Birds Eye

SickBird Productions

Culture is constantly shifting, and every new obsession creates a business opportunity. From the decline of modern dating to the rise of GLP-1s, host and Sickbird Founder and CEO Jade Watson takes us inside the trends shaping how we live, work, and spend. Through conversations with the founders, creators, and executives who have successfully turned cultural movements into thriving businesses, BirdsEye dissects culture industry by industry. This is the career and business podcast for anyone ready to profit off of the next obsession, not just watch it happen.

Episodes

  1. Jul 15

    Kristin Robinson on How to Carve A New Path in the Most Competitive Industry in the World

    The music industry has never had a roadmap.  Season 2, Episode 2 of BirdsEyes features Kristin Robinson, Senior Correspondent at Billboard and host of @BillboardOnTheRecord Podcast, getting into the realities of working in one of the most competitive industries in the world.  Kristin breaks down the importance of persistence and innovation in a job market that offers no free rides and an entertainment industry that is changing incredibly fast. This is for anyone trying to break into an industry that feels out of reach. It’s time to reinvent your path to success. Let’s show you how. Subscribe for new BirdsEye episodes each week.  #BirdsEyePod #MusicIndustry #MusicCareers  Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. Jul 8

    Emily Green on How to Make Your Values Your Wealth Management Strategy

    Your bank account knows more about you than you think. Season 2 of BirdsEye opens with host Jade Watson and Emily Green, Head of @Ellevest Wealth Management, getting into what actually shapes our relationship with money. Emily breaks down how self-worth and financial worth are more tangled up than most of us realize, and why aligning your money with your actual values (not someone else's idea of "financial responsibility") is the real starting point for control over your life and career. This one's for every woman who's felt like the financial world wasn't built with her in mind. It wasn't. So let's talk about how to build something better. Subscribe for new BirdsEye episodes each week.  #BirdsEyePod #LoudBudgeting #PersonalFinance #Investing #FinancialMindset #FinancialFreedom Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. 12/11/2025

    The State of Content in 2026: Winners, Losers & The New Rules

    The rules of building an audience are changing fast. Jade Watson breaks down what actually mattered in content, business, and culture in 2025, and what to pay attention to going into 2026. Jade covers the 2025 Winners (IRL events, personal branding, podcasting, and why Snapchat is still a slept-on cash cow), the 2025 Losers (rigid thinkers, broken visa systems, "girlboss" culture, and the TikTok-to-podcast pipeline), her TBD List (remote work's real future, work-life cycles), and her boldest 2026 Predictions, like creators becoming small businesses, mid-form content rising, live experiences as the new algorithm, and portfolios replacing resumes. This is for anyone building a career, a creator brand, or their first business right now. It's time to get ahead of what's coming. Let's show you how. Subscribe for new BirdsEye episodes each week on Spotify, Apple Podcasts, and YouTube @BirdsEyePod. Follow us on Instagram and TikTok @BirdsEyePod. #BirdsEyePod #CreatorEconomy #2026Predictions #DigitalMediaLandscape Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. 12/04/2025

    The REAL Reason It’s So Hard to Work in Music (Especially in Canada)

    There's no roadmap to working in music. You have to figure it out yourself, sometimes twice. Tyler Tassen, music executive and founder of Endemic Marketing, gets into how she built a multi-hyphenate career across both corporate (Amazon Music Canada) and independent spaces. Tyler breaks down why breaking into music is even harder in Canada, what young people actually need to know before entering the industry, and opens up about burnout, choosing the wrong path early on, and reinventing herself mid-career. She and Jade also get into AI's growing impact on artists and what real talent looks like up close. This is for anyone trying to break into an industry that feels impossible to crack, or juggle multiple passions without losing your mind. It's time to find your way in. Let's show you how. Subscribe for new BirdsEye episodes each week on Spotify, Apple Podcasts, and YouTube @BirdsEyePod. Follow us on Instagram and TikTok @BirdsEyePod. #BirdsEyePod #MusicIndustry #MusicCareers Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. 11/20/2025

    5,000 TikToks, 2 Layoffs, and One Breakthrough: The Sarah Jenkins Playbook

    She built a career that didn't exist a decade ago. Sarah Jenkins, Toronto-based creator, producer, and athlete content consultant, gets into how she went from losing her job twice to posting over 5,000 TikToks and building a loyal, highly engaged audience. Sarah breaks down the real skills needed to thrive in today's content landscape, why athletes are the next wave of creators, how to price your work, and why "cringe is the price of admission." She also shares the emotional rollercoaster of going freelance and the exact moment she realized she'd finally "made it." This is for anyone building a creative career or turning their skills into a business. It's time to make it up as you go. Let's show you how. Subscribe for new BirdsEye episodes each week on Spotify, Apple Podcasts, and YouTube @BirdsEyePod. Follow us on Instagram and TikTok @BirdsEyePod. #BirdsEyePod #ContentCreator #SocialMedia Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. 11/13/2025

    Real vs Fake Science in a TikTok World with Dr. Raven Baxter

    Anyone can put on a white coat and call themselves an expert online. We sit down with Dr. Raven Baxter (better known online as  @RaventheScienceMaven ) molecular biologist, science educator, and one-woman campaign to make science feel joyful and relevant to your life. Raven breaks down how to think like a scientist in a world of TikTok "experts," why most of our DNA is actually made of ancient viruses, what's really happening inside your cells, and how representation changes who feels like they belong in science. She also opens up about leaving drug discovery, where she helped build the first protocol used in Parkinson's research, to earn a PhD in science education and build a culturally responsive framework for science communication. This is for anyone trying to make sense of what's real online. It's time to think more critically. Let's show you how. Subscribe for new BirdsEye episodes each week on Spotify, Apple Podcasts, and YouTube @BirdsEyePod. Follow us on Instagram and TikTok @BirdsEyePod. #BirdsEyePod #Science #Misinformation Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. 11/06/2025

