Why has there never been a better time to start a company? How do you know if your company is one that needs investment or one that should be home-grown? What does every entrepreneur need to bring in 2026 just to sit at the table in 2026 that used to be a rarity and an indicator of going above and beyond? Shay Har-Noy is the managing director of Techstars Boulder, and has spent his career at the forefront of space technology, geospatial data, and AI-driven enterprises, helping to scale complex deep tech solutions from early-stage concepts to global market leaders. Shay dives into what he’s learned about deep tech, AI, and company building. He traces his path from a Rice professor’s push to pursue a PhD to leading National Geographic–backed expeditions using satellites, drones, LiDAR, and radar to search for Genghis Khan’s tomb, which resulted in a documentary series and inspired his startup Tomnod; after partnering with DigitalGlobe/GeoEye, Tomnod was acquired by DigitalGlobe, where Shay oversaw AI efforts, web distribution, and a move from on-prem storage to the cloud. Shay defines deep tech as businesses with defensible technical IP moats - something beyond software, and argues AI makes prototyping cheaper but shifts investor signals, advises founders to focus on real business risks and whether venture funding fits, and highlights moats like data, integrations, and compliance. Shay and David also note the growing interest in AI governance and cost control. Let us know you’re listening by filling out this form. We will be sending listeners Beyond the Hedges Swag every month. Episode Guide: 01:00 Deep Tech Origins 01:26 PhD Mindset and Curiosity 03:33 From Mongolia to Startup Life 05:23 Tomnod Acquisition and AI Scale 07:34 Rebuilding Techstars Boulder 09:17 What Deep Tech Means 11:48 GenAI Changes Startup Building 15:24 Fundraising Reality and Moats 20:10 Skills for the Next Generation 23:47 Jagged Edge and De-Risking 26:29 Hot Spaces AI Governance 29:04 Genghis Khan’s Tomb Update and Rapid Fire Questions 30:37 Rice Box Question Story Beyond The Hedges is a production of Rice University and is produced by University FM. Episode Quotes: Why now is the best time to start a company 16:25: There has never been a better time to build a company than today. You can do so much more with so much less and really de-risk your business. Not just de-risk the product, but de-risk your entire business. For investors and for companies seeking investment, one of my most common conversations I have is, why? Why? Don't raise money because TechCrunch tells you to, right? Because you watched "Social Network" and you want to be like, like somebody on TV, right? Be so, so passionate about, about your value proposition, about your customer. And if you keep them in focus, raising a venture may not be the right thing to do. So I say it's, it's never been a better time or rate to start a company, but not necessarily a venture-backed company. What led Shay to pursue tech innovation? 02:42: So you ask, what led me to pursue these deep tech innovations? It's just understanding and having confidence that I can. There's this cliché, it says, "When you finish your undergrad, you think you know everything. You finish your master's, you realize you know nothing, and when you finish your PhD, you realize nobody knows anything." And I try to take that to heart. Building more isn’t always better 27:29: Just because you can build a feature doesn't mean you should. And so being really deliberate around what you're building, how you're using it, because it's not free. And it's useful if it can be really powerful and increase your velocity. You still need to be rigorous around it. Show Links: RiceOwls.com Rice Athletics The Gateway Project Rice Alumni Association of Rice Alumni | Facebook Rice Alumni (@ricealumni) | X (Twitter) Association of Rice Alumni (@ricealumni) | Instagram Host Profiles: David Mansouri | LinkedIn David Mansouri ’07 | Alumni | Rice University David Mansouri (@davemansouri) | X David Mansouri | TNScore Guest Profiles: Shay Har-Noy | Techstars Profile Shay Har-Noy | LinkedIn Profile Forbidden Tomb of Genghis Khan | National Geographic