BeyondSaaS

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BeyondSaaS helps mid-stage B2B tech leaders break through growth plateaus and scale toward next-level funding or an exit. Featuring insights from SaaS, AI, cybersecurity, and B2B data leaders, we explore the real-world strategies that drive revenue, optimize marketing, and accelerate success.

  1. Transforming Athletes into Tech Professionals | Casey Fox on BeyondSaaS Ep 055

    22/12/2025

    Transforming Athletes into Tech Professionals | Casey Fox on BeyondSaaS Ep 055

    In this episode of Beyond SaaS, host Jason Niedle speaks with Casey Fox, co-founder and CTO of Tekletics, about the innovative approach of transforming athletes into techprofessionals. They discuss the importance of diverse backgrounds in tech, the challenges of navigating a competitive landscape, and the significance of humanconnection in sales. Casey shares insights on growth strategies, the value of mentorship, and the mission of Tekletics to provide career opportunities for overlooked individuals in the tech industry.   Chapters   00:00 Introduction to Mid-Stage Tech Growth 02:24 Understanding Market Segmentation 05:03 Navigating Stagnation in Growth 07:45 The Importance of CRM in Growth 10:43 Evaluating Companies for Investment 13:33 Concrete Advice for Leadership 16:00 Trends and Future Outlook 19:01 Book Insights and Conclusion   Takeaways   ·       Tekletics aims to transition athletes into tech careers. ·       Diverse backgrounds can bring valuable skills to tech roles. ·       Work ethic and teamwork are crucial in tech environments. ·       Human connection is essential in sales and outreach. ·       AI has changed the landscape of traditional sales methods. ·       Building relationships is key to business growth. ·       Mentorship plays a vital role in career development. ·       The tech industry can provide opportunities for overlooked individuals. ·       Local talent can compete with offshore resources. ·       Success is about delivering value and building careers.   Sound Bites   "It's about the person, not their background." "You have to learn and adapt." "It's a win-win-win for everyone involved."   Keywords: Tekletics, tech growth, AI, IT consulting, athlete transition, career development, sales strategies, human connection, diverse backgrounds, business growth

    31 phút
  2. Navigating the Future of SEO with AI | Jim Liu on BeyondSaaS Ep 054

    05/12/2025

    Navigating the Future of SEO with AI | Jim Liu on BeyondSaaS Ep 054

    In this episode, Jason Niedle interviews Jim Liu, CEO of SEO Vendor, discussing the transformative impact of AI on SEO practices. They explore the evolution of SEO strategies, the importance of content quality, and how agencies can adapt to the changing landscape. Jim shares insights on SEO Vendor's growth, marketing strategies for reaching agencies, and the role of AI tools in enhancing productivity. The conversation emphasizes the need for C-suite executives to understand these trends and leverage AI as a tool for empowerment rather than replacement.   Chapters   00:00 Introduction to AI and SEO 01:12 The Evolution of SEO Vendor 03:38 The Future of SEO in an AI World 05:06 Adapting SEO Strategies for New Technologies 07:51 What Should a Tech Leader Know about SEO in 2026 and Beyond 11:51 Marketing Strategies for Agencies 13:38 Overcoming Growth Constraints 14:39 The Role of AI in Sales and Marketing 16:08 The Impact of New AI Search Engines 17:38 Growth Insights for CEOs 19:37 Final Thoughts on AI and Business   Takeaways   ·       AI is fundamentally changing the SEO landscape. ·       SEO Vendor specializes in white label SEO and AI tools. ·       Content quality and relevance are paramount in SEO. ·       C-suite executives must adapt their strategies for SEO. ·       User experience is critical for maintaining online visibility. ·       SEO Vendor has grown significantly in a competitive market. ·       Agencies need to focus on solving specific problems for clients. ·       Automation is often more crucial than AI in marketing. ·       AI should be viewed as a tool to empower people. ·       The future of SEO will involve more personalized search experiences.   Sound Bites   "SEO is evolving with AI technologies." "AI is changing the landscape of SEO." "AI is just a tool, not a replacement."   Keywords   AI, SEO, digital marketing, growth strategies, SEO Vendor, Jim Liu, technology, C-suite, automation, tools

