Beyond Social

Vista Social
  • 4.7 (13)
  • Marketing
  • Updated Weekly

Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post!  In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending.Whether you're a social media master, a digital marketing newbie, or just in it for the memes, you're not going to want to miss it! Why? We're serving Social Media strategy with a side of SaaS.  Tune in!

  1. 2d ago

    1.4 Million LinkedIn Followers Later - How Daniel Murray Built Marketing Millennials

    Everyone's bracing for AI to take marketing jobs. Daniel Murray thinks the opposite is happening — and he's got a clear line on which marketers are actually at risk. Daniel built Marketing Millennials into a 1.4M-follower LinkedIn page, which isn't supposed to be possible for a company page. In this episode, he breaks down exactly how he did it: the tweet-screenshot play he started in 2020, why he posts in dark mode, the meme bank and hook bank he's been building for years, and what's actually working on LinkedIn right now that nobody's talking about yet. We also get into where AI fits — he uses it constantly, but not for the thing most people use it for. His take: AI gives you breadth; humans still own depth. The best information in marketing is still trapped in the heads of people doing the work, and it's never been posted online. Plus: how to make a B2B company page not feel like a slog, the evangelist hiring play, and what to actually do with a conference booth if you don't want to be the brand giving away pens. Connect with Daniel Murray LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ The Marketing Millennials: https://www.linkedin.com/company/the-marketing-millennials/ Beyond Social is brought to you by Vista Social Manage every social channel from one place: https://vistasocial.com Hosts:  Barry Weston: https://www.linkedin.com/in/barry-weston/ Chris Cunningham: https://www.linkedin.com/in/chrisclickup/ ✅ Visit our blog: https://bit.ly/3vXy3C2  ============================================================ Follow us!  Instagram: https://bit.ly/4aNFlad Facebook: https://bit.ly/3vzDxms LinkedIn: https://bit.ly/43TaEOH X: https://bit.ly/3vNfmRy Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

    1.4 Million LinkedIn Followers Later - How Daniel Murray Built Marketing Millennials

  2. Sep 8

    Stop Asking AI to Rewrite — Ask It to Interview You

    Mark Sirkin, Chief Growth Officer at Walk West, breaks down how marketers should actually use AI agents in 2026: not as a fancy autocomplete, but as a team that forces clearer thinking, sharper brand POV, and real workflow leverage. In this episode of Beyond Social, we get practical on: → Why "rewrite this" prompts keep you stuck with mediocre output → The interview method that pulls better strategy out of AI → How to build an AI agent team that does real marketing work → Why AI literacy + brand taste beat tool-chasing → The hard truth: if you wait too long on AI, you're already behind If you run social, growth, or an agency, this one's for you. 🔗 Host: Barry Weston - VP of Marketing, Vista Social 🔗 Guest: Mark Sirkin - Chief Growth Officer, Walk West 🎧 Beyond Social A Vista Social podcast on social, content, and the systems behind modern marketing. 🛠️ Run social like it's 2026 https://vistasocial.com . ✅ Visit our blog: https://bit.ly/3vXy3C2 ============================================================ Follow us! Instagram Facebook LinkedIn X  Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

    Stop Asking AI to Rewrite — Ask It to Interview You

  3. May 27

    600K Followers. B2B Brand. No Ads. Here's How.

    Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience in the creator economy.   Sarah covers why an 80/20 split between educational content and product promotion is the formula that actually converts, how ManyChat uses comment automations to drive massive engagement (and why their followers trigger keywords even when they're not asked to), and how she manages YouTube and Instagram with a lean but structured team workflow built inside Asana.   The conversation also gets into AI and where it actually fits in a social media workflow — as a brainstorming partner and efficiency tool, not a replacement for the creativity that makes content stand out. Sarah also shares her framework for evaluating what's working, from watch time and engagement rate to iterating on hooks that consistently outperform.   If you're a social media manager trying to grow a B2B brand without sounding like every other brand account, this episode is packed with actionable perspective. Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

  4. Apr 15

    Organic LinkedIn Is Still the Best ROI in B2B. Here's How.

    Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead source. In this episode of Beyond Social, Jess joins hosts Chris Cunningham and Reggie Azevedo to break down the B2B LinkedIn strategy behind those results. Jess covers how she built her own LinkedIn audience by committing to posting every weekday for a year, how she helps Vector's founders and team show up consistently on social media without sounding generic, and why borrowing B2C creative thinking is the biggest competitive advantage in B2B content marketing today. The conversation also digs into AI and content creation, specifically how social media managers can use tools like Claude to scale without losing their authentic voice, and why human storytelling will always be the thing that cuts through. If you manage social media for a B2B brand, agency, or enterprise team, this one's worth your full attention. Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

  5. Feb 25

    How ClickUp Went From Unknown Startup to $300M ARR

    ClickUp scaled to $300M ARR in one of the most competitive SaaS categories in the world. In this episode, Reggie and Vitaly sit down with Chris Cunningham, Head of Social at ClickUp, to break down the SaaS growth strategy behind ClickUp’s rise — from living in a startup house to becoming a category leader in the project management space. They unpack what it really takes to scale a B2B SaaS company in a saturated market: scrappy go-to-market tactics, early product-market fit lessons, unconventional hiring strategies, aggressive product development, and building content as a long-term competitive moat. You’ll learn: • How ClickUp attacked a crowded SaaS market dominated by incumbents • The scrappy growth tactics that generated early enterprise deals • Startup scaling lessons from hiring, product launches, and GTM mistakes • Why modern B2B marketing strategy must include a dedicated content creator • How AI SaaS features (including ClickUp 4.0 and Super Agents) are reshaping productivity software • The balance between shipping fast and shipping polished in high-growth startups This conversation dives deep into SaaS startup scaling, founder-led growth, B2B content marketing, AI integration in SaaS products, and how to build a durable brand in a competitive industry. If you’re a SaaS founder, B2B marketer, product leader, or growth operator trying to win in a crowded market, this episode is packed with practical lessons. Subscribe for more founder-led conversations on SaaS growth, AI in marketing, startup strategy, and building scalable marketing systems. Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

  6. Jan 29

    Million-Dollar Founders Explain How to Use Instagram Trial Reels for Free Reach

    Instagram quietly released one of its most powerful growth tools and most creators still aren’t using it. In this episode, Reggie and Vitaly break down Instagram Trial Reels and how posting to non-followers first can give your content a second life without impacting your existing audience. They explain how trial reels use a separate algorithm, why this allows faster A/B testing of hooks and CTAs, and how even creators with a single video can leverage this feature for more reach, more engagement, and smarter posting. The episode also covers bulk scheduling via Vista Social, common mistakes that reduce reach, and practical tips to maximize performance. If you want to grow your Instagram audience, test content faster, and get more views without guesswork, this is your episode. Subscribe for more founder-led conversations on social media strategy, content growth, and building smarter marketing systems. Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

  7. 12/31/2025

    Why Most People Fail Startup Interviews (Founders Explain)

    Reggie and Vitaly have built Vista Social as a fully remote company and along the way, they’ve learned what actually drives performance, trust, and growth when no one is watching. From enforcing presence in meetings to rejecting multitasking culture, they explain why discipline still matters even in flexible work environments. The conversation expands beyond work into parenting in the digital age. They talk honestly about raising kids surrounded by social media, why banning technology doesn’t work, and how values, boundaries, and balance matter more than control. They also unpack the realities of business partnerships - why most fail, how equity creates tension, and why choosing a partner is closer to choosing a spouse than hiring an employee. Vitaly and Reggie break down: What it really takes to run effective remote teamsWhy presence and focus matter more than flexibilityParenting in a world shaped by TikTok, YouTube, and algorithmsWhy most business partnerships fail and how to avoid itHow competition is won through consistent extra effort, not talentThe work ethic lesson behind Kobe Bryant’s legendary mindsetIf you’re building remotely, raising kids in a digital world, or trying to stand out in a competitive career, this is your episode. Subscribe for more founder-led conversations on leadership, discipline, and building real businesses. Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

  8. 12/03/2025

    This Advice Turned a 7-Year-Old Immigrant Into a SAAS Leader

    Reggie grew up in Brazil, moved to the U.S. at age seven with no English, watched his father deliver newspapers and clean offices at night, and learned early that no job is beneath you when you’re building something. He went from making websites at 12, to rental car counter work, to landing a customer support job and suddenly being asked to lead product strategy without any formal product background. Vitaly and Reggie break down: The immigrant work mindset and why it produces resultsHow curiosity is the most valuable skill in businessWhy you must provide value beyond your job description to growHandling imposter syndrome at every levelReal career advice: "Don’t wait until you're ready — you get ready while you’re doing it.If you're starting from zero, want a career in SaaS, or feel “unqualified,” this is your episode. Subscribe for more founder-led conversations on growth, work ethic, and building real careers in tech. Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

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4.7
out of 5
13 Ratings

About

Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post!  In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending.Whether you're a social media master, a digital marketing newbie, or just in it for the memes, you're not going to want to miss it! Why? We're serving Social Media strategy with a side of SaaS.  Tune in!

Information

  • Creator
    Vista Social
  • Years Active
    2024 - 2026
  • Episodes
    56
  • Rating
    Explicit
  • Copyright
    © 2026 Beyond Social
  • Show Website
    Beyond Social