Beyond The Clinic

Sarah Almond Bushell

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

  1. 5D AGO

    094 4 NHS Habits That Are Quietly Killing Your Business

    In this episode, I’m unpacking something that might just be holding your business back - and you probably don’t even realise it. If you’re a dietitian or health professional who trained and worked in the NHS, some of the very habits that made you a brilliant clinician could now be sabotaging your private practice growth. These four habits are so common, so sneaky, and so deeply ingrained that most of us carry them into business without question. But here’s what you need to know: the NHS mindset and the CEO mindset are not the same. And if you don’t unlearn these patterns, you’ll struggle to build the freedom-filled business you deserve. Today we'll explore what they are - and how to replace them with something that actually supports your business success. What You’ll Learn: The four most damaging NHS-trained habits health professionals bring into businessWhy “waiting for permission” is slowing your growth (and how to stop)The subtle difference between patients & clientsWhy building a personal brand is a powerful necessityThe real reason pricing your services feels so uncomfortableA mindset reframe that helps you confidently own your worthI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    23 min
  2. FEB 16

    093 The True Costs of Not Using AI in Your Marketing

    Using AI in your marketing can feel like a big step as a health professional. You might see the potential time savings, while still questioning whether it fits with your standards, ethics, and professional responsibility. In this episode, I’m breaking down three often-overlooked costs of not using AI in your marketing and reframing what ethical, aligned AI use can actually look like in a healthcare business. This isn’t about cutting corners. It’s about protecting your time, staying visible, and building consistency without burning yourself out. If you’ve tried AI tools and felt underwhelmed, or avoided them altogether because they didn’t feel quite right, this episode will help you see how things can work very differently when AI is trained properly. In this episode, we cover: How manual marketing eats into your time & energyWhy inconsistent visibility affects trust and client growthThe risks of using untrained AIHow AI can support your marketing without compromising integrityI also share details of a live, hands-on workshop where I’ll show you how to build and train your own AI marketing assistant, tailored to your business, your niche, and your voice. 👉 Find out more and book your place: https://www.sarahalmondbushell.com/ai-marketing-assistant-earlybird-open I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    18 min
  3. FEB 9

    092 How to Train ChatGPT to Sound Like You — Without Risking Your Professional Reputation

    If you’ve tried using ChatGPT for your business and walked away feeling underwhelmed, frustrated, or quietly worried about whether it’s even safe to use… you’re not doing anything wrong. In this episode, I’m sharing why most healthcare professionals struggle to get good results from AI tools, why generic ChatGPT content can actually be risky for regulated professionals, and the completely different approach I now use in my own business. I talk you through how I went from rewriting everything ChatGPT gave me, to building a custom AI marketing assistant that genuinely sounds like me, understands my business, respects professional boundaries, and saves me hours every single week. This is the exact system I now use to create podcast assets, emails, social content, and sales copy - without losing my voice or my integrity. And if you’ve ever thought, “This sounds amazing, but probably too techy for me” —-I promise you, it’s not. I’ll explain what actually goes into training ChatGPT properly, why prompts alone aren’t enough, and how you can build something that works for your business, even if you don’t have loads of content yet. What you’ll learn in this episode: Why generic ChatGPT outputs feel bland, robotic, and not like youThe hidden risks of using AI as a regulated healthcare professionalThe difference between using ChatGPT and training ChatGPTWhat an AI marketing assistant really is (and what it isn’t)How to teach AI your tone of voice, values, and professional boundariesWhy this approach saves time and improves resultsHow I use my own AI assistant daily across my businessDetails of my hands-on workshop where we build your AI marketing assistant togetherReady to build your own AI marketing assistant? I’m running a half-day, hands-on workshop where I’ll walk you through creating your own AI marketing assistant step by step — trained on your business, your voice, your niche, and your professional standards. You can join the waitlist here 👉  https://www.sarahalmondbushell.com/ai-marketing-assistant-waitlist If you’ve been curious about AI but unsure how to use it safely, ethically, and in a way that actually sounds like you — this episode is your start I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    20 min
  4. FEB 2

    091 Want a sneak peak into my business coaching?

    In this episode, I take you behind the scenes peak into my business coaching program - Accelerate. I tell the story of its inception and what makes Accelerate unique setting it apart from other programs.  You'll hear about the importance of personalised support over traditional course models, why mindset coaching is key, and the benefits of our community of colleagues in helping you build successful businesses.  I also outline how the program works, I shares examples of the results my clients achieve, and the flexible tiers available for different budgets.  You are welcome to book a discovery call to explore how you too can benefit from my business coaching programme. Here's the link to book: https://thechildrensnutritionist.as.me/discovery Takeaways The episode provides an honest look at my business coaching experience.Accelerate was created to fill a gap in business education for dietitians.Personalized support is a key feature of Accelerate.Mindset coaching is integrated into the business coaching program.Accelerate is not just a course; it's a comprehensive support system.Flexible pricing options are available to accommodate different budgets.Community support is a significant aspect of the coaching experience.Sarah AI is a valuable tame saving tool for clients in the program. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    20 min
  5. JAN 26

    090 How to Create A Budget For Your Business – Income & Expenses

    Money can feel awkward to talk about — but if you’re running a business (especially one meant to support your life), getting clear on your numbers isn’t just helpful… it’s essential. In this episode, I’m walking you through how to create a business budget that actually works — one that pays you, supports your growth, and keeps things sustainable as you scale. We’ll talk through a simple income breakdown, what to prioritise at different stages of business, and how to build a realistic sales plan that aligns with your goals (without stress or spreadsheets). Whether you’re aiming for £2K or going beyond £5K months, this episode will help you feel confident about your money — and finally ditch that “I hope this works” energy for good. 🎯 You’ll learn: How to figure out what to pay yourself (and when)The best way to structure your expenses as your business growsWhat percentages to allocate for team, marketing, CPD and operationsThe difference between thriving and just surviving financiallyWhy most health professionals underinvest in the wrong areasHow to create a sales plan to hit your income goals in 2026📌 Helpful Links: 💻 Apply for the Mastermind📲 Message Sarah on WhatsApp: +44 7874 485069🎧 Create Your 2026 Business Plan with Me (Podcast Episode)I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    20 min
  6. JAN 23

    089 Part 3 - Your Best year Yet - Live recording from my 2026 business planning event

    Welcome to Part 3 of Your Best Year Yet! In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026. This episode is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow. By the end of this episode you'll have identified hidden things that may be holding your business growth back. Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.  Part 2 (Episode 88) is getting strategic. We defined your annual money goal and mapped out the steps you need to take in order to achieve it. If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    17 min
  7. JAN 21

    088 Part 2 - Your Best year Yet - Live recording from my 2026 business planning event

    Welcome to Part 2 of Your Best Year Yet! In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026. In this episode we are getting strategic. We are defining your money goal and mapping out the steps you need to take in order to achieve it. By the end of this episode you'll have a fleshed out strategic plan. Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.  Part 3 (episode 89 - aires on Friday 23rd January) and is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow. If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    20 min
  8. JAN 19

    087 Part 1 - Your Best year Yet - Live recording from my 2026 business planning event

    Welcome to Part 1 of Your Best Year Yet! In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026. Part 1 is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.  You'll hear my reflective questions to evaluate your offers, your audience, and the sales mechanisms you chose last year, ultimately leading to a clear dashboard of your businesses performance and highlighting your strategy for growth. Part 2 is coming on Wednesday 21st January (Episode 88) Part 3 on Friday 23rd January (Episode 89). If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    23 min

Trailer

About

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode.