Beyond The Bay

Peter Cooper
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Get ready for real conversations, fresh insights, and practical strategies to help you run and grow your shop with confidence. From tackling everyday challenges to scaling with data-driven decisions, this podcast brings you stories and solutions straight from the people who’ve been there. Here’s a snippet of what’s ahead: Handling tough customers Making the shift from intuition to data Managing growth without losing quality Real-world tips from experienced shop owners This is more than a podcast—it’s your go-to resource for building a stronger, smarter business.

  1. The Partner Pay That Solved Hiring, Retention, and Workflow Issues for Shops with Frank and Robert

    6D AGO

    The Partner Pay That Solved Hiring, Retention, and Workflow Issues for Shops with Frank and Robert

    In this episode of Beyond the Bay, host Peter Cooper sits down with brothers Frank Lecrichia and Robert Lecrichia, President and Vice President of Mobile Auto Mechanics Inc, to unpack what it really takes to build a scalable and efficient commercial truck repair business. Drawing from over 16 years of experience, the conversation explores their evolution from hands-on operators to system-driven leaders, covering topics like partner pay compensation, documented workflows, technician training, and proactive fleet maintenance programs. Frank and Rob also share how mobile service, process standardization, and a commitment to continuous improvement have allowed them to grow beyond the day-to-day and position their business for long-term success in a competitive, consolidating industry. Key Takeaways: - Systemization Drives Growth: Documented workflows, training systems, and standardized processes allow the business to scale without relying on the owners’ daily involvement. - Partner Pay Changes Behavior: Shifting from hourly pay to a partner pay model improved technician accountability, efficiency, and overall shop culture. - Trust Enables Leadership: Empowering foremen and managers to make decisions freed ownership from day-to-day operations and unlocked higher-level growth opportunities. - Proactive Fleets Win Long-Term: Fleet membership programs create predictable cash flow, improve scheduling, and strengthen long-term customer relationships. - Mobile Service as a Growth Engine: Standardized, well-designed service trucks enable scalable expansion beyond the limits of physical shop space.Episode Highlights and Timestamps: [00:00] - Teaser [01:33] - Meet the Lecrichia Brothers & Their Mobile Auto Business [02:30] - Switching from Hourly Pay to Partner Pay [03:47] - Why They Switched to Partner Pay [07:19] - Hiring a Business Coach to Level Up[09:34] - How Documented Workflow Improves Efficiency [12:25] - Using Systems to Document and Scale Training  [15:21] - Scaling Smarter with Systems and Delegation [18:48] - Empowering the Team to Drive Business Growth [21:30] - Fleet Memberships for Proactive, Consistent Work [24:52] - Proactive Fleet Programs and Better Cash Flow [31:09] - Turning Relationships into a Competitive Advantage Follow Guest Frank & Robert: 👉 Frank’s Linkedln: https://www.linkedin.com/in/frank-lecrichia-61579838 👉 Robert’s LinkedIn: https://www.linkedin.com/in/robert-lecrichia-06b06351 👉 Company Website: https://mobileautomechanicsli.com/ Follow Host Peter Cooper: 👉 LinkedIn: https://www.linkedin.com/in/peter-cooper-ascend-consulting-468367133/ 👉 Website: https://ascendconsulting.help/ 👉 Facebook: https://www.facebook.com/profile.php?id=61570030967745 👉 Instagram: https://www.instagram.com/ascendconsulting.help/ 👉 TikTok: https://www.tiktok.com/@shopconsulting 👉 X: https://x.com/PeterCooper9084 Listen to Beyond the Bay: 👉 Spotify: https://open.spotify.com/show/1IH2SSXjGRDqzP3p0Ie5C3 👉 Apple Podcast: https://podcasts.apple.com/us/podcast/beyond-the-bay/id1834168994 👉 YouTube: https://www.youtube.com/@ascendconsultingia

    32 min
  2. What’s Stopping Diesel Shop Owners from Growing Their Business? with Krz Molyneaux

    JAN 28

    What’s Stopping Diesel Shop Owners from Growing Their Business? with Krz Molyneaux

