Beyond the Workbench

Magnus Opus

Hosted by Odin Clack and Michael Magnus, Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. From personal project updates to new marketing ideas and challenges, each episode offers practical insights, inspiring stories, and candid conversations. Whether you’re deep in the craft game or just love hearing how small businesses adapt, grow, and strategize—this is your spot. Expect conversations with guests, updates on upcoming events, spotlights on fellow makers, and discussions about bridging the gap between tradition and innovation.

  1. Starting a New Business | Beyond the Workbench #17

    ٩ فبراير

    Starting a New Business | Beyond the Workbench #17

    In this episode of Beyond the Workbench, Odin and Michael draw on their tech and product backgrounds to talk through what it actually looks like to launch something new. Using the launch of LearnLeathercraft.com as a real-world case study, they explore how early decisions take shape, how ideas move from concept to something usable, and why clarity around the problem you are solving matters more than getting everything perfect on day one. The conversation digs into who you are building for, how to avoid getting stuck in endless planning, and when “good enough to launch” is the right call. They talk candidly about feedback, iteration, and the tradeoffs that come with waiting too long, especially for small teams and solo makers. The result is a grounded discussion about applying product thinking to support creative work, rather than turning it into corporate busywork. -------------------------------------------- LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast All Platforms: https://www.beyondtheworkbench.com/ FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench TikTok: https://www.tiktok.com/@beyondtheworkbench Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast Patreon: https://www.patreon.com/beyondtheworkbench HOSTS: Odin Clack - https://www.instagram.com/odinleather Michael Magnus - https://www.instagram.com/magnusopus Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench Edited and produced by Instrumental Media: https://instrumental.media/ #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

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  2. Pursuing the Exceptional w/ Nate Walker, Lost Dutchman Leather | Beyond the Workbench #16

    ١٥ يناير

    Pursuing the Exceptional w/ Nate Walker, Lost Dutchman Leather | Beyond the Workbench #16

    What does it take to scale from a teenage hobbyist to running a manufacturing brand with a seven-person team? How do you shift from craftsman to founder without losing what makes your work exceptional? This episode explores the mindset shifts, leadership lessons, and strategic clarity required to pursue something truly exceptional. In Episode 16, Nate Walker shares how he built Lost Dutchman Leather from a Tandy starter kit at age 13 to a direct-to-consumer manufacturing brand. He walks through his evolution from solopreneur to leading a team, the importance of painting a clear vision for your people, and why founders must be mission-oriented above all else. Nate breaks down how he manages rapid growth, builds systems that scale, and why he's unapologetic about breaking away from traditional craft norms to pursue his vision. GUEST: Nate Walker Founder of Lost Dutchman Leather, a direct-to-consumer leather goods manufacturing brand. Nate has built his business from a teenage hobby into a scaled operation with a growing team, all while staying focused on exceptional craftsmanship and strategic growth. Instagram: @lostdutchmanleather TIMESTAMPS: 00:00 - Introduction 01:30 - Meet Nate & Lost Dutchman Leather 02:48 - From Tandy Kit to Full-Time Business 05:10 - Shifting Identity: Artisan to Manufacturer 07:32 - Leading with Vision & Exceptionalism 17:15 - Systems, Processes & Strategic Planning 32:15 - Building Brand Identity & Market Positioning 45:20 - Lessons from Scaling Fast 52:10 - Breaking Away from Craft Norms 54:04 - Identify Your Outcome & Attack It -------------------------------------------- LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast All Platforms: https://www.beyondtheworkbench.com/ FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench TikTok: https://www.tiktok.com/@beyondtheworkbench Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast Patreon: https://www.patreon.com/beyondtheworkbench HOSTS: Odin Clack - https://www.instagram.com/odinleather Michael Magnus - https://www.instagram.com/magnusopus Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench Edited and produced by Instrumental Media: https://instrumental.media/ #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

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  3. Planning 2026: Strategy and Clarity | Beyond the Workbench #15

    ١ يناير

    Planning 2026: Strategy and Clarity | Beyond the Workbench #15

    How do you plan for a new year without drowning in an endless to-do list? This episode tackles the challenge of setting meaningful goals versus just staying busy, and why crossing things off your list before you even start might be the smartest move you make. In Episode 15, Odin and Michael dig into strategic planning for 2026, exploring the difference between goals, tactics, and busy work. Odin shares his process of distilling 30 areas of focus down to 8 that actually matter, while Michael introduces the 25% challenge: cross out a quarter of your to-do list before you begin and focus only on what moves you forward. They discuss the post-holiday slowdown, finding balance during busy seasons, and the importance of having a clear purpose behind everything you do. TIMESTAMPS: 00:00 - Introduction01:06 - Post-Holiday Slowdown04:32 - Planning for 202605:44 - Busy Work vs Meaningful Progress09:09 - Goals vs Tactics vs Strategy09:57 - The 25% Challenge10:34 - From 30 Areas to 811:54 - Finding Accountability Partners13:12 - Bringing Diverse Perspectives15:13 - What's Next for 2026 -------------------------------------------- LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast All Platforms: https://www.beyondtheworkbench.com/ FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench TikTok: https://www.tiktok.com/@beyondtheworkbench Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast Patreon: https://www.patreon.com/beyondtheworkbench HOSTS: Odin Clack - https://www.instagram.com/odinleather Michael Magnus - https://www.instagram.com/magnusopus Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench Edited and produced by Instrumental Media: https://instrumental.media/ #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

