Beyond The Blend

Plan Grow Do

Beyond the Blend is a conversational podcast series, designed to explore the personal and professional journeys of individuals in the lubricant sector. Your hosts Steve Knapp and Rob Taylor aim to inspire listeners by sharing stories about careers, challenges, successes, and learning moments. The focus is on humanising the industry, showcasing its diversity, and highlighting personal experiences to attract and inspire talent. Guests discuss pivotal moments, including their greatest challenges or adversities and the lessons learned, to demonstrate the rich opportunities within the sector.

  1. Jamie Shaw

    MAY 13

    Jamie Shaw

    In this episode of Beyond the Blend, we sit down with Jamie Shaw, Director of OMS LubriTek Limited, to talk about building a business, spotting opportunity where others see routine, and why technical curiosity still matters. Jamie shares his journey from mechanical engineering apprentice to technical sales, and ultimately launching OMS LubriTek with a clear ambition to do things differently in oil management and lubrication services. This is a conversation that goes beyond products and process. We explore the reality of building a business, helping customers recognise problems they’ve learned to live with, and why education, partnership and long-term thinking are key to creating real value. There’s also a more personal side. Jamie reflects on turning 50, finding balance, and building a culture that respects life outside of work. It’s a grounded view of leadership — one that values people, time and perspective. We also talk about purpose beyond the day job, from taking on challenges like the Great North Run and Yorkshire Three Peaks, to supporting causes that matter deeply, including fundraising for a friend’s treatment and raising awareness through Andy’s Man Club. A thoughtful and honest episode about resilience, ambition and doing meaningful work with the right people around you. As Jamie puts it, if you’ve got that itch to do something… sometimes you’ve just got to give it a go. If this resonates, take a look at: Selling Lubricants Smarter – A Lubricant Seller’s Journey from Crisis to Success https://sellinglubricantssmarter.com/

    53 min
  2. Yana Wilkinson

    APR 29

    Yana Wilkinson

    In this episode of Beyond the Blend, Rob sits down with Yana Wilkinson to explore the role of insight, decision-making and leadership in an industry that is constantly evolving. Yana brings a fresh perspective on what market research really is. It’s not just data, reports or databases, it’s about helping businesses make better decisions. Whether that’s through insight, structured thinking or simply acting as a sounding board, the focus is always the same: be useful. A key theme in this conversation is the difference between information and insight. In today’s world, most businesses have access to the same information. The real advantage comes from how that information is interpreted, connected and applied to real decisions. Yana also shares her thoughts on culture and leadership, challenging the idea that culture is something abstract. Instead, it shows up in daily behaviours, decisions and how leaders act under pressure. Strategy and culture aren’t separate, they need to work together. The discussion also explores talent, collaboration and the future of the industry. From attracting the next generation to building meaningful careers, Yana highlights the importance of purpose, learning and creating environments where people can grow. And of course, AI plays a part. Rather than seeing it as something to fear, Yana frames it as a leadership challenge. The question is no longer whether AI will change things, but how leaders choose to understand it, engage with it and guide their teams through it. If you’re interested in how better thinking leads to better decisions, and how leadership, insight and curiosity come together, this episode is well worth your time. If this resonates, take a look at: Selling Lubricants Smarter - A Lubricant Seller’s Journey from Crisis to Success https://sellinglubricantssmarter.com/

    1 hr
  3. Mike Davidson

    APR 15

    Mike Davidson

    In this episode of Beyond the Blend, Steve sits down with Mike Davidson to explore a career shaped by international experience, strong influences, and a thoughtful approach to leadership. From growing up across the Middle East to returning to the UK as a teenager, Mike’s early life gave him a broader view of people, culture and work. That perspective, combined with the influence of his father’s engineering career, helped shape his own path into the industrial world. Starting out in software before quickly realising it wasn’t the right fit, Mike moved into engineering-led environments across pumps, fluid technology and valves, before arriving in speciality lubricants with Klüber. Along the way, he built a leadership style rooted in support, accountability and using data in the right way. A big theme in this conversation is Mike’s view on data and performance. Rather than using numbers to pressure people, he sees data as a way to understand trends, identify roadblocks and help teams improve. It’s a refreshing take on leadership in a world that often becomes too focused on dashboards and not focused enough on people. We also talk about international working, cultural adaptability, sales process, service expertise, and how the lubricant industry is evolving through technology, regulation and changing expectations. If you’re building a career, leading a team, or trying to balance process with people in a technical business, this episode is well worth your time. If this episode resonates, take a look at: Selling Lubricants Smarter – A Lubricant Seller’s Journey from Crisis to Success https://sellinglubricantssmarter.com/

    58 min
  4. Beyond the Blend - Live!

