Beyond The Clinic

Sarah Almond Bushell
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  • ENTREPRENEURSHIP
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Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

  1. 9H AGO

    102 How to Get People to Invest in Their Health

    If you’ve ever had a discovery call that felt so promising… only to hear “I’m just going to check with my GP first” — you’re not imagining it. And you’re definitely not alone. In this episode, I’m unpacking why so many potential clients hesitate to invest in private support (especially here in the UK), and what you can do about it. Because the truth is, it’s not that people don’t want help — it’s that your content might not yet be showing them why your support is worth choosing. I’m sharing three simple but powerful shifts you can make in your content so it doesn’t just educate or get likes… but actually moves people towards working with you. These are the exact strategies I teach inside my programmes — and they’re designed to help you attract more of the right clients, without feeling pushy or salesy. In this episode, I cover:  Why potential clients default to free NHS support (and what that means for your marketing)  The key difference between talking about what people need vs what they want How to create content that makes your ideal client feel instantly understood  Why your content needs to highlight the cost of doing nothing (gently, not fearfully)  How to handle common objections like “I’ll try it myself first” before they even come up  Simple ways to show the value of your private practice without over-explaining  The mindset shift that makes selling your services feel natural (not uncomfortable) If this episode has got you thinking “my content isn’t quite doing that yet…” — don’t worry. This is exactly what I help you with inside my course: 👉 Explore Social Media Made Simple: https://www.sarahalmondbushell.com/social-media-made-simple And if you want to chat about whether it’s a good fit for you, come and say hello on Instagram: 👉 Follow me here:  https://www.instagram.com/dietitiansinbusiness/ Send me a DM with SMMS and we can have a proper conversation about where you’re at and what you need next (no awkward sales chat, promise). I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    17 min

  2. APR 13

    101 We Did a Month of Posting 4 Times a Day... Here’s What Happened

    Over the past month, I decided to run a little experiment in my business… and honestly, it was a bit of a wild one. I set myself a challenge to post four times a day on Instagram, every weekday, while testing some of the newest growth strategies (including trial reels). The goal? More visibility, more followers, and real data on what actually works right now. But here’s the truth… what I expected to happen and what actually happened were two very different things. So in this episode, I’m breaking it all down for you—what worked, what didn’t, and what I’d genuinely recommend if you want to grow your audience without burning out or wasting hours on content that goes nowhere. 📝 What We Cover in This Episode What happened when I posted 4 times a day on Instagram for a month A behind-the-scenes look at trial reels (and whether they’re worth your time) Why more content doesn’t automatically mean more followers The biggest mistake people make when chasing Instagram growth A simple way to test content without doubling your workload How to use keywords to attract the right audience (not just more views) What “visibility content” actually means (and how to use it properly) Why polarising content can dramatically increase reach and engagement The power of content series to build trust and consistency What to focus on instead of chasing every new social media trend 💡 Key Takeaway If you’re wondering how to grow on Instagram as a dietitian, this episode is your reminder that it’s not about doing more… it’s about being more intentional. Because the goal isn’t just more views—it’s getting seen by the right people who actually want to work with you. 🔗 Links & Resources Social Media Made Simple https://www.sarahalmondbushell.com/social-media-made-simple DM me “SMMS” on Instagram if you want to chat about whether the course is right for you ✨ Gentle Next Step If you’re feeling a bit stuck with what to post, or like you’re putting content out there and hearing crickets… you’re not the only one. This is exactly why I created Social Media Made Simple—to help you build a strategy that I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    18 min

  3. APR 6

    100 100th Episode Special… Is It Worth Having Your Own Podcast?

