BMW's STEP Program: Nurturing the Next Generation of Technicians

Antonio Maldonado and Jake Martin are recruiters for the Service Technician Education Program (STEP) at BMW North America—and they go way beyond just recruiting. In this episode they break down how STEP works for automotive and collision students, what hands-on training from day one actually looks like, and how BMW is nurturing the next generation of technicians from first contact to career.

During this episode we experienced some technical difficulties — we apologize for any inconvenience this may cause while listening.

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About the Episode

• Host: Jay Goninen, WrenchWay, jayg@wrenchway.com
• Guests: Antonio Maldonado, BMW North America, antonio.maldonado@bmwna.com
  Jake Martin, BMW North America, jake.martin@bmwna.com

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