Bite-Sized Dental Marketing

Eric Hubbard
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

Join Eric Hubbard, founder of Pain-Free Dental Marketing, and a lineup of industry-leading guests as they dive into their strategies and explore the latest trends in dentistry. These conversations provide unique perspectives and real-world examples, offering inspiration and guidance for your own practice. With a focus on bite-sized, actionable tips, each episode is packed with digestible information that you can implement right away. Whether you're a seasoned dental professional or just starting out, "Bite-Sized Dental Marketing" gives you the tools and knowledge to navigate the complex world of dental marketing.

  1. Your Guide to Reducing Dental Insurance Dependence | Sandi Hudson

    10/31/2025

    Your Guide to Reducing Dental Insurance Dependence | Sandi Hudson

    Is dental insurance slowly draining your profit and your passion for dentistry? Many dentists today are working harder, seeing more patients, and yet taking home less. In this episode, Ian is joined by Sandi Hudson of Unlock the PPO, one of the most respected voices helping dentists understand, renegotiate, and reduce insurance dependence with confidence. Together, they dig into the real financial and emotional toll insurance has on private practice dentistry — and what dentists can do to regain control, profitability, and fulfilment again. Sandi shares her personal story of discovering the hidden leaks in her own husband’s practice, the mistakes nearly every dentist makes with insurance contracts, and the step-by-step process to protect your revenue without losing patients. Whether you’re considering going out of network, feeling trapped by shrinking reimbursements, or simply exhausted by the insurance hamster wheel, this conversation is packed with clarity, encouragement, and practical next steps. 💡 5 Things You Will Learn in This Dental Podcast The hidden ways insurance is costing dentists money — beyond write-offs.How to evaluate whether an insurance plan is actually profitable for your practice.The truth about dropping insurance: what really happens to your patients and income.Common contracting mistakes that silently drain your revenue (and how to avoid them).A realistic roadmap to reduce insurance dependence without risking your practice.🔗 Connect with Sandi Hudson & Unlock the PPO Website: https://unlocktheppo.com/ Facebook: /unlocktheppo

    43 min
  2. Story-E-O: The Power of Storytelling in Dental Marketing (Part 2)

    10/23/2025

    Story-E-O: The Power of Storytelling in Dental Marketing (Part 2)

    PART 2 - It’s not enough to be seen online—you must tell a story. Generic SEO tactics like "dentist in [city]" or saying you'll treat your patients like family don't cut it anymore. Google has become smarter, and so have your potential patients. That’s where Story-E-O comes in. At Pain-Free Dental Marketing, we don’t create content to please Google; we craft messaging that resonates with people and showcases your practice's unique story and authentic values. You need to market what makes your practice truly stand out—the why behind your practice and what you stand for. It’s not enough to only attract patients; you must connect with the ones who value what you offer. In this four-part series, the Pain-Free team explains why it's important for your dental marketing to evolve across SEO, paid advertising, and social media. We’ll show you how being your authentic self in every marketing channel will help you attract the right patients—not just any patients. For Part 1, please listen to Episode 40 of this season, published August 25th, 2025.

    30 min
  3. Burnout to Bulletproof: Leadership Lessons for Dentists | Dr. Craig Spodak

    10/03/2025

    Burnout to Bulletproof: Leadership Lessons for Dentists | Dr. Craig Spodak

    What’s really driving dentist burnout—and how can you build a practice that actually gives you freedom? It’s not just insurance. It’s not just staffing. And it’s not just marketing. Eric is joined by Dr. Craig Spodak of the Bulletproof Dental Practice to talk about the real struggles dentists face, from one-size-fits-all consulting to the pressure of building practices they don’t even want. Craig shares his personal story of burnout, the turning points that reshaped his career, and how Bulletproof is helping dentists create businesses that align with their lives—not someone else’s playbook. Whether you’re debating dropping PPOs, growing multiple locations, or simply trying to avoid feeling trapped by your practice, this conversation is packed with practical wisdom, candid stories, and hope for the future of dentistry. 💡 5 Things You Will Learn in This Dental Podcast Why “one-size-fits-all” consulting leads to unfulfilled careers.The real reason marketing “doesn’t work” for some practices.How culture and leadership shape case acceptance and growth.Why DSOs may actually be raising the bar for dental standards.Practical steps to build a practice that runs without burning you out. 📱 Learn More About Dr. Craig Spodak & Bulletproof Website: https://bulletproofdentalpractice.com Instagram: bulletproofdentalpractice Facebook: bulletproofdentalpractice Podcast: https://www.bulletproofdentalpractice.com

