Big Problem with your problem statement

 Thinking of Design thinking? Start your brief with creating a problem statement, “What problem are you trying to solve?” That question seems simple on the surface, but responses to this question might surprise you. Listen to understand how can you spark innovation by creating the right problem statement, how to know if what you are thinking is a problem or just a symptom.

Developing problem statements at the beginning of a project helps teams establish their purpose & goals, and allows for exploration & spark innovation.