    APR 1

    Beyond the Blend - Live!

    Guests: Jade Thompson (RecondOil / SKF), Nick Forster (CC Jensen), Jamie Shaw (OMS LubriTek) Hosts: Steve Knapp & Rob Taylor In this special Beyond the Blend Live episode, Steve and Rob sit down in Sheffield with three experienced voices from across the lubricant and reliability community. Recorded during Jade Thompson’s UK Lubricants Social, the conversation explores how the lubricant industry is evolving, from networking and knowledge sharing to changing buyer behaviour, digital engagement and the growing skills gap. What begins as a discussion about the power of industry meet-ups quickly expands into a deeper conversation about how engineers, buyers and technical specialists are adapting to a rapidly changing environment. The panel reflects on how buyers increasingly research and pre-qualify solutions before contacting suppliers, meaning conversations today often start much further along the decision journey. Yet this shift raises an important question: if buyers believe they already know the answer, how do technical experts still validate the right solution? Jade, Nick and Jamie share real examples from the field where experience, application knowledge and on-site insight still prove essential, especially when pre-qualified solutions turn out not to be the right ones. The conversation also explores the changing role of the lubricant professional. Technical credibility, storytelling and education are becoming more important as companies rely on suppliers not just for products, but for insight and validation. A major theme throughout the discussion is the growing skills gap across industry. With experienced engineers retiring and younger professionals entering a more automated and digital workplace, knowledge transfer is becoming a real concern. At the same time, new technologies, particularly AI, are starting to reshape how information is accessed and analysed. The panel reflects on where AI can support efficiency while emphasising that experience, context and judgement still matter. Above all, this episode highlights the importance of community, education and collaboration within the lubricant sector. Events like the UK Lubricants Social demonstrate that even in an increasingly digital world, human connections remain central to solving technical problems and building trust. Key Takeaways * Many lubricant buyers now pre-qualify solutions digitally before speaking to suppliers. * Technical professionals are increasingly acting as validators and educators rather than just product sellers. * The industry faces a growing knowledge gap as experienced engineers retire and fewer young professionals enter the sector. * AI and digital tools can accelerate analysis and decision-making, but experience and application knowledge remain critical. * Building trust still relies heavily on real relationships, practical expertise and shared industry networks. Why This Episode Matters This conversation shines a light on how the lubricant industry is evolving, technically, commercially and culturally. As digital research, automation and AI reshape the landscape, the role of the experienced professional is becoming more valuable, not less. Understanding how to combine technology, expertise and relationships will define the next generation of lubricant professionals. 🎧 Listen to the full episode to hear the discussion unfold. And if you're interested in how lubricant selling is evolving in the modern buyer landscape… Buy Selling Lubricants Smarter – A Lubricants Seller’s Journey from Crisis to Success https://sellinglubricantssmarter.com/ Recorded at Three Ravens Studio, Sheffield city centre: https://www.threeravens.agency/podcast-studio