    40 min
  4. Why Dentists Struggle With Leadership (and How to Fix It) | Marissa Krugov

    09/19/2025

    Why Dentists Struggle With Leadership (and How to Fix It) | Marissa Krugov

    Marissa Krugov is a culture and leadership expert who helps dentists turn struggling teams into thriving practices. With decades of experience spanning every role in dentistry—from hygiene coordinator to regional manager for a large DSO—she’s seen it all. What sets Marissa apart is her unique blend of dental expertise and life coaching as a Tony Robbins Certified Coach. She combines proven systems with deep human connection, teaching dentists how to lead confidently, build accountability, and grow both their people and their profits. In this episode, we dig into why dentists struggle with leadership and how to fix it. Marissa shares practical, step-by-step strategies for handling toxic team members, improving communication, and protecting your practice from hidden threats like embezzlement. Whether you’re feeling overwhelmed by team drama or just looking to take your culture to the next level, this conversation is packed with actionable takeaways. What You Will Learn 💡 Why most dentists feel unprepared to lead their teams—and how to change that.The systems and conversations that create accountability without conflict.How to handle toxic team members without blowing up your practice.The hidden risks that can silently drain your profits (like embezzlement).Marissa’s blending of culture and systems to build a thriving practice.Get in Touch with Marissa 📲 Website: https://www.dentalpracticemanagementa... Email: marissa@dentalpracticemanagementagency.com

    32 min
  5. 7 Practical Changes for Real Growth | Dr. Christopher Phelps

    09/05/2025

    7 Practical Changes for Real Growth | Dr. Christopher Phelps

    Dr. Christopher Phelps isn’t just a dentist—he’s a practice-growth expert who turned behavioral science into chairside results. A CMCT (Cialdini Method Certified Trainer), serial entrepreneur, Amazon best-selling author, and founder of The Phelps Institute, he grew from one to four locations and 10X revenue early in his career. He now teaches dentists the hard lessons he had to learn early in his career to become a successful dentist. In this episode, we get ultra-practical—and the core theme is Cialdini’s 7 principles applied to dentistry. We share a step-by-step guide to reducing cancellations, increasing new patients, getting more reviews, and more! What You Will Learn 💡 7 influence principles dentists can use today—ethically and effectively.The exact commitment line that cuts no-shows and cancellations.Turning compliments into reviews without feeling pushy.How to build social proof with new patients.Simple scripts that move patients from “maybe” to “yes” for treatment. Get in Touch with Dr. Christopher Phelps 📲 Website: thephelpsinstitute.com Instagram: @dr.christopherphelps

