Beyond SEO®

Growthack.io
  • 0.0 (0)
  • MARKETING
  • BIWEEKLY SERIES

Welcome to Beyond SEO® with Growthack.io. From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO. Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success. Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth. Hosted on Acast. See acast.com/privacy for more information.

  1. EPISODE 1

    The Testing Mindset: Inside SaaS Growth & AI Search with Ryan Jones | Beyond SEO 01

    Welcome to Beyond SEO, the podcast by Growthack.io where we explore what really drives brand growth, from search and content to data and strategy. In this first episode, Glen Chamisa sits down with Ryan Jones, Marketing Manager at SEOTesting.com, to unpack how experimentation shapes modern SEO. - Why testing matters more than ever in SEO - How AI search and LLMs are reshaping discovery - Building a testing culture inside SaaS and small teams - The balance between brand and acquisition - Lessons from running marketing for a bootstrapped SaaS 00:00:00 Introduction – Beyond SEO with Growthack.io 00:00:18 Guest Intro – Ryan Jones from SEOTesting.com 00:01:39 The Power of Testing in SEO 00:05:23 Why Most Businesses Avoid Experimentation 00:06:45 How AI Search Is Changing the Game 00:08:44 When and How to Test Campaigns Effectively 00:10:44 Building a Testing Culture in Marketing 00:11:56 Managing Time and Focus in Small SaaS Teams 00:18:33 SaaS Onboarding and Retention Strategies 00:18:43 Understanding the SaaS vs E-commerce Difference 00:31:03 Personal Branding vs Company Branding in SaaS 00:37:05 Word-of-Mouth as a Marketing Channel 00:38:52 Brand vs Acquisition – Which Should You Prioritise? 00:41:00 Lessons for Start-ups and Resource Management 00:44:53 Core Values at SEOTesting.com 00:51:44 Biggest Lessons from SaaS Marketing 00:55:11 Closing Thoughts and Where to Connect Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Connect with us: Growthack.io → https://blog.growthack.io/ LinkedIn → https://www.linkedin.com/company/growthackdigital Ryan Jones → https://www.linkedin.com/in/ryan-g-jones/ SEOTesting.com → https://seotesting.com Subscribe for more conversations that go beyond rankings and into what really drives growth. #BeyondSEO #SEOTesting #SEO #SaaSMarketing #Growthack #RyanJones #SearchMarketing #Podcast #StartUps Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    56 min

  2. EPISODE 2

    Turn LinkedIn into a Sales Engine: Systems, Branding & ROI with Charlie Phillips | Beyond SEO 02

    In this episode, Glen Chamisa and Kevin Kapezi sit down with Charlie Phillips, Founder of ATOM Promos, to unpack how building the right systems can make sales more scalable, consistent and profitable. By the end of this conversation, you’ll learn: - How to build a predictable sales system that drives results - Why personality alone isn’t enough in modern sales - How LinkedIn can become your most valuable sales channel - Actionable ways to improve your sales performance and personal brand 00:00:00 Introduction – Beyond SEO with Growthack.io 00:00:22 Guest Intro – Charlie Phillips from ATOM Promos 00:02:10 Charlie’s Journey: From Sales Starter to Systems Builder 00:05:45 Habits, Consistency and Lessons from Early Career 00:10:30 Building Predictable Sales Systems 00:14:50 Scaling Ethan Golding’s Coaching Business from $20K to $75K/month 00:19:15 The Difference Between Top Performers and Strugglers 00:24:00 What Makes an Effective Sales Process 00:28:20 Creating Structure and Consistency in Sales 00:33:10 Process vs Personality – The Truth About Sales Success 00:37:25 How to Build Confidence and Communicate Better 00:41:10 The Modern Sales Mindset – What’s Changed 00:45:00 The Salesperson as Consultant and Problem Solver 00:48:20 Balancing Persistence with Empathy 00:51:45 Common Misconceptions About Sales Today 00:54:10 LinkedIn and Personal Branding for Sales Professionals 00:56:45 Creating Trust-Driven Content That Converts 00:59:10 Measuring ROI and Building a Strong Online Presence 01:01:00 Closing Thoughts and Where to Connect Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Connect with us: Growthack.io → https://blog.growthack.io/ Charlie Phillips → https://www.linkedin.com/in/charlie-p/ Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/ Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/ #BeyondSEO #SalesSystems #LinkedInMarketing #Growthack #CharliePhillips #ATOMPromos #SalesTraining #PersonalBranding #B2BMarketing #PredictableGrowth Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    1h 1m