    23 phút
  3. Business Lessons from a Poker Champ | David Daneshgar on BeyondSaaS Ep 053

    02/12/2025

    Business Lessons from a Poker Champ | David Daneshgar on BeyondSaaS Ep 053

    In this episode of Beyond SaaS, Jason Niedle interviews David Daneshgar, co-founder and CEO of Whippy, who shares insights on applying lessons from poker to business growth.They discuss the importance of early execution, the unique AI solutions Whippy offers, and the balance between outbound sales and inbound marketing strategies. David emphasizes the role of AI in enhancing productivity and the significance of building relationships in sales. He also reflects on hisexperiences in the World Series of Poker and how they influence his decision-making in business. Chapters  ·       00:00 Introduction to David Daneshgar and Whippy ·       01:16 The Importance of Early Execution and Validation ·       03:10 Business Growth - Ready Aim Fire Aim Fire Aim Fire ·       05:42 Your Product Description Should Change by Vertical ·       07:08 Growth Strategies: Outbound Sales and Partnerships ·       08:50 Inbound Marketing is less Scalable ·       12:01 Most VC-funded companies fail. Is that healthy? ·       13:39 AI's Impact on Productivity and Job Creation ·       17:23 Overcoming Writer's Block with AI ·       18:04 Sales Growth and Market Strategy ·       19:20 Using Poker Skills in Business ·       19:51 Is "Jump on a Plane" the perfect metaphor in business? ·       21:35 Scaling Sales: The Non-Linear Path ·       22:46 Lessons from the World Series of Poker ·       24:21 Quick Decision Making is Key in Poker... and Business Growth ·       25:43 Risk Management and Decision Making in Business   Takeaways ·       Early execution is crucial for validating business ideas. ·       Faking it till you make it can lead to product market validation. ·       AI can significantly enhance productivity in various industries. ·       Outbound sales remain a primary growth strategy for startups. ·       Building relationships is essential in enterprise sales. ·       Understanding industry-specific needs is key to product success. ·       Sales strategies should adapt to the unique language of each industry. ·       Risk mitigation is a critical skill learned from poker. ·       Networking can lead to unexpected opportunities in business. ·       The landscape of business is changing with AI, allowing for more efficient operations.   Sound Bites   "Fake it till you make it." "You have to act enough." "Jump on a freaking plane."   Keywords   David Daneshgar, Whippy, AI, startups, growth strategies, World Series of Poker, sales, productivity, entrepreneurship, tech companies

    30 phút
  4. AI, Company Growth, and Better Data | Maria Greicer on BeyondSaaS Ep 052

    11/09/2025

    AI, Company Growth, and Better Data | Maria Greicer on BeyondSaaS Ep 052

    In this episode of Beyond SaaS, Jason Niedle interviews Maria Greicer, Vice President of Partnerships at Keymakr and Keylabs.ai. They discuss the importance of data in AI solutions, the challenges women face in the tech industry, and the innovative services provided by Keymakr and Keylabs. Maria shares insights on defining growth, strategies for client engagement through conferences, and the constraints of internal operations. The conversation also touches on the future of AI and its potential to enhance human life.   Chapters   00:00 Intro 02:16 Women in Tech: Challenges and Opportunities 05:25 Naming Data and Why It Matters 08:20 Product Led Growth 11:58 Growth Strategies and KPIs 12:23 The Importance of Controlled Growth 16:32 How to Get New Leads 21:04 Solving Growth Constraints 26:28 The Future of AI and Its Impact 29:12 Final Thoughts   Takeaways   ·       Data is crucial for machine learning and AI solutions. ·       Women are underrepresented in tech, especially in sales roles. ·       Building relationships is key in the tech industry. ·       Growth can be defined in various ways, not just revenue. ·       Scaling too quickly can be dangerous for companies. ·       Conferences provide valuable networking opportunities. ·       AI technology is evolving to enhance human life. ·       Understanding client needs is essential for service delivery. ·       Planning for uncertainty in revenue is critical. ·       The future of AI holds exciting possibilities for various industries.   Sound Bites   "It's all about the data." "Human connection is irreplaceable." "Women in tech sales are underrepresented."   Keywords   data, AI, women in tech, growth strategies, Keymakr, Keylabs, machine learning, conferences, client engagement, technology solutions

