Beyond the Cart

Lightburn
  • 4.6 (10)
  • MARKETING
  • UPDATED BIWEEKLY
Beyond the Cart

Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.

  1. [Interview] Digital Transformation with Jim Jung of Trico Corp

    SEP 4

    [Interview] Digital Transformation with Jim Jung of Trico Corp

    In this episode, Nora interviews Jim Jung, president of Trico Corporation, about the company’s evolution from a product-focused business to one that leverages digital transformation and IoT for maintenance services. They discuss Trico's development of tools for predictive maintenance, the challenges of educating customers, and managing digital transformation within B2B settings.

    30 min

  2. JUN 26

    The Art of Engaging Audiences Online & In Person with Bay View Printing Co.

    Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology and digital marketing.

    26 min

  3. FEB 22

    Lessons Learned: Investing in CX without rebuilding your storefront

    Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology, and digital marketing.

    27 min
  4. [Interview] Paper to digital transformation, with Camie Grabowski

    11/15/2023

    [Interview] Paper to digital transformation, with Camie Grabowski

    Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology, and digital marketing.

    22 min
  5. "Stuckage" & Accountability: DIY ecommerce is unrealistic (even for us)

    09/12/2022

    "Stuckage" & Accountability: DIY ecommerce is unrealistic (even for us)

    This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.

    22 min
  6. Selling Swag Online: A F&B Merch Story

    08/18/2022

    Selling Swag Online: A F&B Merch Story

    This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.

    21 min
  7. When to consider a subscription model

    07/20/2022

    When to consider a subscription model

    This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.

    23 min
  8. Abandoned Carts: How to Avoid Leaving Money on the Table

    06/29/2022

    Abandoned Carts: How to Avoid Leaving Money on the Table

    This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.

    20 min
See All (24)

4.6
out of 5
10 Ratings

About

Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.

Information

  • Creator
    Lightburn
  • Years Active
    2021 - 2024
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © 2021 Copyright Lightburn Designs
  • Show Website
    Beyond the Cart

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