  3. EPISODE 2 BONUS

    Success vs Fulfilment (Bonus Episode) with Charlie Phillips | Beyond SEO 02

    What does success really mean in business and life? In this bonus episode with Charlie Phillips, we kept the camera rolling and the mics live for this more personal conversation, which was supposed to be off the record! Charlie explores what truly motivates him, his dad, and how he inspired him to become an entrepreneur from an early age, as well as why entrepreneurs need to maintain a positive mindset around money. 00:00 Intro – Bonus Episode with Charlie 00:21 The “Bars of Gold” Mindset & Comparison Trap 01:23 Money, Success and the Fulfilment Gap 02:26 Happiness vs Fulfilment – Internal vs External Drivers 03:33 Purpose, Fatherhood and Staying Grounded 05:11 The Mountain Analogy – Finding Alignment in Business 07:21 Saying No, Client Fit and the 10K Ceiling 09:49 Revenue vs Profit – Why Charlie Went Solo 12:26 Investing in Yourself – Mentors, Mindset and SNME 15:40 Money Mindset, Confidence and Need vs Want 18:18 Desperation in Decision Making 19:17 Outro – Where to Find Charlie and Growthack If you'd like to see the previous conversation, tune in to EP02: LinkedIn as a Sales Engine: Systems, Branding & ROI. Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Connect with us: Growthack.io → https://blog.growthack.io/ Charlie Phillips → https://www.linkedin.com/in/charlie-p/ Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/ Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/ #BeyondSEO #successmindset #personalgrowth #Growthack #CharliePhillips #personaldevelopment #entrepreneurship #entrepreneurmindset #businessgrowth #businesssuccess Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    20 min

  4. EPISODE 3

    Building B2B Brands That Actually Stand Out with Azeem Ahmad | Beyond SEO 03

    Glen⁠ and ⁠Kevin⁠ sit down with ⁠Azeem Ahmad,⁠ international marketing speaker and strategy director of ⁠Reflect Digital⁠, to unpack what it really takes to build B2B brands that people remember. By the end of this conversation, you’ll learn: - How brand building works differently in B2B compared to B2C - How to balance short-term performance with long-term brand growth - Why creativity and emotion still matter in “boring” B2B industries - How to build trust, community, and human connection in your marketing - The skills and mindset that define the next generation of B2B marketers 00:00:00 Introduction00:00:16 Guest Intro – Azeem Ahmad (Azeem Digital)00:01:18 Azeem’s Background and Career Journey00:03:15 Challenges and Wins in Global B2B Marketing00:04:26 Internal Communication and Leadership Challenges00:07:34 Dealing with Egos and Navigating Politics in B2B00:09:26 The Role of Good Managers and Empowering Teams00:14:33 Integrity, Data, and Speaking the Truth in Business00:16:23 Moving from In-House to Agency – Lessons Learned00:20:21 Continuous Learning and Staying Uncomfortable00:26:02 Seeing the Bigger Picture Beyond One Channel00:31:00 From Specialist to Strategic Leader – Confidence and Delegation00:38:06 Public Speaking and Representation in Marketing00:43:11 Overcoming Fear and Finding Your Voice on Stage00:49:49 Why B2B Marketing is Seen as “Boring” and How to Fix It00:52:10 Letting Customers Go to Build Trust00:55:03 The Rise of Creativity and Human-Centred B2B Brands00:56:52 Learning from B2C and Adding a Human Face to B2B01:01:09 Future Skills and Mindsets for the Next Generation of Marketers01:06:02 Exciting Projects – The “Search Pulse” Report01:11:12 Trust, AI, and Changing Search Behaviour01:13:53 Where to Connect with Azeem01:15:02 Outro – Subscribe and Connect with Growthack.io Search Pulse Report here: https://searchpulse.reflectdigital.co.uk/ Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Connect with us: Growthack.io → https://blog.growthack.io/Azeem Ahmad → https://www.linkedin.com/in/azeema1/Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/ #BeyondSEO #Growthack #AzeemAhmad #AzeemDigital #B2BMarketing #BrandBuilding #PerformanceMarketing #MarketingPodcast #DigitalMarketing #B2BBranding #MarketingStrategy #LinkedInMarketing #GlenChamisa #KevinKapezi Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    1h 16m

