11/13/2025

Louise Macfadyen: Designing AI Interfaces

Louise is the author of the upcoming book Designing AI Interfaces, which distills her extensive experience from tech giants like Google and Microsoft into practical guidance for creating exceptional AI products. Whether you're a seasoned designer or just getting started with AI, this conversation offers valuable insights into the future of interface design and the unique challenges of building products in the age of artificial intelligence.

1h 12m

07/24/2025

Ben Sauer: How to present high-stakes work and live to tell the tale.

Most work doesn’t speak for itself. This episode is for everyone who's sick of presenting amazing work and ideas that don't land. International keynote speaker, coach, and designer Ben Sauer breaks down how he teaches the art of strategic storytelling. Ben Sauer trained people all over the world, including at NASA, and his frameworks are used by organizations like Amazon, Google, and the BBC. In this episode, Phoebe Ohayon and Ben Sauer discuss his book, Death by Screens, which teaches designers (or anyone with something to pitch) how to present their idea without boring people to tears!

56 min

SEASON 1 TRAILER

TRAILER Season 1 Bold & Boutique

Bold & Boutique isn’t just about voice, design or AI — it’s about building something meaningful by going deep, not wide. It’s a show for creatives, strategists, and entrepreneurs who believe that staying niche can be a superpower. Let’s explore what it really takes to grow a business rooted in expertise. Season 1 dives into the rise of AI characters and virtual brand ambassadors, but future seasons will open up to a wide range of topics shaping the creative and technological landscape, all with the same boutique lens: focused & intentional.

2 min

05/21/2025

#6 The Secret Behind Scalable AI Characters

After user research and quantitative testing comes the real force multiplier: a design system that lets every team spin up on-brand AI characters without reinventing the wheel. Phoebe explains why a system is more than a style guide and how it becomes the shared language for voice, visuals, and behavior across markets. Highlights - Style guide ≠ design system – how reusable assets, research-backed rules, and governance turn a static brand book into a living toolkit that accelerates creative work instead of policing it. - Core building blocks – voice-tone tokens, expression libraries, “basic pause” timing, fallback-response prompts, error-recovery patterns, earcons, and perception-test templates. - Begin with the end in mind – anchoring the system to the company’s mission so every asset (from TTS voice profiles to UX flows) ladders up to the same north star. - Politics & practicality – picking the right contributors, defusing naming battles, and using data (not opinions) to resolve push-pull between global consistency and local nuance. - Lightweight → enterprise-grade – why a starter kit of reusable prompts is still a design system, and how it can grow into code packages, speech-data pipelines, and performance benchmarks. - Scalable guidance, not rigid rules – giving regional teams research frameworks and analysis tools to localize characters while staying unmistakably on-brand. If you’ve nailed a single AI character and are wondering, “How do we replicate this across products, languages, or markets without chaos?”—this episode shows how to turn hard-won insights into a system that scales creativity rather than stifling it.

34 min

05/21/2025

#5 How to Use Data to Design a Personality

Now that the standout virtual-character concepts have been refined through qualitative feedback, Phoebe and Maikel jump into the numbers phase—where data, not gut feeling, decides which designs go live. Key take-aways - From shortlist to scorecard – Why you first narrow to a small set of high-potential designs, then pit them head-to-head in structured tests rather than betting the budget on a boardroom favorite. - Quant 101 for character design – Crafting perception surveys in tools like Qualtrics, defining traits (trust, energy, professionalism) in testable language, and keeping sessions under 20 minutes so attention—and data quality—stay high. - Participants that matter – Sourcing 100-300 respondents who match the target market, building demographic diversity, and spotting red-flag responses (five-minute completions, straight-line scores) before they skew results. - Hybrid methods – Using “think-aloud” moderated surveys with a sub-sample to capture the why behind the sliders, linking qualitative nuance to quantitative scale. - Pilot before you plunge – Quick internal dry-runs expose confusing wording, broken sliders, or survey fatigue before hundreds of users see it. - Making the data talk – Cleaning noisy responses, running correlation and subgroup analysis (e.g., slower speech → higher trust among 60-plus drivers), and translating findings into concrete visual, vocal, or personality tweaks. - Knowledge that compounds – Each quantified insight becomes part of a growing, cross-project playbook that lets future teams start smarter and align faster. If Episode 3 covered inspiration and Episode 4 covered refinement, Episode 5 shows how to turn user perception into hard evidence—so the AI character that finally ships is the one your audience actually wants.