    48 min
  6. Why Google Reviews = New Patients | Dr. Leonard Tau

    08/26/2025

    Why Google Reviews = New Patients | Dr. Leonard Tau

    Dr. Leonard “Len” Tau isn’t just The Reviews Doctor; he helped write the playbook for turning Google stars into scheduled new patients. A former practice owner who finished with 2,000+ reviews at a 4.7★ rating, Len founded iSocial Reviews (acquired by Birdeye in 2014) and now leads Birdeye’s dental division, advising 11,000+ practices. He’s a nationally requested speaker and host of the Raving Patients podcast. When it comes to reputation and ROI, Len is the guy dentists call. In this episode, we get ultra-practical: why Google reviews dominate patient choice, the thresholds that unlock ROI for your practice, how “review velocity” beats your competitor, and the simple in-office workflow to collect consistent reviews (without nagging patients). We also dig into listings/NAP consistency, Map Pack visibility, and how AI summarizes your reputation for patients before they click through to your website. What You'll Learn In This Episode💡 Why Google Reviews matter, and why they should be your #1 focusHow to consistently increase the number of Google reviews you getWhy reviews matter for Dental SEO and Google rankingsWhy your reviews are more important than ever with Google’s AIThe future of reviews in dental marketingGet in Touch With Dr. Len Tau 📲 Website: drlentau.com Email: len@drlentau.com Text/Cell: (215) 292-2100 LinkedIn / Instagram / Facebook → “Dr. Len Tau” Supercharge Your Dental Practice — Sept 26–27, 2025, Ft. Lauderdale (Pier 66 Resort). Use code RAVING to save $100.

    40 min
  7. "Story-E-O": The Power of Storytelling in Dental Marketing (Part 1)

    08/25/2025

    "Story-E-O": The Power of Storytelling in Dental Marketing (Part 1)

    It’s not enough to just be seen online... You must tell a story. Generic SEO tactics like "dentist in [city]" or saying you "treat patients like family" just don't cut it anymore. Google has become smarter, and so have your potential patients. That’s where "Story-E-O" comes in. You need to market what makes your practice unique- the story behind your practice and what you stand for. It’s not enough to only attract patients; you must connect with those who value exactly what you offer. In this four-part series, the Pain-Free Dental Marketing team explains why it's important for your dental marketing to evolve across SEO, paid advertising, and social media. We’ll show you how being your authentic self in every marketing channel will help you attract the right patients—not just any patients.

    33 min
  8. Hygiene Growth, Dropping Insurances & Systems That Work | Gary Takacs

    08/14/2025

    Hygiene Growth, Dropping Insurances & Systems That Work | Gary Takacs

    Gary Takacs is one of the most respected voices in the dental coaching profession. For over 40 years, he’s been helping dentists create practices they truly love- ones that are financially successful, clinically exceptional, and deeply patient-focused. He’s known as the Godfather of dental podcasting and the founder of the Thriving Dentist Show, the world's most widely listened-to dental podcast. Gary has guided thousands of dentists toward reducing insurance dependence, building profitable hygiene departments, and creating cultures where teams and patients thrive. In this episode, Gary shares a blueprint for growing a sustainable, people-first practice from strengthening your hygiene department to taking control of insurance adjustments and building systems that make your life easier. 5 Things You’ll Learn in This Dental Podcast How to Build a High-Performing Hygiene Department: Gary shares proven ways to boost production, elevate patient care, and make hygiene a true growth engine.Innovative Strategies for Reducing Insurance Dependence: Learn how to keep more of what you earn while protecting patient relationships.Communicating Insurance Changes with Patients: Discover how to explain adjustments and policy shifts in a way that builds trust, not frustration.The Power of In-Office Membership Plans: How to design plans that create steady cash flow and patient loyalty.Creating Systems for Long-Term Success: Gary’s framework for building repeatable processes so your practice runs smoothly, even when you’re not there.Connect with Gary Takacs Website: https://www.thrivingdentist.com/Gary's Podcast: https://www.thrivingdentist.com/podcast-show/Upcoming Events: https://www.thrivingdentist.com/events/

    42 min
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5
out of 5
9 Ratings

About

Join Eric Hubbard, founder of Pain-Free Dental Marketing, and a lineup of industry-leading guests as they dive into their strategies and explore the latest trends in dentistry. These conversations provide unique perspectives and real-world examples, offering inspiration and guidance for your own practice. With a focus on bite-sized, actionable tips, each episode is packed with digestible information that you can implement right away. Whether you're a seasoned dental professional or just starting out, "Bite-Sized Dental Marketing" gives you the tools and knowledge to navigate the complex world of dental marketing.

Information

  • Creator
    Eric Hubbard
  • Years Active
    2023 - 2025
  • Episodes
    146
  • Rating
    Clean
  • Copyright
    © Pain-Free Dental Marketing 2023
  • Show Website
    Bite-Sized Dental Marketing