    31 phút
  5. AI-Assisted Hiring: The Resume is Officially Dead | Sam Basile on BeyondSaaS Ep 051

    04/09/2025

    AI-Assisted Hiring: The Resume is Officially Dead | Sam Basile on BeyondSaaS Ep 051

    In this episode of Beyond SaaS, Jason Niedle speaks with Sam Basile, Vice President of Sales atSkillfully, about innovative solutions to hiring challenges and the importance of mental health in sales leadership. They discuss how Skillfully uses AI to create realistic workplace simulations for hiring, the company's mission-driven approach, and the significance of partnerships in growth strategies. Sam shares insights on navigating the AI landscape in hiring and the evolving buyer-led market, emphasizing the need for companies to adapt their sales strategies accordingly.   Chapters   00:00 Introduction to Mid-Stage Tech Growth 02:24 Understanding Market Segmentation 05:03 Navigating Stagnation in Growth 07:45 The Importance of CRM in Growth 10:43 Evaluating Companies for Investment 13:33 Concrete Advice for Leadership 16:00 Trends and Future Outlook 19:01 Book Insights and Conclusion   Takeaways   •  Focus on mental health as a sales leader. •  Skillfully transforms hiring with realistic simulations. •  Partnerships are key to growth opportunities. •  AI tools should be evaluated for depth and effectiveness. •  Sales strategies must adapt to a buyer-led market. •  Understanding customer buying behavior is crucial. •  The importance of showcasing unique applicant skills. •  Navigating the AI landscape requires education and clarity. •  Salespeople should leverage third-party endorsements. •  Growth strategies should align with community benefits.     Sound Bites   "fixing your hiring challenges" "focusing on my mental health" "the race to add powered by AI"   Keywords   hiring challenges, sales leadership, mental health, Skillfully, innovative hiring solutions, partnerships, AI in hiring, buyer-led market, growth strategies, sales strategies

    23 phút
  6. Walk, Crawl, Run in the Age of the AI-Native Business | Ofer Klein on BeyondSaaS Ep 050

    26/08/2025

    Walk, Crawl, Run in the Age of the AI-Native Business | Ofer Klein on BeyondSaaS Ep 050

    AI is fueling massive business growth — but without the right protection, it could also destroy everything you’ve built. In this episode, Ofer Klein (CEO of Reco) explains why AI-native security is critical for scaling safely, how legacy tools fail in the age of AI, and what founders and leaders must do now to protect their growth. Chapters 00:00 Introduction to AI Native Business 01:47 The Role of AI in Business Growth 05:11 Reco and Internet Security in the Age of AI 08:29 Navigating Competition and Customer Acquisition 11:14 The Path to Becoming an AI Native Business 17:05 Future Trends in AI and Security   Takeaways   ·       AI enablement should be a company-wide process. ·       Understanding specific use cases for AI is crucial. ·       The number of applications in use is rapidly increasing. ·       Listening to customers is key to evolving solutions. ·       AI-native companies will outperform legacy systems. ·       The right team is essential for successful AI implementation. ·       AI is a tool, but people drive success. ·       The pace of technological change is accelerating. ·       Companies must adapt to the growing use of AI. ·       Security must evolve alongside AI advancements.   Sound Bites   "How do we walk, crawl, then run in AI?" "You need to have the right team for AI." "We're happy to show you how it works."   Keywords   AI, SaaS, security, Reco, Ofer Klein, AI enablement, business growth, technology, market trends, customer acquisition

    20 phút
  7. Pivot Fast, Align Fully: How to Unlock Tech Growth | Sharon Harrison on BeyondSaaS Ep 049

    19/08/2025

    Pivot Fast, Align Fully: How to Unlock Tech Growth | Sharon Harrison on BeyondSaaS Ep 049

