Beyond the Artistry

Jordan and Lindsay

Welcome to Beyond the Artistry. We're Jordan and Lindsay Bowerman, and this podcast was born out of a story we never could have planned. We built a permanent makeup business and training academy together, but honestly, the business was never really the point. It was the vehicle. What we were actually after was a life rooted in faith, built around our family, and worth being proud of at the end of the day. This show is where we pull back the curtain on what that journey actually looks like. The growth and the hard seasons. The wins in business and the work it takes to keep a marriage strong when you're building something together. We talk about mindset, purpose, and what it really means to lead a life with intention. If you're an entrepreneur trying to build something real, a couple navigating the tension of working together, or someone who just knows there's more on the other side of where you are right now, you're in the right place. We're not here to make it look easy. We're here to make it worth it. Let's go beyond the artistry together.

  1. MAR 26

    10 Years of Bowerman Artistry Part 1-#25

    What does it really take to build a business that lasts 10 years? In this special episode of Beyond the Artistry, we’re taking you behind the scenes of our journey from a tiny 100 square foot room to building Bowerman Artistry into what it is today. This is not the highlight reel. This is the real story. We share how Lindsay discovered microblading, took a leap of faith with no money, and became one of the first artists in Northern Indiana to offer it. We talk about the early days filled with anxiety, learning on real clients, and figuring everything out without the resources that exist today. You’ll hear about the pivots that shaped our business, how we grew from permanent makeup into a full service studio with esthetics and laser, and why listening to your clients can completely transform your direction. We also open up about the challenges no one talks about. The moments we wanted to quit, the pressure of building a business as a husband and wife, and what it looks like to keep going when things get hard. This episode is packed with real lessons on: • Building a business from the ground up • Navigating growth, pivots, and change • Overcoming fear and taking action anyway • Creating longevity in the beauty and PMU industry • Staying grounded in faith, family, and purpose If you are an entrepreneur, permanent makeup artist, med spa owner, or someone chasing growth in business and life, this episode will remind you that success is built one step at a time. This is just Part 1. Part 2 and 3 coming soon...

    25 min
  2. Jordan UNFILTERED-#23

    07/10/2025

    Jordan UNFILTERED-#23

    EPISODE: Unfiltered with Jordan Bowerman — From Sports to PMU, Fatherhood, and Finding His Calling Podcast: Beyond the Artistry In this heartfelt episode of Beyond the Artistry, we flip the script — and this time, Jordan Bowerman is in the hot seat. 🎤 From playing college basketball to stepping into the world of permanent makeup — and becoming a husband, father, and business owner along the way — Jordan gets raw about what it really looked like to leave behind his dream of a career in sports to build Bowerman Artistry alongside Lindsay. We go beyond the pigment and into the real-life tension of identity shifts, male vulnerability in a female-dominated industry, battling ego, finding purpose through faith, and what it takes to lead through service when no one’s watching. 💬 Topics we cover: Leaving behind a sports career for entrepreneurship The reality of being a man in the PMU industry Letting go of ego and embracing servant leadership Building a life and business with your spouse The messy middle of being a dad, husband, and business owner What it means to walk in faith and confidence even when it’s hard If you’re a beauty professional, business owner, or just someone questioning your next big move — this episode will speak to you. Tune in for a refreshing, real, and deeply encouraging conversation. 🔗 Explore More from Bowerman Artistry: ✨ Client Services: www.BowermanArtistry.com 🎓 PMU Training & Courses: www.PMUTrainingAcademy.com 📸 Instagram: @BowermanArtistry 📘 Facebook: facebook.com/BowermanArtistry

    35 min

About

Welcome to Beyond the Artistry. We're Jordan and Lindsay Bowerman, and this podcast was born out of a story we never could have planned. We built a permanent makeup business and training academy together, but honestly, the business was never really the point. It was the vehicle. What we were actually after was a life rooted in faith, built around our family, and worth being proud of at the end of the day. This show is where we pull back the curtain on what that journey actually looks like. The growth and the hard seasons. The wins in business and the work it takes to keep a marriage strong when you're building something together. We talk about mindset, purpose, and what it really means to lead a life with intention. If you're an entrepreneur trying to build something real, a couple navigating the tension of working together, or someone who just knows there's more on the other side of where you are right now, you're in the right place. We're not here to make it look easy. We're here to make it worth it. Let's go beyond the artistry together.