    1h 4m
  5. Cameron Clarke

    MAR 18

    Cameron Clarke

    In this episode of Beyond the Blend, Steve sits down with Cameron Clarke, Head of Sales and Operations at Oil Store, for one of the most honest and human conversations we’ve had on the podcast. Cam didn’t grow up dreaming of lubricants. His journey started on the top deck of a bus, scrolling Indeed, looking for direction. From office administrator to sales leader, from blagging Excel skills at interview to earning the UKLA Certificate of Lubricants Competency with distinction, his path has been shaped by resilience, responsibility and purpose. But this isn’t just a career story. It’s a conversation about: • Becoming a father young and letting that sharpen your focus • Building stability when life hasn’t handed you an easy start • Football, community and charity • Culture over corporate scripting • Sustainability and AI in a human industry This episode goes well beyond oil and grease. It’s about growth. Key Takeaways 1️⃣ Purpose Drives Progress When Cam became a father, the job stopped being “just a job.” Responsibility sharpened ambition. Clarity around what he wanted from life accelerated his learning and performance. 2️⃣ You Don’t Need All the Answers Cam entered lubricants with zero product knowledge. His approach? Stay calm, gather information, and go back with the right answer. Accuracy builds trust. Panic doesn’t. 3️⃣ Culture Is Lived, Not Trained At Oil Store, authenticity isn’t a marketing strategy, it’s how the team operates. New hires are chosen for attitude and coachability. The instruction is simple: be yourself. 4️⃣ Community Builds Resilience Football and charity initiatives have played a huge role in Cam’s life, raising significant funds and creating connection beyond work. Community strengthens perspective. 5️⃣ Sustainability & AI - Keep It Real Cam takes a pragmatic view: reliability is part of sustainability. Extend service life and reduce waste. AI is a tool, but relationships remain central in lubricants. Personal Insights Cam speaks openly about a challenging upbringing, the influence of his grandfather, becoming a father at 21, and navigating loss. He doesn’t dwell on hardship; he focuses on momentum. His philosophy is simple: Negativity compounds. So does progress. Even small forward steps work in your favour. That mindset shapes how he leads, sells, writes and shows up daily. Why Listen? Listen if you: • Entered lubricants by accident and wonder if you belong • Are early in your sales career and feel overwhelmed • Care about culture more than corporate language • Believe people buy from people Cam’s story proves you don’t need a perfect start to build a strong career. You need clarity. Effort. And the willingness to keep moving. If this episode resonated, particularly the move from price selling to purposeful partnership, you’ll enjoy: 👉 Selling Lubricants Smarter - A Lubricant Seller’s Journey from Crisis to Success A practical, story-led guide to modern lubricant selling, built around real industry experience. Buy your copy here: https://sellinglubricantssmarter.com/

    54 min
  6. Simon Campbell

    MAR 4

    Simon Campbell

    In this episode of Beyond the Blend, Steve sits down with Simon Campbell, Managing Director of Pure Lubrication, to trace a career that, like many in our industry, didn’t begin with a childhood dream of selling lubricants. From hospitality management and retail, to fuel sales at Highland Fuels, through many years at The Lubricant Company, and now leading Pure Lubrication, Simon’s journey is one of growth through learning, culture, and people. Based in Inverness, Simon shares how he evolved from a commodity-based seller “winging it” on price-driven calls across the Highlands, to a leader focused on reliability, partnership, and purposeful growth. This is a conversation about: • Learning the hard way • The power of mentorship • Building culture over corporate process • And why lubrication is a far bigger opportunity than most people realise Key Takeaways 1️⃣ You Don’t Have to Start With a Plan Simon didn’t leave school with a lubrication career mapped out. In fact, he “fell into” the industry, like so many do. What stands out is not the lack of direction at the start, but the willingness to: • Take opportunities • Learn quickly • Stay curious • Keep evolving From selling fuel add-ons to leading a reliability-focused business, growth came through experience, not a perfect plan. 2️⃣ From Price Seller to Value Partner Early on, sales was simple: compete on price. But exposure to Mobil’s technical approach and strong mentorship at The Lubricant Company shifted Simon’s perspective. He learned: • Relationships outlast transactions • Nurturing existing customers drives real growth • Listening uncovers opportunity • Service creates stickiness That move from “2p cheaper” to long-term partnership became foundational to his leadership philosophy. 3️⃣ Culture Beats Corporate Following acquisition by a global corporate, Simon experienced both worlds: entrepreneurial agility and structured corporate scale. The key learning? Culture matters more than structure. When Pure Lubrication was formed, it wasn’t just about selling oil again, it was about rebuilding: • A team-first environment • Trust-based customer relationships • A business driven by purpose, not just margin Simon describes the culture as natural, evolved, not forced. And that authenticity shows. 4️⃣ Leadership Is Not Knowing It All Simon is clear: he didn’t step into Managing Director as “the expert.” Instead, he: • Learned from mentors like Andrew Samuel • Invested in formal leadership development • Relied on the expertise of his team • Built around people, not hierarchy His leadership style is collaborative, grounded, and team-centred, not top-down. 5️⃣ Growth - But the Right Way Pure’s ambition is clear: grow significantly. But not at any cost. Simon speaks openly about: • Balancing people, planet, and profit • Creating opportunity for the team • Contributing positively to industry and community • Building something lasting The growth roadmap isn’t just financial, it’s cultural and purposeful. Connect with Simon 🔗 Follow Simon Campbell on LinkedIn 🔗 Learn more about Pure Lubrication via their website and LinkedIn presence If this episode resonated, particularly the shift from price selling to partnership and value, then you’ll enjoy: 👉 Selling Lubricants Smarter – A Lubricant Seller’s Journey from Crisis to Success A practical, story-led guide to modern lubricant selling, built around real industry experience. Buy your copy here: 🌐 https://sellinglubricantssmarter.com/