  5. EPISODE 4

    Inside Growthack: How Migrations, Data & AI Are Changing SEO | Beyond SEO 04

    What’s really changing in SEO right now? In this internal episode of Beyond SEO, Kevin, Glen and Sarif take you inside Growthack to break down the technical work, strategic thinking and data challenges shaping modern SEO. From website migrations and data integrity to server-side tracking and the impact of AI on search, this episode shows how Growthack approaches SEO differently — and why brands are shifting away from the traditional agency model. If you want an honest, practical look at how a specialist team executes, this is it. What you’ll learn in this episode: - Why migrations are becoming one of the most critical SEO services - How broken or missing tracking is costing brands growth - Why AI is exposing weaknesses in brand, content, CRO and CRM - How data integrity and server-side tracking change decision-making - Why Growthack’s agile model outperforms traditional agencies - What “good-fit clients” look like (and who Growthack avoids) - How SEO links with brand, paid, CRO, PR and email in 2025 - Why transparency, detail and communication matter more than ever Chapters 00:00 – Intro: Beyond SEO with Growthack.io 00:18 – Meet the team: Kevin & Sarif introductions 01:20 – What we’re working on now & AI disruption 01:46 – Why migrations are a core focus at Growthack 03:30 – Reporting, analytics & making sense of AI-era data 04:52 – “Your data is a mess” – data chaos, AI & the need for clean inputs 05:39 – Server-side tracking and why it’s so complex (but necessary) 06:11 – Fix your brand, product & fundamentals before chasing AI 07:33 – Why clients really choose Growthack (and our best-fit client profile) 10:27 – Small enough to care, big enough experience: the anti–big agency model 11:06 – UK awards nights & competing with larger agencies 12:38 – Client feedback: easy to work with, quality, and retention 15:02 – Transparency, calling out bad data & not hiding issues from clients 17:00 – How we approach growth “beyond SEO” (brand, audience, outcomes) 18:07 – Case study: elementsuite, content planning & brand-aligned SEO 21:19 – Unified marketing: SEO, email, paid, CRO and social working together 23:47 – What a good-fit Growthack client looks like & using specialist partners 24:53 – “It’s all connected” – closing thoughts 25:18 – Call to action for eCommerce & B2B brands looking for growth Work with Growthack We help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth. We only take on clients who fit our specialist model. Get in touch: https://www.growthack.io #SEO #TechnicalSEO #AISearch #SearchMarketing #DigitalMarketing #WebsiteMigration #DataAnalytics #ServerSideTracking #FutureOfSearch #Growthack #BeyondSEO #SEOTips #MarketingTrends #EcommerceSEO #B2BMarketing Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    26 min

  6. EPISODE 5

    Inside Growthack: 5th Year Anniversary & Sarif's Journey from Intern to Strategist | Beyond SEO 05

