Bob Moesta: Prototyping to learn & applying JTBD theory

Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.

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LINKS & RESOURCES MENTIONED

Send episode feedback on Twitter @askotzko , or via email

Bob Moesta: The Rewired Group, LinkedIn, Twitter

Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast

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RELATED EPISODES:

April Dunford: Find your power in the market through positioning

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PEOPLE & ORGS:

W. Edwards Deming

Clayton Christensen

Genichi Taguchi

Willie Hobbs Moore

Tim Davis

Claire Sullentrope

April Dunford

Ryan Singer

Basecamp

Intercom

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BOOKS:

Learning to Build

Competing Against Luck

Grit

Introduction to Quality Engineering

Orthogonal Arrays and Linear Graphs

Shape Up

How Will You Measure Your Life?

Never Split the Difference

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OTHER RESOURCES:

Orthogonal arrays

Magic squares

L9 prototype

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