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  4. Influence and Introspection w/ Brandon Corral, Swift Hammer Leather | Beyond the Workbench #14

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    Influence and Introspection w/ Brandon Corral, Swift Hammer Leather | Beyond the Workbench #14

    How do you build influence while staying true to yourself? This episode explores ego, identity, and what it takes to create genuine community in the leathercraft world. In Episode 14, Brandon Corral of Swift Hammer Leather shares his journey of studying human attention, mastering social algorithms, and building spaces where artists can actually connect. From his cross-country move to New York to teaching business classes at major industry shows, Brandon challenges traditional approaches to maker business growth. We discuss being the "oddball" in your industry, turning social media into a real community, the role of ego in creative growth, and why his Discord is intentionally not a business front - it's a safe haven for artists. GUEST: Brandon Corral Owner of Swift Hammer Leather, specializing in experimental leathercraft and content creation. Brandon has built a business by mastering social media strategy, teaching maker business classes, and creating intentional online communities where artists can share their struggles and wins. Instagram: @swifthammerleather Discord: https://discord.com/invite/5834yPbk2w Website: SwiftHammerLeather.com TIMESTAMPS: 00:12 - Meet Brandon Corral 03:16 - The Move from California to New York 05:33 - Experimental Content & Studying Human Attention 14:48 - The Role of Ego in Creative Growth 21:33 - Being Different in a Homogenous Community 35:42 - Swift's Discord Community - A Safe Haven for Artists 42:19 - Teaching Business Classes at Shows 48:55 - SEO & Selling Your Work Online 1:07:40 - Challenging Norms While Building Community 1:09:12 - How to Find Brandon & Join the Discord -------------------------------------------- LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast All Platforms: https://www.beyondtheworkbench.com/ FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench TikTok: https://www.tiktok.com/@beyondtheworkbench Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast Patreon: https://www.patreon.com/beyondtheworkbench HOSTS: Odin Clack - https://www.instagram.com/odinleather Michael Magnus - https://www.instagram.com/magnusopus Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench Edited and produced by Instrumental Media: https://instrumental.media/ #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #SocialMedia #ContentCreation

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  5. The Art of Retail w/ Rachelle Clack, Odin Leather Goods | Beyond the Workbench #13

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    The Art of Retail w/ Rachelle Clack, Odin Leather Goods | Beyond the Workbench #13

    What does it take to create a retail space that sells, even when you're closed? This episode explores the strategy, psychology, and practical lessons behind effective merchandising for small business owners. In Episode 13, Rachelle Clack (COO of Odin Leather Goods) shares how she built merchandising skills from the ground up, not from formal training, but from being an intentional customer and learning what actually works. She walks through the process of setting a retail space, the importance of outside-in perspective, why everything needs to move and change, and the mindset shifts required when running a small business. From managing guilt to trusting your team, this conversation goes beyond merchandising into the real challenges of entrepreneurship. GUEST: Rachelle Clack Chief Operating Officer at Odin Leather Goods, managing retail operations, merchandising, HR, events, and everything in between. Rachelle has built two successful retail locations in Texas while balancing entrepreneurship with community work, pageantry, and being a sports mom. Instagram: @rclack and @ray_clack_official TIMESTAMPS: 01:00 - Meet Rachelle & The COO of Everything 06:10 - How Rachelle Learned Merchandising 10:01 - The Outside-In Perspective 13:27 - Everything Moves: The Merchandising Game 18:45 - Customer Psychology & Store Flow 25:12 - Trusting Your Team 32:40 - Managing Multiple Roles in Small Business 41:15 - Letting Go of Guilt 48:22 - Health, Focus, and Productivity 55:03 - Activity vs. Productivity -------------------------------------------- LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast All Platforms: https://www.beyondtheworkbench.com/ FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench TikTok: https://www.tiktok.com/@beyondtheworkbench Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast Patreon: https://www.patreon.com/beyondtheworkbench HOSTS: Odin Clack - https://www.instagram.com/odinleather Michael Magnus - https://www.instagram.com/magnusopus Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench Edited and produced by Instrumental Media: https://instrumental.media/ #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Merchandising #Retail

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  6. Markets, Motivation, and Moving Forward | Beyond the Workbench #12

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    Markets, Motivation, and Moving Forward | Beyond the Workbench #12