    In this special 5-year anniversary episode of Beyond SEO, Glen (Host & Technical Lead) sits down with Kevin (Founder of Growthack) and Sarif (SEO Strategist) to look back at how Growthack went from a solo consultancy to a specialist SEO team working with leading B2B and eCommerce brands. You’ll hear how Growthack started in 2020 while Kevin was still at Experian, why he chose to focus on smaller, high-impact clients, and how the Growthack brand, name and website were pulled together at the very beginning. We also walk through Sarif’s full journey – from arriving in the UK, taking a chance on a marketing path, and joining Growthack as a content intern in early 2022… to becoming a full-time SEO Strategist owning content process, client communication, and commercial outcomes. If you’re interested in SEO careers, building an agency, or how people actually grow inside a small specialist team, this episode is for you. What you’ll learn in this episode 1. How Growthack started in 2020 during lockdown while Kevin was still at Experian 2. The story behind the Growthack name, branding, and first website 3. How Sarif joined as a 6-week intern and ended up creating his own role 4. Why real client work matters more than just “learning SEO” in theory 5. How content strategy at Growthack goes beyond “traffic” and into commercial value 6. Why SEO is 30–40% technical and 60–70% communication 7. How working across B2B, eCommerce and SaaS accelerates learning 8. Why Growthack is built as a platform for self-development, not just a job 00:00 – Intro: Welcome to Beyond SEO with Growthack 00:18 – Growthack’s 5th Year Anniversary & Team Reflections 01:02 – From Solo Consultant to Specialist SEO Team 02:06 – Sarif’s Journey: Joining Growthack in Early 2022 03:14 – How Growthack Started in 2020 (Experian, lockdown, side projects) 04:09 – Choosing the Name “Growthack” & DIY Branding 04:57 – Sarif’s Internship: Design, Content & Rebuilding the Website 06:00 – From Intern to Junior Exec: Doing “a bit of everything” 07:02 – Learning SEO via YouTube + Real Client Work 08:20 – Moving into a Strategic Role & Owning Content 09:45 – Content Beyond Traffic: Commercial Value & ROI 11:00 – Why Real Conversations with Clients Shape Strategy 12:15 – Working Across B2B, eCommerce & SaaS (and why it matters) 13:06 – “It Depends”: Industry, context & hard conversations in reporting 13:35 – You Can’t Learn SEO Without Doing It 14:35 – Why Kevin Hired Sarif: Initiative, Websites & Freelance Work 15:35 – Sarif’s Background: From Bangladesh to the UK & Choosing Marketing 17:05 – Discovering SEO as an Introvert-Friendly Path (then realising it’s not just “behind a laptop”) 18:02 – SEO as Football: Technical vs Positioning & Communication 18:13 – Kevin: Technical SEO is 30–40%, Communication is 60–70% 19:21 – Building SEOs Who Can Sit in the Room with CMOs & Brand Leads 20:05 – University vs Real-World Experience in Marketing 20:45 – The Self-Development Piece: Why Growthack Exists 22:00 – Growthack as a Platform to Create Your Role 23:41 – How the Business Has Changed: Kevin Doing Everything → Real Team 24:56 – Glen & Sarif Taking Ownership, Freeing Kevin to Work on the Business 25:32 – Sarif Now: Full Lifecycle Ownership of Client Content 27:00 – Taking Responsibility & Fixing Problems Before Clients See Them 28:09 – Closing Thoughts & 5-Year Reflection 28:25 – Follow the Podcast & Get in Touch Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    29 min

  7. EPISODE 6

    Inside Growthack: What Does the Future Look Like for a Specialist SEO Team? | Beyond SEO 06

    In Episode 6 of Beyond SEO, Glen Chamisa sits down with Founder Kevin Kapezi and SEO Strategist Sarif Sarker to explore the future of Growthack, from moving beyond a one-man consultancy to building a small, senior “special forces” SEO team. Together they break down: 1. Why long-term 5-year plans don’t make sense in 2025. 2. The shift from consultant → leader. 3. How a lean expert team can outperform larger agencies. 4. The differences between B2B and eCommerce SEO. 5. What Growthack wants to achieve in the next five years. 6. Why specialist-led client relationships work better than account management layers. If you’re a CMO, marketing leader or senior SEO looking to understand how small teams scale impact — this is the episode. 00:00 – Introduction 00:20 – Meet Kevin & Sarif 01:40 – Why 5-year plans don’t work anymore 02:20 – Growthack’s next 6–12 months 03:00 – From consultant to specialist team 04:30 – Technical, content and strategic roles 05:15 – Why specialists should stay client-facing 06:50 – What excites the team about the future 08:00 – “If you want to go far, go together” 09:00 – Kevin’s mindset shift from doing → leading 11:00 – Advice for SEOs wanting to hire their first team member 13:00 – Sarif: The impact of a proper team structure 14:30 – B2B vs eCommerce SEO 16:30 – Why B2B is more interesting than people think 18:00 – Patience + buying cycles in B2B 19:10 – Glen: Why Growthack can compete with bigger agencies 20:00 – Recent client wins & performance stories 21:00 – How Growthack builds trust with clients 22:00 – What Growthack wants to be saying in 5 years 24:00 – Final thoughts & how to get in touch Work with Growthack We help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth. We only take on clients who fit our specialist model. Get in touch: https://www.growthack.io #growthack #BeyondSEO #SEOpodcast #SEOcareers #technicalSEO #contentstrategy #SEOteam #B2BSEO #ecommerceSEO #digitalmarketing #agencylife #SEOfuture Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    25 min

