Your Path to Book Publishing

Juxtabook
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Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another. You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals? Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book. Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions: What’s the best book publishing path for me—self-publishing, hybrid, or traditional?How do engage in book marketing effectively?How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs? This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen. Turn Your Book Into a Business Asset—Not Just a Passion Project Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

  1. “I Don’t Know Where to Start My Book Publishing Journey” as a Nonfiction Author

    4D AGO

    “I Don’t Know Where to Start My Book Publishing Journey” as a Nonfiction Author

    Feeling stuck at the starting line of book publishing is more common than most authors realize. In this episode of Your Path to Book Publishing, the focus is on the real reason aspiring nonfiction authors feel overwhelmed before they even begin — and why trying to jump straight into writing, publishing options, or marketing is often what keeps them stuck. Instead of rushing into tactics, this episode reframes the starting point of the author journey around orientation before execution. It walks through the two foundational questions every author must answer before choosing a publishing path, building a platform, or writing a single chapter. Listeners will learn: Why “where do I start?” isn’t a motivation problem — it’s a context problemHow skipping clarity leads to overwhelm, comparison, and stalled progressThe difference between movement and meaningful progressThe two questions that quietly guide every successful author journeyThis episode is especially helpful for coaches, consultants, speakers, and thought leaders who know they want to write a book — but feel unsure how to begin without wasting time or making costly mistakes. 🎧 Key Topics Covered: Book publishing for beginners, author mindset, nonfiction author journey, book clarity, writing a nonfiction book, book publishing strategy, getting started as an author If starting has felt harder than expected, this episode provides the grounding and clarity needed to move forward — without pressure, panic, or perfection. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    9 min
  2. What Really Happens on Book Launch Day (A Launch Day Case Study: Connect Deeper)

    FEB 2

    What Really Happens on Book Launch Day (A Launch Day Case Study: Connect Deeper)

    What Really Happens on Book Launch Day (A Real Hybrid Publishing Case Study) Book launch day doesn’t always go the way authors expect. In this episode of Your Path to Book Publishing, we share a real-world case study from the January launch of Connected Deeper by Richard L. Godfrey and Christine Lavulo—a launch that hit unexpected issues the moment the book was supposed to go live on Amazon. Instead of celebrating launch day, the book was still in preorder, shipping dates were wildly off, and buyers were already asking questions. This episode breaks down what happened behind the scenes, how the issue was handled, and what nonfiction authors need to understand about launch-day realities. In this episode, you’ll learn: Why something going wrong on launch day is more common than authors expectHow a hybrid publishing setup can protect your book launchWhat to do when Amazon rankings don’t update right awayWhy launch day isn’t the time to troubleshoot publishing techThe difference between a publication date and a launch date—and why separating them gives you more controlIf you’re planning to publish a nonfiction book—or have a launch coming up—this episode will help you approach book publishing and book launch strategy with clearer expectations and less stress. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    14 min
  3. The Hidden Writing Delays That Slow Down Book Publishing for Nonfiction Authors

    JAN 26

    The Hidden Writing Delays That Slow Down Book Publishing for Nonfiction Authors

    Why does book publishing almost always take longer than expected? For nonfiction authors — especially coaches, consultants, speakers, and thought leaders — delays in the writing and publishing process are extremely common. Most of the time, these delays aren’t caused by mistakes or lack of discipline. They happen because the real-world timelines between writing, editing, and publishing are often underestimated. In this episode of Your Path to Book Publishing, the focus is on where those hidden delays typically occur, based on consistent patterns seen while working with authors throughout every phase of the author journey. From drafting and editing to print-on-demand proofs and platform approvals, small timing gaps add up quickly. The episode also includes a real-world example involving print-on-demand proofs from multiple platforms, where subtle design differences forced a pause in a client’s timeline — not because of errors, but because different printers processed the same files differently. In this episode, listeners will learn: Why writing a book takes longer in practice than most authors expectWhere the editing process is commonly underestimatedWhy “print on demand” still includes real production and approval timelinesHow proof copies, platform reviews, and distribution delays compoundHow to build more realistic publishing timelines without unnecessary stressThis episode helps authors reframe publishing delays as part of the normal process — not a sign of failure — and provides clarity on how to plan timelines with greater confidence and flexibility. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    12 min
  4. Why Your Publisher Won’t Sell Your Book (And Why Nobody Will Sell More Books Than You)

    JAN 19

    Why Your Publisher Won’t Sell Your Book (And Why Nobody Will Sell More Books Than You)

    If you’re a nonfiction author—especially a coach, consultant, speaker, or thought leader—there’s a moment you eventually reach in the publishing process: How much of selling my book is really on me… and how much depends on the publishing path I choose? In this episode of Your Path to Book Publishing, we unpack a mindset that shows up consistently across self-publishing, hybrid publishing, and traditional publishing—and why understanding this early can change how you approach book marketing, momentum, and long-term visibility. Rather than focusing on tactics or launch hacks, this conversation reframes what ownership actually looks like for authors—and why being invested in your book’s success isn’t a burden, but an advantage. In this episode, you’ll explore: Why publishing infrastructure supports momentum—but doesn’t create itHow book sales tend to work across different publishing pathsThe role authors play in early traction and long-term visibilityWhy effective book marketing is about intention, not volumeHow to integrate your book naturally into the work you’re already doingThis episode is especially helpful if you’ve ever felt unsure about where your responsibility begins—or if you’ve been waiting for the “system” to take over after publication. 🎧 Listen in to reset your expectations, clarify your role, and approach book marketing with more confidence and alignment. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    8 min
  5. Brand First? Book First? Why the Two Must Grow Together

