BioPharma Revolution

Brandcast Health
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  • MEDICINE

This series is for anyone who is working in or interested in the world of biopharmaceuticals. Dan Buckland, Associate Director of leading creative and digital MedComms Agency, Brandcast Health, will share stories and insights from expert guests who are leading us into the revolution that’s happening in the healthcare industry. Check out our introduction episode for more on what to expect from the podcast.

Episodes

  1. JAN 19

    Become The Pharma Leader You Wish You Had

    Progress in pharma doesn’t follow a neat chain of command. Every day, people influence decisions, guide stakeholders, and steer performance - title or no title. In this episode, Tom O’Brien, cofounder of Sprintmodo, explains why taking ownership and developing human leadership skills matter more than formal hierarchy. We discuss the real challenges slowing pharma teams down, why even high performers get held back, and how managers can shift from gatekeepers to enablers. Tom shares practical insights on leading cross-functional teams, driving collaboration, and creating conditions where people can do their best work. If you want to step up, accelerate team performance, and become the pharma leader you wish you had, this episode is for you. For more practical resources on leadership, collaboration, and effective pharma communication, visit brandcasthealth.com/resources.

  2. 05/30/2025

    How A GP Built the HCP Community You Wish You Had

    In this episode, NHS doctor and Medics Money co-founder Dr. Tommy Perkins shares how he built a thriving, loyal community of HCPs without a big budget, a marketing team, or even much spare time. You’ll learn how he turned authentic engagement into real trust, and how his content-first approach is achieving what pharma and MedTech marketers are still chasing – influence, authority and brand loyalty. This is community-led marketing, done right.

  3. 05/02/2025

    The ‘WHY’ Mindset: The Secret To Successful HCP Marketing

    Natalie Lanyon (Brandcast Health Client Service Director) and I break down how adopting a ‘WHY’ mindset can have a seriously positive effect on your role in healthcare marketing and communications.

  4. 03/28/2025

    What about Pharmacists? Bridging the Gap Between Pharma and the Frontline

    Who understands patients and their relationship with medicine better than pharmacists? For many patients, their pharmacist is more than a dispenser; they’re a trusted advisor and the most accessible healthcare professional on the high street. So, how can healthcare brands engage them more effectively? In this episode, we uncover the do’s and don’ts of industry engagement with one of the UK’s most influential pharmacists, Thorrun Govind.

  5. 02/14/2025

    Everybody Hates Pharma Websites—Let’s Turn Irrelevance Into Impact

    The frustration is real—for HCPs, commercial teams, and marketers. Explore the why, how, and what of crafting impactful, engaging web strategies for pharma.

  6. 01/17/2025

    If you build it, they won't come

    Content without insights or strategy behind it is a waste of time. To make your content work and reach the right audience, you need a strategy that drives real impact.

  7. 12/06/2024

    SEO for Pharma: Building Trust and Getting Results

    Everyone's searching for that one magic channel, tool, or technique to solve the HCP engagement puzzle. But here's the thing—there's a tried-and-true digital marketing strategy right under our noses, and it’s not being leveraged enough in the pharma industry. Search.

  8. 08/23/2024

    The Unsung Hero Of Pharma CX

    In our latest podcast episode, we sit down with Nico Renner, Patient Engagement & Digital Marketing Lead in Ophthalmology, to reveal how specific digital marketing tools and strategies can help you authentically connect with your audience in today’s pharmaceutical landscape.

  9. 04/25/2024

    Podcast: Let’s Start a Medical Affairs Revolution

    Whether you’re a new or veteran listener to my BioPharma Revolution podcast then you know we’re travelling in the fast lane with the pirates over here. So buckle up because this episode is a treasure chest full of medical affairs plunder.

    47 min
  • 9 Episodes

About

This series is for anyone who is working in or interested in the world of biopharmaceuticals. Dan Buckland, Associate Director of leading creative and digital MedComms Agency, Brandcast Health, will share stories and insights from expert guests who are leading us into the revolution that’s happening in the healthcare industry. Check out our introduction episode for more on what to expect from the podcast.

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