  8. EPISODE 7

    Building Business Financial Clarity in 2026 with Jack Moore | Beyond SEO 07

    In episode 7 of Beyond SEO, we’re joined by Jack Moore, founder of My Finance Function, to unpack what financial clarity really means for owner-led businesses heading into 2026. What you’ll learn in this episode: - Why cash flow matters more than profit for most businesses - The biggest financial mistakes founders make when planning for growth - When it makes sense to bootstrap vs raise investment - How planned losses differ from uncontrolled burn - The metrics business owners should actually be tracking - Why marketing budgets are often cut first — and why that’s risky - How AI and automation are changing finance (and where human judgment is still critical) - What financial clarity should look like going into 2026 If you’re a founder, agency owner, SaaS operator, or running an owner-led business, this episode will help you think more clearly about money, growth, and decision-making in the year ahead. 00:00 – Welcome to Beyond SEO + introducing Jack Moore (My Finance Function) 00:52 – Jack’s background: from apprenticeship to audit → outsourced finance 02:08 – Why compliance isn’t enough: cash flow + forward planning matters 03:26 – The #1 mistake founders make: only looking backwards at the numbers 05:06 – What outsourced finance actually does (and why it saves founders time) 06:33 – 2026 planning + the UK budget: minimum wage impact and pricing decisions 08:45 – “Kaplan Hall of Fame” AI mistake + what it teaches about verification 12:26 – Bootstrap vs raise: when external investment actually makes sense 16:33 – The danger of funding: overspending, losing discipline, repeating cycles 22:15 – The core metrics to track: cash runway, debtor days, gross vs net margin 30:23 – When bookkeeping isn’t the issue: making strategic decisions (hiring, capex) 32:00 – Finance in 2026: automation, dashboards, AI—plus hallucination risk 37:32 – Jack’s key advice for 2026: financial clarity isn’t a luxury anymore 38:49 – Where to find Jack + what My Finance Function is building next With rising costs, minimum wage increases, tighter margins, and more pressure on cash flow, many businesses are still making decisions based on historical numbers rather than forward-looking insights. This conversation cuts through compliance, myths about growth, and surface-level reporting to focus on what actually keeps businesses alive and scalable. About the guest Jack Moore is the founder of My Finance Function, delivering outsourced finance operations for owner-led and growing businesses. With a background in audit, compliance, and strategic finance, Jack helps businesses move beyond bookkeeping and into real financial decision-making. Useful links 🔗 Connect with Jack on LinkedIn:  https://www.linkedin.com/in/jackmoore7/ 🔗 Learn more about My Finance Function:  https://www.myfinancefunction.com/ If you got value from this episode, like, subscribe, and follow Beyond SEO for more honest conversations on growth, strategy, data, and decision-making that go beyond traditional SEO. #growthack   #BeyondSEO   #SEOpodcast   #finance #business #startups Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    40 min

