Big Fun, Small Business: An audio sketchbook for building a business that feels good

Deanna Seymour | Graphic Designer + Community Founder

Humans evolve. Ideas change. And honestly, how is a creative human supposed to stick to one podcast idea for half a decade and a ton of episodes? I have no idea. That’s why Big Fun, Small Business is an audio sketchbook of all the things I’ve explored since starting back in 2020. It’s a collection of ideas, rants, pep talks, tips, and a very real evolution of what it looks like to build a business when your values are rooted in experimentation, creativity, and being true to yourself. Some episodes might have old ads to products I tried that don’t exist anymore. But for someone who started with a podcast called Imperfect Party, I say eff it.  This audio sketchbook celebrates the mistakes, the pivots, the tears. It’s a journey, and kind of a wild ride. Because no matter what a well oiled sales page tells you, running a business is hard, but it can also be a lot of fun. If you hear something you want to chat about, I’d genuinely love to hear from you. You can email me anytime at deannaseymour.com. And if you want to hang out beyond the podcast, you’re welcome to join my free community, The Playhouse, at jointheplayhouse.com. Happy listening! 🎉💖

  1. 6d ago

    Playhouse Mashup: Make It Easy

    This is a lil' compilation of what we called 5 Minute Masterclasses or 5 Minute Hot Takes inside The Playhouse when I first started it. Five bite-sized lessons you can use today. In this Mashup, members of The Playhouse share simple ways to make your business, your message, and your days a little easier. In this episode: Rene Morozowich shares three ways to make your website easy to find, easy to read, and easy to understand.Jess Lloyd explains how to spot energy leaks and shares quick fixes to stop feeling drained by your business.Lynn Quinn makes the case for speaking from the "I perspective" and why it keeps your message personal and unique.Sheila Williams shares five simple habit shifts for overcoming overwhelm, one small step at a time.Sheila Streetman explains why your brand isn't too unique, it's just inconsistent, and how to fix it.Learn more about these brilliant business owners here: Rene Morozowich: renemorozowich.com Jess Lloyd: jesslloyd.com Lynn Quinn: zoalq.com Sheila Williams: sheilawilliamscoaching.com Sheila Streetman: sheilastreetman.com Links mentioned by Rene: https://www.figma.com/color-contrast-checker/ https://responsively.app/ 🎄 We'd love for you to join us at the Playhouse Christmas Party! jointheplayhouse.com/christmas-party 📲 Grab the FREE Static 9 Grid Planner: deannaseymour.com/planner 🙅‍♀️ Grab the FREE Anti-Elevator Pitch Guide: deannaseymour.com/anti-elevator-pitch 🏠 Check out The Playhouse: A space for cool humans who happen to have businesses at jointheplayhouse.com

    Playhouse Mashup: Make It Easy
  2. Oct 9

    Playhouse Mashup: Build It Around You

    This is a lil' compilation of what we called 5 Minute Masterclasses or 5 Minute Hot Takes inside The Playhouse when I first started it. Five bite-sized lessons you can use today. In this Mashup, members of The Playhouse share how to build systems, support, and stories around the way you actually work. In this episode: Casey Jourdan explains why the burnout cycle keeps happening for ADHD brains and shares two strategies for building a business that works with yours.Emily Turo shares when to hire a virtual assistant, what to hand off, and how to build a great partnership.Nicole Neer shows how to use AI to repurpose your content and simplify social media, without losing your voice.Reme Mancera teaches how to use your personal brand story, and your "story connectors," before, during, and after a podcast interview.Jacki Hayes shares how to build client onboarding systems by starting with one question: how do I want my clients to feel?Learn more about these brilliant business owners here: Casey Jourdan: caseyjourdan.com Emily Turo: humanva.com Nicole Neer: bloomadminservices.com Reme Mancera: rememancera.com Jacki Hayes: jackihayes.co 🎄 We'd love for you to join us at the Playhouse Christmas Party! jointheplayhouse.com/christmas-party 🙅‍♀️ Grab the FREE Anti-Elevator Pitch Guide: jointheplayhouse.com/anti-elevator-pitch 🏠 Check out The Playhouse: A space for cool humans who happen to have businesses at jointheplayhouse.com

    Playhouse Mashup: Build It Around You
  3. Oct 2

    Playhouse Mashup: Make Room for What Matters for You

    This is a lil' compilation of what we called 5 Minute Masterclasses or 5 Minute Hot Takes inside The Playhouse when I first started it. Five bite-sized lessons you can use today. In this Mashup, members of The Playhouse share ways to let go of what's draining you and invest in what actually moves your business forward. In this episode: Amelia Hruby shares a five-step plan for leaving social media without losing your clients or your income.Adrienne Kmetz explains why refreshing the old, dusty content on your website builds trust with readers and Google.Tonya Kubo teaches her THRIVE method for building an online community that doesn't drain your energy.Tiana Dodson walks through reframing, a simple tool for rewriting the old stories that hold you back.Deanna Seymour (founder of The Playhouse) shares her way of networking that feels like you're making new friends, not collecting contacts.Learn more about these brilliant business owners here: Amelia Hruby: ameliahruby.com Adrienne Kmetz: adriennekmetz.com Tonya Kubo: tonyakubo.com Tiana Dodson: tianadodson.com Deanna Seymour: deannaseymour.com 🎄 We'd love for you to join us at the Playhouse Christmas Party! jointheplayhouse.com/christmas-party 📲 Grab the FREE Static 9 Grid Planner: deannaseymour.com/planner 🙅‍♀️ Grab the FREE Anti-Elevator Pitch Guide: deannaseymour.com/anti-elevator-pitch 🏠 Check out The Playhouse: A space for cool humans who happen to have businesses at jointheplayhouse.com

