Bizzy Research

Vikkie McCarthy

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Welcome to "Bizzy Research," the podcast where business meets data, and insights drive success. I'm your host Vikkie McCarthy, Director of the Center for Applied Business Research at Austin Peay State University. On this podcast, we get Bizzy learning about how applied business research can improve business decision-making.

30/07/2024

From Classroom to Corporate

In this episode, Breanna Bledsoe shares her journey after completing a BBA in Marketing at Austin Peay State University. Currently, Breanna is the Meta Department Manager at Iffert Media in Nashville, Tennessee. To learn more about Breanna, check out her LinkedIn profile https://www.linkedin.com/in/breanna-bledsoe-mba-0555201a2/ To learn more about business programs at Austin Peay State University in Clarksville, Tennesse, check out https://www.apsu.edu/business/index.php

9 phút
15/07/2024

Health Bytes: Navigating Preventive Care in the Digital Age

Today, we discuss how consumers use social and digital media for preventive healthcare information. Dr. Terry Damron, an associate professor of marketing at Austin Peay State University in Clarksville, TN, is joining us. A CABR Faculty Fellow, Dr. Damron teaches consumer behavior and social media marketing. Her published research studies, which we'll discuss today, shed light on consumers' use of social media for preventative healthcare information. To connect with Dr. Damron about her research, check out her LinkedIn profile: https://www.linkedin.com/in/terrydamron/. For more information about Dr. Damron, check out the CABR Website at https://www.apsu.edu/business/applied-research/ and her faculty profile at https://www.apsu.edu/directory/faculty/damront.php

18 phút
15/07/2024

Decoding Decisions: The Psychology Behind Consumer Choices

In this episode, we unpack how inferences and cognitive biases affect consumer decision-making when making purchases. Our guest is the current Provost and Senior VP of Academic Affairs at Austin Peay State University in Clarksville, TN, and an expert on Consumer Behavior. The new edition of her co-authored book Consumer Behavior in a Digital World can be found on the Kenall Hunt website at https://he.kendallhunt.com/product/consumer-behavior-digital-world. Dr. Cronley earned her Ph.D. in marketing from the University of Cincinnati. In addition to a decade working in corporate marketing, Dr. Cronley worked as a professor and scholar for over 15 years and is a nationally recognized consumer behavior expert. During her academic career, Dr. Cronley has published more than 30 articles in journals and books, co-authored a textbook, and has received numerous grants, awards, and nominations related to her scholarship and teaching. To learn more about Dr. Cronley, check out her LinkedIn profile: https://www.linkedin.com/in/maria-cronley-7218741b/

30 phút
12/07/2024

Insure & Assure: Navigating Business Property Insurance and Appraisals

In this episode of Bizzy Research, Elizabeth Rankin, instructor of business law at Austin Peay State University, a CABR Faculty Fellow, a practicing attorney, and a former General Sessions Judge in Clarksville, TN, discusses a crucial aspect of business insurance claims: the appraisal process. For more information about Elizabeth and the CABR at Austin Peay, check out our website: https://www.apsu.edu/business/applied-research/

20 phút
10/07/2024

Tax Talk: Unpacking City Hotel & Motel Taxes

In this episode, we talk with Dr. Tim Self about city hotel/motel taxes and their impact on local tourism. Dr. Self is an Assistant Professor of Hospitality Management and CABR Faculty Fellow at Austin Peay State University (APSU) in Clarksville, TN. To learn more about Tim and the Center for Applied Business Research at APSU, check out these links https://www.apsu.edu/directory/faculty/selft.php and https://www.apsu.edu/business/applied-research/index.php.

19 phút
15/05/2024

Conflict Resolution and Reducing Employee Turnover

Join me on this episode of Bizzy Research where we discuss conflict resolution and its impact on increasing employee retention rates with Dawn Stone (AKA The Conflict Chick). To learn more about Dawn Stone, check out her LinkedIn profile at https://www.linkedin.com/in/dawn-stone/

26 phút
14/05/2024

Dr. Kelvin Rutledge talks about Intergenerational Workplaces and Change Management

Join us on this episode as we learn more about creating humanistic workplaces and inclusivity. Dr. Kelvin Rutledge is an Austin Peay State University Alum and the Associate VP for Institutional Inclusive Strategies & Change Management at Southern Connecticut State University. You can learn more about Dr. Rutledge at https://www.linkedin.com/in/rutledgekelvin/ and on X @Dr.AbsoluteZero.

30 phút
13/05/2024

Improve Business Processes with Data Analytics

Join us today as Dr. Asit Bandyopadhayay, an Assistant Professor of Business Analytics at APSU and CABR Fellow, discusses how businesses can improve their processes by leveraging data analytics. You can learn more about Dr. Asit Bandyopadhayay and the APSU CABR at https://www.apsu.edu/business/applied-research/.

18 phút

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Teaser Episode

Welcome to "Bizzy Research," the podcast where business meets data, and insights drive success. I'm your host Vikkie McCarthy, Director of the Center for Applied Business Research at Austin Peay State University. On this podcast, we get Bizzy learning about how applied business research can improve business decision-making.

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2 phút

Welcome to "Bizzy Research," the podcast where business meets data, and insights drive success. I'm your host Vikkie McCarthy, Director of the Center for Applied Business Research at Austin Peay State University. On this podcast, we get Bizzy learning about how applied business research can improve business decision-making.

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