    In this episode of Beyond SaaS, Jason Niedle speaks with Sharon Harrison, CMO of Gravyty, about the critical role of engagement in driving growth for tech companies, particularly in the education sector. They discuss the importance of pivoting in marketing strategies, aligning sales, marketing, and customer success teams, and the unique challenges women face in tech. Sharon shares insights on Gravyty's recent mergers and how they are innovating in alumni engagement and donor relations. The conversation also touches on growth strategies, understanding customer needs, and the significance of effective communication.   Chapters 00:00 Introduction to Engagement and Growth 01:47 The Importance of Pivoting in Marketing 09:39 Aligning Sales, Marketing, and Customer Success 11:08 Collective Learning and Cross-Functional Collaboration 12:14 Women in Tech: Challenges and Opportunities 15:23 Gravity's Mergers: A New Era in Education Technology 20:01 Enhancing Student Engagement Through Technology 21:36 Growth Strategies in a Competitive Landscape 28:25 Overcoming Internal Constraints for Growth 32:48 The Importance of Communication in Leadership   Takeaways   ·       We shouldn't be afraid to pivot in our strategies. ·       Alignment between sales, marketing, and customer success is crucial. ·       Women in tech face unique challenges that need addressing. ·       Gravyty is innovating in alumni and donor engagement. ·       Understanding the academic cycle is key to outreach. ·       Communication must be bi-directional for effective engagement. ·       The importance of A/B testing in marketing strategies. ·       Internal constraints can hinder growth; prioritize effectively. ·       Utilizing AI can enhance operational efficiency. ·       Building a strong team culture fosters collaboration and success.   Sound Bites   "We shouldn't be afraid to pivot." "You don't want to talk over their head." "Communication is bi-directional."   Keywords   growth strategies, marketing, alignment, women in tech, education technology, Gravyty, mergers, customer success, engagement, AI solutions

    35 phút
  8. 5 lessons on Marketing to Developers & Researchers | Jakub Czakon on BeyondSaaS Ep 048

    12/08/2025

    5 lessons on Marketing to Developers & Researchers | Jakub Czakon on BeyondSaaS Ep 048

    In this episode, Jason Niedle interviews Jakub Czakon, CMO of Neptune, discussing the challenges and strategies in marketing DevTools, particularly in the AI space. Jakub shares his unique background, insights on leveraging AI in marketing, and the importance of understanding the target audience. He emphasizes the need for trust-building with champions and buyers, the role of events in engagement, and the evolving landscape of pricing models in technology. The conversation highlights the intersection of data science and marketing, offering valuable takeaways for tech leaders.   Chapters   00:00 Introduction to Jacob Chakhan and Neptune 00:58 Jacob's Unique Background and Transition toMarketing 04:55 Leveraging AI in Marketing Strategies 08:26 Understanding Neptune's Role in AI Research 10:15 Challenges in Reaching AI Researchers 11:08 Building Trust with Champions and Buyers 14:54 Effective Communication Strategies in DevToolsMarketing 17:18 Understanding Buyer Personas in DevTools 19:15 Engagement Strategies for Growth 22:25 The Challenge of Influencer Marketing in DevTools 24:30 AI: Overestimating Short-Term Impact 28:57 Extracting Net New Knowledge for Growth   Takeaways   •Jakub Czakon has a diverse background in chess, physics, and data science. •Marketing to developers requires a unique approach and understanding. •AI can significantly enhance marketing strategies and audience understanding. • Building trust with champions is crucial for reaching buyers. •Engagement through events and conferences remains important in the tech space. •Understanding the audience's information sources is key to effective marketing. • The future of pricing models in tech is uncertain and evolving. • Influencer marketing is challenging but can be effective with the right approach. • Using AI tools can streamline marketing processes and improve outcomes. • Extracting net new knowledge from within the organization can drive content creation.     Sound Bites   "Understanding your audience is key." "You should speak to the champion first." "You need to extract net new knowledge."   Keywords   DevTools, AI, marketing, growth strategies, Neptune, data science, influencer marketing, engagement, trust building, technology trends

    33 phút
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BeyondSaaS helps mid-stage B2B tech leaders break through growth plateaus and scale toward next-level funding or an exit. Featuring insights from SaaS, AI, cybersecurity, and B2B data leaders, we explore the real-world strategies that drive revenue, optimize marketing, and accelerate success.

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    Tethos
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    BeyondSaaS