Beyond the BEO

Shanondoah Nicholson

An event planner podcast. Helping you have the most impact in your corporate events career.

  1. 2D AGO

    82. Year One as a Solopreneur: Lessons & Reflections, and What's Next

    Celebrating one year of full-time freelancing under the Beyond the BEO brand, I'm sharing lessons learned, industry insights, and personal growth experiences from year one as a a solo-preneur in the events industry. Whether you're just starting out or contemplating a similar path, hear how networking, variety, and defining success on your own terms has given me one of the best years of my career. About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs

    14 min

  2. APR 28

    81. The New Normal: Shorter Lead Times, Higher Expectations, and What Planners Must Do About It

    This week, I'm chatting with Andrew Roby who shares his over two decades of expertise in event production, exploring how experience, relationship-building, and strategic KPIs elevate event success, even amid global uncertainties. We talk about how we can push for industry, not just for our clients, but for ourselves as well. About Andrew Roby: Learn more about Andrew Roby EventsConnect with Andrew on LinkedIn About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs.

    31 min

  3. APR 21

    80. The Unexpected Role of Personalization in Creating Sticky Event Experiences

    In this week's episode, I'm chatting with Sam Eitzen, CEO of Snapbar on how experiential activations can use AI to create a more human experience. We chat about how experiential marketing is evolving with AI, virtual activations, and innovative engagement strategies. Discover how brands are leveraging technology to create personalized, memorable experiences that boost attendee involvement and data capture. About Sam EitzenConnect on LinkedIn Learn more about Snapbar About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs.

    28 min

  4. APR 15

    79. The Secret to Making Your Event Memorable: Authenticity, Interactivity, and Human Moments

    In this episode, I'm chatting with Tami Adams, founder of TA Speakers Management, about human-centric, engaging speaking experiences that foster connections before, during, and after the event. Discover strategies for making your events memorable, interactive, and impactful through storytelling, personalization, and authenticity. About Tami Adams Connect on LinkedIn Learn more about TA Speaker Management About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs.

    29 min

  5. APR 7

    78. What Q1 Tells Us About The Rest of 2026 and Beyond

    We're a week into Q2 already and Q1 was a busy one. In this solo episode, I'm sharing the trends that shaped Q1 and how those trends will continue through the rest of the year and beyond. I talk about shifts in event timing, wellness integration, exclusivity, and the importance of adaptability in a rapidly changing world. About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs.

    12 min

  6. MAR 31

    77. Transforming Event Sponsorship with Celebrities: From Logo Placements to Revenue Generation

    In this week's episode, I'm chatting with David Petro from Celebrity Capital about innovative ways to leverage celebrities beyond traditional endorsement roles—turning them into powerful revenue drivers for events and brands. We talk about how to determine if a celebrity is right for your event, how to sell celebrity involvement to sponsors, and strategies for maximizing your investment. About David Petro: Connect with David on LinkedIn Learn more about Celebrity Capital About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs.

    28 min

  7. MAR 24

    76. From Paper to Practice: Making Accessibility a Core Part of Event Planning with Lakesha Moore

    Designing for accessibility isn't just a legal obligation - it's a way to create truly inclusive experiences that benefit all attendees. It starts with asking the right questions early and collaborating with all stakeholders to make your events more welcoming and accessible. In this week's episode of Beyond the BEO, I'm chatting with Lakesha (Kesha) Moore, an events operations strategist and advocate for accessibility in the events industry. We explore the importance of designing events that are inclusive from the start, emphasizing how accessibility benefits everyone. She shares valuable insights to ensure that your events are designed for all attendees ensuring a great event experience and better event outcomes. About Lakesha "Keke" Moore Connect on LinkedIn Learn more about Rolling with Keke About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs.

    26 min

  8. MAR 17

    75. What Event Planners Miss When Booking Speakers with Suzanne Knight

    You spend hours researching, vetting, pitching your stakeholders on a speaker. They think the speaker sounds great, you sign the contract, have a prep call a couple of days before, review their rider, and then get on-site. But what if there was more you could do before, during, and after your event to ensure your speaker has the impact that you want. Great speakers are an investment and not fully optimizing that investment means you're leaving opportunity on the table. In this week's episode, I'm chatting with professional speaker Suzanne Knight about all the ways event planners can get the most out of their investment. We talk about ways to make the day less stressful for the planner and speaker, ways to make your presentation more relevant, and how to plan for the unexpected. About Suzanne Knight Connect on LinkedIn Learn more about Suzanne's services About the Host: Follow Shanondoah on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Beyond the BEO on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Event Planning Services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Rate, review and subscribe wherever you listen to podcasts, and share it with your favourite #EventProfs.

    32 min
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5
out of 5
2 Ratings

About

An event planner podcast. Helping you have the most impact in your corporate events career.

Information

  • Creator
    Shanondoah Nicholson
  • Years Active
    2022 - 2026
  • Episodes
    82
  • Rating
    Clean
  • Copyright
    © Shanondoah Nicholson
  • Show Website
    Beyond the BEO