    54 min
  7. Collette and Paul Whiting

    FEB 18

    Collette and Paul Whiting

    In this special episode of Beyond the Blend, Rob is joined by two guests for the first time, Collette and Paul, the husband-and-wife leadership team behind Delta Xero. This is a conversation about far more than filtration technology. It’s about building a business together, balancing innovation with structure, and learning how to scale without becoming the bottleneck. Paul brings the entrepreneurial, problem-solving mindset. From algorithms and car supermarkets to inventing capillary filtration technology. Collette brings the operational clarity, building systems, processes, and the foundations that allow the business to grow. Together, they share a candid look at leadership, trust, delegation, and what it really takes to turn a technical innovation into a scalable global business. 5 from 5 – Getting to Know Collette & Paul ​ Who brings work into the weekend?​ Who’s the optimist when things feel stuck?​ Who presses send on the risky email?​ Who copes better if the other disappears for a week?​ One word to describe working togetherA revealing and humorous look at how different personalities can complement each other when there’s a shared goal. What We Talk About ​ The Delta Xero story from garage lab innovation to global filtration solutions​ Why you don’t need to change oil in many applications and what that means for sustainability and uptime​ Building a business as a couple; separate roles, shared vision, and clear boundaries​ Moving from founder-led everything to scalable processes and empowered teams​ The importance of relinquishing responsibility to avoid becoming a single point of failure​ CRM, marketing, and sales structure as growth accelerators​ Hiring for attitude, training for skill, and finding people’s true roles​ Balancing travel, family life, and leadership in a growing global business Key Takeaways Innovation Needs Structure Paul’s technical creativity and problem-solving drive the vision, but Collette’s systems and processes make scaling possible. Growth happens when ideas are translated into repeatable operations. Relinquishing Responsibility Is Leadership Letting go of tasks you’re average at isn’t failure, it’s how businesses scale. Empowering the right people creates resilience and removes single points of failure. Process Enables Freedom Clear roles, documented systems, and CRM discipline allow the business to grow without relying on individuals to hold everything in their heads. Hire for Attitude, Develop for Skill Finding the right mindset matters more than perfect experience. People thrive when placed in roles that match their strengths. Shared Vision, Different Strengths Working as a couple succeeds because Collette and Paul move toward the same goal using complementary capabilities, innovation and execution. Organic Growth with Intentional Support Bringing in external expertise (sales processes, mentoring, CRM strategy) accelerates growth without losing the business’s core identity. Why Listen? If you’re a founder, technical leader, or part of a scaling SME, this episode offers real insight into: ​ moving from founder-led to process-driven growth​ balancing innovation with operational discipline​ building trust and accountability in a growing team​ turning technical solutions into scalable commercial successIt’s an honest, practical look at what happens behind the scenes when a business moves from survival to structure. What’s Next for Delta Xero? ​ Expanding into new sectors including wind and landfill gas​ Scaling global distribution and market reach​ Strengthening marketing, CRM, and sales processes​ Continuing technology innovation while building a larger, empowered team Connect with Collette & Paul You can follow Collette and Paul on LinkedIn and explore Delta Xero’s growing content and technical insights, including their developing YouTube channel.

