Beyond The Shelf

David Feinleib
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  • تسويق
  • يتم التحديث أسبوعيًا

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

  1. قبل ٤ أيام

    Reimagining the Supply Chain – with McLane Company's Murat Genc

    What does it take to digitally transform a $50 billion supply chain business? This week's guest, Murat Genc, President and Chief Information & Digital Officer at McLane Company, shares how he’s helping a 130-year-old company embrace the future of technology. From his early days building algorithms in college to leading transformations at P&G, Whirlpool, and now McLane, Murat brings a rare blend of technical depth, leadership savvy, and startup mentality to every challenge he faces. You'll learn about: The “always-on” mindset driving McLane’s modernizationBuilding AI assistants that work across every departmentHow emerging brands are breaking through with McLane’s helpWhat it really takes to scale transformation across legacy systemsConnect with Murat on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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  2. ٧ أكتوبر

    Making the Creative Work Harder — with Retail Media Veteran Brian Anthony

    This week's guest is Brian Anthony.  Brian  was in retail media before it was even called retail media. From his early days at Triad, helping launch the first LeBron James campaigns on walmart.com, to his current work shaping strategy across RMNs and brands, Brian brings a wealth of perspective to the evolution of the space. In this episode, he and Dave talk about: The early days of retail media and how far it’s comeWhat makes great creative (hint: simplicity, alignment, and execution)How to bridge the gap between brand and retailer voiceWhy data is only as good as the creative that brings it to lifeTips for streamlining approval workflows and avoiding late-stage breakdownsWhat every brand should be asking before launching a campaignConnect with Brian on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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  3. ٣٠ سبتمبر

    The Pivot or Die Mindset - with Pacvue's Melissa Burdick

    This week we welcome Melissa Burdick, Co-Founder and President of Pacvue, the leading Commerce Operating System that unifies retail media, commerce management, and measurement. A former Amazon executive with nearly a decade of experience, Burdick helped launch Amazon’s CPG/Health & Beauty retail business and was an early leader in Amazon Advertising. In 2018, she co-founded and bootstrapped Pacvue, scaling it from a startup into a global company with over 700 employees, supporting more than 70,000 brands and agencies across 95+ retailers including Amazon, Walmart, Target, and Instacart. Under her leadership, Pacvue tripled its revenue annually, leading to a high-profile acquisition in 2021. Recognized as a thought leader in the commerce and retail media space, Burdick has been named an Inc. Top 100 Female Founder, Ad Age Leading Woman, P2PI Woman of Excellence, and Campaign’s Most Inspiring Woman. She is also a designated Amazon Ambassador and a frequent media commentator, appearing on platforms such as Bloomberg Technology.  In this episode, Dave and Melissa cover: The founding story of Pacvue and its explosive growthWhy retail media needs more than automationHow TikTok is rewriting the rules of discovery commerceThe AI use cases that are actually workingWhy ROAS might need a rebrandConnect with Melissa on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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  4. ٢٣ سبتمبر

    Reaching Every Shopper, Everywhere – with Jeff Cohen

    This week we’re joined by returning guest Jeff Cohen. Jeff is a go-to voice in the world of retail media.  You’ll hear Jeff’s take on signal-based media, AI-powered ad creation, and the biggest creative blockers that brands still face today. He also shares why strategy, content, and creative execution can no longer live in separate silos Connect with Jeff on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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  5. ٩ سبتمبر

    Sustainability That Sells: Turning Purpose into Action - with Marie-Agnés Daumas

    This week we're joined by Marie-Agnès Daumas. With a background spanning TerraCycle and Colgate-Palmolive, Marie-Agnès brings a career's worth of insight into retail leadership, sustainability strategy, and how to connect with the modern consumer. In this episode, she shares lessons from the frontlines of purpose-driven commerce:  How to make sustainability resonate at the shelfWhy simple creative matters more than ever The surprising power of a faucet (!) How her team at Terracycle turned a Colgate-Palmolive initiative into a global movementWhy the best shopper marketing blends data, design, and a clear call to actionConnect with Marie-Agnés: https://www.linkedin.com/in/marie-agnes-daumas/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

    ٢٦ من الدقائق

  6. ٢ سبتمبر

    How to Launch (and Win) with Influencers and Algorithms - with ProductWind's Tim Wilson

    Dave’s guest today is Tim Wilson, Chief Revenue Officer at ProductWind, a platform helping brands use influencer marketing to drive real results—especially in retail environments like Amazon and Walmart. Tim’s career has spanned eComm, tech, and analytics—with past roles at CommerceIQ, Pattern, and 1010data. In this episode, he shares what he’s learned about launching products, winning with algorithms, and why influencers aren’t just for top-of-funnel anymore. We dig into: How to “market to the algorithm” and why it matters for PDP visibilityThe rise of AI-driven search and the battle for the top 5 organic spotsHow ProductWind helps brands use creators to build momentumWhy ROAS is harder to come by—and how to improve it before you spendHow influencer marketing can make retail media more efficientAnd yes, Dave pitches a hot sauce brand. (It actually sounds kind of good.) Connect with Tim: https://www.linkedin.com/in/timothywilson/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

    ٣٥ من الدقائق

  7. ١٢ أغسطس

    The Science of Shopping - with Behavioral Researcher & Author Paco Underhill

    This week’s guest is Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can’t replicate when it comes to in-store experiencesThe friction points modern brands must solve to win customer loyaltyWhether you're in eCommerce, store design, or brand strategy, this conversation is packed with timeless insights from one of retail’s most influential thinkers. Connect with Paco on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

    ٣٦ من الدقائق

  8. ٥ أغسطس

    How to Drive Smarter Retail Execution – with Spectrum Brands’ Mir Zaman

    What do rocket science and commercial operations have in common? More than you think! In this episode, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, shares what he brought with him from the aeropsace industry to Amazon—and now to one of the most diverse brand portfolios in consumer goods. From challenging legacy systems to scaling creative content across categories like pet care, home improvement, and garden, Mir offers a clear blueprint for modern growth. We also dive into: Lessons from nearly a decade at Amazon (and how to keep that entrepreneurial spirit alive in big companies)Building a center of excellence that still feels like part of the teamThe power of two-way door decisions—and knowing when to test, pivot, or go all-inWhy AI will only work in CPG if it’s tailored to different stages of maturityConnect with Mir on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

المعلومات

  • صناع العمل
    David Feinleib
  • سنوات النشاط
    ٢٠٢٣ - ٢٠٢٥
  • الحلقات
    ٩٣
  • التقييم
    فاضح
  • حقوق النشر
    © 2025 Beyond The Shelf
  • موقع البرنامج على الويب
    Beyond The Shelf

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