The Life & Business On Purpose Podcast with Sandy Patterson

Sandy Patterson
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  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

  1. FEB 9

    ep. 130 The Offer Audit: How to Choose Your Offer and Finally Create Consistent Sales

    If you feel like your offer isn’t selling, and your first instinct is to change it, tweak it, or create something new, this episode is for you!  In this episode, I’m breaking down how to know if your current offer actually makes sense for the season you’re in and will sell- so you can stop offer hopping, stop re-deciding, and start creating real momentum in your business. So many coaches assume inconsistent sales mean they haven’t found the “right” offer yet. But more often than not, the real issue isn’t the offer- it’s a lack of commitment, clarity, and leadership long enough for anything to work. Inside this episode, I’ll walk you through my Offer Audit, the exact process I use with my clients to simplify their offers, build confidence around what they’re selling, and see big results without burning everything down every few months. In this episode, you’ll learn: How to tell the difference between a bad offer and an offer that’s simply too earlyWhy constantly pivoting keeps you stuck in decision mode instead of leadership modeHow to choose one offer to lead in this season of your life and businessThe three steps to committing to an offer without panicking when results aren’t instant If you’re tired of feeling scattered, second-guessing your offers, or wondering if you should be doing something else instead, this episode will help you slow down, zoom out, and make grounded decisions you can stand behind confidently. Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    34 min

  2. JAN 26

    ep. 129 Busy but Not Booking Clients? The Business Priorities That Create Traction for Coaches

    If you’re an online coach who’s doing “all the things” but still not booking consistent clients, this episode is your wake-up call, a breath of fresh air, and a weight lifted off your shoulders. In this episode, I’m breaking down why hardworking coaches feel exhausted, second-guess everything, and still don’t see traction; it’s not because you don’t know what to do or that you’re not doing enough.  It’s because you’re not sure what deserves your focus, when you have limited time and when everything feels urgent and important. I’m breaking down exactly what deserves your focus and exactly what will actually move the needle forward in your online coaching business to create sales, impact, and clients. In this episode, you’ll learn: Why “being busy” is not the same as building momentum in your coaching businessThe common belief that keeps coaches stuck in open loops, overthinking, and constant re-decidingHow spreading your focus thin creates exhaustion, frustration, and stalled incomeThe difference between optional tasks and essential, revenue-generating actionsThe Focus Protection Framework I use (and teach clients) to create traction fastWhy commitment- not more tweaking- creates clarity, confidence, and consistent sales And this episode is for you if you’re: An online coach feeling busy, overwhelmed, and stuckCreating content but not consistently signing clientsConstantly rethinking your offer, your messaging, or your next stepReady to stop spinning and focus on what actually creates momentum, clients, and revenue Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    33 min

  3. JAN 14

    ep. 128 Why Your Income Is Plateauing as an Online Coach- and the 3 Priorities That Help You Sign Dream Clients

    If your income feels stuck, even though you’re showing up, posting consistently, and “doing all the things”- this episode is for you. In this week’s episode, I’m breaking down why most online coaches hit income plateaus not because they need a new niche, offer, or content strategy- but because they’re missing clarity in the places that actually create momentum and move the needle in their online coaching business. You’ll learn the three priorities that help you stop spinning, simplify your focus, and start signing more aligned, dream clients- without working harder or doing more. In this episode, we cover: Why adding more content, offers, or ideas often stalls momentum instead of creating itThe hidden belief keeping smart, capable coaches stuck in reaction modeWhy clarity- not effort- is the real missing piece in most plateaued businessesThe three business priorities that allow momentum to compound over timeHow to simplify your strategy without dumbing down your workWhat it really takes to move from “busy but stuck” to confident, consistent growth If you’re an online coach who feels stuck at the same income level despite posting consistently, trying different offers, and doing “all the right things,” this episode is for you. You’ll learn the three priorities that help coaches stop spinning, simplify their focus, and start signing more aligned, dream clients. Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    39 min

  4. JAN 5

    ep. 127 Perfectionism, Self-Trust, and Building a Values-Driven Life & Business with Sarah Singer

    If you’re a high-achieving, people-pleasing, perfectionist woman building a business- or a life- you love, this episode is a must-listen. In this powerful interview, I sit down with Sarah Singer, a career, business, & life design coach, to unpack how perfectionism quietly sneaks into your decisions, your momentum, and your confidence as you grow. Together, we explore what perfectionism actually looks like in real life and business (beyond the buzzwords), how it subtly slows your growth, and why trying to “get it right” often keeps you stuck longer than necessary. This conversation goes deep into the mindset shifts required to move forward with clarity, trust yourself again, and make aligned decisions based on who you are now- not who you were when you first started your journey. You’ll also hear a grounded, honest discussion about building a values-driven life and business, where your strategy supports your season of life instead of competing with it. Sarah shares practical examples of how cultivating deep self-trust becomes the catalyst for sustainable growth- without hustling, grinding, or forcing yourself into someone else’s version of success. This episode is especially powerful if you’re heading into a new chapter, feeling the pull to evolve, or realizing that old rules and expectations no longer fit the woman you’re becoming. In this episode, we cover: How perfectionism shows up in subtle (and sneaky) ways in life and businessWhy perfectionism slows momentum and keeps high achievers stuckReal-life examples of shifting out of perfection and into aligned actionWhat it truly means to build a values-driven life and businessHow to make decisions based on who you are today- not past versions of youWhy self-trust is the foundation for clarity, confidence, and sustainable growth Connect with Sarah on IG. Check out Sarah's website. Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    43 min

  5. 12/29/2025

    Best of 2025: The Top Coaching Business Mindset + Strategy Lessons (Life and Business on Purpose Podcast)

