48 episodes

For current and aspiring authors, learn what it means to act "Beyond the Book" as you build your career. In bite-sized learning, we guide authors on how to develop their book, build their author brand, and launch and market their book for success.

Beyond the Book Juxtabook

    • Arts
    • 5.0 • 2 Ratings

For current and aspiring authors, learn what it means to act "Beyond the Book" as you build your career. In bite-sized learning, we guide authors on how to develop their book, build their author brand, and launch and market their book for success.

    Ep. 45 - Q&A, Author's Commitment to Marketing

    Ep. 45 - Q&A, Author's Commitment to Marketing

    Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books.Understanding the Audience: Emphasizes the importance of knowing who your readers are and where they spend their time.Author Commitment: Stresses the need for authors to actively participate in marketing their books, given today's short attention spans.Strategies for Engagement:Authors can position themselves as subject matter experts.Let the book's content naturally attract readers.Cr...

    • 5 min
    Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors"

    Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors"

    In this episode of Juxtabook, we dive deep into the common pitfalls first-time authors encounter on their journey. We are playing you a clip from the recently concluded Author Edge Virtual Summit, where Platte Clark, presented "The 17 Blunders of First-Time Authors."Who is Platte Clark?Platte is an internationally published fiction author with Simon & Schuster, author of The Bad Unicorn Trilogy which has sold over 200,000 copies worldwide. He is a highly sought-after ghostwri...

    • 11 min
    Ep. 44 - 5 Simple Steps to Identify Your Audience Hangout Place Using Amazon

    Ep. 44 - 5 Simple Steps to Identify Your Audience Hangout Place Using Amazon

    Discover how Amazon can be a crucial tool for authors to research genres, trends, and competitors. This episode offers a concise guide on using Amazon's vast data to refine your book's positioning and audience understanding.Highlights:Identify Your Genre: Begin by clearly defining your book's genre. Precision here sets the stage for effective research.Find Your Amazon Category: Use Amazon's categories to pinpoint where your book belongs. Focus on the top three categories that align wi...

    • 5 min
    Ep. 43 - The 5 Phases in Your Author Journey

    Ep. 43 - The 5 Phases in Your Author Journey

    Five Key Phases of the Author Journey:Book Development:Writing and refining the manuscript.Gathering feedback from alpha or beta readers.Analogy of preparing a meal to describe the process of book development.Book Publishing:Decision-making regarding the publishing route (traditional, self, or hybrid).Finalizing book title, cover design, and layout.Author Branding:Building a personal brand beyond logos and business cards.Emphasizing personality, authenticity, and community engagement....

    • 6 min
    Thoughts on the Juxtabook 2024 Author Edge Virtual Summit

    Thoughts on the Juxtabook 2024 Author Edge Virtual Summit

    On February 2, 2024, the Juxtabook 2024 Author Edge Virtual Summit took place—this bonus episode of Beyond the Book reviews six insights that we learned and heard from our session speakers and attendees. Liked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

    • 7 min
    Ep. 42 - Q&A, When to Hire a Ghostwriter in Your Author Journey

    Ep. 42 - Q&A, When to Hire a Ghostwriter in Your Author Journey

    Episode OverviewIn this episode of "Beyond the Book," we tackle the significant yet often overlooked aspect of hiring a ghostwriter for your book project. We discuss when and why an author might consider bringing a ghostwriter on board, outlining the benefits, roles, and signs that indicate the need for one.Key Points Discussed:Understanding Ghostwriters: Breaking down the misconception that ghostwriters are solely for writing, and exploring their broader role in idea development and ...

    • 5 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Ahoswa ,

Short and sweet and to the point

Love that this is so short and immediately applicable. I can always find time for 5 minutes of wisdom that will help me be more successful as an author.

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