    Beyond ‘Girlboss’: The Real Future of Women, Work, and Leadership

    She walked away from a comfortable executive career at J.P. Morgan and HSBC to self-fund a global business from scratch. Cate Luzio, Founder and CEO of Luminary, one of the most respected global communities for women and allies in business, explains what it really takes to build a self-funded company from the ground up. Cate breaks down the business plan that started her company, her exact approach to pricing and scaling, and why she believes in empowering the "power middle” –  the 80% of the workforce often overlooked. She and Jade also unpack the evolution of "girlboss" culture, rebuilding self-advocacy at work, and why men need to be part of the conversation for real change. This is for anyone thinking about betting on themselves. It's time to stop waiting for the perfect plan. Let's show you how. Subscribe for new BirdsEye episodes each week on Spotify, Apple Podcasts, and YouTube @BirdsEyePod. Follow us on Instagram and TikTok @BirdsEyePod. #BirdsEyePod #Entrepreneurship #WomenInBusiness Learn more about your ad choices. Visit megaphone.fm/adchoices

  8. 10/30/2025

    Shudufhadzo Musida on Why It's Time to Give Women a Seat at the Table

    This is what real confidence looks like when the crown comes off. This week we feature Shudufhadzo Musida, Miss South Africa turned global advocate for women and mental health, and host of Mindful Mondays, as she walks us through her journey from a small village in Limpopo to Columbia University to the United Nations. Shudu breaks down the tension between visibility and vulnerability, how mental health, identity, and ambition collide, and what it takes to hold onto yourself when the world decides who you're supposed to be. She and Jade unpack why purpose demands more than applause. This is for anyone learning to hold onto themselves while building a public life. It's time to lead with empathy and purpose. Let's show you how. Subscribe for new BirdsEye episodes each week on Spotify, Apple Podcasts, and YouTube @BirdsEyePod. Follow us on Instagram and TikTok @BirdsEyePod. #BirdsEyePod #Confidence #MissSouthAfrica Learn more about your ad choices. Visit megaphone.fm/adchoices

  9. 10/23/2025

    Suzy Welch on The Lie We Tell About "Follow Your Passion"

    "Finding yourself" is a lot easier said than done. This episode of BirdsEye features Suzy Welch, NYU Stern Business Professor, bestselling author, and thought leader on purpose and performance, getting into what "finding yourself" actually means. Suzy breaks down the messy, nonlinear journey of self-discovery, how success can sometimes take you further from your purpose, why failure is often the real compass, and how intuition and truth show up when you stop chasing titles and start listening to your inner-self. She also shares insights from her own reinventions and what she's learned teaching the next generation at NYU. This is for anyone who feels stuck trying to "find themselves." It's time to stop guessing and start building a real plan. Let's show you how. Subscribe for new BirdsEye episodes each week on Spotify, Apple Podcasts, and YouTube @BirdsEyePod. Follow us on Instagram and TikTok @BirdsEyePod. #BirdsEyePod #FindYourPurpose #CareerAdvice Learn more about your ad choices. Visit megaphone.fm/adchoices

  10. 10/16/2025

    What a Cartel Reporting Taught Mariana van Zeller About Confidence Under Pressure

    She's found common ground with cartel bosses, assassins, and scammers, and lived to tell every story. This week on BirdsEye, we feature Mariana Van Zeller, Emmy-winning journalist for National Geographic and host of Trafficked, as she explains what it really takes to report from inside the world's most dangerous black and gray markets. Mariana breaks down how empathy, trust, and intuition open doors that armed guards can't, how she navigates risk without security, and the emotional tools that make real connection possible in high-pressure situations. She also shares stories from Trafficked, her new podcast The Hidden Third, and her surprisingly fond take on which black markets have the "most fun" lifestyle. This is for anyone who wants to find calm in chaos and build real connection across differences. It's time to lead with curiosity instead of judgment. Let's show you how. Subscribe for new BirdsEye episodes each week on Spotify, Apple Podcasts, and YouTube @BirdsEyePod. Follow us on Instagram and TikTok @BirdsEyePod. #BirdsEyePod #Journalism #Trafficked Learn more about your ad choices. Visit megaphone.fm/adchoices

  11. 10/16/2025

    Birds Eye: Coming Soon 🐦

    Birds Eye takes you beyond the headlines and into the minds of the people shaping culture, media, and business today. Hosted by Jade Watson, founder and CEO of SickBird Productions, the series blends raw conversation with real insight. New episodes weekly on Spotify, Apple Podcasts, and YouTube. A SickBird Productions original. Learn more about your ad choices. Visit megaphone.fm/adchoices

  • 11 Episodes

About

Culture is constantly shifting, and every new obsession creates a business opportunity. From the decline of modern dating to the rise of GLP-1s, host and Sickbird Founder and CEO Jade Watson takes us inside the trends shaping how we live, work, and spend. Through conversations with the founders, creators, and executives who have successfully turned cultural movements into thriving businesses, BirdsEye dissects culture industry by industry. This is the career and business podcast for anyone ready to profit off of the next obsession, not just watch it happen.

Information

  • Creator
    SickBird Productions
  • Years Active
    2025 - 2026
  • Episodes
    11
  • Rating
    Explicit