Beyond The Screen

Danielle Wang

Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.

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  1. BTS05: Why Some Chinese Dramas Win in Southeast Asia

    4월 22일

    BTS05: Why Some Chinese Dramas Win in Southeast Asia

    Why do some Chinese dramas go viral overseas… while others fail to connect? In this episode, we break down the real logic behind global storytelling — from Southeast Asia’s diverse audience preferences to case studies like 长月烬明. Drawing from firsthand experience in TikTok short drama production, this episode explores how emotion, culture, and casting shape what actually travels, and why global success is less about distribution, and more about fit.

    14분
  2. BTS04: Case Study: U.S. Film Marketing Strategies in China

    4월 17일

    BTS04: Case Study: U.S. Film Marketing Strategies in China

    This episode explores how U.S. films build awareness in China through cultural participation rather than traditional promotion. Through case studies like Marty Supreme and Hoppers, we break down how localized content, platform integration, and value-driven campaigns help films connect with Chinese audiences.

    9분
  3. BTS03: How the NBA Gets Reinterpreted Across Chinese Audiences

    4월 15일

    BTS03: How the NBA Gets Reinterpreted Across Chinese Audiences

    This episode explores the key differences between audiences in China and Chinese communities in the U.S., from platform ecosystems and content preferences to real-time engagement habits. It also looks beyond distribution to a bigger idea: Chinese-language NBA content overseas isn’t just about access—it’s about building community and creating cultural meaning for audiences navigating life between two worlds.

    14분
  4. BTS02: How European Football Became a Local Brand in China

    4월 2일

    BTS02: How European Football Became a Local Brand in China

    In this episode, we explore how top European clubs built thriving fan communities in China through localized social media, culturally tailored content, and smart merchandising strategies. From opening official Chinese social accounts to creating China-exclusive campaigns and products, these clubs didn’t just export football, they learned how to speak the language of their fans.

    19분
  5. BTS01: How Chinese Films Break Into the Global Spotlight

    3월 24일

    BTS01: How Chinese Films Break Into the Global Spotlight

    Chinese films are having a moment, but how are they actually breaking through? In this episode, we explore how movies like 狂野时代 Resurrection are gaining visibility through film festivals, alongside major hits like Ne Zha 2 that have captured massive audiences. Joined by a fellow filmmaker, Abby, we unpack the strategies, industry shifts, and storytelling choices that are helping Chinese cinema reach a global stage.

    17분
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소개

Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.

정보

  • 제작진
    Danielle Wang
  • 방송 연도
    2026년
  • 에피소드
    5
  • 등급
    전체 연령 사용가
  • 저작권
    © Danielle Wang
  • 웹사이트 보기
    Beyond The Screen