Beyond The Interface (BTI)

Jay Tulloch, Warren Nugent

Hosted by Jay Tulloch and Warren Nugent, this podcast explores the intersection of design (UX), product management, and technology, with insights from industry leaders on leadership, trends, and hard-hitting topics.

  1. قبل يوم واحد

    Qaalfa Dibeehi: Synthetic Personas & the Future of Research... From Human Insight to Agentic Intelligence

    This episode was recorded LIVE at DDX, where Beyond The Interface hosted an on-stage conversation with Qaalfa Dibeehi, Partner at Human2Outcome. Together, we unpack one of the most pressing questions facing design and research teams today: Are synthetic personas and agentic AI reshaping the future of user research... or simply augmenting it? In this conversation, we explore: What “agentic AI” actually means in practice How synthetic personas are evolving — and where they break The risks of bias amplification in AI-driven systems Ethics, privacy, and the responsibility of organizations using AI for research Whether AI reduces or magnifies blind spots in decision-making The role of human judgment in an increasingly automated world What this means for retail, omnichannel experiences, and customer trust Rather than treating AI as hype or fear, this discussion takes a grounded approach, examining how research fundamentals still matter, even as the tools evolve. If you’re working in product, design, research, CX, or AI strategy, this episode will challenge how you think about insight, governance, and the future of decision-making. Links: https://www.linkedin.com/in/qaalfa-dibeehi/ https://human2outcome.com/ https://www.ddxconference.com/ Chapters: 00:00 Introduction to Agentic AI and Synthetic Personas 02:04 The Evolution of Synthetic Personas in Research 06:00 Accuracy and Limitations of Synthetic Personas 10:04 Privacy Concerns in Data Usage 14:00 Ethics and Responsibility in Data Management 17:51 Diversity and Bias in AI Systems 21:46 The Future of Customer Experience with AI 26:09 Maintaining Human Touch in Research 29:50 Challenges in Implementing AI in Retail 34:02 Conclusion and Future Perspectives

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  2. ٢٧ يناير

    Matt D Smith (MDS): Why Good Enough UI Is Holding Design Back

    Summary In this episode, Jay and Warren interview Matt D. Smith (MDS), a prominent figure in the design community known for his contributions to UI and UX design. MDS shares his journey from graphic design to user experience, discussing the evolution of design practices and the balance between artistic expression and user needs. The conversation delves into the importance of craft in design, the role of systems thinking, and the challenges of 'good enough' UI. MDS emphasizes the need for designers to push back against constraints while managing expectations and highlights the significance of intuition versus data in design decisions. He also introduces Shift Nudge, a platform aimed at bridging the skills gap in the design industry, and discusses the future of AI in design, advocating for a balanced approach to leveraging technology while maintaining design integrity. Takeaways MDS emphasizes the importance of balancing artistic expression with user experience.The evolution of design has shifted from information architecture to user experience.Craftsmanship in design is crucial, but 'good enough' UI has its place.Designers should push back against constraints while managing expectations.Systems thinking is essential for maintaining consistency in design.Intuition plays a significant role in design decisions, especially for experienced designers.Shift Nudge aims to bridge the skills gap in the design industry.Designers need to learn how to effectively use AI tools in their workflow.Asking the right questions is key to successful design collaboration.The future of design will involve a blend of traditional skills and new technologies. Chapters 00:00 Introduction to MDS and His Journey 05:11 The Evolution of Design and User Experience 09:46 Craft vs. Good Enough UI 15:08 The Balance of Systems Thinking and Craft 19:45 Intuition vs. Data in Design Decisions 46:47 Crafting Effective Interfaces 50:03 The Role of Experience in Design 53:38 Transitioning from Junior to Senior Designer 56:01 The Importance of Stakeholder Management 01:00:02 Shift Nudge: Elevating Design Skills 01:07:02 Identifying Skills Gaps in Design 01:11:12 The Impact of AI on Design 01:22:33 The Future of Design with AI Where can you find Matt? https://shiftnudge.com/https://www.instagram.com/mds/https://x.com/mds Keywords design, user experience, UI, UX, Shift Nudge, craft, systems thinking, AI in design, design education, design skills

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    Jarvis Moore: True Creativity Thrives on Structure, the Power of Design Systems