    53 min
  8. René Abrahams

    FEB 4

    René Abrahams

    René Abrahams’ journey is anything but ordinary. Born and raised in Durban during apartheid-era South Africa, René entered the workforce at a moment of profound national change. What followed was a career shaped by curiosity, courage, activism, and an unwavering belief in evolution, personally, professionally, and industrially. From being among the first women to work in refinery laboratories, to leading trade-union negotiations for tens of thousands of workers, to shaping sustainable transformer fluids and now innovating synthetic esters at Perstorp, René has consistently chosen to be at the frontier of change rather than a passenger within it. This episode goes far beyond job titles. It’s a deeply human conversation about freedom, identity, sustainability, leadership culture, and what it really means to stay curious over a 25+ year career. Key Takeaways 1️⃣ Change was never optional - it was the environment Growing up in a segregated South Africa meant René experienced injustice early, even if it felt “normal” as a child. Entering the workforce post-democracy shaped her adaptability, resilience, and willingness to challenge the status quo. 2️⃣ Reading opened the door to possibility A love of books, so strong she exhausted her local library, planted the seeds for imagination, ambition, and a belief that other futures were possible beyond the environment she grew up in. 3️⃣ Leadership means driving the bus, not sitting on it Whether in trade unions, technical committees, or innovation teams, René consistently steps forward to shape direction rather than wait for permission, a pattern that has defined her leadership style. 4️⃣ From environmental activism to sustainable lubrication René’s move from environmental consulting into lubricants wasn’t a contradiction, it was an evolution. At Nynas, she became a leading technical voice on bio-based and re-refined transformer oils, helping utilities transition toward lower-carbon solutions. 5️⃣ Give me time - and I’ll master it Initially uninterested in transformer fluids, René later took ownership of a 27-product portfolio, joined IEC technical committees, and represented Sweden internationally. Her lesson: don’t judge complexity too early — immersion changes everything. 6️⃣ Cultural intelligence matters as much as technical skill Moving from South Africa to Sweden meant constantly adjusting to different definitions of “professional.” Over time, René stopped shrinking to fit rooms and started allowing rooms to adjust to her. 7️⃣ From activism to intentional peace Having spent years fighting injustice, René now focuses on cultivating cultures of openness, collaboration, and calm. For her, high-performing teams are built on trust, not politics, posturing, or passive aggression. 8️⃣ Sustainability is still a journey, not a switch Performance and price still dominate buyer decisions, but René sees steady progress. The key, she believes, is clarity: clear sustainability visions, stepwise transitions, and honesty about trade-offs. 9️⃣ Innovation happens at the frontier Now at Perstorp, René is back in deep chemistry, formulating synthetic esters while bringing sustainability, performance, and market relevance together. It’s where she thrives most: building something new from the ground up. 🔟 Stay curious - always René’s final advice is simple and powerful: life doesn’t narrow with age; we just become more intentional. Curiosity keeps possibility alive, in careers, industries, and life itself. Connect with René • LinkedIn: René Abrahams https://www.linkedin.com/in/ren%C3%A9-abrahams/ • Look out for René at industry events including ELGI and other European forums Why Listen? This episode is a masterclass in human leadership within a technical industry, if you care about: • Sustainability beyond buzzwords • Building inclusive, high-functioning teams • Navigating identity, culture, and confidence • Leading change without losing yourself

    58 min

About

Beyond the Blend is a conversational podcast series, designed to explore the personal and professional journeys of individuals in the lubricant sector. Your hosts Steve Knapp and Rob Taylor aim to inspire listeners by sharing stories about careers, challenges, successes, and learning moments. The focus is on humanising the industry, showcasing its diversity, and highlighting personal experiences to attract and inspire talent. Guests discuss pivotal moments, including their greatest challenges or adversities and the lessons learned, to demonstrate the rich opportunities within the sector.