Blueprint Beyond

Neuralkind Podcast Series
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Blueprint Beyond unveils the riveting journey of Jiwoo Lee, a tenacious industrial designer from Busan, now making waves in Seoul's electric vehicle startup scene. This podcast narrates her odyssey from the quaint streets of Busan to the bustling design studios of Seoul, revealing the sketches of her life that fuel her designs

Episodes

  1. 11/11/2023

    EP 10 - The Designer's Artistry

    From her first project critique at Hongik to her breakthrough design at Volt Motors, this chapter illuminates Jiwoo's design philosophy and how her experiences shaped her as a designer.

    19 min

  2. 11/11/2023

    EP 09 - Learning and Growth

    This chapter highlights Jiwoo's struggles with her introverted nature and her attempts to improve her networking skills. It also chronicles her decision to learn Italian cooking, realizing that exploring other cultures widens her perspective.

    18 min

  3. 11/11/2023

    EP 08 - The Distant Drumbeat of Home

    A look at Jiwoo's visits to her hometown Busan. Moments of nostalgia, family catch-ups, and her touch with the memories of her upbringing.

    21 min

  4. 11/08/2023

    EP 07 - Friends: Pillar of Strength

    Jiwoo's enduring friendships with Hana, Midori, Soo, and Li Mei, amongst others, and the roles they played in her life. From being a source of professional advice to supporting her during tough times, her friends have been her pillars.

    19 min

  5. 11/07/2023

    EP 06 - Love Entwined with Work

    This chapter regales her two relationships with Jinsoo and Hyun and her struggle to balance her career. It also brings forward the difficulties she faced while dating Taehyung, an engineer from the same company.

    17 min

  6. 11/04/2023

    EP 05 - Climbing the Ladder

    This chapter covers Jiwoo's return to Seoul, her promotion and the start of her projects as a Lead Designer. This period also sees her fulfilling her long-term goal of running a marathon and rekindling her relationship.

    17 min

  7. 11/04/2023

    EP 04 - A Shanghai Escapade

    Jiwoo's transfer to Shanghai for a special project. Her struggles including her first major project failure, the bonds formed, such as with Li Mei, and her growth as she enjoys many firsts in the new culturally rich place.

    16 min

  8. 11/01/2023

    EP 03 - Challenge and Growth

    This chapter chronicles Jiwoo's time at Volt Motors in Seoul. Her relationship with Hyun, her design being approved, winning an award, coping with her breakup by focusing on work, and the recognition of her innovative design.

    17 min

  9. 11/01/2023

    EP 02 - The Tokyo Adventure

    This chapter covers Jiwoo's internship in Tokyo at a design firm where she met Hiroshi and began to date him. She also met Midori who would prove to be a lasting friend. Eventually, Jiwoo and Hiroshi part ways and she moves back to Seoul.

    15 min

  10. 11/01/2023

    EP 01 - Journey to Design

    This chapter covers Jiwoo's early years at Hongik University, including becoming roommates with Hana, participating in the University Art Fair, winning a design competition and meeting Jinsoo. She also grapples with her first relationship and its eventual breakup.

    16 min
  • 10 Episodes

About

Blueprint Beyond unveils the riveting journey of Jiwoo Lee, a tenacious industrial designer from Busan, now making waves in Seoul's electric vehicle startup scene. This podcast narrates her odyssey from the quaint streets of Busan to the bustling design studios of Seoul, revealing the sketches of her life that fuel her designs

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