventurers willing to take a voyage into the unknown to satisfy their curiosity, fulfill their purpose, and bring their ideas to life. This show is for those people. The ones that are relentlessly curious about themselves, their impact, their potential, the people they love, and the world around them. The ones who CONSTANTLY ask themselves, “What if…”, “I wonder…”, “Why not…”, -- pushing the boundaries of what is possible for themselves and for society at large. Join me (Brandon Fong) as every week I interview pioneering adventurers who have dared to go Beyond Curious®. Past guests have included NYT Bestselling authors, main stage TED speakers, unicorn founders... ... and even an occasional Olympian, NFL player, FBI hostage negotiator, former gang leader, decorated air force pilot, illusionist, world-record setting mountaineer, royal Knight, Hollywood legend, Shark from Shark Tank, and even the man that invented the cell phone! I'm grateful to say that the show holds a top 1% global ranking out of the 3.5M+ global podcasts indexed by Listen Notes. To hear the full story of how Beyond Curious® was born (show was formally called 7-Figure Millennials) and learn about the vision for the brand, listen to episode #140!

Information

  • Creator
    Brandon Fong
  • Years Active
    2020 - 2026
  • Episodes
    277
  • Rating
    Explicit
  • Copyright
    © 2024 Optimization Ventures LLC
  • Show Website
    Beyond Curious ®

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