    Welcome to the Best of 2025 recap episode of the Life and Business on Purpose Podcast! In this episode, I’m sharing the most downloaded moments from 2025- covering scaling your coaching business, building unstoppable self-trust, shifting out of perfectionism, and creating a business model that supports time freedom, family, and real life. This is a special annual reflection episode that highlights the conversations listeners loved most- along with the growth of the show and the evolution of the brand What you’ll hear in this episode: A recap of what happened on the podcast in 2025 (downloads, episodes, guests, and milestones)Why the podcast name shifted from Biz Builders to Life and Business on PurposeThe top themes that defined the most impactful episodes this year:values-aligned strategyself-trust and identitysustainable leadershipconsistency without perfectionsigning clients without doing “more” 2025 was a big year inside the Life and Business on Purpose community: 41 brand new episodes published5,000+ downloads7 guest interviews, including 5 brand new voices on the showA full podcast rebrand from Biz Builders to Life and Business on Purpose I’ll share how the new name reflects what the show has always been about: building a business that supports the life you actually want- your values, your energy, your family, and the season you’re in. Top Five Episodes from 2025 include: Ep. 113 Four Game-Changing Shifts That Took my Online Coaching Business from Stuck to Scaling Ep. 105 A Thing I Did That I Didn't want to tell anyone about (and why I'm telling you now) Ep. 121 The surprising way to sign clients and hit steady income months in your coaching business- without second-guessing or spiraling What to do when you fall off the consistency wagon Biz Builders Insiders Series #15 Taking up space and what that actually means around here Biz Builders Insiders Series #16 Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    50 min

  6. 12/09/2025

    ep. 126 From Scrambling to Steady: The Three Steps to Predictable Monthly Income in Your Coaching Business

    Recurring revenue for online coaches isn’t about more products, more low-ticket offers, or more hustle- it’s about building one powerful signature offer that becomes the foundation of a sustainable, booked-out online coaching business. In this episode, I’ll break down how to build monthly recurring revenue in your coaching business by going deeper, not wider- so you can stop stacking low-ticket offers, start stacking demand, and finally feel steady, safe, and in control of your income.  In this episode, we dive into:  What you’re really craving when you say you want “recurring revenue” in your online coaching businessWhy the income roller coaster feels so emotionally and financially exhaustingHow too many offers dilute your authority, scatter your messaging, and confuse your audienceWhy recurring revenue comes from roots, not branches- and what that actually looks like in practiceThe truth about low-ticket stacking and why it rarely leads to true stability for early- and mid-stage coachesHow one clear, recurring-worthy signature offer can become the foundation of your long-term incomeThe “math” of filling one offer versus selling ten different offers at onceA three-step formula for creating recurring revenue with one signature offerHow retention, renewals, and ongoing client relationships turn your income from reactive to repeatableReal client examples of simplifying their offer suite and finally building consistent recurring revenue If you’re a recovering perfectionist or people-pleaser who wants predictable revenue, long-term clients, and a business that supports your life instead of running it, this one is for you. Learn more about SOLD OUT SIGNATURE OFFER the program ➡️ HERE ⬅️ Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    32 min

  7. 12/01/2025

    ep. 125 How I Signed Three Dream Clients in Three Weeks Without a Launch: The Simple, Trust-Driven Shifts That Doubled My Demand

    If you’re an online coach who’s tired of random sales spikes, frantic launches, and chasing cold leads, this episode is your roadmap to steady, sustainable growth. I’m breaking down exactly how I signed three new dream mastermind clients in three consecutive weeks without launching, without cold DMs, and without viral content- just a simple, relationship-driven sales system. If you’ve been craving consistent clients, grounded leadership, and a coaching business that supports your life (instead of running it), this conversation will show you how to refine your messaging, embody powerful self-leadership, and create a sales rhythm that keeps your offers booked out. What you’ll hear in this episode: Why “doing more” is not what’s actually keeping you stuckThe gap between busy work and work that actually builds trust and clientsHow to sign dream clients without launching, chasing, or forcingThe three things I focused on to double the amount of dream clients inside my mastermind If you’re ready to move from hustling for clients to attracting women who are already a “yes” to your work, this episode is for you. Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    26 min

  8. 11/17/2025

    ep. 124 The Confidence Shift That Helps Coaches Raise Their Rates and Sign Better Clients

    In this episode, I’ll break down how to stop people-pleasing in your online coaching business and start leading with real confidence, authority, and clear boundaries. If you’ve been over-delivering, undercharging, discounting your coaching packages, saying yes to misaligned clients, or feeling afraid to raise your prices, this conversation will help you reclaim your power, attract dream coaching clients who respect your work, and build a sustainable, values-aligned, fully booked coaching business that actually supports your life. What you’ll hear in this episode: Why “being liked” is not the same as being trusted, respected, or paid in your online coaching businessThe subtle ways people-pleasing shows up for coaches (even when you think you’re just being “nice” or “flexible”)How undercharging, over-delivering, and saying yes to every client request quietly erodes your confidence and your incomeThe Like Me Less, Pay Me More framework and how it helps you shift from “pick me” energy into CEO energyReal-life examples of reschedules, extra calls, discounts, and “special exceptions”- and how to handle them as a powerful leaderHow your standards today are setting the precedent for what your coaching business will feel like 6–12 months (and years) from nowA client case study: shifting from discounting and bending over backwards to signing higher-caliber, higher-paying, deeply respectful clientsHow this all connects to the Momentum Method: turning perfection into power, building unstoppable self-trust, and creating strategy that actually fits your life If you’re ready to stop people-pleasing your way through business and start leading with clarity, confidence, and authority, this episode is for you! Resources & Links: ➡️ Book your free Growth Gap Audit Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

    33 min
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5
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About

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

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