    This week’s episode is a big one… I’m celebrating 100 episodes of Beyond The Clinic 🎉 (which still feels slightly surreal to say out loud). And to mark it, I wanted to answer one of the questions I get asked all the time — should you start a podcast for your business? Because whilst podcasting can be one of the most powerful tools for building trust, authority, and sales… it’s also not something you want to add to your already full plate without a clear plan. So in this episode, I’m sharing the honest truth behind what it really takes — from the questions you need to ask yourself before you start, to the mistakes I made early on (hello perfectionism 👀), and how to actually make a podcast sustainable alongside a busy clinic and life. If you’ve ever found yourself wondering whether a podcast could work for you… grab a cuppa, this one’s for you 🤍 What you’ll learn in this episode:  Why starting a podcast without a clear purpose can quickly become overwhelming  The one question that matters more than “should I start a podcast?”  How a podcast can support your business growth (beyond just visibility)  What it really takes to stay consistent week after week  The perfectionism trap that nearly made me quit (and how I fixed it)  Why podcasting builds deeper trust than social media alone  How to know if you’re ready to share your voice and clinical thinking out loud  The importance of defining your ideal listener (and how it impacts growth)  The simple tech you actually need (and what you don’t)  How to repurpose your podcast into blogs, emails, and social content  What makes a podcast sustainable long-term (especially alongside clinic work)I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    19 min

  4. MAR 30

    099 My Experience Leaving the NHS

    In this episode, I’m sharing the honest story of my decision to leave the NHS after more than 20 years as a dietitian. This isn’t about criticising the system or the profession that shaped my career. The NHS gave me incredible experience, friendships and opportunities that I’ll always value. But there came a point where I realised the life I wanted and the way I was working were no longer aligned. I talk openly about the thoughts I had for years before I made the change, the guilt that came with wanting more, and the moment I realised I needed to take my private practice seriously. If you’re currently working in the NHS and quietly wondering whether you want something different, this episode will help you feel less alone and give you insight into what building something alongside your clinical role can look like. In This Episode I Talk About: Why reaching the top of my NHS career ladder still left me questioning “Is this it?”The guilt many clinicians feel when they start wanting more flexibility, challenge or incomeHow NHS systems and red tape can sometimes limit even the most committed cliniciansThe life event that made me re-evaluate everythingWhy I stopped treating my private practice like a side hustleDiscovering online income streams like digital products and coursesSelling my first nutrition resources online and the moment I realised this could workHow I doubled my NHS Band 8B salary in under two yearsSupporting other dietitians who wanted to build businesses of their ownThe moment I finally handed in my NHS notice after more than two decadesThinking About Your Own Next Step? If you love being a dietitian but feel like you want more flexibility, income or impact, you’re not alone. I now work with health professionals who want to build ethical, sustainable businesses that don’t rely purely on one-to-one clinical work. You can start by booking a free 20-minute discovery call with me here: https://thechildrensnutritionist.as.me/discovery I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    18 min

  5. MAR 23

    098 How to Move Beyond 1:1s

    If your business currently relies on back-to-back one-to-one sessions, you’re not alone. Most dietitians start their private practice this way because it feels familiar and safe. But at some point, many practitioners realise that relying solely on 1:1 clients creates a ceiling on both income and impact. In this episode, I talk about the signs that it might be time to move beyond one-to-one work and start leveraging your expertise in smarter ways. I walk you through how to recognise when your diary is full but your income feels capped, why repeating the same advice is actually a huge opportunity, and how to introduce scalable offers without completely giving up your one-to-one clients. You’ll also hear how I structured my own business to include multiple levels of support, allowing me to help more people while protecting my time and energy. In this episode, you’ll learn: • The five signs it’s time to move beyond one-to-one clients • Why relying only on 1:1 sessions limits your income and impact • How to recognise when your expertise is ready to be leveraged • Simple ways to introduce scalable offers into your business • How to keep premium 1:1 support while adding leveraged income streams • An example of a tiered offer model that allows you to help more clients without working more hours Connect with me on Instagram  https://www.instagram.com/dietitiansinbusiness/ Book a free discovery call to talk about your business  https://thechildrensnutritionist.as.me/discovery I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    17 min

  6. MAR 16

    097 5-Step Checklist to Get More Clients

    If you’re wondering why your private practice isn’t getting clients, this episode will help you figure out exactly where things are going wrong. In this episode, I walk you through a simple 5-step self-audit that will help you diagnose where your client-getting process might be breaking down. Whether you’re a dietitian just starting out or you’ve been running your private practice for years, there are always small bottlenecks that can quietly stop clients from booking with you. Instead of guessing what’s wrong, this checklist helps you step back and look at the full journey from stranger → lead → paying client so you can spot exactly where to focus your energy to get more clients as a dietitian. In This Episode We Cover • The real reason you might not be getting enough clients in your private practice  • The 5 stages of the client journey every dietitian business needs • Why more Instagram posts won’t fix a broken client pathway • How to check if you’re getting enough traffic and visibility • Why traffic without lead generation creates a major bottleneck • The often-overlooked step that builds trust before someone books • What to look at if people are clicking but not booking discovery calls • How to identify if your issue is marketing, offer positioning or sales • The simple way to diagnose exactly where your client pipeline is stuck Book a free 20-minute discovery call with Sarah to discuss Accelerate  https://thechildrensnutritionist.as.me/discovery I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    18 min

  7. MAR 9

    096 – Say This on Discovery Calls For More “Yeses”

    If the words discovery call make your stomach do a tiny somersault… this episode is for you. In today’s episode, I’m walking you through exactly what to say on discovery calls if you want to hear more “yeses” — without feeling pushy, awkward, or like you’re suddenly auditioning for The Apprentice. Because the truth is, most of us were trained in the NHS… not in sales psychology. I’m sharing how I structure my discovery calls (with an 88% conversion rate), the questions I ask to build trust and connection, and the subtle psychological shifts that help clients confidently say yes. This isn’t about scripts or sleazy tactics. It’s about leading the conversation with clarity, warmth and confidence — so you can convert more discovery calls and finally stop hearing “I’ll think about it.” In This Episode, You’ll Learn: What a discovery call actually is (and when you really need one)Why batching your calls can improve your conversion rateHow to structure your discovery calls from start to finishThe exact type of questions that help you sell without feeling salesyHow to connect to emotion (without being dramatic or manipulative)The power of future pacing — and how to use it naturallyWhy asking for the sale on the call matters more than you thinkWhat to say when someone says, “I need to think about it”Why the fortune really is in the follow-upMentioned in This Episode: ✨ Accelerate – The Health Business Mastermind  https://www.sarahalmondbushell.com/mastermind 📩 DM “accelerate” on Instagram to chat  https://www.instagram.com/dietitiansinbusiness/ I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    22 min

  8. MAR 2

    095 4 Signs You’re Undercharging

    If you’ve ever ended a full day of client calls feeling exhausted, a bit resentful, and quietly wondering whether this business is really worth it… this episode is for you. In today’s episode, I’m unpacking one of the most common and uncomfortable questions I get asked by health professionals: how do I actually know if I’m undercharging? Because pricing isn’t something we’re trained for. We’re taught to care deeply, to help generously, and to put others first. And that’s exactly why so many brilliant clinicians end up pricing emotionally instead of strategically. I walk you through four clear, tangible signs that your prices may no longer reflect the true value of your work, plus simple awareness exercises you can use right now to break out of the undercharging cycle. I’m also sharing a very honest story from my own children’s nutrition business that completely changed how I thought about money, value, and what people are genuinely willing to invest when they trust you. If pricing has been sitting in the “I know I need to look at this… but I don’t want to” box, grab a cuppa and listen in. This one might feel a little uncomfortable in places, but in the best, most freeing way. In this episode, I cover: Why undercharging is incredibly common for health professionals The difference between pricing emotionally and pricing based on impact Sign #1: You’re busy and booked out, but barely profitableSign #2: The “price flinch” and the urge to justify, soften or over-explain your feesSign #3: Your prices are stuck in the past while your skills and support have grownSign #4: The emotional and energetic signals that quietly tell you something is off I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    15 min
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About

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

Information

  • Creator
    Sarah Almond Bushell
  • Years Active
    2024 - 2026
  • Episodes
    103
  • Rating
    Clean
  • Copyright
    © 2026 Beyond The Clinic
  • Show Website
    Beyond The Clinic

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