    Summary In this episode, Jarvis Moore (Design Systems: LinkedIn & Microsoft) discusses the intricacies of design systems, sharing his journey from graphic design to specializing in this niche. He emphasizes the importance of understanding design systems, the roles of designers and developers, and the balance between flexibility and rigidity. The conversation also covers the significance of collaboration, governance, and measuring success in design systems, as well as the impact of AI on the future of design. Jarvis provides insights on how to get started with design systems, the importance of creativity within constraints, and the challenges of managing design debt. Takeaways Design systems are essential for cohesive product development.Creativity can flourish within the structure of design systems.Governance is crucial for maintaining a successful design system.Design debt can accumulate if not managed properly.AI has the potential to assist in managing design systems.Collaboration between teams enhances the effectiveness of design systems.Flexibility and rigidity must be balanced in design systems.Getting leadership buy-in is vital for design system success.Insight into the design landscape is key for governance.The journey into design systems is unique for each individual. Chapters 00:00 Introduction to Design Systems and Jarvis Moore's Journey 02:59 Understanding Design Systems: Misconceptions and Realities 05:46 Defining a Design System: Foundations and Flexibility 08:54 Getting Started with Design Systems: Initial Steps and Champions 12:02 The Role of Developers and Designers in Design Systems 14:57 Balancing Creativity and Structure in Design Systems1 7:46 Processes and Collaboration in Design Systems 20:52 Building a Centralized vs. Decentralized Design System Team 23:54 The Importance of Embedded Engineers in Design Systems 26:49 Convincing Leadership: The Business Case for Design Systems 29:43 The Future of Design Systems: Headless Systems and Design Tokens 44:31 The Importance of Design Tokens 47:43 AI and Design Systems: A New Era 50:17 Automating Design Processes with AI 55:39 Navigating Design Debt in Systems 58:41 Governance in Design Systems 01:05:36 Measuring the Success of Design Systems Links to Jarvis’ Interaction Design Foundation Courses DESIGN SYSTEMS BLUEPRINT AI FOR DESIGN SYSTEMS: HOW TO STAY AHEAD AND LEAD

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    Daniel Tuitt: Designing Across Borders! Culture, Influence, and the Future of Service Design

    Summary In this conversation, Daniel shares his experiences living between Dubai and Riyadh, highlighting the cultural differences and unique aspects of each city. He discusses the importance of embracing diversity and learning from global experiences, particularly in the context of design and technology. Daniel emphasises the evolving design landscape in Saudi Arabia, the significance of mentorship, and the role of service design in enhancing customer experiences. He also addresses the challenges and opportunities presented by technology adoption in the region, advocating for a balanced approach that prioritises human interaction alongside technological advancements. In this conversation, the speakers delve into the evolving landscape of service design, the impact of AI on design careers, and the essential skills needed for success in a competitive job market. They discuss the importance of reflection, mentorship, and resilience, while also exploring how to identify top talent and the role of influence in leadership. In this conversation, the speakers delve into the nuances of influence in decision-making, the evolving role of AI in leadership, and the importance of adapting leadership styles to meet team needs. They discuss the challenges of managing direct reports, fostering a collaborative design community, and the significance of a holistic design perspective. The conversation culminates in reflections on the future of service design leadership and the skills necessary for designers to thrive in strategic roles. Takeaways Daniel enjoys the cultural diversity between Dubai and Riyadh.Riyadh has unique cultural aspects that differ from Dubai.Travelling has helped Daniel adapt to various cultures.Mentoring the next generation of designers is fulfilling for Daniel.Saudi Arabia is evolving with Vision 2030.The design maturity in Saudi Arabia is growing but still developing.Technology adoption in Saudi Arabia is influenced by local culture.Service design connects customer experience with business strategy.Understanding the Saudi customer requires cultural sensitivity.Service design is essential for organisations to make informed decisions. Service design simplifies complex issues for better understanding.Anyone can be a designer; it's about problem-solving.AI is changing the landscape for junior designers.Curiosity and storytelling are key skills for designers.Resilience is crucial in navigating career challenges.Reflection journals help in personal and professional growth.The job market is competitive; unique skills are essential.Mentorship can provide valuable insights and guidance.AI can enhance but not replace human creativity.Influence is vital for effective leadership. Influence is about helping others make the best decisions.Understanding stakeholders' perspectives is crucial for effective influence.AI may change the dynamics of decision-making in leadership.Effective communication is key to preventing micromanagement.Leaders should adapt their styles to fit team members' needs.Building a collaborative design community enhances creativity.A holistic view of design helps break down silos in organisations.Service design can evolve through strategic thinking and influence.Leadership requires understanding the context of team members' lives.AI can be a tool for leaders to enhance team performance. Keywords Dubai, Riyadh, cultural insights, design evolution, mentorship, technology, customer experience, service design, Saudi Arabia, global experiences, Service Design, AI Impact, Design Careers, Job Market, Reflection, Mentorship, A-Players, Skills Landscape, Influence, Leadership, influence, decision making, AI, leadership, team dynamics, service design, collaboration, design community, holistic perspective, leadership styles

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حول

Hosted by Jay Tulloch and Warren Nugent, this podcast explores the intersection of design (UX), product management, and technology, with insights from industry leaders on leadership, trends, and hard-hitting topics.

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