Beyond the Shelf ChefsBest

Despite being considered a bar staple, bitters are often a very misunderstood product. What exactly are they? And how has the market for them changed over the past ten years? This week on Beyond the Shelf, we spoke with the Co-Founder and CMO of The Bitter Housewife, Genevieve Brazelton. In this episode, Genevieve gave us some much-needed insights into the bitters market, as well as walked us through the process of how they are made. We also discussed the ever-growing non-alcoholic spirits/beverage market, and how consumer interest in better-for-you options is changing the industry.
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 The recent cocktail boom has marked a significant shift in the beer, wine, and spirits industry. Focused on complex flavor profiles and international-inspired ingredients, this recent resurgence has been a long time in the making. This week on Beyond the Shelf, we spoke with author, journalist, and cocktail connoisseur, André Darlington. His latest book, Booze Cruise: A Tour of the World's Essential Mixed Drinks, chronicles his travels across the globe to the world's top cocktail destinations. In our interview, we discussed what he learned along his travels as well as how the world of cocktails and mixology has changed in the past 20 years. We also talked about what has caused the recent cocktail boom, and what he really thinks about celebrity-backed spirits. 
You can order his latest book Booze Cruise: A Tour of the World's Essential Mixed Drinks on Amazon.
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Nutritional labels are not only an extremely important resource/tool for consumers but also for food manufacturers. With a growing demand for more transparency in the food & beverage industry, having access to thorough nutrition analysis can help companies better inform their customers. This week on Beyond the Shelf, we spoke with Sonia Couto, the Founder of MenuSano. They've created an online nutrition analysis software that helps restaurants and food manufacturers create accurate nutritional labels. In this episode, Sonia shared with us how they created the software and why software like this is important to consumers.
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The protein bar category has always been a challenge for brands to enter. Between finding space on overcrowded shelves, and the challenge of keeping up with consumer interests - the protein bar category is increasingly tough to stand out in. This week on Beyond the Shelf, we spoke with the Founders of Buddha Brands, Mark Cigos and Christopher Magnone. In this episode, Mark & Chris share how they came to create a protein bar that is free from GMOs, palm oil, sugar alcohols, dairy, and soy. They also explain why it was so important for them to create a clean-label protein bar, and gave us some insights into how innovation is challenging the protein bar category.

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Typically, better-for-you products are often characterized by their functional properties but often aren't seen as indulgent. Although great strides have been made in the industry to make better-for-you products that taste great, overcoming that long-standing stereotype is a battle that many brands are tackling. This week on Beyond the Shelf presented by ChefsBest, we spoke with the Founder of Chasin' Dreams Farm, Sydney Chasin. In this episode, Sydney gives us some background into the farming and production of sorghum, an ancient grain that is extremely versatile and is considered to be environmentally sustainable. She also shares how Chasin' Dreams created a popped sorghum product that is helping to fill the market of indulgent better-for-you products.

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In this very special 100th episode of Beyond the Shelf presented by ChefsBest, we spoke with the Marketing Director of Vitamins, Minerals and, Supplements at Church & Dwight, Michael Vercelletto. In this episode, Michael shared with us how Vitafusion and L'il Critters have continued to share their core value of providing delicious vitamins for all. We also discussed how the last year has shaped the vitamin and supplement industry, as well as how their partnership with the Fruit Tree Planting Foundation is helping to bring fresh affordable food options to underserved communities. 

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

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