  9. EPISODE 8

    GEO Explained: How to Win in AI Search Without the Hype | Beyond SEO 08

    AI search has spawned a new wave of acronyms, e.g. GEO, AEO, LLMO, and it’s creating confusion for brands and SEOs alike. In this internal roundtable at Growthack, Kevin, Glen and Sarif break down what these terms actually mean, where “GEO” came from, and what’s genuinely changing (and what isn’t) as AI Overviews and zero-click behaviour reshape search. We also talk openly about the commercial reality: prospects are asking for “AI search specialists”, even when the winning play is still strong fundamentals. In this episode, we cover: - Why GEO exists (and why it’s dividing the SEO industry) - What AI Overviews and zero-click really change for traffic and intent - The ethical line: educating clients vs selling jargon retainer - What’s changed vs what hasn’t (content, technical, links still matter) - Why brand sentiment, community and “off-site signals” are getting louder - The practical 2026 focus: foundations first, then smart distribution Key takeaway: if you’re not performing in traditional search, “AI SEO” won’t save you. Fix the basics first, then earn visibility everywhere your customers are. If you want to talk through your SEO foundations, content strategy, or how AI search impacts your category, reach out: Follow Growthack on LinkedIn: https://www.linkedin.com/in/kevinkapezi/ https://www.linkedin.com/in/glen-chamisa/ https://www.linkedin.com/in/sarif-sarker/ Chapters: 00:00 – Intro: GEO, AEO, LLMO & AI Search (Too many acronyms) 00:48 – Why this episode: debunking myths + losing a deal over “AI specialist” optics 01:31 – Where “GEO” came from: LLM growth + research paper context 03:26 – The real reason acronyms keep spawning (shiny object syndrome) 05:32 – AI Overviews, zero-click, and the “nothing new” argument 07:18 – Why brands push GEO: exec-level buzzwords + SEO industry pressure 09:16 – The ethical line: education vs selling jargon retainers 11:31 – The bubble question: does AI hype actually make money? 12:34 – Fundamentals first: tech foundations before “advanced techniques” 14:50 – What’s actually changed: prioritising off-site signals and sentiment 17:39 – “Name 3 things”: GEO vs SEO challenge + PR/brand mentions aren’t new 19:07 – Practical focus for 2026: technical, content, links + clear messaging 24:16 – Entities + being where customers are (YouTube, Reddit, communities) 26:28 – Final takeaway: levels to this — basics before advanced plays #SEO #AISEO #AISearch #GEO #AEO #LLMO #SearchMarketing #GoogleAIOverviews #ZeroClickSearch #TechnicalSEO #BrandMarketing #GrowthMarketing Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    27 min

  10. EPISODE 9

    Inside Growthack: Technical SEO in 2026 — What Brands Need Now with Glen Chamisa | Beyond SEO 09

    In this episode of Beyond SEO, Kevin flips the script and interviews Glen Chamisa — Growthack’s technical SEO lead and the usual host of the show. We go deep on what technical SEO really looks like in 2026: not just audits and jargon, but execution + stakeholder communication + commercial impact. Glen shares how his computer science background shaped his approach, why many ecommerce brands (especially supplements, skincare and healthcare) build hidden technical debt as they scale, and why the SEOs who win next will be the ones who can “show their working” — like GCSE maths — and translate technical fixes into revenue outcomes. What you’ll learn: - Why technical SEO is getting its “moment” in the AI era - How fast-growing brands outgrow crawlability, indexing and site architecture - Why brand + paid can mask technical problems until it’s painful - How compliance changes content velocity in supplements/health - The skill gap for 2026: implementing + explaining (not just knowing) - How to communicate SEO to COOs/finance-led stakeholders in ROI language Chapters: 00:00 Intro + flipping the script (Kevin interviews Glen) 01:00 Why Glen joined Growthack (personal goals + team direction) 03:15 How Glen’s podcast built communication + hosting skills 06:00 Thinking “Beyond SEO”: how other disciplines improve SEO 10:05 Supplements/healthcare SEO: compliance vs speed (and why it matters) 11:45 E-commerce scaling issues: crawlability, indexing, variants, duplicates 13:10 Why brands ignore technical foundations (brand masks the problems) 16:05 2026 technical SEO: deep knowledge + implementation + transparency 19:15 The communication gap: how SEOs navigate finance/COO scrutiny 22:00 “Show your working”: translating fixes into revenue outcomes 24:00 Glen’s hobbies + how to connect (LinkedIn) Connect with Glen Find Glen on LinkedIn: https://www.linkedin.com/in/glen-chamisa/ About Growthack Growthack helps brands win organic growth through technical SEO, migrations, data integrity and AI-era visibility. https://growthack.io/ Subscribe for weekly episodes on SEO, content, product data, analytics and growth strategy. #TechnicalSEO #SEO #EcommerceSEO #AISEO #DigitalMarketing #SEOStrategy #WebsiteMigrations #DataIntegrity #CrawlBudget #GrowthMarketing #BeyondSEO #Growthack Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    26 min

