The Life & Business On Purpose Podcast with Sandy Patterson

Sandy Patterson
  • 5.0 (12)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

  1. 6D AGO

    ep. 136 How to Talk About Your Coaching with Confidence (Without Overthinking Your Words)

    Ever been asked, “What do you do?” and suddenly found yourself rambling, shrinking, or second-guessing your words? In this episode, we’re diving into why that happens; and more importantly, how to fix it. If you’re a coach (new or experienced) who struggles to clearly and confidently talk about your work, this episode will show you how to move from overthinking your “perfect pitch” to speaking with grounded conviction. You’ll learn why confidence isn’t something you think your way into- and what actually creates it. Through a simple but powerful framework, you’ll walk away knowing how to anchor into the transformation you create, build real evidence of your impact, and speak about your work in a way that feels natural, clear, and powerful.  In this episode, you’ll learn: Why most coaches struggle to explain what they do (and why it’s not a messaging problem)The real reason your “elevator pitch” isn’t workingHow to stop overthinking and start speaking about your coaching with clarityThe Grounded Confidence Framework to help you communicate your work with convictionHow to anchor into the transformation you create for your clientsThe importance of collecting and stacking evidence that your work is impactfulWhy repetition (not perfection) is what builds confidence in your messagingHow to stop downplaying your business and start owning your role as a coach Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    36 min

  2. APR 7

    ep. 135 The Magnetic Niche Framework: How to Attract Clients Who Instantly Get It

    In this episode, I’m breaking down one of the biggest misconceptions in the online business space: thinking your niche is a wording problem. If you’ve been tweaking your bio, rewriting your “I help” statement, or trying to find the perfect elevator pitch- but your content still isn’t landing & your conversations leave you and the other person feeling confused- this episode will shift how you see your niche & messaging entirely. I'm introducing you to the Magnetic Niche Framework, a powerful approach to clarifying your niche so your messaging leads to content that creates instant recognition, deeper connection with dream clients, and more aligned clients. You’ll learn why broad messaging keeps you stuck in the “almost” zone, and what to do instead to become clear, confident, and magnetic in how you speak about your work.  In this episode, you’ll learn: Why your niche isn’t about wording; and what’s actually missingThe real reason your content isn’t creating connection or conversionsHow “shape-shifting” your message is confusing your audienceThe moment of recognition that turns followers into clientsWhy trying to appeal to everyone is hurting your brand Join the 3-day live Magnetic Niche Challenge HERE and turn your niche into a magnet for the right people.  This is for you if: • You want clear language that positions you as the obvious coach for your specific type of client, making your content easier to create and your offers easier to sell. • You want to build a business where your niche naturally filters in aligned clients and filters out the wrong ones, so your audience grows with people who already want what you do and are ready to buy. Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    46 min

  3. APR 1

    ep. 134 How to Explain What You Do Without Overthinking Your Niche

    Most coaches think their problem is their niche. They think they need to tweak the wording, refine their “I help X do Y,” or finally land on the perfect elevator pitch to describe what they do. But if you’ve ever been asked, “So… what do you do?” and immediately felt your brain short-circuit… you already know: It’s not a wording problem. In this episode, I’m walking you through what’s actually going on when your content isn’t landing, your conversations feel unclear, and you find yourself over-explaining your work. I’m sharing a real story (yes…Thanksgiving, Aunt Karen, and a full-on internal panic moment) to show you exactly how this shows up- and why so many coaches dilute what they do without even realizing it. We’ll talk about: Why nobody actually cares about your niche (and what they do care about)The real reason you feel unclear when talking about your workHow trying to “make it make sense” is watering down your messageThe difference between knowing what you do and being able to confidently communicate itWhat it really takes to have people instantly recognize themselves in your work This is the shift from trying to say it “right”… to actually leading with clarity, conviction and leadership. Join the Magnetic Niche Challenge April 6, 7, and 9th ➡️ HERE Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    15 min

  4. MAR 23

    ep. 133 The No-Brainer Offer Test: 4 Questions That Make Clients Instantly Say Yes

    Most coaches believe that if their offer isn’t selling, the price must be the problem. So they lower it. They create a cheaper workshop. They make something free. They add bonuses and stack more value. But here’s the truth: cheap doesn’t automatically equal a no-brainer. If someone can’t instantly see why they need your offer, the price almost doesn’t matter. It could be $20 or completely free and they’ll still scroll right past it. In this episode, I’m breaking down what actually makes an offer feel like a no-brainer to the right client and introduces a simple framework you can use to instantly test whether your offer is clear enough to sell. Because when your offer is crystal clear- who it’s for, the problem it solves, and the result it creates- dream clients recognize themselves immediately. They reach out, ask how to get started, and sales conversations become dramatically easier. It’s a no brainer.  In this episode, you’ll learn:  Why lowering your price does NOT automatically make your offer a no-brainerThe real reason most coaching offers struggle to sellWhat dream clients actually need to see before they decide to buyThe No-Brainer Offer Test that reveals whether your offer is clear enoughHow to make your offer instantly recognizable to the right clientWhy clarity (not price) is the real driver of easier sales Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    27 min