    Playhouse Mashup: Make Room for What Matters for You
  4. Sep 29

    Messaging That Respects Your Audience and Connects with Lara Eastburn

    Your sales page is a first date, treat them to the steak. Lara Eastburn shares why dropping the marketing “shoulds” and just telling the truth is your greatest sales tool, and how the right people will recognize themselves when your messaging finally matches up with reality. In this episode: 0:00 Why your website’s job is matchmaking, not convincing 2:00 The “virtual business suit” and why it ruins your messaging 5:44 How to strip away sales hacks and just tell the truth 7:15 The magic of helping people self-identify as a fit (or not) 13:44 Why long sales pages won’t make your offer more affordable We also kept the conversation going with a Live Q&A for where we talked about: Why you don’t need a lead magnet (seriously)When NOT to run Facebook adsWhere the best line on your website is probably hidingHow to talk about your business without making assumptions about your peopleWhy “ideal client avatars” can make your copy worse, not betterHang out with Lara: https://laraeastburn.com Hang out with Deanna: https://deannaseymour.com https://instagram.com/thedeannaseymour 🎄 We'd love for you to join us at the Playhouse Christmas Party! jointheplayhouse.com/christmas-party 📲 Grab the FREE Static 9 Grid Planner: jointheplayhouse.com/freeasy-static-9-grid-planner 🙅‍♀️ Grab the FREE Anti-Elevator Pitch Guide: jointheplayhouse.com/anti-elevator-pitch 🏠 Check out The Playhouse: A space for cool humans who happen to have businesses at jointheplayhouse.com

    Messaging That Respects Your Audience and Connects with Lara Eastburn
  5. Sep 15

    How to Improve Your Customer’s User Experience with Nadia Rayward

    If people can’t figure out how to buy from you, or sign up for your events, or hit that dreaded 404 page you are losing sales. I’m chatting with Nadia Rayward from Sugar Beet Studios to chat all about user experience (UX) and why it matters for solopreneurs. In this episode: 02:01 What “user experience” really means (and why bad UX stands out) 04:33 The biggest “points of contact” you MUST consider for your business 06:58 Real-life example: handling waitlists, confirmations & why little details matter 10:42 How to actually TEST your experiences with real people (without fancy tools 13:03 The #1 thing visitors need to know on your homepage (in the first 5 seconds!) The extended episode with a live Q&A for Playhouse members includes: Where to actually put your call-to-action so people don't miss itWhy AI still can't replace real user testing, and what that means for youSimple, low-cost ways to test your website with real people before you launchListen to the extended version when you join us inside The Playhouse: https://jointheplayhouse.com Hang out with Nadia: https://www.sugarbeetstudios.com https://www.linkedin.com/in/nadiarayward https://sugarbeetstudios.kit.com/newsletter https://www.sugarbeetstudios.com/build-with-intention-monthly-meetup Hang out with Deanna: https://deannaseymour.com https://instagram.com/thedeannaseymour 🎄 We'd love for you to join us at the Playhouse Christmas Party! jointheplayhouse.com/christmas-party 🙅‍♀️ Grab the FREE Anti-Elevator Pitch Guide: jointheplayhouse.com/anti-elevator-pitch 🏠 Check out The Playhouse: A space for cool humans who happen to have businesses at jointheplayhouse.com

    How to Improve Your Customer’s User Experience with Nadia Rayward
5
out of 5
16 Ratings

About

Humans evolve. Ideas change. And honestly, how is a creative human supposed to stick to one podcast idea for half a decade and a ton of episodes? I have no idea. That’s why Big Fun, Small Business is an audio sketchbook of all the things I’ve explored since starting back in 2020. It’s a collection of ideas, rants, pep talks, tips, and a very real evolution of what it looks like to build a business when your values are rooted in experimentation, creativity, and being true to yourself. Some episodes might have old ads to products I tried that don’t exist anymore. But for someone who started with a podcast called Imperfect Party, I say eff it.  This audio sketchbook celebrates the mistakes, the pivots, the tears. It’s a journey, and kind of a wild ride. Because no matter what a well oiled sales page tells you, running a business is hard, but it can also be a lot of fun. If you hear something you want to chat about, I’d genuinely love to hear from you. You can email me anytime at deannaseymour.com. And if you want to hang out beyond the podcast, you’re welcome to join my free community, The Playhouse, at jointheplayhouse.com. Happy listening! 🎉💖