    In this episode of the Beyond the Bay Podcast, host Peter Cooper sits down with Krz Molyneaux, Founder & CEO of KTS DIESEL ARIZONA based in Phoenix, Arizona, to unpack what it really takes to build and scale a multi-location service business from the ground up. Krz Molyneaux shares his journey from starting with a single service truck during the 2009 economic downturn to growing into a multi-shop, mobile-focused diesel repair operation. The conversation explores the realities of rapid growth, hiring and training technicians, building systems and SOPs, and learning to trust employees while maintaining accountability.  Peter and Krz also explore critical topics like pricing with confidence, creating overflow partnerships even with competitors, planning for succession, and preparing a business to run without the owner. Throughout the episode, both emphasize the importance of relationships, long-term thinking, and building a business that is sustainable, sellable, and resilient in an evolving blue-collar industry Key takeways: - From Wrenching to Leading: Krz Molyneaux shares the shift from hands-on technician to business owner, learning to trust his team instead of micromanaging. - Hire the Right Mindset: Attitude and culture fit matter more than pure skill technical ability can be taught, but mindset cannot. - Systems Drive Growth: Clear SOPs and training systems make it possible to scale without losing quality. - Price With Confidence: Sustainable growth requires regular, incremental rate increases instead of operating from fear. - Build Beyond the Owner: Creating systems that allow the business to run without constant owner involvement is key to long-term success. Episode Highlights and Timestamps: [00:00] -  Teaser [01:15] - Meet Krz from KTS DIESEL ARIZONA [03:15] - Scaling Up: Challenges & Systems [05:12] - Hiring Right & Building Relationships [09:37] - Trust, Training, and Team Growth [12:50] - Learning from Mistakes & Expansion [17:08] - Expansion Realities & Acquisition Options [23:07] - Why Your Business Must Run Without You [25:37] - Staying Involved Without Holding Back [29:47] -Networking Locally & Sharing Your Story Follow Guest Krz Molyneaux: 👉 LinkedIn: https://www.linkedin.com/in/ 👉 Guest Company LinkedIn: https://www.linkedin.com/company/kts-diesel/ 👉 Guest Company Website: https://www.ktsdiesel.com/ 👉 Guest Company Facebook: https://www.facebook.com/KTSEnterprise/  Follow Host Peter Cooper: 👉 LinkedIn: https://www.linkedin.com/in/peter-cooper-ascend-consulting-468367133/ 👉 Website: https://ascendconsulting.help/ 👉 Facebook: https://www.facebook.com/profile.php?id=61570030967745 👉 Instagram: https://www.instagram.com/ascendconsulting.help/ 👉 TikTok: https://www.tiktok.com/@shopconsulting 👉 X: https://x.com/PeterCooper9084  Listen to Beyond the Bay: 👉 Spotify: https://open.spotify.com/show/1IH2SSXjGRDqzP3p0Ie5C3 👉 Apple Podcast: https://podcasts.apple.com/us/podcast/beyond-the-bay/id1834168994 👉 YouTube: https://www.youtube.com/@ascendconsultingia

    32 min
  3. The Business Tips for Technicians to Stop Wrenching and Start Leading with Tyler Anderson

    JAN 14

    The Business Tips for Technicians to Stop Wrenching and Start Leading with Tyler Anderson

    In this episode of Beyond the Bay Podcast, host Peter Cooper talks with Tyler Anderson, Founder and owner of Elite Truck & Auto Repair in Greenville, Ohio. Tyler shares his journey from opening his shop at just 19 years old to becoming the 2022 U.S. Auto Tech National Champion. The discussion looks into Tyler’s evolution from technician to business owner, the growing pains of leadership, and the mindset shift required to run a successful and scalable auto repair business. He opens up about the importance of hiring the right team, building a positive shop culture, and creating an environment that attracts top talent through clean facilities, air conditioning, and employee support programs like tool and clothing allowances. The conversation also touches on personal challenges, such as maintaining a healthy work-life balance and learning to delegate effectively, offering a transparent look into the realities of entrepreneurship in the automotive industry. Key Takeaways: - From Wrenching to Leading: Tyler’s biggest shift was moving from technician to business owner letting go of micromanaging and trusting his team to grow. - Hire the Person, Not Just the Skill: He emphasizes hiring for attitude and culture fit over technical ability, noting that some of his best advisors started with no industry experience. - Delegation Drives Growth: By delegating tasks like payroll, customer calls, and service operations, Tyler was able to work on the business, not in it, and avoid burnout. - Facility & Culture Matter: Clean, organized, air-conditioned shops with proper allowances aren't perks; they're essentials for attracting and retaining top talent. - Work-Life Balance Matters: Tyler highlights the personal cost of entrepreneurship and the importance of protecting faith, family, and health Episode Highlights and Timestamps: [00:00] - Teaser [01:03] - Tyler Anderson, US Auto Tech Champion, on Elite Truck and Auto [01:34] - US Auto Tech National Championship Competition 2022 [02:41] - Overview of Elite Truck and Auto Operation [03:35] - Challenges of Starting a Business at 19 [04:30] - From Technician to Business Owner [08:48] - Building Trust and Confidence in Staff [14:27] - Hiring Right and Building Team Culture [26:23] - Work-Life Balance and Entrepreneurial Struggles [32:07] - Overcoming Business Challenges and Growing Leadership [38:52] - Delegation and Time Management Tips Follow Guest Tyler Anderson: 👉 LinkedIn: https://www.linkedin.com/in/tyler-anderson-3a3999179/ 👉 Guest Company Website: https://www.elitetruckandauto.net/   👉 Guest Company Facebook: https://www.facebook.com/elitetar  Follow Host Peter Cooper: 👉 LinkedIn: https://www.linkedin.com/in/peter-cooper-ascend-consulting-468367133/ 👉 Website: https://ascendconsulting.help/ 👉 Facebook: https://www.facebook.com/profile.php?id=61570030967745 👉 Instagram: https://www.instagram.com/ascendconsulting.help/ 👉 TikTok: https://www.tiktok.com/@shopconsulting 👉 X: https://x.com/PeterCooper9084 Listen to Beyond the Bay: 👉 Spotify: https://open.spotify.com/show/1IH2SSXjGRDqzP3p0Ie5C3 👉 Apple Podcast: https://podcasts.apple.com/us/podcast/beyond-the-bay/id1834168994

