57 episodes

You've poured your heart into writing your book for the past six months or more, and now you're eager to share it with the world. But a quick Google search on how to publish a book has left you overwhelmed with questions: Should I self-publish? Is traditional publishing better? What about hybrid publishing? Which path is the best one for my book and my business?
You understand the power of publishing your book — it could instantly boost your credibility and attract new clients. You’re also acutely aware that every day your book remains unpublished, you remain invisible to the people who need what you offer. But because you’re stuck handling 80% or more of your business's day-to-day operations behind the scenes, finding time to publish, market, and sell your book has felt impossible. Until now. 
Because picture this: what if you could publish your book within the next six months, get hundreds of people excited to buy your book before it even launches, and turn it into a powerful tool that not only increases sales but streamlines your marketing efforts but also gets new leads reaching out to you without running expensive ad campaigns, cold prospecting new leads, or attending (another) boring industry conference? 
For the past decade, our team at Juxtabook has helped non-fiction authors just like you navigate the publishing industry and choose the best path to publish, launch, and sell your book based on your specific business goals. 
Unlike other podcasts that focus only on one path to publish or on how to market a book after it’s published, we’ll guide you through the five phases of the book publishing journey from start to finish so you can publish your book, turn it into the ultimate business card, and use it to build your legacy. 
Join Zach Kristensen for weekly bite-sized episodes to learn how we’ve helped independent authors just like you discover the right path to become a best-selling author,  double their speaking fees, establish themselves as industry authorities, and sell over 10,000 books in their first year — so you can do the same. 
Hit play and let’s dive in.

Your Path to Publish Juxtabook

    • Arts
    • 5.0 • 57 Ratings

You've poured your heart into writing your book for the past six months or more, and now you're eager to share it with the world. But a quick Google search on how to publish a book has left you overwhelmed with questions: Should I self-publish? Is traditional publishing better? What about hybrid publishing? Which path is the best one for my book and my business?
You understand the power of publishing your book — it could instantly boost your credibility and attract new clients. You’re also acutely aware that every day your book remains unpublished, you remain invisible to the people who need what you offer. But because you’re stuck handling 80% or more of your business's day-to-day operations behind the scenes, finding time to publish, market, and sell your book has felt impossible. Until now. 
Because picture this: what if you could publish your book within the next six months, get hundreds of people excited to buy your book before it even launches, and turn it into a powerful tool that not only increases sales but streamlines your marketing efforts but also gets new leads reaching out to you without running expensive ad campaigns, cold prospecting new leads, or attending (another) boring industry conference? 
For the past decade, our team at Juxtabook has helped non-fiction authors just like you navigate the publishing industry and choose the best path to publish, launch, and sell your book based on your specific business goals. 
Unlike other podcasts that focus only on one path to publish or on how to market a book after it’s published, we’ll guide you through the five phases of the book publishing journey from start to finish so you can publish your book, turn it into the ultimate business card, and use it to build your legacy. 
Join Zach Kristensen for weekly bite-sized episodes to learn how we’ve helped independent authors just like you discover the right path to become a best-selling author,  double their speaking fees, establish themselves as industry authorities, and sell over 10,000 books in their first year — so you can do the same. 
Hit play and let’s dive in.

    Ep. 53 - How to Overcome Author Imposter Syndrome

    Ep. 53 - How to Overcome Author Imposter Syndrome

    Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility?In this empowering episode, we dive into the common experience of imposter syndrome among authors and share powerful mindset shifts to help you overcome it and thrive in your writing journey.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to reframe imposter syndrome to boost your confidence and motivationPractical strategies to recognize and counteract self-d...

    • 12 min
    Ep. 52 - What you must know to get your book on an Amazon Bestseller List

    Ep. 52 - What you must know to get your book on an Amazon Bestseller List

    Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you.In this not-what-you-would-expect episode, you'll understand the secrets to the Amazon bestseller chart and how to leverage this achievement to elevate your authority and visibility.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The significance of the Amazon bestseller badge and what it means for your book's successKey strategies for choosing the right ...

    • 19 min
    Ep. 51 - The One Thing You Must Know About Your Ideal Book Readers

    Ep. 51 - The One Thing You Must Know About Your Ideal Book Readers

    What is the core problem or challenge your ideal book readers are struggling with?Nailing this crucial insight can mean the difference between a book that gathers dust on shelves and one that fundamentally changes lives.In this thought-provoking episode, you’ll learn about pinpointing your readers' burning needs and desires — the key to crafting a book that captivates them from the first page.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to understand the primary problem or challenge you...

    • 14 min
    Ep. 50 - 7 Ways to Leverage Your Book to Boost Your Business

    Ep. 50 - 7 Ways to Leverage Your Book to Boost Your Business

    Do you feel like your business has hit a growth plateau despite your years of hard work and expertise?For entrepreneurs, consultants, and coaches, publishing a book can be the secret weapon to shattering through barriers and unlocking exponential business growth.In this jam-packed episode, you’ll find seven powerful strategies for leveraging your book as the ultimate marketing tool to boost credibility, land high-paying gigs, and deeply impact your audience's lives.BY THE TIME YOU FINISH LIST...

    • 13 min
    Ep. 49 - Launching a Successful Book with Limited Time

    Ep. 49 - Launching a Successful Book with Limited Time

    Are you struggling to find time to properly launch your book while also juggling client work and other responsibilities?Many authors face an inevitable time crunch as their publication date nears, often feeling overwhelmed and underprepared for their big debut.In this insightful episode, you’ll hear about practical strategies for leveraging even the smallest windows of time to market your book effectively and set yourself up for a successful launch, no matter how busy your schedule is.BY THE ...

    • 13 min
    Ep. 48 - 6 Ways You are Losing Money by Waiting to Publish Your Book

    Ep. 48 - 6 Ways You are Losing Money by Waiting to Publish Your Book

    Have you been putting off publishing your book because you're worried it's not quite perfect yet?Many aspiring authors fall into the perfectionism trap, continuously polishing their work while opportunities for increased income slip through their fingers.In this episode, you’ll discover the financial realities of delaying your book launch and receive a clear roadmap for overcoming your fears and getting your book out into the world.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How publishing...

    • 11 min

Customer Reviews

5.0 out of 5
57 Ratings

57 Ratings

The EffortLESS Life® ,

Wow! So helpful

This podcast is a must-listen for anyone looking to publish their book! It helps you makes sense of all the many publishing options, saving you time and making it easy to determine the best path for you. Highly recommend!

Ballinboy8 ,

THE podcast I didn’t know I was looking for

Coming at the industry with a completely new angle…had me hooked from the start….haven't gotten through all episodes yet but had to stop and write something about the 10/10 job well done here! Keep it up! And thank you!

cmmoon1990 ,

Super helpful

Crucial for anyone interested in publishing. Zach knows what he’s talking about and this podcast is immensely helpful.

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