  5. MAR 16

    ep. 132 How to Attract Dream Clients Through Content That Actually Converts

    If you’ve ever opened Instagram and felt like there must be a “right” thing to say to finally get engagement, replies, and sales this episode is for you! So many online coaches believe that if they could just find the perfect hook, the right wording, or the best content strategy, everything will finally click. But that belief is exactly what keeps your content stuck. In this episode, I’m breaking down why trying to craft the “perfect” post often leads to overthinking, watered-down messaging, and inconsistent momentum in your business. When you focus on saying the right thing instead of standing behind what you actually believe, your content becomes neutral- and neutral messaging rarely moves people to action. Instead of chasing approval, I’ll share how shifting into clear leadership and conviction in your messaging is what actually attracts the right clients and creates real conversations that lead to sales. In this episode, you’ll learn:  Why believing there’s a “right” thing to say on social media is slowing down your business growthThe real reason your content may feel watered down or unclearHow trying to appeal to everyone causes your messaging to land with no oneWhy conviction in your message converts more clients than perfectly crafted contentHow to stop overthinking captions and start leading clear conversations onlineThe messaging shift that helps your content create momentum, conversations, and sales I also share the exact framework I use with clients to help them create messaging that attracts aligned buyers instead of chasing engagement. Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    36 min

  6. MAR 9

    ep. 131 How to Feel Safe Being Visible Online (even if it feels cringe to post)

    If you’ve ever thought, “I know what to say… I’m just scared to actually say it,” this episode is for you. Visibility isn’t actually about creating better hooks, mastering reels, or finding the right trending audio. The real reason showing up online feels hard is because it doesn’t feel safe to be fully seen. In this episode, I’ll break down why visibility anxiety has nothing to do with consistency or confidence, and everything to do with nervous system safety, clarity, and self-trust. If you're an online coach who feels like you're holding back in your content, filtering yourself, or waiting to “feel more confident” before fully stepping into leadership… this conversation will shift everything for you. In this episode, you’ll learn:  Why visibility feels unsafe (and why it’s not a willpower problem)The connection between your nervous system and content creationWhy “just post more” advice actually makes this fear worseHow vagueness in messaging increases anxietyThe emotional labor of trying to be liked by everyoneWhy confidence is the result of self-trust; not the prerequisiteHow to stop outsourcing safety to engagement, likes, and reactionsA simple 3-step framework to build internal safety before, during, and after posting And this episode is for you if:  You struggle with fear of judgment onlineYou overthink every post before publishingYou feel drained after showing up on social mediaYou soften your message to avoid criticismYou want your content to attract buyers, not just engagementYou’re building an online coaching business and want sustainable visibility Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    32 min

  7. FEB 9

    ep. 130 The Offer Audit: How to Choose Your Offer and Finally Create Consistent Sales

    If you feel like your offer isn’t selling, and your first instinct is to change it, tweak it, or create something new, this episode is for you!  In this episode, I’m breaking down how to know if your current offer actually makes sense for the season you’re in and will sell- so you can stop offer hopping, stop re-deciding, and start creating real momentum in your business. So many coaches assume inconsistent sales mean they haven’t found the “right” offer yet. But more often than not, the real issue isn’t the offer- it’s a lack of commitment, clarity, and leadership long enough for anything to work. Inside this episode, I’ll walk you through my Offer Audit, the exact process I use with my clients to simplify their offers, build confidence around what they’re selling, and see big results without burning everything down every few months. In this episode, you’ll learn: How to tell the difference between a bad offer and an offer that’s simply too earlyWhy constantly pivoting keeps you stuck in decision mode instead of leadership modeHow to choose one offer to lead in this season of your life and businessThe three steps to committing to an offer without panicking when results aren’t instant If you’re tired of feeling scattered, second-guessing your offers, or wondering if you should be doing something else instead, this episode will help you slow down, zoom out, and make grounded decisions you can stand behind confidently. Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    34 min

  8. JAN 26

    ep. 129 Busy but Not Booking Clients? The Business Priorities That Create Traction for Coaches

    If you’re an online coach who’s doing “all the things” but still not booking consistent clients, this episode is your wake-up call, a breath of fresh air, and a weight lifted off your shoulders. In this episode, I’m breaking down why hardworking coaches feel exhausted, second-guess everything, and still don’t see traction; it’s not because you don’t know what to do or that you’re not doing enough.  It’s because you’re not sure what deserves your focus, when you have limited time and when everything feels urgent and important. I’m breaking down exactly what deserves your focus and exactly what will actually move the needle forward in your online coaching business to create sales, impact, and clients. In this episode, you’ll learn: Why “being busy” is not the same as building momentum in your coaching businessThe common belief that keeps coaches stuck in open loops, overthinking, and constant re-decidingHow spreading your focus thin creates exhaustion, frustration, and stalled incomeThe difference between optional tasks and essential, revenue-generating actionsThe Focus Protection Framework I use (and teach clients) to create traction fastWhy commitment- not more tweaking- creates clarity, confidence, and consistent sales And this episode is for you if you’re: An online coach feeling busy, overwhelmed, and stuckCreating content but not consistently signing clientsConstantly rethinking your offer, your messaging, or your next stepReady to stop spinning and focus on what actually creates momentum, clients, and revenue Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    33 min
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5
out of 5
12 Ratings

About

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

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