    41 min
  4. The Diesel Technicians Become CEOs to Build Scalable Shops and Lead Teams with Adam Smith

    12/31/2025

    The Diesel Technicians Become CEOs to Build Scalable Shops and Lead Teams with Adam Smith

    In this episode of Beyond the Bay Podcast, Peter Cooper sits down with Adam Smith, Co Owner of Premier Service Center, Inc., to discuss his remarkable journey of growing a truck repair business from the ground up. Adam started his shop in 2010 as a one-man operation, and through hard work and dedication, it has grown into a thriving business with 30 employees and a purpose-built facility. In this candid conversation, Adam shares the lessons he's learned along the way, from overcoming the challenges of managing people and procedures to navigating the complexities of scaling a business. They explore the importance of creating a strong shop culture, attracting and retaining top talent, and understanding the financial side of growth. If you’re a shop owner or looking to scale your business, Adam’s insights will inspire you to take your operation to the next level. Key Takeaways: - Rising Costs: Adam's biggest challenge is managing increasing HR and benefit costs, which makes it tough to compete with larger operations. - Transitioning Roles: Moving from technician to business owner required Adam to focus on creating processes and managing people effectively. - Culture Over Skill: A great attitude often outweighs technical skill, and building a positive, employee-focused culture is key to success. - Small Efficiencies Matter: Tracking hidden costs, like cleaning time or truck intake, has significantly improved productivity and profitability. - Financial Clarity: Solid financial practices and a good accounting team have been crucial for Adam’s business growth and stability. Episode Highlights and Timestamps: [00:00] - Teaser [01:08] - Intro to Adam Smith on Growing a Truck Service Business [03:31] - From Technician to Business Owner [07:34] - Billing for Efficiencies and Hidden Costs [12:28] - Overcoming HR Challenges in Growth [14:30] - Delegating Payroll for Business Growth [19:33] - Leveraging Vendor Terms for Financial Growth [23:54] - Managing Payment Terms and Reducing Risk [29:15] - Raising Rates and Charging for Diagnostics [33:37] - Charging for Shop Supplies to Boost Profits [38:09] - Ensuring Profitability Through Fair Rates [42:42] - Networking and Joining the Chamber of Commerce Follow Guest Adam Smith: 👉 Linkedln: https://www.linkedin.com/in/adam-smith-786bb877  Follow Host Peter Cooper: 👉 LinkedIn: https://www.linkedin.com/in/peter-cooper-ascend-consulting-468367133/ 👉 Website: https://ascendconsulting.help/ 👉 Facebook: https://www.facebook.com/profile.php?id=61570030967745 👉 Instagram: https://www.instagram.com/ascendconsulting.help/ 👉 TikTok: https://www.tiktok.com/@shopconsulting 👉 X: https://x.com/PeterCooper9084 Listen to Beyond the Bay: 👉 Spotify: https://open.spotify.com/show/1IH2SSXjGRDqzP3p0Ie5C3 👉 Apple Podcast: https://podcasts.apple.com/us/podcast/beyond-the-bay/id1834168994

    44 min

  5. 12/29/2025

    Extending Lifecycles, Reducing Risk v1

    Join us for an insightful webinar, "Extending Lifecycles, Reducing Risk," where industry experts delve into the challenges and strategies of managing fleet operations amidst a prolonged freight recession. Discover how extending truck and trailer replacement cycles impacts repair costs and risk profiles, and learn from seasoned professionals like Brian Antonellis, Peter Cooper, and Adam Wolk as they share their experiences and data-driven insights. Sponsored by FullBay, this session is a must-watch for fleet managers looking to optimize their operations and make informed decisions.