    JAN 12

    Brand First? Book First? Why the Two Must Grow Together

    If you’re a nonfiction author — especially a coach, consultant, speaker, or thought leader — you’ve probably wrestled with the question: "Should you focus on building your author brand first, or writing the book first?" In this episode of Your Path to Book Publishing, we slow this question down and look at what actually keeps capable authors stuck — and why the answer isn’t as simple as choosing one over the other. You’ll learn why waiting for clarity often creates more friction than progress, how author voice and positioning are shaped through action, and why the most successful nonfiction authors allow their book and brand to develop together over time. This episode reframes the question entirely and offers a practical way to move forward without feeling overwhelmed, scattered, or stuck in planning mode. In this episode, you’ll discover: Why “brand vs. book” is often the wrong question to askWhat truly prevents authors from getting startedHow author voice and positioning are developed through use, not theoryWhy focusing on one platform early can accelerate clarityA simple way to build momentum in both your book and your brand at the same timeIf you’ve been waiting to feel ready before starting your book or building your platform, this episode will help you rethink what readiness actually looks like. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    13 min
  6. Year-End Reflections — What I Learned Working With 30+ Authors in 2025

    12/22/2025

    Year-End Reflections — What I Learned Working With 30+ Authors in 2025

    As 2025 comes to a close, this episode of Your Path to Book Publishing is a reflection on what has been learned after working with more than 30 nonfiction authors this year across writing, publishing, launching, and book marketing. If you’re a nonfiction author, coach, consultant, or thought leader navigating how to publish a book — and how to do it with intention — this episode will help you reset, refocus, and think more strategically about your path forward. In this episode, I reflect on: What successful authors tend to get right early in the processWhere many authors get stuck — and whyHow the book publishing and book marketing landscape is shiftingWhat opportunities are opening up for authors heading into 2026Why clarity matters more than ever at every stage of publishingThis episode isn’t about tactics or step-by-step strategies. It’s about perspective — and making sure you’re building the right book, the right platform, and the right publishing path for your goals. 🎙 Your Path to Book Publishing returns January 12, 2026.  Enjoy the holidays, and see you in the new year. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    12 min
  7. How to Write Your Book When You Have No Time

    12/15/2025

    How to Write Your Book When You Have No Time

    If you’ve ever said, “I want to write a book… I just don’t have time,” this episode was made for you. In this week’s episode of Your Path to Book Publishing, we break down the real reason time gets in the way for nonfiction authors — and the practical strategies that allow you to start (and even draft) your book without adding hours to your week. You’ll learn: Why your book actually begins long before you “start writing”How to make progress using the time you already have — even without typing a single wordThe creative process behind shaping ideas into a strong, marketable book conceptHow to capture, organize, and refine your thinking using tools you already use dailyThe pros and cons of speech-to-text writing, dictation, and idea-capture workflowsWhy a fast first draft matters more than a perfect oneHow ghostwriters and AI-assisted outlining can speed up your timeline dramaticallyThe mindset shift busy coaches, consultants, and executives need in order to finish a bookIf you’re a nonfiction author with a full calendar — client work, leadership roles, family, and everything in between — this episode walks you through how to finally start your book without waiting for “more time.” Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    14 min
  8. 37 Ways Nonfiction Authors Make Money (And Why You Only Need a Few)

    12/08/2025

    37 Ways Nonfiction Authors Make Money (And Why You Only Need a Few)

    Most nonfiction authors ask the same question at some point: “How do authors actually make money from their books?” In this episode, you’ll learn exactly that — because the truth is, royalties are not where most nonfiction authors earn their income. Your real opportunity comes from the ecosystem around your book. And once you start thinking like an IP company, the number of revenue paths available to you expands dramatically. Today, we walk through 37 income streams nonfiction authors can use — and why you only need a handful of them to start seeing real traction. You’ll also hear the single fastest revenue generator for most coaches, consultants, speakers, and thought leaders. In this episode, you’ll learn: Why book royalties are almost never the main income source — and why that’s actually empoweringThe 7 categories of author income (book-based, education, consulting, speaking, digital media, memberships, licensing)How to choose the three streams that make the most sense for your stage and goalsThe biggest mindset shift that helps authors build a sustainable business — not just a bookThe income stream most nonfiction authors can activate before launch dayFree Resource: Download the full one-page guide with all 37 income streams at: juxtabook.com/37ways Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    13 min
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Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another. You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals? Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book. Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions: What’s the best book publishing path for me—self-publishing, hybrid, or traditional?How do engage in book marketing effectively?How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs? This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen. Turn Your Book Into a Business Asset—Not Just a Passion Project Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

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