    What do you do when motivation disappears and even getting to the workshop feels impossible? This episode explores how community connections, brain chemistry, and simple habits can help makers push through creative blocks and stay motivated. In Episode 12, Odin and Michael catch up after a busy season to discuss recent leather shows, including Dallas M.A.D.E. marketplace and the expanding leather craft community across different platforms and regions. They explore the evolving role of guilds in helping hobbyists become business owners and dive into practical strategies for maintaining momentum when the work gets tough. This conversation digs into the science of motivation, why predetermined habits beat willpower, and knowing when to change course versus pushing through. TIMESTAMPS: 01:55 - Dallas M.A.D.E. Marketplace Experience 06:34 - When Shows Don't Pan Out 09:00 - Gordon Andrus and the Science of Art 17:58 - Brandon Corral in New York 20:11 - The Role of Guilds in Leathercraft 29:45 - Breaking Through Creative Blocks 36:41 - The Brain Chemistry of Motivation 39:30 - Building Habits vs Relying on Willpower 42:11 - Removing Decisions to Boost Productivity 43:16 - Starting Small to Build Habits -------------------------------------------- LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast All Platforms: https://www.beyondtheworkbench.com/ FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench TikTok: https://www.tiktok.com/@beyondtheworkbench Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast Patreon: https://www.patreon.com/beyondtheworkbench HOSTS: Odin Clack - https://www.instagram.com/odinleather Michael Magnus - https://www.instagram.com/magnusopus Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench Edited and produced by Instrumental Media: https://instrumental.media/ #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

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  7. Breaking Rules & Building Teams w/ Justin Fitzwater, Fitzwater Leather | Beyond the Workbench #11

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    Breaking Rules & Building Teams w/ Justin Fitzwater, Fitzwater Leather | Beyond the Workbench #11

    What does it take to carve out a unique space in the leathercraft industry and scale a home-based business while working as a firefighter? This episode explores finding your niche, building a team, and staying creative when you make your own rules. In Episode 11, Justin Fitzwater shares how he built Fitzwater Leather by focusing on the fire service niche—creating custom badges, plaques, and gear for firefighters across the country. He walks through the decision to bring on contractors, managing a home-based workshop with a growing team, and the challenges of balancing full-time fire service with running a leather business. This conversation digs into the importance of innovation, staying open to new ideas, and not limiting yourself to what's always been done in the craft. GUEST: Justin FitzwaterFirefighter and owner of Fitzwater Leather, specializing in fire service leather goods. Justin has built a business serving firefighters nationwide while maintaining his career in the fire service, and he's passionate about expanding what's possible in leathercraft.Instagram: @fitzwaterleather TIMESTAMPS: 00:26 - Meet Justin & Fire Service Leather 01:35 - Managing a Home Workshop with a Team 04:03 - The Tipping Point: When to Hire Help 08:48 - Building a Business with Vision 16:18 - Partnership & Family Legacy 39:19 - Breaking the Rules in Your Craft 44:42 - Custom Tools & Innovation 48:00 - Weirdest Thing in Your Shop 54:50 - Keeping Creativity Wide Open 57:05 - Connect with Fitzwater Leather -------------------------------------------- LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast All Platforms: https://www.beyondtheworkbench.com/ FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench TikTok: https://www.tiktok.com/@beyondtheworkbench Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast Patreon: https://www.patreon.com/beyondtheworkbench HOSTS: Odin Clack - https://www.instagram.com/odinleather Michael Magnus - https://www.instagram.com/magnusopus Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench Edited and produced by Instrumental Media: https://instrumental.media/ #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

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  8. The Value of Failure | Beyond the Workbench #10

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    The Value of Failure | Beyond the Workbench #10

    What if your biggest mistakes are actually your best teachers? Odin and Magnus explore how failure—both at the workbench and in business—often leads to the most valuable lessons. In this episode, we dive into the value of failure in craft and business. From Michael's recent attempt to make a belt to lessons learned through trial and error, we explore how mistakes can lead to growth, creativity, and better results. Topics discussed: • The value of failure in craft and business • Michael's recent belt-making attempt and lessons learned • How mistakes lead to growth and creativity • Learning from trial and error at the workbench • Applying lessons from failure to business decisions • Why failure matters more than we think -------------------------------------------- LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast All Platforms: https://www.beyondtheworkbench.com/ FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench TikTok: https://www.tiktok.com/@beyondtheworkbench Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast Patreon: https://www.patreon.com/beyondtheworkbench HOSTS: Odin Clack - https://www.instagram.com/odinleather Michael Magnus - https://www.instagram.com/magnusopus Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench Edited and produced by Instrumental Media: https://instrumental.media/ #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

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Hosted by Odin Clack and Michael Magnus, Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. From personal project updates to new marketing ideas and challenges, each episode offers practical insights, inspiring stories, and candid conversations. Whether you’re deep in the craft game or just love hearing how small businesses adapt, grow, and strategize—this is your spot. Expect conversations with guests, updates on upcoming events, spotlights on fellow makers, and discussions about bridging the gap between tradition and innovation.

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