    56 min
  6. The Hiring and Healthcare Challenges for Auto Shops to Build Real Value with Nate Taylor

    12/17/2025

    The Hiring and Healthcare Challenges for Auto Shops to Build Real Value with Nate Taylor

    In this episode, Peter Cooper sits down with Nate Taylor, the owner of New England Fleet Services, celebrating its ten-year anniversary. Nate shares his journey in running a successful commercial truck repair operation, which includes both mobile capabilities and a 6,000 square foot shop in Connecticut. The conversation digs deep into the primary challenges facing the industry today, particularly the high costs of employee benefits, the shifting dynamics of the hiring process, and the non-negotiable role of relationships and reputation in long-term success. They also explore the factors that create value in a business - like mobile service capacity and real estate ownership - especially in the context of industry consolidation by private equity. Key Takeaways: The Number One Challenge is HR Costs: For Nate's shop, the biggest struggle is the rising cost of healthcare and other HR-related expenses, which makes competing with larger companies and dealerships difficult. The Hiring Shift: The job market has changed; employers must now actively court candidates and pay top dollar, often spending thousands of dollars on the hiring process. Culture Over Skill: A key lesson learned is that an "BTech with an awesome attitude" is better than an A-Tech with a terrible attitude, underscoring the importance of a healthy, employee-centric shop culture. Relationships are King: In an age of technology and AI, reputation and relationships with customers, vendors, and even "competition" (seen as resources) are the most important assets that cannot be replaced. Long-Term View & Honesty: Choosing to run an honest shop with a long-term view builds a powerful reputation, often involving "short-term pain for long-term gain" when rectifying mistakes with customers. Episode Highlights and Timestamps: [00:00:00] - Introduction, Nate Taylor's 10-year anniversary, and the question of where he sees himself in five years. [00:01:39] - Nate's journey from the automotive world to commercial truck repair and the shop's mobile and 6000 sq ft facility capabilities. [00:06:59] - The number one challenge facing the industry: HR-related costs, specifically healthcare, and the difficulty in competing with large companies. [00:11:16] - The dramatic change in the hiring process: employers must now sell themselves to the employee. [00:15:40] - The enduring importance of reputation and relationships with customers, vendors, and even competitors as resources. [00:21:07] - Nate's five-year plan: focusing on real estate ownership and increasing mobile service capability to grow the business's value. [00:23:23] - Discussion on industry consolidation, what private equity looks for (profitability and mobile repair), and the value of owning the real estate. [00:27:06] - The value of having a brick-and-mortar shop to establish legitimacy, especially for mobile services. [00:29:41] - The importance of upfront honesty and integrity as a core value in the repair trade, exemplified by the "three B's" of running a shop. [00:39:26] - A "B-Tech with an awesome attitude" is better than an A-Tech with a terrible one, and the danger of managing from a place of fear. Follow Guest Nate Taylor: 👉 Website: https://nefleetservices.com/ Follow Host Peter Cooper: 👉 LinkedIn: https://www.linkedin.com/in/peter-cooper-ascend-consulting-468367133/ 👉 Website: https://ascendconsulting.help/ 👉 Facebook: https://www.facebook.com/profile.php?id=61570030967745 👉 Instagram: https://www.instagram.com/ascendconsulting.help/ 👉 TikTok: https://www.tiktok.com/@shopconsulting Listen to Beyond the Bay: 👉 Spotify: https://open.spotify.com/show/1IH2SSXjGRDqzP3p0Ie5C3 👉 Apple Podcast: https://podcasts.apple.com/us/podcast/beyond-the-bay/id1834168994

    44 min

  7. 11/02/2025

    Shop Owner Roundtable Liberty Fleet Solutions

    This episode focuses on implementing a pay structure that incentivizes technicians to improve their performance and engagement in their work. By providing a base rate of pay and additional bonuses for billed hours, the company aims to motivate employees to work more efficiently and take ownership of their tasks.

    55 min

  8. 10/19/2025

    Season 1 Episode 5: Myles Truck Repair Scaling a Family Business Overcoming Growth Challenges

    In this episode of Beyond the Bay, Peter Cooper speaks with Myles, Danny, and Vincent about their journey in the trucking industry, the challenges of growing a family business, and the importance of implementing effective management strategies. They discuss the significance of accountability, building a strong company culture, and the impact of coaching on their business. The conversation also covers financial management, labor optimization, and parts management to enhance profitability.

    28 min
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About

Get ready for real conversations, fresh insights, and practical strategies to help you run and grow your shop with confidence. From tackling everyday challenges to scaling with data-driven decisions, this podcast brings you stories and solutions straight from the people who’ve been there. Here’s a snippet of what’s ahead: Handling tough customers Making the shift from intuition to data Managing growth without losing quality Real-world tips from experienced shop owners This is more than a podcast—it’s your go-to resource for building a stronger, smarter business.

Information

  • Creator
    Peter Cooper
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © Peter Cooper
  • Show Website
    Beyond The Bay