31 min

05/21/2025

#4 Designing Believable AI Personas

The blank-canvas magic is over—now the real work begins. In the second half of our deep dive, Phoebe walks Maikel through the refinement and optimization phases that turn rough concept art into AI personas customers actually love. What we cover - Qual → Quant → Optimize – Why early qualitative interviews reveal the “why,” how quant perception tests deliver the “how much,” and where each feeds the final polish. -Role of the character polisher – Translating user insights into concrete tweaks—from softening a voice that reads “arrogant” to simplifying visuals so the core trait shines. - Research, not guesswork – Mixing secondary literature with first-hand studies, and the quick litmus tests Phoebe uses to decide which external findings really apply. - Listening as a design skill – Practical tips to fight confirmation bias, use silence, and read non-verbal cues so interviews surface hidden gold. - Writing better research questions – How a tight, actionable question (e.g., “How do BMW-driving 40-somethings judge their in-car assistant’s trustworthiness?”) beats vague goals every time. - Balancing art & commerce – Navigating clashes when a stakeholder’s beloved concept jars with user perception—and deciding when to push, pivot, or let data lead. - Next stop: optimization – Getting refined candidates ready for large-scale quant tests, where correlations guide the final round of adjustments before launch. If Episode 3 showed you where AI characters start, Episode 4 shows you how they survive the gauntlet of real-world feedback to emerge as on-brand, user-approved ambassadors.

32 min

05/21/2025

#3 Crafting Digital Identities

What actually goes into creating a virtual face—or voice—for a brand? In the first half of our two-part deep dive, Phoebe and Maikel pull back the curtain on the creative pipeline that turns raw brand values into an engaging AI character. In this episode you’ll learn - Why personas beat static logos – How embodiment, interactivity, and subtle anthropomorphism boost customer identification and engagement. - Building blocks of an AI persona – Tone, style, looks, sound, and behavior—and why consistency with brand DNA is non-negotiable. - Frameworks & pitfalls – When classic archetypes help, when they get cliché, and how to balance distinctiveness with instant familiarity. - From sketch to screen – The hand-off between free-thinking concept artists and detail-driven “character polishers,” plus the role of stakeholder and user testing. - Art × commerce – Managing clashes between avant-garde designs and mass-market expectations (yes, initial pushback can be a feature). - Tech realities – Why a grasp of TTS, voice cloning, and other AI constraints keeps wild ideas buildable. If you’ve ever wondered how brands invent a chatbot that feels human—or a mascot that nails their vibe—tune in for a practical, behind-the-scenes tour of AI character design.

30 min

05/21/2025

#2 No need to Be Human to Be Trusted

This episode traces the influencer journey from 1950 s silver-screen endorsements to today’s AI-generated brand ambassadors—and everything in between. Inside the conversation - Origins & essentials – How post-war celebrity ads forged the trust-plus-aspiration formula modern creators still rely on. - Platform power plays – Instagram aesthetics, YouTube depth, and TikTok’s viral algorithm—and why each reshaped strategy. - Data vs. authenticity – The shift from follower-led content to algorithm-tuned tactics, and how savvy creators stay genuine. - ROI that counts – Hard numbers on conversion (average $5.78 return per $1 spent) and engagement rates that outpace traditional ads. - Burnout & backlash – The human cost of nonstop creation, plus audience fatigue in an age of endless content. - Rise of the virtuals – What AI brings to the table: 24/7 avatars, multilingual reach, and creative freedom—along with transparency hurdles. - Designing a Virtual Brand Ambassador – A step-by-step look at auditing brand DNA, crafting perception profiles, and testing character concepts so a virtual face never drifts off-brand. - Hybrid future – Why the smartest strategies will mix relatable humans with scalable algorithms for a best-of-both-worlds approach. Whether you’re a marketer, creator, or tech-curious listener, Episode 2 unpacks the past, present, and next wave of influence—so you can see where your brand (or personal brand) fits in.

31 min

05/21/2025

#1 Your Next Brand Ambassador Might Not Be Human

In our debut episode we explore how AI-powered virtual characters are reshaping the branding playbook. From voice assistants that greet you with “Hey Mercedes” to Puma’s Instagram-native avatar Laila, we unpack why always-on, perfectly on-brand spokespeople are so appealing—and where they outperform their human counterparts. You’ll hear: - What makes a Virtual Brand Ambassador (VBA) different from a human influencer—think total creative control, 24/7 availability and multilingual reach. - Case studies that work (KFC’s CGI Colonel, Renault’s Liv, McDonald’s drive-thru AI) and why some campaigns stay experimental. - The business math: lower ongoing costs, no reputational surprises, and the freedom to tell richer, data-driven stories at scale. - How global audiences—from anime-loving fans to fashion shoppers—already bond with digital personas, and what that means for the future of influence. - A candid look at potential pitfalls: authenticity, audience backlash, and the fine line between “human-like” and “uncanny.” Whether you’re a marketer sizing up new tools, a creator eyeing the competition, or just curious about the next wave of social media, this conversation will get you up to speed on why VBAs may be more than a passing trend—and how they could reinvent modern marketing.

34 min

Bold & Boutique

Episodes

Louise Macfadyen: Designing AI Interfaces

Ben Sauer: How to present high-stakes work and live to tell the tale.

TRAILER Season 1 Bold & Boutique

#6 The Secret Behind Scalable AI Characters

#5 How to Use Data to Design a Personality

#4 Designing Believable AI Personas

#3 Crafting Digital Identities

#2 No need to Be Human to Be Trusted

#1 Your Next Brand Ambassador Might Not Be Human

Trailer

TRAILER Season 1 Bold & Boutique

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