Big Brand Hack

Serene Loong
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In the Big Brand Hack podcast, experts discuss award-winning marketing campaigns from around the world. Next they break down how you can apply these exact same strategies to your business.

Episódios

  1. 27/04/2020

    Episode New York Public Library: Subverting Instagram

    In this episode, we look at how the New York Public Library got Instagrammers to embrace classic literature and in the process, get young people to fall in love with reading again. Join Big Brand Hack host Serene Loong and her guest, Daniel George Wan, Creative Director and Managing Partner, The Catalyst Agency as they discuss what lessons you can apply to your business. For the case study video and more, visit www.bigbrandhack.com

    Episode New York Public Library: Subverting Instagram

  2. 29/01/2020

    Episode NY Times: Classic Storytelling In The Digital Age

    Big Brand Hack founder Serene Loong interviews Creative Director Kevin Geeves, Societal to deconstruct the NY Times' marketing campaign 'The Truth Is Worth It'. It is the story of how one of the oldest businesses – the printed press, more than survives the digital age; it thrives by transforming their hard copy model to an online subscription model. An award-winning campaign that celebrates the relentless pursuit of truth in a world full of fake news. For the case study video and more, visit www.bigbrandhack.com

    Episode NY Times: Classic Storytelling In The Digital Age

  3. 17/12/2019

    Episode Nike - How To Choose The Right Brand Ambassador

    In an age of social media superstars, top influencers and key opinion leaders, how do you pick an ambassador for your brand? Let Big Brand Hack host Serene Loong and her guest Executive Creative Director, Calvin Soh give you the low-down by deconstructing Nike's 30th anniversary Dream Crazy campaign featuring controversial quarterback Colin Kaepernick. For case study video and more, visit https://www.bigbrandhack.com

    Episode Nike - How To Choose The Right Brand Ambassador

  4. 04/11/2019

    Episode Volvo – On Vision, Mission & Values

    When a business has a vision, executes their mission and stays true to its values, the resultant brand tends to have authenticity, consistency and gravitas. Let's listen in to how Volvo does it in their award-winning campaign - the E.V.A. Initiative as deconstructed by Big Brand Hack host Serene Loong and her guest Angela Koch, Brand & Innovation Co-Creator, Invitro Innovation. For case study video and more, visit https://www.bigbrandhack.com

    Episode Volvo – On Vision, Mission & Values

  5. 13/10/2019

    Episode Burger King – How to promote an app

    In this episode, we hack Burger King's The Whopper Detour and break down how big brands promote their apps so smaller businesses can learn how to do it too. Join Host Serene Loong and her guest – Troy Lim, Executive Creative Director and get key insights into how to use technology in marketing and branding. For case study video and more, visit https://www.bigbrandhack.com

    Episode Burger King – How to promote an app
  • 5 episódios

Sobre

In the Big Brand Hack podcast, experts discuss award-winning marketing campaigns from around the world. Next they break down how you can apply these exact same strategies to your business.

Informações

  • Criado por
    Serene Loong
  • Anos de atividade
    2019 - 2020
  • Episódios
    5
  • Classificação
    Livre
  • Copyright
    © All rights reserved
  • Site do podcast
    Big Brand Hack