  11. EPISODE 10

    From Royal Marines to Building a Coffee Brand (And Becoming an SEO) – Luke Dalton | Beyond SEO 10

    In this episode of Beyond SEO, Glen and Kevin sit down with Luke Dalton — former Royal Marines Commando / UK Special Forces, now an SEO specialist and founder of Contact Coffee. Luke breaks down what the military taught him about planning, resilience, and execution, and how those lessons translate into modern marketing — where the rules change fast, expectations are messy, and strategy only matters if you can actually implement it. We also get into the real-world stuff most “marketing journeys” skip: - The identity shift after leaving the forces - Building a brand without a business plan (and why that sometimes works) - Why social reach often doesn’t equal revenue - Why email still outperforms most channels for intent + ROI - Micro-influencers vs “big names” (and what actually worked for Contact Coffee) - SEO expectations, agency checklists, and what business owners should focus on instead - Luke’s side project that’s outranking major brands like Costa (with basic execution) If you’re into marketing, entrepreneurship, e-commerce growth, or career transitions, this one’s for you. Chapters: 00:00 – Intro: Beyond SEO + Luke joins (Royal Marines → SEO) 01:00 – Leaving the Marines: deployments, downtime, and the “entrepreneur spark” 02:10 – Starting Contact Coffee while still serving 03:10 – Military skills that translate to marketing: resilience + execution 05:40 – The identity shift after leaving the forces (the bit people don’t talk about) 08:05 – Military planning frameworks and why agencies often fail continuity 10:40 – Contact Coffee origin story: from Afghanistan to a UK gap in the market 13:20 – KPIs vs organic growth: expectation-setting when money’s involved 15:30 – Loving the grind: why founders need the ugly phase 17:20 – “Mission-led SEO”: why product + operations come before strategy 19:15 – Why coffee matters in the military (and “Give a Coffee” campaign) 24:00 – Social media reality: full-time job, lower posting, more ROI elsewhere 26:00 – Email vs social: why intent wins (and “viral” doesn’t always pay) 28:45 – Influencers: micro-influencers strategy that actually drove returns 31:00 – SEO expectations: why business owners get it wrong (and how to fix it) 36:15 – When SEO budget is misallocated (and why SEO should start at build stage) 39:00 – Integrity in agency work: telling clients the uncomfortable truth 42:00 – Advice to business owners: understanding SEO + outsourcing properly 45:00 – Consultant vs agency: why experience beats checklists 47:25 – 2026 e-commerce SEO: category/collection pages + schema basics 50:10 – Luke’s side project: outranking Costa with simple execution 52:15 – Why every SEO needs a side project to test and break things 53:50 – Where to find Luke + outro Find Luke on LinkedIn: https://www.linkedin.com/in/luke-dalton-ccco/ Contact Coffee: https://www.contactcoffee.com/ Luke’s project: workingfromcoffeeshops.co.uk #BeyondSEO #MarketingPodcast #Entrepreneurship #SEO #Ecommerce #FounderJourney #military #VeteransInBusiness #BrandBuilding #EmailMarketing #DigitalMarketing #CareerTransition #royalmarines #royalmarinecommando #UKBusiness Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next. Hosted on Acast. See acast.com/privacy for more information.

    55 min
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About

Welcome to Beyond SEO® with Growthack.io. From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO. Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success. Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Growthack.io
  • Episodes
    12
  • Seasons
    1
  • Rating
    Clean
  • Copyright
    © Growthack Ltd
  • Show Website
    Beyond SEO®